The Larson Equipment And Furniture Company

What The Larson Equipment And Furniture Company does

The Larson Equipment And Furniture Company is a privately held, family-owned regional dealership founded in the 1940s and headquartered in Schaumburg, Illinois. The company supplies furniture, equipment, playgrounds, and casework solutions, with its primary customer base being K-12 public and private school districts in Northern Illinois and Northwest Indiana. It claims to serve over 800 school districts across Illinois and operates territory-based field sales with dedicated account representatives managing the full project lifecycle from planning and budgeting through installation and warranty. Secondary verticals include healthcare, worship, corporate, and public sector environments, though education is clearly the dominant focus.

The company's product portfolio spans 12+ specialized environments, including classroom solutions for 21st-century learning, auditorium and theater seating, gymnasium and stadium equipment (bleachers, press boxes, grandstands), science/STEM/STEAM lab casework, playgrounds, food court and cafeteria furniture, library and media center furniture, office and administrative furniture, hallway and common area furniture, storage and lockers, and early childhood learning furniture. Larson is a dealer/distributor rather than a manufacturer; products are sourced from third-party OEMs and resold with value-added services including space planning, design consultation, layout, installation, and project management. The company has no proprietary technology, software platform, or AI/ML capabilities.

The business model is straightforward one-time product sales with associated services, priced via custom quotes (no public pricing). Revenue is not publicly disclosed. The company is currently owned by Chris Lutz, the fourth owner in its history, who acquired the business from his father Bill Lutz in 2024. Headcount is in the 11-50 range, with 13+ team members explicitly listed on the About page across sales, business development, casework management, finance, and administration. Marketing is primarily content-driven through a blog and website product gallery, with direct phone/contact form engagement as the primary bottom-of-funnel channel.

Name

The Larson Equipment And Furniture Company

Legal name

The Larson Equipment and Furniture Company

Website

https://larsoncompany.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

The Larson Equipment And Furniture Company is a family-owned regional dealership, founded in the 1940s and based in Schaumburg, Illinois, supplying furniture, equipment, playgrounds, and casework to over 800 K-12 school districts across Northern Illinois and Northwest Indiana.

Ownership category

akta.pro rank

Product category

Educational Furniture and Equipment Distribution

NAICS

Institutional Furniture Manufacturing (337127), Furniture and Related Product Manufacturing (337), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro industry

PRIMARYEDAEAIAO

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYEDAEAIAB

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYEDAEAIAE

Library & Media Center Furniture & Equipment (Shelving, Carts, Media Hardware)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYEDAEAIAI

School Office & Administrative Supplies/Equipment (Copiers, Mailroom, Office Furniture)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYEDAEAIAJ

Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYCRAIAAAI

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Educational furniture
• School equipment supply
• Classroom furniture solutions
• Playground equipment
• Casework installation

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Equipment Sales: The company generates revenue through the sale of educational furniture and equipment including classroom solutions, auditorium seating, gymnasium equipment, lockers, playground equipment, science lab casework, and related products. They also provide associated services including space planning, design consultation, installation, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Larson Equipment and Furniture Company is a regional dealer and distributor of furniture, equipment, playground structures, and casework solutions primarily for K-12 educational institutions across Northern Illinois and Northwest Indiana. The company sources products from manufacturers and delivers them with comprehensive project services including space planning, design consultation, layout development, installation coordination, and warranty support. The product portfolio is organized by school environment, covering classrooms, auditoriums, gymnasiums, science/STEM labs, playgrounds, cafeterias, libraries, offices, hallways, and early childhood spaces.

Product overview

The Larson Equipment and Furniture Company offers a comprehensive portfolio of furniture and equipment solutions primarily serving educational institutions across Northern Illinois. The company's product lineup consists of specialized furniture systems for distinct environments: Classroom Solutions featuring flexible, collaborative furniture for 21st Century Learning; Auditorium/Theater/Lecture Hall Seating with ergonomic and acoustic designs; Gymnasium & Stadium Equipment including bleachers and athletic infrastructure; Science/STEM/STEAM Lab Furniture with chemical-resistant casework; Playgrounds; Food Court/Cafeteria Furniture; Learning Media Center/Library Furniture; Office & Administrative Furniture; Hallway & Common Area Furniture; Storage & Lockers; and Early Childhood Learning Furniture. Product categories include Bleachers & Seating, Casework, general Furniture, Lockers, Performing Arts Centers, Playgrounds, and Specialty Equipment. The company serves K-12 education as its primary market, along with healthcare, worship, corporate, and public sectors. They provide design consultation, space planning, installation, and project management services alongside their product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Solutions Classroom furniture solutions including shaped, pneumatic, and nesting tables, desks, chairs, stools, soft seating, and mobile storage designed for 21st Century Learning environments with collaboration, movement, and flexibility features. Targeted at K-12 schools and educational institutions.
• Auditorium, Theater, and Lecture Hall Seating Auditorium, theater, and lecture hall seating designed for comfort, ergonomics, and acoustics. Features include tablet arms, aisle lighting, modern or historic ends, plastic or wood options, cupholders, worship holders, and donor tags. Targeted at schools, theaters, and lecture halls.
• Gymnasium and Stadium Equipment Gymnasium and stadium products including telescopic bleacher seating, press boxes, grandstands, portable bleachers, and cafetorium flexible space solutions for athletic programs. Targeted at schools and athletic facilities.
• Science, STEM, and STEAM Lab Furniture Science, STEM, and STEAM lab furniture including wood casework, wood tables, black epoxy tops, portable tables, flexible teaching stations, mobile storage, display shelving, and maker space furniture available in various colors and sizes. Targeted at K-12 schools and educational institutions.
• Playgrounds Playground equipment including traditional post and platform playgrounds, deckless continuous-play structures, and nature-inspired playgrounds designed for parks, schools, early childhood centers, churches, and community centers.
• Food Court and Cafeteria Furniture Food court and cafeteria furniture including variety-shaped tables, mixed table heights, portable booths, loose seats, stools, condiment stations, and wall decor designed for modern school cafeteria environments. Targeted at K-12 schools.
• Learning Media Center and Library Furniture Learning media center and library furniture including flexible seating, bright colors, curved portable shelving, flip top tables, mobile chairs, stools, soft seating, media stations, and modern circulation desks with integrated power hubs. Targeted at K-12 schools and libraries.
• Office and Administrative Furniture Office and administrative furniture for stand-alone offices, partitions, board rooms, and meeting spaces designed for ergonomic functionality and professional aesthetics. Targeted at schools, corporate, and public sector clients.
• Hallway and Common Area Furniture Hallway and common area furniture including soft seating with power hubs, mixed height tables, stools, chairs, and cafe counters designed to create gathering and collaboration spaces. Targeted at K-12 schools.
• Storage and Lockers Storage and locker solutions including permanent, portable, and mixed configurations in plastic laminate, metal, wood, and plastic materials with open front, doors, drawers, or file options. Targeted at schools and institutional settings.
• Early Childhood Learning Furniture Early childhood learning furniture with special sizes, colorful products, project tables, displays, portable and shape tables, stools, and soft seating designed for young learners. Targeted at early childhood centers and K-12 schools.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• NorvaN: Designer and manufacturer of flexible, collaborative educational furniture for K-12 learning environments. Comparable product focus to Larson's 21st-century learning classroom offerings.
• Jonti-Craft: Manufacturer specializing in early childhood and school-age furniture, including classroom, STEM, and reading room products. Directly overlaps with Larson's early childhood learning and classroom solutions lines.

Direct peers

• Demco: Supplier of furniture, equipment, and supplies to K-12 schools and libraries, including classroom, makerspace, and library furniture. Direct competitor in the school furniture distribution channel.
• Hertz Furniture Systems: Educational and institutional furniture dealer/distributor serving schools, universities, and government clients. Direct competitor offering multi-category educational furniture procurement similar to Larson's full-service model.
• Virco: Manufacturer of educational furniture and equipment (desks, chairs, tables, folding furniture) sold primarily through dealers to K-12 schools. Comparable as a core furniture supplier feeding the same channel Larson operates in.
• School Outfitters: Online and direct-sales dealer of school and educational furniture, equipment, and supplies. Overlaps with Larson on K-12 furniture categories though more transactional and less consultative.
• School Specialty: Largest US distributor of educational supplies, equipment, and furniture serving K-12 districts nationwide. Direct competitor to Larson in the educational furniture dealership channel, though operating at much larger national scale.
• Worthington Direct: Educational furniture dealer specializing in classroom, library, cafeteria, and playground equipment for K-12 districts. Highly comparable GTM motion and product portfolio to Larson.

Broad incumbents

• Steelcase: Global office and institutional furniture manufacturer with K-12 and higher-education product lines. Overlaps with Larson on office/administrative and learning environment furniture categories.
• KI (Krueger International): Major contract furniture manufacturer serving education, healthcare, government, and corporate markets. Comparable through its institutional furniture lines that compete with brands Larson distributes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-larson-equipment-and-furniture-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Larson Equipment And Furniture Company