Terrarium Therapy

What Terrarium Therapy does

Terrarium Therapy is a U.S.-based, founder-operated service business established in 2017 that delivers plant-based workshop experiences for corporate team-building, private celebrations, and consumer entertainment. Its product portfolio is organized into three pillars: DIY Kits ($75-$195) sold direct-to-consumer through a Wix-hosted e-commerce storefront; Virtual Host-Led Experiences delivered via Zoom for groups of 10 to 500+ with a three-tier pricing structure (Tiers 1-3 at $65-$175 per kit) plus a Build-Your-Own Custom option starting at $64 and a $150 host fee for hosted groups of 10 or more; and Private In-Person Events in two formats (Classic Style Workshop and Plant Bar Style) for corporate, bridal/baby shower, bachelor/bachelorette, charity, and fundraising clients. Public ticketed events (e.g., Plant Bingo at $35 per ticket at partner breweries and vineyards) and monthly online workshop kits add a consumer-facing top-of-funnel layer.

The underlying operational stack is straightforward: a website for booking, sales, and content (including a Plant Help Desk archive), Zoom for live instruction, e-commerce checkout, and inventory/shipping logistics for plants, vessels, soil, moss, and decorative materials shipped domestically and internationally. The company has completed over 2,000 virtual workshops (with marketing materials referencing 3,000+ successful virtual events) and counts Apple, Slack, and Independence Blue Cross among named enterprise customers.

Go-to-market combines direct-to-consumer e-commerce for DIY kits, enterprise field sales for hosted virtual and in-person team building (with 1-business-day coordinator follow-up), and event-driven marketing through public partner-venue events, an Instagram/Facebook presence, an email newsletter, and earned media. Revenue is generated through one-time DIY kit sales, per-participant virtual experience fees plus host fees, and in-person event bookings; no subscription, licensing, or recurring revenue model is in use.

Name

Terrarium Therapy

Legal name

Terrarium Therapy

Website

https://terrariumtherapyworkshops.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Terrarium Therapy is a U.S.-based, founder-operated business founded in 2017 that delivers plant-based workshop experiences, DIY kits, and hosted virtual and in-person events for corporate team-building, private celebrations, and consumer entertainment.

Ownership category

akta.pro rank

Product category

Team Building & Experience Services

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Plant workshop experiences
• Team building events
• DIY terrarium kits
• Virtual corporate events
• Live plant crafting

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DIY Kit Sales: One-time product sales of terrarium and succulent planting kits sold directly through their e-commerce website. Kits include all materials needed for self-guided plant crafting.
2. Virtual Workshop Experiences: Hosted virtual team-building experiences where participants receive kits and join live Zoom sessions led by an instructor. Includes $150-200 host/instructor fee plus per-kit pricing.
3. In-Person Private Events: On-site plant workshop services for private events including corporate team building, parties, and celebrations. Two formats available: Classic Style Workshop (60-minute structured) and Plant Bar (open-flow flexible format).
4. Public Event Tickets: Ticketed admission to public workshops held at partner venues (breweries, vineyards). Events include Plant Bingo nights and themed succulent workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Terrarium Therapy delivers live plant-crafting experiences and shippable DIY kits for corporate team building, celebrations, and individual consumers. The company runs three primary offerings: virtual host-led workshops on Zoom with materials shipped to participants (accommodating groups of 10-500+), on-site private in-person workshops at client locations in two formats (Classic Style 60-minute guided and Plant Bar open-flow), and a direct e-commerce shop selling self-guided terrarium, succulent, and wreath kits domestically and internationally. Kits ship individually and range from $75 to $195, while virtual experiences start at $64 (plus a $150 host fee for groups of 10+).

Product overview

Terrarium Therapy operates as a service-based business offering plant-based workshops and DIY craft kits for team building, events, and retail. The product portfolio consists of three main offerings: DIY Kits for self-guided at-home creation, Virtual Host Led Experiences for remote team building via video conferencing, and Private In-Person Events for on-site corporate or social gatherings. DIY kits include various terrarium styles (Classic Globe, Geo-Prism, Geo Pyramid, Wine Bottle, Heart Shaped Wreath, Moss Art) ranging from $75-$195. Virtual Experiences are structured in three pricing tiers (Tier 1 starting at $65, Tier 2 at $80, Tier 3 at $96) plus custom build-your-own options starting at $64, with all virtual events requiring a minimum of 10 participants and featuring live host instruction. In-Person Events include Classic Style Workshops (60-minute guided sessions) and Plant Bar Style Workshops (flexible open-flow format). The company also provides a complimentary Plant Help Desk service for customer support. The business model centers on shipping materials to participants' locations and conducting guided workshops via Zoom or other platforms, accommodating groups from 10 to over 350 participants.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Kits Self-guided terrarium, succulent planter, and wreath kits with all materials (succulents, vessels, soil, decorative moss, stone, water pipette, care guide) and step-by-step instructions included for at-home crafting. Sold directly through the website to individual consumers with domestic and international shipping.
• Virtual Host Led Experiences Live online plant workshops for teams of 10-500 guests delivered via Zoom, with kits shipped in advance and a live instructor guiding participants through terrarium, planter, wreath, or bonsai builds. Sold by direct enterprise sales with a $150 host fee plus per-kit pricing; available in three pricing tiers plus a custom Build-Your-Own option.
• Private In-Person Events On-site plant workshops brought to client locations for corporate, private, and fundraising events. Includes materials, instructor, and setup; suitable for adult and child groups.
• Classic Style In-Person Workshop 60-minute structured on-site workshop format where a Terrarium Therapy instructor guides the entire group step-by-step through a shared terrarium build. Designed for corporate team-building and organized group events.
• Plant Bar Style In-Person Workshop Flexible open-flow on-site workshop format where guests visit a self-serve plant bar and build terrariums at their own pace rather than following a single guided sequence. Suited to mingling-style celebrations, bachelor/bachelorette parties, showers, and casual corporate gatherings.
• Build Your Own Custom Projects Customizable virtual team-building workshop experience with flexible project design, material selection, and pricing starting at $64 per participant. Designed to accommodate specific client budgets, themes, and group requirements beyond the standard Tier 1/2/3 offerings.
• Public Events at Partner Venues Ticketed public workshops and entertainment events held at partner venues including breweries and vineyards, such as Plant Bingo nights ($35 per ticket includes 10 rounds of bingo, bingo cards, and a complimentary succulent) and themed monthly succulent workshops (e.g., Pumpkin Succulent Planter at $69 per person). Sold directly through the website.

Quantifiable outcome

• Successfully hosted over 2,000 virtual workshops since 2017
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Sill: The Sill is a direct-to-consumer online plant retailer that also hosts workshops and plant-care events. Overlaps with Terrarium Therapy on the plant-centric DTC offering and the brand tied to plant workshops, though it is plant-retail-first rather than workshop-first.
• KiwiCo: KiwiCo operates a subscription-based DIY craft and STEM kit business for kids, teens, and adults, with bundled materials and instructions. Comparable to Terrarium Therapy's DIY kit retail motion — materials-included, themed, craft-driven kit products shipped to consumers.
• Confetti: Confetti is a virtual team experiences platform offering a curated catalog of hosted online events (cooking, mixology, craft, wellness) for remote and hybrid teams. Competes with Terrarium Therapy's virtual hosted experiences for the same enterprise remote-engagement budget pool.

Direct peers

• Pinot's Palette: Pinot's Palette runs a painting-workshop franchise with BYOB events, private parties, and corporate team building experiences. Similar product, customer segments (corporate, celebrations, social groups), and pricing tier structure to Terrarium Therapy's hosted workshop offerings.
• Color Me Mine: Color Me Mine is a ceramics and pottery painting studio franchise hosting birthday parties, date nights, and group events with all materials supplied. Closely aligned to Terrarium Therapy's in-person events in terms of craft-workshop format, materials-inclusive pricing, and party/corporate booking model.
• AR Workshop: AR Workshop is a hands-on DIY workshop franchise offering woodworking, canvas, and home decor projects with all materials provided. Directly comparable to Terrarium Therapy's plant workshops in the DIY event space, serving similar private party and corporate team building use cases.
• TeamBonding: TeamBonding provides corporate team building programs including virtual and in-person workshops for employee engagement, charity events, and celebrations. Competes with Terrarium Therapy for the same corporate team-building budget with comparable hosted event delivery and per-person pricing.
• Outback Team Building: Outback Team Building provides in-person and virtual team building experiences for corporate clients, including hands-on workshops, trivia, and culinary events. Overlaps with Terrarium Therapy on the virtual and on-site enterprise team-building experiences for groups of 10-500+.
• Plant Nite: Plant Nite hosts plant-and-terrarium workshop events at partner venues and ships DIY kits, overlapping directly with Terrarium Therapy across in-person public events and self-guided kit sales. Operates a similar business model combining live hosted plant crafting with e-commerce kit fulfillment.
• Painting with a Twist: Painting with a Twist operates a franchise of BYOB painting workshops for parties, date nights, and corporate team building — directly comparable to Terrarium Therapy's in-person private events and workshop formats. Targets the same consumer-and-corporate event market with a guided craft workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/terrariumworkshops
• Instagraminstagram.com/terrarium_therapy
• LinkedInlinkedin.com/company/terrarium-therapy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrarium Therapy