Name

Rosen Tantau

Legal name

Rosen Tantau Vertrieb GmbH & Co. KG

Website

https://rosen-tantau.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Garden Roses

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Garden roses
• Rose breeding
• Ornamental plants
• Rose nursery
• Hybrid tea roses

Headquarters

HQ city

Uetersen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Sale of rose plants directly to consumers through online shop, phone, fax, and mail orders. Products include container roses, bare-root roses, and stem roses in various varieties.
2. B2B/Professional Grower Sales: Sale of rose plants to professional growers (Erwerbsgärtner) with dedicated pricing, shipping rates, and account management.
3. Gift Vouchers: Sale of gift vouchers through their online shop, delivered via email with printable options.
4. Accessories and Supplies: Sale of supplementary products including rose soil, fertilizers, and care guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rosen Tantau breeds, propagates, and sells proprietary varieties of garden roses (hybrid teas, floribundas, climbers, shrubs, standards, mini-climbers, patio, ground cover, park and wild roses) directly to consumers and to professional growers through its own e-commerce shop and dedicated B2B channel. The roses are sold as container roses, bare-root roses, and stem roses, complemented by gift vouchers and rose care accessories such as rose soil and fertilizer.

Product overview

Rosen Tantau is a German rose nursery and breeder based in Uetersen, offering a comprehensive portfolio of high-quality garden roses through their e-commerce platform. The core offering consists of garden roses sold as container roses, bare-root roses, and standard/stem roses across multiple rose categories including hybrid teas (Edelrosen), floribundas (Beetrosen), climbing roses (Kletterrosen), shrub roses (Strauchrosen), and standard roses (Stammrosen). The company markets several proprietary sub-brands: Nostalgie® Roses featuring nostalgic bloom forms with modern disease resistance, Orienta® Roses carrying Rosa persica heritage with distinctive flower markings, Bienenweide® Roses optimized for pollinator attraction, PrimaKlima™ Roses bred for climate resilience, Starlet® Mini Climbing Roses, and Flower Rain® hanging ampoule varieties. Additional offerings include fragrant roses (Duftrosen), vouchers, and rose care accessories. The company operates with over 110 years of tradition, breeding approximately 80,000 hand-pollinated flowers per season and harvesting about 300,000 rose hips annually for seed.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenrosen (Garden Roses) Main product line of high-quality garden roses sold as container roses (mid-May to end of September), bare-root roses (end of October to early May), and standard/stem roses (end of October/early November to end of April) across hybrid teas, floribundas, climbers, shrubs, mini-climbers, patio, ground cover, park and wild roses. Sold to home gardeners and professional growers via the company's e-commerce shop and B2B channel.
• Nostalgie® Roses Proprietary nostalgic-style rose line with large, fragrant blooms and rich color play, combining old-rose charm with modern disease resistance and winter hardiness. Includes nostalgic hybrid tea, floribunda, climbing, and shrub varieties such as Deep Secret and others.
• Orienta® Roses Persica-hybrid rose varieties carrying the heritage of wild Rosa persica, with characteristic darker markings in the center of each flower. Modern breeding combines this unique heritage with health and diverse growth forms. All Orienta® varieties are pollinator-friendly throughout summer.
• Bienenweide® Roses Bee- and insect-friendly rose varieties bred to grow dense, compact, and cushion-shaped with abundant blooms, attractive to bees and bumblebees. Includes award-winning Bienenweide Rosa, Bienenweide Bernstein, Bienenweide Gelb, Bienenweide Hellrot, and Bienenweide Rot.
• PrimaKlima™ Roses Climate-resilient rose varieties bred to withstand climate change challenges including water scarcity, weather extremes, heat, drought, and heavy rainfall events.
• Starlet® Roses Mini-climbing roses that grow approximately 1.5–2m high, are extremely multi-shoot and bloom-prolific, with medium-sized 4–6cm strongly filled flowers that are long-lasting. Some varieties are fragrant. Ideal for container planting and balcony displays.
• Flower Rain® Roses Hanging ampoule rose varieties suitable for decorative hanging displays, available in 2.5L and 9L formats.
• Cityflor® Roses Cutting-propagated roses produced in 1.5L pots for the professional trade.
• Tantop Royal Roses Premium rose varieties carrying the Tantop Royal designation.
• Edelrosen (Hybrid Tea Roses) Premium hybrid tea roses regarded as the 'Queen of Roses', with very large, well-filled flowers typically standing singly on strong stems, growth heights 80–130cm. Ideal for vase cutting; many are fragrant.
• Kletterrosen (Climbing Roses) Repeating-blooming climbing roses forming long shoots of 2–3m and more, suitable for arbors, pergolas, or house walls. Most descend from Polyantha hybrids or Floribunda roses and bloom in abundant clusters.
• Beetrosen (Floribunda Roses) Floribunda roses forming rich-branching flower seas blooming throughout summer (June to October); particularly suitable for beds and borders, commonly used in public greenery. Most varieties reach 50–80cm.
• Strauchrosen (Shrub Roses) Repeating ornamental shrub roses growing upright with slightly arching branches, generally 120–150cm tall. Suitable for group planting, hedges, or as focal points within groundcover plantings.
• Stammrosen (Standard Roses) Various rose varieties grafted onto stems, including half-standard roses (40–60cm stem length), high-stem roses (70–90cm stem length), and cascade stem roses (110–140cm stem length).
• Duftrosen (Fragrant Roses) Roses selected for fragrance with over 400 known fragrance components including lemon, orange, peach, raspberry, apple, melon, vanilla, anise, moss, and pepper notes; only fully opened flowers emit fragrance, which varies by climate, cultivation, and weather.
• Gutscheine & Zubehör (Vouchers & Rose Care Accessories) Gift vouchers (digital, email-delivered or printable) and rose care accessories including rose soil (Frux 18L), Rosen Tantau 2-stage long-term fertilizer (1kg), and combination offers.
• Rosentaufe (Rose Christening Events) Ceremonial events at which new rose varieties are christened with godparents — featuring celebrities, musicians, and public figures such as Shania Twain (Shania Twain Rose, May 2026 in Los Angeles), Yannick Nézet-Séguin (Maestro Yannick, 2025 at the Baden-Baden Summer Festival), and Mascha Litterscheid (Tantau's Lütte Bloom, July 2026 in Uetersen). Held annually in Uetersen and internationally as part of the Rosenstadt Uetersen rose festival.

Quantifiable outcome

• 80,000 hand-pollinated flowers per season for breeding programs
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Georges Delbard (Delbard Roses): French rose breeder and garden-center chain producing branded novelty rose lines comparable to Nostalgie and Orienta, with parallel DTC retail and B2B nursery operations across Europe.
• David Austin Roses: English rose breeder specializing in English Rose shrub varieties blending old-rose form with modern disease resistance. Highly comparable as a heritage brand monetizing a proprietary sub-category (Nostalgie/English-style) through DTC e-commerce and garden-center wholesale.
• Meilland International: French family-owned rose breeder founded 1850, producing garden and cut-flower roses with global licensing (e.g., Pierre de Ronsard). Comparable in proprietary brand strategy (Meillandica, Romantica), breeding scale, and international awards footprint.
• W. Kordes' Söhne (Kordes Rosen): German rose breeder headquartered in Schleswig-Holstein, also operating for over a century with hybrid tea, floribunda, climbing and shrub rose lines plus a global wholesale and licensing network. Most direct comparable on product line, breeding depth, German origin, and European garden-center distribution.
• Roses Forever: Danish rose breeder focused on potted and indoor-friendly rose varieties including the Love N' Roses and Plantation lines, with global licensing. Comparable breeding-house model with proprietary branded collections distributed through European garden retailers.
• Harkness Roses: British rose breeder (est. 1879) supplying garden roses and climbing roses to UK and European retailers. Comparable heritage brand with hybrid tea and floribunda breeding plus DTC retail.
• Poulsen Roser: Danish rose breeder with proprietary lines (Rosa Eskelund breeding) sold under branded collections like Courtyard and Toscana across European retailers. Comparable B2B-driven breeder with branded collections.

Regional players

• Jackson & Perkins: American rose retailer/breeder dominant in the U.S. market with branded garden rose lines and a strong DTC e-commerce operation. Comparable product mix and DTC-first model, but operates primarily in North America rather than Europe.
• Weekes Roses / Weeks Roses: U.S.-based wholesale rose breeder (established 1938) supplying garden centers across North America. Comparable wholesale breeder model and proprietary branded collections, but with North American rather than European distribution.

Emerging players

• Lubera Edibles & Roses: Swiss/German online nursery with a notable rose breeding program (Parfuma® fragrance roses, Easy Fruit® line) selling DTC across Europe. Comparable DTC nursery + proprietary branded rose collection, though smaller and more diversified into fruits/edibles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rosentantauofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosen Tantau