Terry Precision Bicycles For Women, Inc.

What Terry Precision Bicycles For Women, Inc. does

Terry Precision Bicycles For Women, Inc., operating as Terry Precision Cycling, LLC and marketed as Terry Cycling, is a US-based specialty direct-to-consumer retailer of women's cycling apparel and bicycle saddles. Founded in 1985, the company self-positions as the original women's bicycling company. Its product portfolio centers on two categories: (1) women's-specific saddles organized by riding style (Endurance/Touring, Performance, Sport/Fitness, Recreational), with a parallel men's saddle line; and (2) a comprehensive cycling apparel line covering sleeveless through long-sleeve tops, jackets and vests, bras and baselayers, shorts/knickers/tights/skorts, plus-size options, and a lifestyle/off-bike apparel range, supplemented by cycling accessories (shoes, socks, gloves, bags, etc.). Technical differentiation is concentrated in women's-specific chamois design using Elastic Interface Technology (Italy), anatomically shaped saddle wings, and extended fit/rise guides supported by online fit, chamois, and saddle-selector content.

The company operates as a private, founder-owned entity with no disclosed institutional funding or parent organization, selling primarily through terrycycling.com in a North American market. Its go-to-market is DTC e-commerce supplemented by a local retailer locator channel and a low-cost retention/loyalty motion (Pro Deal Monday up-to-50%-off weekly email, cycling-club group discount program, newsletter 15%-off-first-order). Pricing is unit-based across a roughly $20–$200 apparel band and a saddle category starting near $174.95, with free shipping above $100. Themed sub-collections (Le Tour, Soleil, Sewn In USA, SolMate, Hi Viz, Sun Protection, Multi-Sport) drive merchandising newness. There is no disclosed revenue, headcount, or app/AI capability, and no evidence of funding, M&A, or leadership changes in the input data.

Name

Terry Precision Bicycles For Women, Inc.

Legal name

Terry Precision Cycling, LLC

Website

https://terrycycling.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Terry Precision Cycling, LLC is a US-based, founder-owned direct-to-consumer retailer of women's cycling apparel and saddles, founded in 1985 and operating primarily through terrycycling.com with a parallel men's saddle line and themed sub-collections (Le Tour, Soleil, Sewn In USA, Hi Viz).

Ownership category

akta.pro rank

Product category

Cycling Apparel and Saddles

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Women's cycling apparel
• Bicycle saddles
• Cycling shorts
• Plus size cycling
• Cycling jerseys

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Terry generates revenue through direct-to-consumer sales of women's cycling apparel and saddles via their e-commerce website. Products include cycling tops, bottoms, shorts, jerseys, jackets, lifestyle clothing, and specialty saddles. The company operates on a one-time purchase model for individual products with occasional promotional sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Terry designs, sources, and sells women-specific cycling apparel (jerseys, shorts, knickers, tights, jackets, bras, baselayers, lifestyle clothing, plus-size lines) and women's bicycle saddles through its direct-to-consumer e-commerce site terrycycling.com. The company also carries a smaller men's saddle and men's apparel line, branded sub-collections (Soleil, Le Tour, Sewn In USA, SolMate, Hi Viz), and cycling accessories such as shoes, socks, gloves, headgear, sunglasses, and bags.

Product overview

Terry Precision Bicycles For Women, Inc. is the original women's bicycling company founded in 1985, operating as a specialty direct-to-consumer retailer of women's cycling apparel and bicycle saddles. The product portfolio centers on two core offerings: (1) Women's cycling saddles available in Endurance/Touring, Performance, Sport/Fitness, and Recreational categories, along with men's saddles; and (2) A comprehensive cycling apparel line encompassing tops (jerseys, tanks, baselayers), bottoms (shorts, knickers, tights, skorts), lifestyle clothing, and plus-size options. Key branded collections include the Soleil collection featuring sun-protective fabrics, the Le Tour limited-edition collection inspired by the Tour de France, the Sewn In USA domestic-manufacturing line, and specialized gear like the Gravel Bike Short with Flex Air Carbon Chamois. The company also offers accessories including shoes, bags, gloves, and helmets through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Soleil: A collection of cycling apparel featuring sun-protection and versatile designs for women cyclists.
• Le Tour Collection
• Sewn In USA
• SolMate
• Hi Viz

Products and services

• Women's Cycling Tops

Quantifiable outcome

• Products designed for 50+ mile rides, multi-day touring, and high-performance cycling
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brooks England: Iconic British bicycle saddle manufacturer with women's-specific models (e.g., B17 Lady). Directly comparable as a heritage saddle brand competing in the women's anatomical saddle category.
• Rapha: Premium cycling apparel brand with women's collections sold primarily through DTC e-commerce and clubhouses. Comparable as a women's-focused premium cycling apparel competitor with similar brand-led, content-driven DTC model.
• Shebeest: Women's-specific cycling apparel brand focused on fit, chamois, and styling for female riders. Direct niche competitor in women's cycling apparel with overlapping target customer and product categories.
• Castelli: Italian heritage cycling apparel maker with women's jerseys, shorts, and jackets. Comparable as a performance cycling apparel peer serving women road and gravel cyclists across similar price points.
• Pearl Izumi: Major cycling apparel brand with a strong women's line, selling jerseys, shorts, and bibs through DTC and wholesale. Directly comparable as a performance cycling apparel specialist competing for the same women cyclist customer.

Emerging players

• Q36.5: Italian premium cycling apparel brand with women's-specific performance pieces sold DTC. Comparable as a smaller, premium-positioned women's cycling apparel brand competing for the same high-intent, performance-focused female rider.
• ISM (Ideal Saddle Metrics): Specialty bicycle saddle maker offering women's-specific models focused on comfort and pressure relief. Comparable as a niche saddle specialist targeting long-distance and comfort-oriented riders, similar to Terry's Endurance/Touring line.
• Velocio: Premium women's and unisex cycling apparel brand operating DTC with performance-focused jerseys and shorts. Comparable as a smaller, premium-positioned women's cycling apparel competitor with a similar DTC-led model.

Broad incumbents

• Specialized (Women's Line): Global bike and equipment giant whose women's apparel, saddles (Power Women), and Body Geometry products directly overlap with Terry's saddle and apparel offerings, with the advantage of OEM bike co-marketing.
• Giro: Major cycling accessories brand offering women's helmets, shoes, gloves, and apparel. Overlaps with Terry's accessories and gear categories and competes for the same women's cycling customer across broader product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terry Precision Bicycles For Women, Inc.