TRACHSEL DENTAL STUDIO, INC.

What TRACHSEL DENTAL STUDIO, INC. does

Trachsel Dental Studio, Inc. is a family-owned, full-service dental laboratory founded in 1963 in Rochester, Minnesota, and currently operated under multi-generational Trachsel family ownership (Fred Trachsel, Ramona Trachsel, and Brian Trachsel, CDT). The company manufactures a comprehensive portfolio of dental prosthetics including crown and bridge restorations (BruxZir Full Zirconia, BruxZir Anterior HTZ CubeX2, IPS e.max, Porcelain Fused to Zirconia/Lava, Porcelain Fused to Metal, and Full Cast Crowns), complete and partial dentures, orthodontic appliances (mouthguards, nightguards, clear retainers), and custom abutments compatible with major implant systems from Nobel Biocare, Straumann, Zimmer, Biomet 3i, BioHorizons, Dentsply, Astra, and Keystone.

The laboratory operates CAD/CAM production with on-site zirconia and e.max milling and uses 3Shape CAD software for custom abutment design. Production scale data shows 9,395+ full zirconia crowns manufactured in 2019, of which 4,316 were completed using a model-free workflow. The lab has been an Authorized BruxZir provider since 2011 and holds memberships in the National Association of Dental Laboratories (NADL) and Minnesota Dental Laboratory Association (MDLA). The facility is located at 1834 15th Street NW, Rochester, MN, and offers multi-tier pickup services (5-7 day general, rush, same-day denture repair, end-of-day).

The business operates a sales-led go-to-market built on direct relationships with dental practices in the upper Midwest. Pricing is case-by-case based on restoration type and materials, with no publicly disclosed price list. Customer acquisition channels include Lunch & Learn educational sessions, "Fred's Hot Tips" technical content marketing, a "Claim Your FREE Tooth" promotional offer for new accounts, and long-cycle testimonial-driven referrals. The company has never raised external funding, has no parent company, and has remained organically grown since founding.

Name

TRACHSEL DENTAL STUDIO, INC.

Legal name

Trachsel Dental Studio, Inc.

Website

https://trachseldentalstudio.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Trachsel Dental Studio is a family-owned, full-service dental laboratory founded in 1963 in Rochester, MN. It produces crowns, implants, dentures, and orthodontic appliances via on-site CAD/CAM milling for dental practices across the upper Midwest.

Ownership category

akta.pro rank

Product category

Dental Laboratory Services

NAICS

Dental Laboratories (339116)

akta.pro primary industry

Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)

akta.pro secondary industries

Removable Prosthetics (Dentures/Partials) Fabrication (HLABAJAB), Implant Prosthetics & Abutment Fabrication (HLABAJAC), CAD/CAM Digital Design & Milling Centers (HLABAJAE), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ), Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH)

Keywords

• Dental laboratory services
• Crown and bridge
• Dental prosthetics
• Implant abutments
• Denture fabrication

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Crown & Bridge Restorations: Full service crown and bridge production including BruxZir Full Zirconia, BruxZir Anterior HTZ (CubeX2), IPS e.max, Porcelain to Zirconia (LAVA), Porcelain Fused to Metal, and Full Cast Crowns. Revenue generated from per-unit restoration fees based on material and complexity.
2. Dentures & Partials: Complete and partial denture fabrication using premium materials including Ivocap Injections and Lucitone 199, with IPN Premium teeth. Standard 6-day turnaround with rush options available.
3. Orthodontic Appliances: Production of Pro-form Mouthguards, Bite Splints/Nightguards, and Clear Retainers. Consultative services provided by Brian Trachsel, CDT at no additional charge.
4. Implant Components: Custom abutments from all major implant manufacturers, abutment-and-crown combinations, and implant parts (impression coping, analogs, screws).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trachsel Dental Studio is a full-service dental laboratory that fabricates custom dental prosthetics for dental practices, including crown and bridge restorations (BruxZir Full Zirconia, IPS e.max, Porcelain Fused to Zirconia, PFM, Full Cast), dentures and partials, orthodontic appliances (mouthguards, nightguards, clear retainers), and custom implant abutments from all major implant systems. Production is performed on-site in Rochester, MN using CAD/CAM technology with in-house zirconia and e.max milling and 3Shape CAD software for abutment design. The lab supports dental offices through scheduled pickup, rush and same-day turnaround tiers, and Lunch & Learn educational sessions.

Product overview

Trachsel Dental Studio is a full-service dental laboratory offering a comprehensive portfolio of dental prosthetics and appliances. The portfolio centers on Crown & Bridge restorations including BruxZir Full Zirconia, BruxZir Anterior HTZ (CubeX2), IPS e.max, Porcelain Fused to Zirconia (LAVA), Porcelain Fused to Metal (PFM), and Full Cast Crowns. Additional product lines include Dentures & Partials (fabricated with Ivocap Injections and Lucitone 199), Orthodontic Appliances (Pro-form Mouthguards, Bite Splints & Nightguards, Clear Retainers), and Custom Abutments for major implant systems. The lab also provides CAD/CAM scanning and design services with on-site zirconia and e.max milling capabilities. The company operates as a family-owned business established in 1963, serving dental practices with pickup and rush case services from their Rochester, MN facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown and Bridge Restorations Monolithic and layered crown and bridge restorations fabricated from BruxZir Full Zirconia (1,100 MPa), BruxZir Anterior HTZ/CubeX2, IPS e.max lithium disilicate, Porcelain Fused to Zirconia (LAVA), Porcelain Fused to Metal, and Full Cast Crowns. Delivered to general dentists and specialty dental practices on standard 5-7 day turnaround, with rush and same-day options available.
• Dentures and Partials Full and partial removable denture fabrication using Ivocap Injections, Lucitone 199 base material, and IPN Premium teeth (economy teeth available on request). Standard 6-day turnaround with rush and same-day denture repair/relines available, serving general dentists and prosthodontic practices.
• Orthodontic Appliances Custom-fit orthodontic appliances including Pro-form Mouthguards for contact sports, Bite Splints and Nightguards (hard/soft EVA) for bruxism, and Clear Retainers for post-treatment tooth position maintenance. Supplied to general dentists and orthodontic practices, with consultative support provided at no additional charge.
• Custom Abutments and Implant Components 3Shape CAD-designed custom abutments, abutment-and-crown combinations, and implant components (impression coping, analogs, screws) for all major implant platforms. Delivered to implantologists and restorative dentists with a 2-4 week standard turnaround.
• CAD/CAM Scanning and Design Services On-site CAD/CAM scanning, design, and milling services for dental practices, supporting both Trachsel's own restorations and direct digital design output with model-free workflows.

Quantifiable outcome

• 9,395+ zirconia crowns produced in 2019 alone
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Nobel BiocarecoreTechnology or IntegrationTrachsel Dental Studio works with Nobel Biocare for custom abutments, All-on-4 implant solutions, and implant components. They offer full product line including NobelParallel, NobelSpeedy, and NobelActive implants with various abutment options.
• StraumanncoreTechnology or IntegrationCustom abutment provider for Straumann implants. Abutments come with manufacturer warranty.
• BruxZir / Northstar DentalcoreTechnology or IntegrationAuthorized BruxZir lab since 2011. Offers full line of BruxZir solid zirconia restorations including Full Zirconia and Anterior HTZ products.
• National Dental Lab Association (NADL)OthersIndustry association membership providing standards and certification for dental laboratories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• 3Shape: Provider of CAD/CAM dental scanning and design software, including the 3Shape CAD platform Trachsel uses for custom abutment design. Technology partner whose tools underpin Trachsel's digital workflow rather than a direct competitor.
• Ivoclar Vivadent: Manufacturer of dental materials including Ivocap injection systems and IPS e.max (both used by Trachsel for dentures and crowns). Supplier relationship rather than direct competitor; provides critical input materials.
• Shofu Dental Corporation: Manufacturer of dental materials, ceramics, and CAD/CAM equipment used by dental labs. Adjacent rather than directly competitive — supplies inputs (zirconia blocks, milling tools) that Trachsel uses in its on-site production.

Broad incumbents

• Dental Services Group: Network of partner dental labs across the US providing crowns, bridges, implants, and digital dental solutions. Competes in the same full-service dental lab category as Trachsel but at greater scale via a partnership model.
• National Dentex Corporation (NDX): National network of dental laboratories offering full-service crown & bridge, implant, and removable prosthetic services across the US. Direct competitor for DSO and multi-practice accounts that Trachsel currently does not serve.
• Glidewell Laboratories: Largest privately held dental lab in the US, producing crowns, bridges, implants, and dentures. Broad incumbent with overlapping product categories (BruxZir was actually developed by Glidewell). Trachsel competes on personalized service rather than scale.
• Modern Dental Laboratory USA: Global dental prosthetic manufacturer and lab with significant US presence, producing crowns, bridges, implants, and aligners. Operates a mix of centralized production and regional labs, competing on scale and digital workflow.

Direct peers

• Jesse & Frichtel Dental Lab: Mid-sized full-service dental laboratory producing crown & bridge, implant, and removable prosthetics. Directly comparable in offering mix and target SMB dental practice customer segment.
• Arrowhead Dental Laboratory: Full-service dental lab offering crowns, implants, dentures, and orthodontic appliances with on-site CAD/CAM capabilities. Closest analog to Trachsel in scope, scale, and customer base (regional US dental practices).
• ProTech Dental Studio: Independent full-service dental lab offering crown, bridge, implant, and removable prosthetic services to SMB dental practices. Closely comparable in size, regional operating model, and product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trachsel-dental-studio-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACHSEL DENTAL STUDIO, INC.