The Bikeability Trust

What The Bikeability Trust does

The Bikeability Trust is a UK-registered charity (Charity Commission registration 1171111) that administers the government of England's official national cycle training programme on behalf of the Department for Transport. Operating across England year-round, the Trust delivers a standardised, multi-level training curriculum — Bikeability Levels 1, 2, and 3, plus a Bikeability Plus supplementary module — through a nationwide network of approved training providers and qualified instructors. The primary audience is school-aged children, with secondary programmes for adults, teenagers, and families, and an emerging SEND inclusive cycling track delivered in partnership with Wheels for All.

The Trust's product surface spans core training (children, schools, adults/teenagers, families), community programmes (Cycle to School Week, Celebration of Bikeability, Bike Bus), a newsletter membership (Bikeability Club), funding mechanisms (Widening Participation Fund, Holiday Activities and Food Programme Funding), a retail channel (Bikeability Shop), and two operational portals — Bikeability Link for instructors and a Professionals website for training providers. To date, more than five million children have been equipped with practical cycling skills and road-safety awareness through the programme.

The business model is non-commercial: the Trust is funded primarily by a grant from the Department for Transport, supplemented by individual donations (via the "Keep the Wheels Turning" campaign) and partner contributions. Training is delivered free or subsidised to participants, particularly to children in schools. The Trust functions as an administrative, standards-setting, and programme-coordination body rather than a direct training operator, with delivery executed through contracted providers and qualified instructors.

Name

The Bikeability Trust

Legal name

The Bikeability Trust

Website

https://bikeabilitytrust.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bikeability Trust is a UK-registered charity that administers England's official national cycle training programme on behalf of the Department for Transport, delivering multi-level cycling instruction to children, schools, adults, and families through a nationwide network of approved training providers.

Ownership category

akta.pro rank

Product category

Cycle Training and Education Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycle training programme
• Bike education services
• School cycling instruction
• National cycling programme
• Active travel training

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: The Bikeability Trust receives government funding to administer the Bikeability national cycle training programme on behalf of the Department for Transport. The programme is delivered free or subsidised to participants, particularly children in schools.
2. Donations: The organisation accepts individual donations through its 'Keep the Wheels Turning' campaign and partner donations to support widening participation and programme expansion.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Bikeability Trust administers England's government-funded national cycle training programme on behalf of the Department for Transport. It delivers standardised practical cycling training through a network of approved providers and qualified instructors, primarily to school children (Levels 1–3 and Bikeability Plus), with additional training tracks for adults, teenagers, and families. Supporting offerings include the Bikeability Club community newsletter, the SEND Inclusive Cycling Pilot with Wheels for All, the Widening Participation Fund, and a small online merchandise shop.

Product overview

The Bikeability Trust operates the UK's government-backed national cycle training programme, offering a multi-level progressive training system administered on behalf of the Department for Transport. The core offering comprises three progressive training levels (Level 1, 2, and 3) plus Bikeability Plus, delivered through distinct audience-specific tracks for children, schools, adults/teenagers, and families. Supporting programs include the Bikeability Club newsletter community, Cycle to School Week and Celebration of Bikeability events, the Bike Bus initiative, and the SEND Inclusive Cycling Pilot (in partnership with Wheels for All). The organization also provides funding mechanisms through the Widening Participation Fund and Holiday Activities and Food Programme Funding, plus administrative platforms including the Bikeability Link instructor portal and the Professionals website. Over 5 million children have been trained through the programme, which aims to make cycling a norm for short journeys while promoting health, independence, and climate action.

Differentiator

Problem solved

Functional benefit

Brands

• Bikeability Club: Newsletter subscription service providing cycling safety tips, offers and adventures delivered to subscribers.
• Cycle to School Week
• Widening Participation Fund

Products and services

• Bikeability for Children Comprehensive cycle training programme for children covering all three proficiency levels (basic bike control, on-road cycling, and advanced journeys) plus Bikeability Plus supplementary modules. Designed to equip school-age children with lifelong cycling skills, road safety awareness, and confidence to cycle on today's roads.
• Bikeability for Schools School-focused cycle training programme providing curriculum-based tools, teacher support, booking assistance, and structured cycling education for pupils across all year groups as part of physical education and active travel initiatives.
• Bikeability for Adults and Teenagers Cycle training programme for adults and teenagers who want to learn to cycle or improve their skills and confidence on the road, including those who never learned to cycle as children.
• Bikeability for Families Family-oriented cycling training that enables families to learn cycling skills together, building shared confidence for family cycling adventures and outings.
• Bikeability Club Community membership programme offering cycling safety tips, exclusive offers, cycling inspiration, and adventure ideas delivered to subscribers via email newsletter.
• Inclusive Cycling Accessibility-focused cycling programme ensuring people of all abilities can participate in cycle training, including adapted cycles and specialised instruction methods, delivered in partnership with Wheels for All.
• Bikeability Booking Support for Schools Administrative support service helping schools book and coordinate Bikeability training sessions, streamlining the process of arranging cycle training for students.
• Bikeability Shop

Quantifiable outcome

• 5 million children equipped with cycling skills and confidence

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Department for TransportcoreStrategic or Co-development PartnerThe Department for Transport is the primary government partner that commissions The Bikeability Trust to administer the national Bikeability cycle training programme. This is the foundational partnership that enables all of Bikeability's operations across England.
• Active Travel EnglandcoreGTM or Marketing PartnerActive Travel England, an executive agency of the Department for Transport, works with The Bikeability Trust to promote and support active travel initiatives, including cycle training programmes.
• Wheels for AllflagshipStrategic or Co-development PartnerThe Bikeability Trust and Wheels for All launched a SEND (Special Educational Needs and Disabilities) inclusive cycling pilot programme, expanding accessibility of cycle training to children and adults with additional needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BikeabilityUK
• LinkedInlinkedin.com/company/the-bikeability-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bikeability Trust