Technical Specialists

What Technical Specialists does

Technical Specialists, operating as Tech Specialist, Inc., is a family-run forklift and material handling equipment dealership headquartered at 810 Great Southwest Parkway in Atlanta, Georgia. Founded in 1997, the company has operated continuously for over 27 years as a single-location business serving the Atlanta metropolitan area. It functions as a full-service material handling provider spanning new and used forklift sales (pneumatic and cushion tire lifts, electric and hand pallet jacks), short- and long-term rentals, comprehensive repair and maintenance, parts distribution, and forklift operator certification training.

The company's product and service breadth extends beyond forklifts into adjacent industrial equipment repair categories — scissor lifts, pallet jacks, roll-up doors, conveyors, balers, compactors, and dock repairs — positioning it as a one-stop shop for warehouse, logistics, manufacturing, and distribution operators. As a certified Tailift forklift dealer and certified Tailift and TVH parts dealer, the company sources equipment and replacement parts through authorized channels, providing quality assurance across makes and models. The technology footprint is minimal: a basic informational website with no e-commerce, no APIs, no software products, and no digital self-serve motion.

The business model is sales-led and relationship-driven, with all customer acquisition occurring via inbound phone calls (404-344-9492) and department-specific email addresses for rentals/sales, service, and parts. Pricing is uniformly quote-based with no publicly disclosed rates or tiers, and inventory is described as changing daily. Revenue is generated across five streams: one-time equipment sales, recurring rental contracts, professional services for repair and training, and hardware sales of parts. Geographic reach is confined to Atlanta and surrounding regions, with service delivered both at the company location and on-site at customer facilities. The company is privately held with no disclosed investors, parent entity, or funding history.

Name

Technical Specialists

Legal name

Tech Specialist, Inc.

Website

https://techspecialistinc.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Technical Specialists is a family-run, single-location Atlanta, GA forklift dealership offering new and used forklift sales, rentals, repairs, parts, and operator certification training to businesses across the Atlanta metro.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Automotive Repair and Maintenance (81119), All Other Automotive Repair and Maintenance (811198)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Forklift sales service
• Material handling equipment
• Forklift rentals
• Forklift repair services
• Warehouse equipment dealer

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Forklift Sales: New and used forklift sales, including a range of brands and models tailored to business needs and budget.
2. Forklift Rentals: Short-term and long-term forklift rental services to accommodate varying customer needs.
3. Forklift Service and Repair: Comprehensive repair services for forklifts and related equipment including scissor lifts, pallet jacks, conveyors, balers, compactors, and dock repairs.
4. Forklift Parts: Sales of new and used forklift parts for all makes and models, as a certified Tailift and TVH parts dealer.
5. Driver Training: Forklift certification training services for operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Technical Specialists is a family-run forklift dealership in Atlanta, GA providing sales, rentals, repairs, and parts for new and used forklifts and material handling equipment. The company is a certified Tailift forklift dealer and a certified Tailift and TVH parts dealer, offering new and used forklifts (pneumatic and cushion tire lifts, electric and hand pallet jacks), short- and long-term rentals, comprehensive repair services for forklifts and related equipment (scissor lifts, pallet jacks, conveyors, balers, compactors, dock repairs), replacement parts, and forklift driver certification training.

Product overview

Tech Specialist, Inc. is a family-run forklift dealership offering a unified portfolio of material handling products and services. The core offerings include new and used forklift sales, short-term and long-term rentals, comprehensive repair and maintenance services, and parts distribution. The company specializes in various forklift types (pneumatic tire, cushion tire, electric) and related equipment including pallet jacks, scissor lifts, conveyors, balers, and compactors. As a certified Tailift dealer and Tailift & TVH parts dealer, the company provides equipment sales and parts supported by driver training services for forklift certification. The product lines span from sales (new/used forklifts) to services (rentals, repairs, parts) and training, all operating as an integrated material handling solutions provider.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts New forklifts available for purchase from a range of brands, tailored to customer business needs and budget. Includes pneumatic and cushion tire lift models as well as electric and hand pallet jacks. Inventory changes daily.
• Used Forklifts Quality pre-owned forklifts available at competitive prices. Inventory changes daily; customers must call for pricing and availability.
• Forklift Rentals Short-term and long-term forklift rental services for businesses with changing or temporary material handling needs.
• Forklift Service & Repair Comprehensive repair and maintenance services for forklifts and related equipment including scissor lifts, pallet jacks, roll-up doors, conveyors, balers, compactors, and dock repairs. Expert technicians provide quick response times.
• Forklift Parts Wide range of new and used forklift parts for all makes and models, offered as a certified Tailift and TVH parts dealer.
• Forklift Driver Training Driver training program for forklift operator certification to ensure safe and compliant equipment operation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TailiftcoreChannel Partner/ Reseller/ DistributorTech Specialist, Inc. is a certified Tailift forklift dealer, offering new Tailift forklifts as part of their sales inventory. This partnership enables them to sell Tailift equipment to customers in the Atlanta area.
• TVHcoreChannel Partner/ Reseller/ DistributorTech Specialist, Inc. is a certified TVH parts dealer, offering TVH replacement parts for all makes and models. This partnership ensures quality parts availability for their service operations and parts sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with material handling and aerial equipment rentals. Comparable on the rental side of Tech Specialist's business, but United Rentals is a broad incumbent spanning many equipment categories.
• Herc Rentals: National equipment rental company with a material handling division offering forklift and aerial equipment rentals. Overlaps with Tech Specialist's rental stream but at vastly larger scale and broader equipment portfolio beyond forklifts.

Direct peers

• Crown Equipment: Major forklift manufacturer with a direct dealer and service network offering sales, rentals, parts, and maintenance of forklifts and warehouse equipment. Directly comparable to Tech Specialist on product mix (forklifts and adjacent warehouse equipment) and service-led customer model.
• MH Equipment: Regional material handling equipment dealer providing forklift sales, rentals, service, parts, and operator training across multiple U.S. Midwest and Southeast states. Closely comparable to Tech Specialist in business model and product scope, but operates at larger multi-state scale.
• Hyster-Yale Group: Manufacturer of Hyster and Yale forklifts with a broad authorized dealer network providing sales, rentals, service, and parts. Comparable to Tech Specialist across the full equipment lifecycle, competing for the same Atlanta-area material handling customers.
• Toyota Material Handling: Operates one of the largest forklift dealer networks in the U.S., selling, renting, servicing, and supplying parts for new and used forklifts. Directly comparable to Tech Specialist's full-line sales/rentals/service/parts offering, but at national scale with proprietary Toyota equipment.
• Gregory Poole Equipment / Lift One: Material handling dealer offering forklift sales, rentals, service, parts, and operator training across the U.S. Southeast. Directly comparable on product line, services, and Southeast U.S. geographic proximity to Tech Specialist's Atlanta territory.

Others

• TVH (TVH Parts): Global distributor of replacement parts for material handling, industrial, and agricultural equipment. TVH is both a supplier (parts) to Tech Specialist and a peer in the parts distribution space, with overlapping aftermarket parts channels.
• Tailift Group: Forklift and material handling equipment manufacturer headquartered in Taiwan, whose equipment Tech Specialist distributes as a certified dealer. Comparable as an OEM peer whose products compete in the same end-customer market.

Emerging players

• Big Joe Forklifts: Material handling equipment manufacturer and dealer focused on electric forklifts, pallet jacks, and warehouse equipment with growing dealer network. Comparable to Tech Specialist's electric forklift and pallet jack product lines, particularly in warehouse and distribution end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/technical-specialists-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technical Specialists