Gregory Poole Lift Systems
Gregory Poole Lift Systems is a privately held authorized Hyster and Yale material handling equipment dealer operating 13 branches across North Carolina, South Carolina, and Virginia, serving industrial, logistics, food, beverage, retail, port, and pharmaceutical customers with new and used equipment sales, rentals, parts, service, fleet management, warehouse solutions, and operator training.
- Company typePrivate
- Founded1968
- HeadquartersRaleigh, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Gregory Poole Lift Systems does
Gregory Poole Lift Systems is the material handling equipment distribution division of Gregory Poole Equipment Company, a privately held firm founded in 1951 in Raleigh, North Carolina, with the Lift Systems division established in 1968. The company operates as an authorized regional dealer for Hyster and Yale forklifts, supplemented by approximately ten secondary OEM authorizations including Combilift, JLG, Genie, Polaris Commercial, Tico, GEM, Taylor-Dunn, Motrec, Fusion, TASK, and Sellick. Through 13 physical branch locations spanning eastern North Carolina, South Carolina, and Virginia, the company serves industrial manufacturing, food distribution and cold storage, beverage, third-party logistics, retail and e-commerce, ports and terminals, and health and pharmaceutical operations.
The company's revenue model is a platform-plus-services stack anchored on new equipment sales (one-time), used equipment sales (one-time), equipment rentals (usage-based with daily, weekly, and monthly terms), parts and service (transactional with 24/7 emergency repair), fleet management (subscription/recurring), operator safety training (professional services), warehouse solutions (pallet racking, mezzanines, conveyor systems, in-plant offices, pallet shuttle), equipment financing, and telemetry. Pricing is quote-based and not publicly disclosed, with used equipment listings observed in the $13,000–$25,500 range. The company explicitly restricts sales to customers within its territory and refers out-of-territory prospects elsewhere.
Distribution is executed via direct enterprise field sales through 13 branches, supplemented by an online catalog and SEO-optimized content marketing, with quote requests and trade-in valuations captured through the website. The company claims the largest team of factory-trained technicians in the region and emphasizes 24/7 emergency repair and a comprehensive local OEM parts inventory as core differentiators. It operates as a private, family-founded business with no disclosed institutional investors, no recent M&A activity, no public funding rounds, and no disclosed leadership changes — consistent with a long-tenured, stable operating profile rather than a high-velocity expansion phase.
Gregory Poole Lift Systems firmographics
Firmographics- Name
- Gregory Poole Lift Systems
- Legal name
- Gregory Poole Lift Systems
- Website
- https://gregorypoolelift.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Gregory Poole Lift Systems is a privately held authorized Hyster and Yale material handling equipment dealer operating 13 branches across North Carolina, South Carolina, and Virginia, serving industrial, logistics, food, beverage, retail, port, and pharmaceutical customers with new and used equipment sales, rentals, parts, service, fleet management, warehouse solutions, and operator training.
- Ownership category
- akta.pro rank
Gregory Poole Lift Systems industry classification
Industry- Product category
- Material Handling Equipment Distribution
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Mobile Hydraulic, Pneumatic & Liftgate Repair (On-Vehicle Systems) (TLAKAFAK)
Keywords
Where Gregory Poole Lift Systems is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Gregory Poole Lift Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sales of new lift equipment including forklifts, aerial lifts, industrial vehicles, and specialty equipment from authorized manufacturers like Hyster, Yale, Combilift, JLG, Genie, and others.
- Used Equipment Sales: Sales of pre-owned certified lift equipment including electric, cushion, and pneumatic forklifts.
- Equipment Rentals: Flexible rental solutions for forklifts, aerial lifts, yard spotters, industrial vehicles, and specialty equipment with daily, weekly, and monthly rate options.
- Parts & Service: Parts sales (OEM and aftermarket), maintenance and repair services, 24/7 emergency repair services, and factory-trained technicians.
- Fleet Management: Fleet management program helping customers make better fleet decisions, cost-saving strategies, and fleet evaluations.
- Operator Safety Training: OSHA-aligned operator safety training and certification programs for forklifts, boom lifts, scissor lifts, telehandlers, and more.
- Equipment Financing: Financing solutions for new and used equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gregory Poole Lift Systems product offering
Product offeringCore offering
Gregory Poole Lift Systems is an authorized material handling equipment dealer selling new and used forklifts, aerial lifts, industrial vehicles, yard spotters, and specialty equipment from brands including Hyster, Yale, Combilift, JLG, and Genie. The company complements equipment sales with flexible rentals, factory-certified parts and 24/7 service, fleet management programs, warehouse solutions (racking, mezzanines, conveyors), OSHA-aligned operator safety training, equipment financing, and telemetry solutions. It operates as a regional full-service dealer platform across the Carolinas and Virginia.
Product overview
Gregory Poole Lift Systems operates as a regional material handling equipment dealer offering a comprehensive portfolio of products and services through a multi-brand, platform-plus-services model. The core product portfolio consists of new lift equipment from primary brands Hyster and Yale forklifts, supplemented by specialty brands including Combilift multi-directional forklifts, JLG and Genie aerial lifts, Taylor-Dunn and Motrec industrial vehicles, GEM and Polaris utility vehicles, and TICO yard spotters. These equipment offerings are complemented by a full range of support services including used equipment sales, flexible rental programs, factory-certified parts and service, fleet management, warehouse solutions (pallet racking, mezzanines, conveyors), operator safety training, and telemetry solutions. The company serves customers across North Carolina, South Carolina, and Virginia through 13 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyster Forklifts Full line of Hyster forklifts including electric, internal combustion, pneumatic tire, cushion tire, very narrow aisle, high-capacity, container handler, order picker, and 3-wheel/4-wheel electric models for material handling applications.
- Yale Forklifts Complete range of Yale forklifts including electric and internal combustion models, pallet trucks, and warehouse equipment for warehouse and industrial use.
- Combilift Equipment Multi-directional forklifts, straddle carriers, and aisle master trucks for specialized material handling in narrow aisles and unique applications.
- JLG Aerial Lifts Articulating boom lifts, scissor lifts, vertical mast lifts, telehandlers, and trailer-mounted boom lifts for elevated work platforms.
- Genie Lift Equipment Aerial work platforms, articulating boom lifts, scissor lifts, telehandlers, and material lifts from Genie brand.
- Taylor-Dunn Industrial Vehicles Burden carriers, personnel carriers, stock chasers, and tow tractors for industrial facility transportation.
- Motrec Industrial Vehicles Electric industrial vehicles including burden carriers, stock chasers, tow tractors, and personnel carriers for horizontal transport of goods and people.
- GEM Electric Vehicles Low-speed electric vehicles and commercial electric vehicle packages for facility transportation.
- Polaris PRO XD Utility Vehicles Polaris commercial utility vehicles and off-road equipment for industrial applications.
- TICO Pro-Spotter Tractors Yard spotters and terminal tractors for container handling and yard shuffling operations.
- Used Equipment Pre-owned forklifts and lift equipment including electric, cushion, and pneumatic models with inspection and reconditioning; priced between $13,000 and $25,500.
- Equipment Rental Flexible rental programs for forklifts, aerial lifts, industrial vehicles, yard spotters, and specialty equipment with daily, weekly, and monthly rate options for short-term and long-term needs.
- Parts and Service Factory-certified maintenance, repair services, genuine OEM and aftermarket parts inventory, and 24/7 emergency repair services delivered by factory-trained technicians.
- Fleet Management Fleet evaluation, cost-saving strategies, and maintenance monitoring program to optimize fleet performance and reduce unexpected expenses.
- Warehouse Solutions Pallet rack systems, mezzanines, conveyor systems, in-plant offices, pallet shuttle systems, and warehouse design services for facility optimization.
- Operator Safety Training OSHA-aligned operator safety training and certification programs for forklifts, boom lifts, scissor lifts, telehandlers, and other equipment.
- Telemetry Telematics and monitoring solutions for equipment tracking and fleet data management.
- Equipment Financing Financing solutions for new and used equipment purchases.
Companies that use Gregory Poole Lift Systems
Customer profileSegments7 records
Ideal customer profiles4 records
Gregory Poole Lift Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gregory Poole Lift Systems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered primary, core and secondary.
- HysterprimaryGregory Poole is an authorized Hyster forklift dealer offering the full lineup of Hyster material handling equipment including electric forklifts, internal combustion forklifts, warehouse equipment, and container handlers.
- YaleprimaryGregory Poole is an authorized Yale forklift dealer providing the complete range of Yale lift trucks, pallet trucks, and warehouse equipment.
- CombiliftcoreAuthorized Combilift dealer offering aisle master, straddle carriers, multi-directional forklifts, and specialized material handling equipment.
- JLGcoreAuthorized JLG dealer for aerial work platforms, articulating booms, scissor lifts, telehandlers, and trailer-mounted boom lifts.
- GeniecoreAuthorized Genie dealer for aerial work platforms, articulating boom lifts, material lifts, scissor lifts, telehandlers, and vertical mast lifts.
- Polaris Commercial (PRO XD)secondaryAuthorized Polaris Commercial dealer for PRO XD utility vehicles and work vehicles.
- Tico Pro-SpottersecondaryAuthorized Tico Pro-Spotter dealer for yard tractors and spotter trucks.
- GEMsecondaryAuthorized GEM dealer for electric vehicles and low-speed vehicles.
- Taylor-DunnsecondaryAuthorized Taylor-Dunn dealer for burden carriers, personnel carriers, stock chasers, tow tractors, and industrial vehicles.
- MotrecsecondaryAuthorized Motrec dealer for electric industrial vehicles including burden carriers, tow tractors, personnel carriers, and stock chasers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gregory Poole Lift Systems competitors and assessment
Company assessmentDirect peers
- MH Equipment: Large multi-location authorized Hyster and Yale forklift dealer with parts, service, rentals, and warehouse solutions — operating the same authorized-dealer-plus-services model as Gregory Poole Lift Systems across a different US footprint.
- LiftOne: Authorized Hyster and Yale dealer providing forklifts, rentals, parts, service, and fleet management across the Southeast and Midwest — a direct regional franchise peer with the same OEM relationships.
Broad incumbents
- United Rentals: Largest US equipment rental company with aerial lift and material handling categories — partial overlap with Gregory Poole's forklift and aerial rental business.
- Toyota Material Handling: Largest US forklift OEM and Raymond's parent; competes with Hyster/Yale for fleet business and offers competing authorized dealer networks with the same lift-truck plus service model.
- Crown Equipment: Major US forklift and warehouse equipment manufacturer with a direct-owned branch network selling, renting, and servicing lift trucks — overlapping with Gregory Poole's core product offering.
- Hyster-Yale Group: Parent manufacturer of Hyster and Yale forklifts — Gregory Poole's two primary brand authorizations — and the structural counterparty whose dealer-network decisions shape the dealer's economics.
- KION North America (Linde Material Handling): Manufacturer of Linde and other lift truck brands competing in the same industrial truck category, with dealer and direct service models overlapping Gregory Poole's territory-adjacent accounts.
- Sunbelt Rentals: Large national equipment rental company offering forklifts and aerial lifts alongside broader construction equipment — competing with Gregory Poole's rental stream in the same Southeast geography.
- Doosan Industrial Vehicle: Forklift OEM selling through dealer networks in the US, competing for the same industrial truck customers served by Gregory Poole.
Emerging players
- Combilift: Manufacturer of multi-directional forklifts and specialized material handling equipment that Gregory Poole represents as an authorized dealer — a niche peer that competes in specialized applications rather than across the full lineup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gregory Poole Lift Systems social profiles
Digital presenceGregory Poole Lift Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gregory Poole Lift Systems leadership team
Management profileNumber of profiles
Gregory Poole Lift Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gregory Poole Lift Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gregory Poole Lift Systems
What does Gregory Poole Lift Systems do?
Gregory Poole Lift Systems is an authorized material handling equipment dealer selling new and used forklifts, aerial lifts, industrial vehicles, yard spotters, and specialty equipment from brands including Hyster, Yale, Combilift, JLG, and Genie. The company complements equipment sales with flexible rentals, factory-certified parts and 24/7 service, fleet management programs, warehouse solutions (racking, mezzanines, conveyors), OSHA-aligned operator safety training, equipment financing, and telemetry solutions. It operates as a regional full-service dealer platform across the Carolinas and Virginia.
Is Gregory Poole Lift Systems a public or private company?
Gregory Poole Lift Systems is a private company. It is classified as family owned and is currently operating.
When was Gregory Poole Lift Systems founded?
Gregory Poole Lift Systems was founded in 1968. It employs 1,001 to 5,000 people.
Where is Gregory Poole Lift Systems based?
Gregory Poole Lift Systems is headquartered in Raleigh, United States, in the North America region.
How does Gregory Poole Lift Systems make money?
Seven revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts & Service, fleet Management, operator Safety Training and equipment Financing.
Who are Gregory Poole Lift Systems's main competitors?
Direct peers on record are MH Equipment and LiftOne. Broad incumbents are United Rentals, Toyota Material Handling, Crown Equipment, Hyster-Yale Group, KION North America (Linde Material Handling), Sunbelt Rentals and Doosan Industrial Vehicle. Combilift is listed as an emerging player.
Does Gregory Poole Lift Systems have an API?
No public API is recorded for Gregory Poole Lift Systems.
What industry is Gregory Poole Lift Systems in?
Gregory Poole Lift Systems's product category is Material Handling Equipment Distribution. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 333924 and its SIC code is 3537.