Tacoma Musical Playhouse

What Tacoma Musical Playhouse does

Tacoma Musical Playhouse (TMP) is a 501(c)(3) nonprofit performing arts organization founded in January 1994 by Jon Douglas Rake and Jeffrey Stvrtecky in Tacoma, Washington. The organization produces Broadway-style musical theater as its core artistic offering, operating a 380-seat main theater at 7116 6th Ave and a secondary performance and education facility called The Spire (acquired from the historic Epworth Church) at 710 S. Anderson St. TMP's portfolio comprises three primary verticals: TMP Mainstage (six Broadway-style musical productions annually with full orchestral backing), TMP Family Theater (musical adaptations of children's literature for younger audiences), and CampTMP (youth education programs including summer camps, after-school academies, homeschool and advanced academies, workshops, and technical theater training for ages 5-18). Supporting programs include the Young at Heart Players (a 50+ senior performance troupe), the Your School's A Stage (YSAS) school outreach initiative, school field trips, theater and costume rentals, and the Jon Douglas Rake and Jeffrey Stvrtecky Scholarship Endowment established in 2024.

The revenue model is hybrid, blending earned and contributed income. Earned streams include single tickets, season subscriptions, flex passes, group sales (a significant share of annual ticket revenue), theater/costume/props rentals, and tuition-based education programs priced from $125 to $625 per program. Pricing follows a tiered structure with student rush tickets at $5, field trip tickets at $10, and adult mainstage tickets ranging from $20 to $25. Contributed revenue is structurally critical: ticket sales cover approximately 75% of the operating budget, with the remaining 25% sourced from individual donors, foundations, corporate sponsorships, and government funding. Distribution is primarily direct through the csstix.com ticketing platform, the on-site box office (Tuesday-Friday 10am-6pm), and the Jackrabbit Class registration portal for CampTMP programs.

TMP serves a regional community theater audience in Tacoma, Pierce County, and Western Washington, drawing 69,000+ patrons per season. Customer segments include adult theater enthusiasts (Mainstage), families with young children (Family Theater), youth performers aged 5-18 (CampTMP), seniors aged 50+ (Young at Heart Players), and schools and school districts (field trips and YSAS). Marketing is community-led, relying on the tmp.org website, Facebook, Instagram, YouTube, email newsletters, special events, and word-of-mouth referral. The organization operates with a small staff (1-10 listed employees) supported by a Board of Directors, professional artistic leadership, and seasonal contract labor and volunteers.

Name

Tacoma Musical Playhouse

Legal name

Tacoma Musical Playhouse

Website

https://tmp.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Tacoma Musical Playhouse is a 501(c)(3) nonprofit community theater in Tacoma, Washington that produces six Broadway-style musicals annually with orchestral backing, alongside family theater, youth education programs (CampTMP, ages 5-18), school outreach, and senior performance programming for the Western Washington region.

Ownership category

akta.pro rank

Product category

Performing Arts / Community Theater

NAICS

Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Theatre Education, Training & Conservatories (MPAGABAN), Community Theatre & Storytelling Festivals (MPAGAEAI), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Musical theater productions
• Community theater performances
• Performing arts education
• Youth theater training
• Live entertainment venue

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Single tickets and season subscriptions for Mainstage productions and Family Theater. Group sales represent a significant portion of annual ticket revenue. Discounts available for students, seniors, military, and children.
2. Donations and Annual Fund: Unrestricted gifts to operating budget. Ticket sales cover only 75% of operating budget; the remaining 25% comes from donations, foundations, corporations, government funding, and individual donors.
3. Education Programs: CampTMP programs including summer camp, after-school academy, homeschool academy, winter break camp, spring break camp, workshops, and honor programs. Tuition-based with scholarships available.
4. Venue Rentals: Theater rentals for events, costume and props rentals to other theater productions. The Spire facility used for education programs and community rentals.
5. Corporate Sponsorships: Corporate sponsorship program aligning brands with the company's marketing resources and community presence.
6. Special Events: Behind the Curtain events, Broadway in Seattle trips, costume shop sales, Sing-Along with Santa, A Big Band Christmas, Musical Theater Tours to NYC, London, and Los Angeles.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Tacoma Musical Playhouse produces and presents Broadway-style musical theater productions, with TMP Mainstage delivering six orchestral-backed musicals per year and TMP Family Theater staging children's literature adaptations. It runs CampTMP, a tuition-based youth performing arts education program serving ages 5–18 through camps, academies, and workshops, alongside the Young at Heart Players program for adults ages 50+. Ticketed performances, education tuition, venue rentals, group sales, and donations form the operating model.

Product overview

Tacoma Musical Playhouse (TMP) operates as a multi-venue performing arts organization centered on musical theater. The company functions as a unified portfolio of interconnected programs rather than a single product. The core offering consists of TMP Mainstage, which produces six Broadway-style musical productions annually with orchestral backing, and TMP Family Theater, which adapts children's literature into family-friendly musicals. Supporting these are education programs under the CampTMP umbrella, including camps, academies, workshops, and technical theater training for youth ages 5-18, as well as the Young at Heart Players program for seniors 50+. Additional offerings include school outreach (YSAS), field trips, theater/facility rentals, a scholarship endowment, and special events including theater tours. The organization operates venues including its main 380-seat theater and The Spire secondary space.

Differentiator

Problem solved

Functional benefit

Brands

• TMP Mainstage: Season subscriptions and flex passes for Broadway-style musical productions with orchestral backing
• TMP Family Theater
• CampTMP
• Young at Heart Players
• The Spire
• Jon Douglas Rake and Jeffrey Stvrtecky Scholarship Endowment

Products and services

• TMP Mainstage TMP Mainstage offers season subscriptions and season flex passes for six Broadway-style musical productions per year with orchestral backing, representing the company's primary artistic offering for adult theater-goers.
• TMP Family Theater TMP Family Theater produces fully-produced musical adaptations from children's literature for families, young audiences, and the very young, featuring many favorite adult TMP Mainstage performers. Pricing for the 2025-2026 season is Adults $25, Seniors (60+)/Student/Military $20, and Children (12 and under) $15.
• CampTMP TMP's education department provides acting and dance instruction for youth ages 5–18 through classes, camps, workshops, and productions, including summer camp, after-school academy, homeschool academy, Saturday academy, advanced academy, winter break camp, spring break camp, workshops, and technical theater camp. Tuition-based with scholarships available.
• Young at Heart Players A program for actors ages 50+ who come together once a year to put on a senior version of a beloved musical. Open to anyone 50 and older regardless of previous acting experience, run by seniors for seniors.
• School Field Trips School field trip program offering $10 tickets per student for groups attending TMP Family Theater productions. Includes teacher guides and scheduled performances during school hours.
• Your School's A Stage (YSAS) A school outreach program that brings fully staged musical productions to local schools without theater programs. TMP staff provide directors, music directors, choreographers, sets, and costumes to enable schools to produce their own musicals.
• Theater, Costume, and Props Rentals Rental services for outside productions including the 380-seat intimate theater venue renovated with $1.2 million in 2013, as well as costume, props, and set piece rentals.
• Special Events Special events including Behind the Curtain at TMP, Broadway in Seattle Trips, Costume Shop Sales, Sing-Along with Santa, A Big Band Christmas, and Musical Theater Tours to New York City, London, Los Angeles, and other cities.
• Jon Douglas Rake & Jeffrey Stvrtecky Scholarship Endowment Scholarship endowment established in 2024 for high school students from Tacoma or Pierce County pursuing a college degree in the Performing Arts, supporting studies in Musical Theater, Music, Vocal Pedagogy, Conducting, Piano, and Dance.

Quantifiable outcome

• 69,000+ patrons served annually from across Western Washington
• +2 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Season SponsorsminorGTM or Marketing PartnerVarious corporate and individual sponsors support TMP's season productions. These sponsors receive marketing visibility and brand alignment with the theater company's events and programming.

Scale indicators6 records

Recent moves9 records

Expansion highlights2 records

Broad incumbents

• ACT Theatre: ACT Theatre in Seattle is an established regional theater presenting contemporary plays and productions. As a broader incumbent in the same Pacific Northwest live-theater market, it competes for patron and donor attention.
• Seattle Repertory Theatre: Seattle Repertory Theatre is an established regional theater producing a broader repertoire (plays, musicals, new works) in Seattle. It is a broader incumbent competing for regional live-theater audiences and donor dollars in the Pacific Northwest.

Direct peers

• Village Theatre: Village Theatre in Issaquah, WA is a regional musical theater that produces Mainstage productions and runs an extensive youth education program (KIDSTAGE). It directly parallels TMP's combined Mainstage + CampTMP model in the same Pacific Northwest market.
• Tacoma Little Theatre: Tacoma Little Theatre is a community theater operating in the same Tacoma market as TMP, offering plays and musicals to local audiences. It directly competes for Pierce County patrons and donors, though with a broader repertoire beyond musicals.
• Seattle Children's Theatre: Seattle Children's Theatre produces professional theater for young audiences in the Pacific Northwest. It directly parallels TMP's Family Theater programming for families and children, serving an overlapping regional audience.
• 5th Avenue Theatre: The 5th Avenue Theatre in Seattle is the largest nonprofit musical theater in the Pacific Northwest, producing Broadway-scale musicals. It directly overlaps with TMP's Mainstage musical-theater focus and serves a similar regional Western Washington audience, though at significantly larger scale.
• Seattle Music Theatre: Seattle Music Theatre is a community musical theater company producing full-scale musicals with orchestra. It directly parallels TMP's Mainstage orchestral musical theater model in the broader Seattle/Puget Sound market.

Others

• iTheatre Collaborative: iTheatre Collaborative is a Broadway Junior licensing and festival organization that supports youth musical theater programs nationally. It is comparable as an ecosystem partner for CampTMP-style youth programs and Junior Theater Festival participation.

Regional players

• Bainbridge Performing Arts: Bainbridge Performing Arts operates a community theater on Bainbridge Island, WA presenting plays, musicals, and educational programming. It serves a different sub-geography in the Puget Sound region but is comparable in scale and programming mix.
• Broadway Center (Tacoma): Broadway Center is Tacoma's performing arts venue operator hosting touring Broadway shows and events. While not a producing peer, it competes for Tacoma/Pierce County live-entertainment ticket dollars and shares the same local audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tacomamusicalplayhouseoffi6843
• Facebookfacebook.com/TacomaMusicalPlayhouse
• Instagraminstagram.com/tacomamusicalplayhouse
• TikToktiktok.com/@camptmp
• LinkedInlinkedin.com/company/play-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacoma Musical Playhouse