Surati For Performing Arts Inc

What Surati For Performing Arts Inc does

Surati For Performing Arts Inc is a 501(c)(3) nonprofit performing arts organization founded in 2002 by Rimli Roy and headquartered in Jersey City, New Jersey. It creates and tours original Indian-culture-based stage productions, including Ramaavan - A Musical (a Broadway-inspired Ramayana adaptation blending Indian classical and folk dance/music with opera, jazz, contemporary, and ballet), Glimpses of India (a cultural showcase across India's 29 states and 7 union territories), and Tyohaar (a festival-themed production). Its underlying technology is the choreography, staging, and performance integration of multiple Indian classical dance forms (Odissi, Bharatnatyam, Kathak, Manipuri), Indian folk arts (Bihu, Bhangra, Chhau), and Western genres (opera, flamenco, ballet, jazz, musical theatre), supported by digital backdrops, authentic props, and English narration for accessibility.

The organization serves a diverse audience of educational institutions (K-12 schools, museums, libraries through Arts-in-Education programs), general community audiences (free-entry Holi Hai Color Walk and Festival, Diwali celebrations drawing attendees from 12 states), underserved populations (senior citizens, low-income communities, individuals with disabilities, 50 scholarship recipients), and the performing arts industry (major venue bookings at Kennedy Center, Lincoln Center, Library of Congress, the United Nations, and international venues in India, Barbados, and the U.S. Virgin Islands). It runs Surati Studios as a training facility and partners with Healthier JC for free wellness programming (yoga, Indian semiclassical dance, Bollywood dance fitness).

Revenue is generated through a mix of grants from government arts councils and foundations (NEA, NJ State Council on the Arts, Mid-Atlantic Arts Foundation, Princeton Area Community Foundation), ticket sales for staged productions, workshop and program fees, corporate and private donations, and individual sponsorships. Community festivals are free entry, and Arts-in-Education programs are free to participating institutions. The organization operates with 1-10 paid employees plus approximately 60 volunteers and contract-based contractors, and serves over 50,000 viewers annually while providing opportunities for over 200 artists each year.

Name

Surati For Performing Arts Inc

Legal name

Surati for Performing Arts Inc

Website

https://suratifpa.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Surati For Performing Arts is a New Jersey-based nonprofit founded in 2002 that creates original Indian-culture stage productions (Ramaavan, Glimpses of India, Tyohaar), Arts-in-Education programs, and community festivals (Holi Hai, Diwali) serving schools, underserved communities, and general audiences across 25+ U.S. states and 10 countries.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Dance Companies (711120), Performing Arts Companies (7111), Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Folk Dance Performances (MPAGADAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

Keywords

• Indian performing arts
• Cultural stage productions
• Arts-in-education programs
• Community cultural festivals
• Multicultural dance performances

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Performance Revenue: Ticket sales for staged productions, performances at venues, and special events
2. Workshop and Program Fees: Fees for Arts-in-Education programs in schools and community workshops
3. Grants and Foundation Funding: Nonprofit funding from government arts councils, foundations including NJ State Council on the Arts, National Endowment for the Arts, Mid-Atlantic Arts Foundation, Princeton Area Community Foundation
4. Corporate and Private Donations: Sponsorship and donations from individuals and businesses supporting cultural programming

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Surati for Performing Arts is a 501(c)(3) nonprofit that creates and presents original Indian-culture-based stage productions, community festivals, and arts-in-education programs. Its core offerings include three flagship original productions (Ramaavan - A Musical, Glimpses of India, Tyohaar) that blend Indian classical and folk dance with Western genres, the Arts-in-Education school program, community festivals (Holi Hai, Lights of Diwali), and wellness partnerships serving over 50,000 viewers annually.

Product overview

Surati For Performing Arts is a nonprofit performing arts organization that creates and presents original productions and cultural programs focused on Indian arts and heritage. The core product portfolio includes three main original productions: 'Ramaavan - A Musical' (a Broadway-inspired Ramayana adaptation blending multiple dance/music genres), 'Glimpses of India' (cultural showcase of Indian diversity), and 'Tyohaar' (festival-themed production). Supporting programs include the Arts-in-Education initiative for schools, community festivals (Holi Hai, Lights of Diwali), and wellness programming through Healthier JC partnership. The organization operates Surati Studios for training and has provided over 200 artist opportunities annually while serving more than 50,000 viewers yearly.

Differentiator

Problem solved

Functional benefit

Brands

• Ramaavan - A Musical: An off-Broadway-inspired staged production based on The Ramayana, featuring Indian classical, folk and fusion genres with artists from around the world.
• Glimpses of India
• Tyohaar
• Holi Hai
• Lights of Diwali
• Surati Studios

Products and services

• Ramaavan - A Musical A Broadway-inspired staged production based on the Indian epic Ramayana, featuring Indian classical, folk, opera, jazz, contemporary and ballet genres. First production to bring Indian classical and folk artists to mainstream production in the U.S.
• Glimpses of India A kaleidoscope presentation of India's history, folklores, culture and heritage featuring Indian classical dance forms (Odissi, Bharatnatyam, Kathak), folk arts (Bihu, Bhangra, Chhau), ballet and jazz. Depicts Unity in Diversity across India's 29 states and 7 union territories.
• Tyohaar - Festivals of India Original production tracing the origins and evolution of major Indian festivals (Holi, Diwali, Navratri) through traditional dance, music and drama. Covers festivals from different states, cultures and faiths including Hindu, Islam, Buddhism and Sikhism traditions.
• Arts-in-Education (AIE) Educational program bringing Indian culture to elementary, middle, and high school students through live performances, interactive workshops, and engaging discussions. Features English narration, digital backdrops, authentic props, and Q&A sessions in schools, museums, and libraries.
• Holi Hai - Color Walk and Festival Annual color walk and festival celebrating Holi, the Festival of Colors. Event includes walk from Hoboken Pier A Park to Exchange Place in Jersey City, bringing together diverse communities in celebration. Free entry event.
• Lights of Diwali Festival celebration of Diwali, the Festival of Lights, featuring community performances and events celebrating the triumph of light over darkness and good over evil.
• Healthier JC Partnership Program Partnership with Healthier JC (Jersey City Department of Health and Human Services) providing free wellness programming including Yoga, Indian Semiclassical Dance, and Dance Fitness/Bollywood classes to community members through Surati Studios Open House events.
• Surati Studios Training facility offering classes in Indian music, dance, and theatre for members within and outside the community, providing quality training in classical, folk and contemporary styles.

Quantifiable outcome

• 50,000+ viewers served annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Indian Council for Cultural Relations (ICCR) - Government of IndiacoreStrategic or Co-development Partner · 1 January 2024ICCR and Government of India invited Surati to tour India with Ramaavan - A Musical in July/August 2024. The production traveled to multiple cities in India, representing a major international cultural exchange partnership.
• Healthier JC (Jersey City Department of Health and Human Services)coreStrategic or Co-development PartnerGrant partnership providing free wellness programming including yoga, Indian semiclassical dance, and Bollywood dance fitness through Surati Studios Open House events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lincoln Center for the Performing Arts: Premier NYC performing arts campus and presenter where Surati already performs; serves as both venue partner and broader incumbent whose programming slate competes for culturally diverse audiences.
• The John F. Kennedy Center for the Performing Arts: National performing arts center and presenter where Surati has performed; a primary venue partner and a large incumbent whose multicultural programming shapes audience expectations and competitive context.
• Mark Morris Dance Group: Major US dance company with international touring, education programming, and a strong NYC institutional footprint; comparable as an established presenting dance organization with mixed ticket/donor revenue.
• Asia Society: Pan-Asian cultural institution presenting performing arts, festivals and education with US/global reach; comparable as a larger, broader-scope organization presenting Asian-rooted performing arts including Indian content.
• Alvin Ailey American Dance Theater: Iconic US modern dance company with national touring, education/outreach (Ailey Extension), and large earned+donor revenue mix; represents the scale, brand, and touring archetype Surati aspires to.

Direct peers

• Natya Dance Theatre: San Jose-based Indian classical dance company founded by Chitresh Das; one of the most prominent US organizations producing Indian-rooted dance productions and education, with a comparable touring, festival, and education footprint.
• Battery Dance Company: NYC-based dance company with a strong international cultural exchange program and arts-in-education component; directly comparable on the touring/education/community axis even though its genre focus is contemporary dance.
• Navatman Dance: NYC-based Indian performing arts company presenting classical and contemporary work with education and community programming; highly comparable in scale, geography and product mix.
• Pratidhwani: Seattle-based South Asian performing arts organization producing dance, music and theater rooted in the Indian subcontinent; comparable niche focus on cross-cultural presentation and community engagement.
• Leela Dance Collective: NYC-based Indian dance collective performing Kathak and related classical forms with multidisciplinary productions; directly comparable as a diaspora-rooted, performance-led Indian arts organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surati-for-performing-arts-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surati For Performing Arts Inc