THE WATER STORE INC
The Water Store is a family-owned Michigan company, founded in 1954, that provides Reverse Osmosis purified bottled water, water coolers, and coffee and breakroom supplies to homes and offices through four retail locations, scheduled delivery, and 24-hour self-service vending.
- Company typePrivate
- Founded1954
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What THE WATER STORE INC does
The Water Store Inc. is a privately held, family-owned bottled water and coffee service company founded in 1954 and headquartered in Michigan. It sells purified (Reverse Osmosis / Ultra-Filtration), spring, distilled, and deionized water in bottle sizes ranging from 16.9 oz sports bottles to 55-gallon drums, alongside water coolers and filtration dispensers under the Clover and OASIS brands. The company also operates a coffee and breakroom supplies business, offering national brands (Folgers, Starbucks, Maxwell House), more than 100 K-Cup varieties, and brewing equipment available for rent or purchase.
The business combines four Michigan retail/service locations — three full-service stores in Jackson and Holt with on-site filling stations and 24-hour vending, and one sales/service-only location in Ann Arbor — with scheduled home and office delivery of bottled water, dispensers, filtration systems, and coffee supplies. Revenue is generated across transactional water sales, recurring cooler and coffee brewer rentals (with bundling into minimum monthly coffee commitments), scheduled delivery subscriptions, and a usage-based 24-hour self-service vending channel at 45 cents per gallon. The company is privately held with no documented institutional investors, acquisitions, or leadership changes.
THE WATER STORE INC firmographics
Firmographics- Name
- THE WATER STORE INC
- Legal name
- The Water Store
- Website
- https://waterstore1.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Water Store is a family-owned Michigan company, founded in 1954, that provides Reverse Osmosis purified bottled water, water coolers, and coffee and breakroom supplies to homes and offices through four retail locations, scheduled delivery, and 24-hour self-service vending.
- Ownership category
- akta.pro rank
THE WATER STORE INC industry classification
Industry- Product category
- Bottled Water & Coffee Delivery Services
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Purified/RO Bottled Water Production (AFAFACAC), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Spring Water Bottling (AFAFACAA), Distilled Water Bottling (AFAFACAD)
Keywords
Where THE WATER STORE INC is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
THE WATER STORE INC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bottled Water Sales: Sale of R.O. Purified Water, Spring Water, Distilled Water, and Deionized Water in various sizes including sports bottles (16.9 oz), 1 gallon, 3 gallon, 5 gallon, and 55 gallon drums. Ice sales (8 or 25 lbs) also available.
- Water Cooler Rental and Sales: Water coolers and ceramic dispensers offered for rent or purchase. Products by Clover and OASIS brands. Options include bottle coolers, bottleless (filter) coolers, hot water features, and no-spill systems.
- Coffee Equipment and Supplies: Coffee brewing equipment rental or purchase. Coffee service with national brands (Folgers, Starbucks, Maxwell House) and locally roasted options. K-Cups with over 100 gourmet brands. Breakroom supplies including creamers, sweeteners, cups, and paper products.
- Delivery Services: Scheduled delivery of bottled water products, dispensers, filtration systems, and coffee supplies to residential and commercial customers. Coffee brewers available at no charge with minimum one box of coffee per month order.
- 24-Hour Vending: Self-service water vending available 24 hours a day, 7 days a week at Jackson and Holt locations. Price is 45 cents per gallon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 24-Hour Vending Rate |
| Subscription | Monthly | Coffee Brewer with Subscription |
| Unit Pricing | Pay-as-you-go | 1 Gallon Delivery Minimum |
| Subscription | Monthly | Water Coolers - Rent or Buy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
THE WATER STORE INC product offering
Product offeringCore offering
The Water Store produces and distributes bottled water (R.O. Purified, Spring, Distilled, and Deionized) in sizes from 16.9 oz to 55-gallon drums, rents and sells water coolers and dispensers (Clover and OASIS brands), and supplies coffee products, K-Cups, and breakroom items to homes and offices. The company also operates scheduled delivery to residential and commercial customers, self-service filling stations, and 24-hour water vending at its Michigan locations.
Product overview
The Water Store is a family-owned bottled water and coffee service company operating since 1954. The company offers a diversified portfolio centered on water products (bottled water in multiple treatment types and sizes, water coolers/dispensers) and coffee services (products and equipment). Core offerings include bottled water (R.O. Purified, Spring, Distilled, Deionized in sizes from 16.9oz to 55-gallon drums), water dispensers by Clover and OASIS brands, and comprehensive coffee/breakroom services featuring national brands and K-Cups. These products are supported by delivery, 24-hour vending, and self-fill station services. All water undergoes Reverse Osmosis (Ultra-Filtration) treatment for purification.
Differentiator
Problem solved
Functional benefit
Products and services
- Bottled Water
- Water Coolers & Dispensers
- Coffee & Breakroom Items
- Coffee Brewing Equipment
- Delivery Services
- 24-Hour Water Vending
- Self-Fill Water Stations
Quantifiable outcome
- Water quality meets or exceeds EPA Primary and Secondary Drinking Water Regulations as verified by 2021 water quality analysis reports
Companies that use THE WATER STORE INC
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
THE WATER STORE INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
THE WATER STORE INC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Environmentally-Friendly CompaniesminorThe Water Store partners with other local companies that maintain an environmentally-friendly attitude. These partnerships support the company's green initiatives including recycling of plastics, cardboard, paper, metal, and other materials.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
THE WATER STORE INC competitors and assessment
Company assessmentDirect peers
- Culligan Water: Culligan is the largest direct competitor in residential and office water treatment and delivery, offering bottled water, point-of-use coolers, and service routes. Highly comparable because it competes head-to-head in the same product categories (bottled water, coolers, filtration) and subscription delivery model that The Water Store operates.
- Mountain Valley Spring Water: Mountain Valley delivers premium spring and purified bottled water in glass and plastic containers to homes and offices via subscription. Comparable in product category, home/office delivery channel, and brand positioning around premium natural water.
- Crystal Springs Water: Crystal Springs delivers bottled water, filtration, and coffee services to homes and offices across multiple U.S. regions. Highly comparable product offering and recurring route-based delivery model to The Water Store.
- Sparkletts Water: Sparkletts is a regional bottled water and office coffee service delivering 5-gallon bottles, coolers, and breakroom supplies. Highly comparable in product mix, subscription delivery model, and dual residential/commercial customer base.
- Primo Brands Corporation (Primo Water + DS Services): Primo Brands combines water and coffee direct-store-delivery (formerly DS Services) with bottled water exchange (Primo), serving both residential and commercial accounts via route-based subscription delivery. Highly comparable because it mirrors The Water Store's bundled water + coffee + breakroom recurring delivery model.
Broad incumbents
- Keurig Dr Pepper: Keurig Dr Pepper dominates single-serve coffee equipment and K-Cup pods — the same product categories The Water Store resells for office breakrooms. Comparable as a broad incumbent on the coffee/breakroom side of the portfolio.
- BlueTriton Brands: BlueTriton (formerly Nestlé Waters North America) markets national spring and purified water brands including Poland Spring, Deer Park, and Arrowhead. Comparable product category but operates at national CPG scale rather than regional route-based delivery.
- Niagara Bottling: Niagara is one of the largest private-label and branded bottled water manufacturers in the U.S. Comparable as a large-scale purified water producer but operates as a mass-market CPG manufacturer rather than a local route-based delivery service.
Regional players
- Alpine Water (Alpine Spring Water Co.): Alpine is a regional bottled water and cooler delivery company serving homes and businesses. Comparable as a smaller regional water delivery operator with the same subscription-based route model, though it does not overlap with The Water Store's Michigan geography.
- Absopure: Absopure is a Michigan-based bottled water and water cooler service company serving homes, offices, and schools across the Midwest. Closest geographic peer; competes directly with The Water Store in Michigan with overlapping products and delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
THE WATER STORE INC social profiles
Digital presenceTHE WATER STORE INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE WATER STORE INC leadership team
Management profileNumber of profiles
THE WATER STORE INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE WATER STORE INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE WATER STORE INC
What does THE WATER STORE INC do?
The Water Store produces and distributes bottled water (R.O. Purified, Spring, Distilled, and Deionized) in sizes from 16.9 oz to 55-gallon drums, rents and sells water coolers and dispensers (Clover and OASIS brands), and supplies coffee products, K-Cups, and breakroom items to homes and offices. The company also operates scheduled delivery to residential and commercial customers, self-service filling stations, and 24-hour water vending at its Michigan locations.
Is THE WATER STORE INC a public or private company?
THE WATER STORE INC is a private company. It is classified as family owned and is currently operating.
When was THE WATER STORE INC founded?
THE WATER STORE INC was founded in 1954. It employs 1 to 10 people.
Where is THE WATER STORE INC based?
THE WATER STORE INC is headquartered in Jackson, United States, in the North America region.
How does THE WATER STORE INC make money?
Five revenue lines are on record. Bottled Water Sales are the primary driver. The others are water Cooler Rental and Sales, coffee Equipment and Supplies, delivery Services and 24-Hour Vending.
Who are THE WATER STORE INC's main competitors?
Direct peers on record are Culligan Water, Mountain Valley Spring Water, Crystal Springs Water, Sparkletts Water and Primo Brands Corporation (Primo Water + DS Services). Broad incumbents are Keurig Dr Pepper, BlueTriton Brands and Niagara Bottling. Regional players are Alpine Water (Alpine Spring Water Co.) and Absopure.
Does THE WATER STORE INC have an API?
No public API is recorded for THE WATER STORE INC.
What industry is THE WATER STORE INC in?
THE WATER STORE INC's product category is Bottled Water & Coffee Delivery Services. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAC, Purified/RO Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.