THAF
THAF is a French e-commerce and omnichannel retailer of professional workwear, safety footwear, and PPE, operating as an authorized reseller of 18+ brands via thaf.fr and 6 physical stores for B2C and B2B customers.
- Company typePrivate
- Founded2013
- HeadquartersHallennes-lez-haubourdin, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What THAF does
THAF is a French private e-commerce retailer of professional workwear, safety footwear, and personal protective equipment (PPE), operating under the domain thaf.fr and headquartered in France. The company functions as a multi-brand specialty marketplace, carrying 18+ authorized brands including Snickers Workwear, Blåkläder, Helly Hansen, Carhartt, Forest Workwear, U-Power, Base Protection, Diadora, Dike, and Petzl, with a catalog of 431+ SKUs spanning work pants, jackets, t-shirts, polo shirts, sweatshirts, parkas, safety shoes, boots, high-visibility garments, height-safety equipment, and rain gear. The platform supports detailed filtering by size, color, brand, technical standard (S1P, S2, S3, SRC, ESD, CI, HI, HRO), and trade, alongside account creation, order tracking, and returns management.
THAF operates a hybrid go-to-market: a self-serve e-commerce storefront for individual professionals and small businesses, complemented by 6 physical retail stores in France, and a B2B sales channel served by sector-specialist account managers (Bâtiment/Construction, Industry, Service, Food service) that issues custom quotes within 48 hours with volume discounts. Revenue mechanics rely on one-time unit sales across the product catalog (prices ranging from approximately €7 to €230, excluding VAT) plus professional customization services (embroidery, screen printing, flocking) priced separately for B2B clients, with free shipping on orders over €250 HT and multi-year contracts available to professional accounts. Marketing runs through the storefront, an email newsletter, and organic social profiles on Facebook, YouTube, LinkedIn, and Instagram.
The technology stack is described only as a standard e-commerce retail platform; there is no disclosed AI/ML capability, no mobile app, no public API or SDK, and no proprietary technology features. THAF carries no patents, certifications, or regulatory authorizations beyond the safety-standard compliance of the products it resells (e.g., EN 20345 for footwear). The company has no disclosed funding rounds, parent company, subsidiaries, or executive team in the source data, and the founding date is not documented.
THAF firmographics
Firmographics- Name
- THAF
- Legal name
- THAF
- Website
- https://thaf.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- THAF is a French e-commerce and omnichannel retailer of professional workwear, safety footwear, and PPE, operating as an authorized reseller of 18+ brands via thaf.fr and 6 physical stores for B2C and B2B customers.
- Ownership category
- akta.pro rank
Where THAF is headquartered
LocationHeadquarters
- HQ city
- Hallennes-lez-haubourdin
- HQ country
- France
- HQ region
- Europe
Markets served
THAF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Workwear: THAF generates revenue through the sale of professional workwear including trousers, jackets, t-shirts, polo shirts, shorts, combinations, parkas, sweatshirts, work shirts, and underwear. Products are sold at individual unit prices ranging from approximately €7 to €230 depending on brand and product type.
- Product Sales - Safety Footwear: Sale of safety shoes and boots including low-cut safety shoes, high-top safety boots, safety sneakers, and insulated boots. Products comply with various safety standards (S1P, S2, S3, SRC, ESD, CI, HI, HRO).
- Product Sales - PPE (Personal Protective Equipment): Sale of individual protective equipment including head protection, hand protection, height safety equipment, high-visibility clothing, and waterproof/rain gear.
- Professional Customization Services: Bespoke customization services for professional clients including embroidery, screen printing (sérigraphie), and flocking (flocage). Custom designs are created free of charge for professional clients ordering in bulk.
- Branded Product Sales: THAF carries and sells products from 18+ professional workwear brands including Snickers Workwear, Blaklader, Helly Hansen, Herock, Carhartt, U-Power, Base Protection, Diadora, Dike, Forest Workwear, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Transaction based/ take rate | Multi-year contract | Professional bulk quotes |
| Other | Pay-as-you-go | Shipping threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
THAF product offering
Product offeringCore offering
THAF is a French multi-channel retailer selling professional workwear, safety footwear, and personal protective equipment (PPE). The company curates and distributes products from 18+ leading workwear brands (Snickers Workwear, Blaklader, Helly Hansen, Carhartt, U-Power, Base Protection, Forest Workwear, Petzl, and others) through its e-commerce platform thaf.fr and 6 physical stores in France. It also offers customization services (embroidery, screen printing, flocking) and dedicated B2B quoting for professional clients.
Product overview
THAF is a French e-commerce platform selling professional workwear, safety shoes, and Personal Protective Equipment (PPE). The offering is organized as a multi-brand marketplace featuring both THAF's own brand products and curated third-party workwear brands. The product portfolio centers on three core categories: (1) Work clothes including pants, t-shirts, polo shirts, shorts, coveralls, parkas, jackets (softshell, fleece, rain, high-visibility), sweatshirts, work shirts, and accessories; (2) Safety shoes in various formats (baskets, boots, low/high models) with multiple safety standards; and (3) PPE equipment for head, hand, height, and visibility protection. THAF distributes over 18 brands including Snickers Workwear, Blaklader, Forest Workwear, Helly Hansen Workwear, Herock, U-Power, Base Protection, Diadora, and Carhartt. The platform also offers value-added services including clothing customization (embroidery, screen printing, flocking) and professional custom quote services.
Differentiator
Problem solved
Functional benefit
Products and services
- Vêtements de travail (Professional Work Clothes) Comprehensive category of professional work attire including work pants, t-shirts, polo shirts, shorts, coveralls, parkas, jackets (softshell, fleece, rain, sleeveless, high-visibility), sweatshirts, work shirts, underwear, and accessories/tools. Priced individually from approximately €10 to €230 depending on item and brand. Targeted at construction, industry, and trade professionals needing durable, compliant daily workwear.
- Chaussures de sécurité (Safety Shoes & Boots) Safety footwear range including security sneakers (baskets), boots (bottes), low-cut and high-top safety shoes, women's security sneakers, and lined/fur boots. Products comply with multiple safety standards: S1P, S2, S3, SRC, ESD, CI, HI, HRO. Sold at unit prices roughly €48–€190. Designed for construction, industry, logistics, and food service professionals requiring certified protective footwear.
- EPI — Équipements de Protection Individuels (Personal Protective Equipment) Personal protective equipment category covering head protection (helmets), hand protection (gloves), height safety (Petzl fall arrest systems, harnesses), high-visibility clothing, and waterproof/rain gear. Targeted at workers in construction, industry, and at-height operations requiring compliant PPE.
- Snickers Workwear Brand Catalogue Authorized reseller of Snickers Workwear (Swedish brand founded 1975). THAF distributes 263 Snickers products including work trousers, jackets, t-shirts, polo shirts, and accessories featuring ergonomic cuts, Cordura reinforcements, and functional pockets across AllroundWork, FlexiWork, RuffWork, and LiteWork collections. Targeted at construction and craft professionals.
- Blåkläder (Blaklader) Brand Catalogue Authorized reseller of Blåkläder (Swedish brand founded 1959, meaning 'blue work clothes'). THAF offers 291–293 Blaklader products including work trousers with Cordura reinforcements, jackets, and workwear for BTP, industry, and field professions. Products feature Oeko-Tex certified fabrics and triple stitching.
- Helly Hansen Workwear Brand Catalogue Authorized reseller of Helly Hansen Workwear (Norwegian brand). THAF carries 26 Helly Hansen products including LIFA base layers, Oxford work trousers, Chelsea Evolution jackets, and safety footwear. Designed for weather protection and durability for BTP, industry, and outdoor professionals.
- Forest Workwear Brand Catalogue Authorized reseller of Forest Workwear, a French eco-responsible workwear brand. Products are made from GOTS-certified organic cotton and recycled materials (PET bottles, fabric scraps), with no virgin synthetic materials or toxic substances. Includes work trousers, jackets, sweats, and accessories with Cordura knee reinforcements.
- Herock Brand Catalogue Authorized reseller of Herock workwear products. THAF carries 19 Herock products including work trousers, jackets, softshells, and safety footwear. Products are designed for BTP, industry, and field trades with weather resistance, terrain functionality, and all-day comfort.
- U-Power Brand Catalogue Authorized reseller of U-Power safety footwear (Italian brand). Products include safety boots and shoes with patented AirToe technology for moisture evacuation while maintaining waterproofing. Available in S1 through S5 safety levels.
- Base Protection Brand Catalogue Authorized reseller of Base Protection safety footwear (Italian brand). Products comply with EN 20345 standard and include anti-slip soles, protective toe caps, and anti-penetration soles. Available in low, high, sneaker, and boot styles for men and women.
- Diadora Brand Catalogue Authorized reseller of Diadora safety footwear and workwear (Italian brand). Products include safety shoes and work clothing combining safety compliance with style for various professional sectors.
- Carhartt Brand Catalogue Authorized reseller of select Carhartt products (American heritage workwear brand). Known for cotton duck canvas materials manufactured primarily in the USA. THAF offers Carhartt beanies and selected workwear featuring the brand's signature rugged construction.
- Personnalisation de vêtements (Customization Services) Bespoke customization services for professional clients including embroidery (broderie), screen printing (sérigraphie), and flocking (flocage). Custom designs are created free of charge for professional clients ordering in bulk. Used to apply company branding to workwear for team outfitting.
- Devis sur mesure (Custom B2B Quote Service) B2B professional quote service with dedicated sector-specialist account managers for BTP, Industry, Service, and Food service verticals. Provides custom quotes within 48 hours with volume discounts for bulk orders. Designed for professional clients outfitting teams of workers with branded workwear.
Companies that use THAF
Customer profileSegments1 record
Ideal customer profiles2 records
THAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THAF partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Snickers WorkwearcoreTHAF is an authorized reseller of Snickers Workwear, a premium Swedish workwear brand founded in 1975. THAF carries 263 Snickers products including work trousers, jackets, t-shirts, polo shirts, and accessories. Snickers is known for ergonomic cuts, Cordura reinforcements, and functional pockets designed for construction and trade professionals.
- BlåklädercoreTHAF carries Blaklader products, a Swedish workwear brand founded in 1959. The name means 'blue work clothes' in Swedish. THAF offers 291-293 Blaklader products including work trousers with Cordura reinforcements, jackets, and workwear designed for BTP, industry, and field professions. Products feature Oeko-Tex certified fabrics and triple stitching.
- Helly Hansen WorkwearcoreTHAF offers Helly Hansen Workwear products, a Norwegian brand known for weather protection and durability. THAF carries 26 Helly Hansen products including LIFA base layers, Oxford work trousers, Chelsea Evolution jackets, and safety footwear. Products designed for professionals in BTP, industry, and outdoor trades.
- Forest WorkwearminorTHAF carries Forest Workwear, a French eco-responsible workwear brand. Products are made from GOTS-certified organic cotton and recycled materials (PET bottles, fabric scraps). No virgin synthetic materials or toxic substances used. Includes work trousers, jackets, sweats, and accessories with Cordura knee reinforcements.
- HerockminorTHAF offers Herock workwear products, a brand specializing in clothing for BTP, industry, and field trades. THAF carries 19 Herock products including work trousers, jackets, softshells, and safety footwear. Products designed for weather resistance, terrain functionality, and all-day comfort.
- U-PowerminorTHAF carries U-Power safety footwear, an Italian brand specializing in professional safety shoes. Products include safety boots and shoes with proprietary AirToe technology for moisture evacuation while maintaining waterproofing. Available in S1 to S5 safety levels.
- Base ProtectionminorTHAF offers Base Protection safety footwear, an Italian brand. Products comply with EN 20345 standard and include anti-slip soles, protective toe caps, and anti-penetration soles. Available in low, high, sneaker, and boot styles for men and women.
- CarharttminorTHAF carries select Carhartt products, an American heritage workwear brand. Known for cotton duck canvas materials, Carhartt products are manufactured primarily in the USA. THAF offers Carhartt bonnets and selected workwear featuring the brand's signature rugged construction.
- DiadoraminorTHAF offers Diadora safety footwear and workwear, an Italian brand known for combining safety compliance with style. Products include safety shoes and work clothing suitable for various professional sectors.
- DikeminorTHAF carries Dike workwear products, an Italian brand specializing in professional work clothing. Products designed for durability and functionality in industrial and construction environments.
- PetzlminorTHAF offers Petzl products, a French brand specializing in height safety and fall protection equipment. THAF carries 30 Petzl products for professionals working at height, including fall arrest systems, helmets, and climbing gear.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
THAF competitors and assessment
Company assessmentBroad incumbents
- Cepovett: French workwear manufacturer and B2B distributor offering own-brand and multi-brand workwear to enterprises across Europe. Comparable to THAF as a French workwear specialist with B2B motion, but Cepovett manufactures (own production) and operates on longer enterprise contracts, whereas THAF is a pure reseller.
- Helly Hansen Workwear: Norwegian brand's direct e-commerce and wholesale channel for workwear. Comparable to THAF as a competitor for French professionals seeking weather-resistant workwear, though Helly Hansen is one brand among many in THAF's catalog while running its own regional sales force.
- Snickers Workwear Direct: Direct e-commerce and distributor channel of Snickers Workwear, the premium Swedish brand that is also THAF's largest brand partner (263 SKUs). Comparable to THAF as a competitor for the same end customer in the same product category, but with single-brand depth rather than THAF's multi-brand portfolio.
- Würth France: French arm of the global Würth Group, distributing professional supplies including workwear, PPE, and safety footwear to trades and industry via a B2B sales force and storefront network. Comparable to THAF as a French leader in professional supply distribution, though Würth is far larger and includes fasteners, tools, and chemicals well beyond workwear.
- Lafont: French workwear manufacturer with direct B2B distribution to enterprises and trades. Comparable to THAF as a French workwear specialist with B2B customers, though Lafont is both a manufacturer and a distributor with decades of brand equity, whereas THAF is a multi-brand reseller.
- Blåkläder Direct: Direct e-commerce channel of Blåkläder, the Swedish workwear brand with 291-293 SKUs in THAF's catalog. Comparable to THAF as a multi-distributor competitor for French BTP/trade professionals but with a single-brand focus and no multi-brand marketplace structure.
Direct peers
- Manutan: French B2B-focused e-commerce and catalog distributor of workplace supplies, including workwear, PPE, and safety equipment, with dedicated account management for SMB and enterprise clients. Comparable to THAF in customer base (French professionals, B2B sales motion) and product category, though Manutan's catalog is broader (tools, packaging, facilities).
- Viking (workwear): European workwear and safety footwear retailer (subsidiary of HAIX Group) selling via e-commerce and dealers to professional trades. Comparable to THAF in target user (BTP/trade professionals), product mix (workwear, safety boots), and multi-channel distribution across Europe.
- Distripro: French workwear and PPE specialist distributor operating B2B catalogs and e-commerce aimed at trades, construction, and industry. Closely comparable to THAF's B2B/professional motion, category focus, and French geographic base, with similar multi-brand portfolio strategy.
- Engelbert Strauss: German family-owned workwear and safety footwear retailer operating a hybrid direct-to-consumer e-commerce and catalog model with strong B2B brand. Directly comparable to THAF in target customer (BTP/trade professionals), product mix (workwear, safety footwear, PPE), and omnichannel distribution, although at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
THAF social profiles
Digital presenceTHAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
THAF leadership team
Management profileNumber of profiles
THAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THAF
What does THAF do?
THAF is a French multi-channel retailer selling professional workwear, safety footwear, and personal protective equipment (PPE). The company curates and distributes products from 18+ leading workwear brands (Snickers Workwear, Blaklader, Helly Hansen, Carhartt, U-Power, Base Protection, Forest Workwear, Petzl, and others) through its e-commerce platform thaf.fr and 6 physical stores in France. It also offers customization services (embroidery, screen printing, flocking) and dedicated B2B quoting for professional clients.
Is THAF a public or private company?
THAF is a private company. It is classified as unknown and is currently operating.
When was THAF founded?
THAF was founded in 2013. It employs 11 to 50 people.
Where is THAF based?
THAF is headquartered in Hallennes-lez-haubourdin, France, in the Europe region.
How does THAF make money?
Five revenue lines are on record. Product Sales - Workwear is the primary driver. The others are product Sales - Safety Footwear, product Sales - PPE (Personal Protective Equipment), professional Customization Services and branded Product Sales.
Who are THAF's main competitors?
Broad incumbents on record are Cepovett, Helly Hansen Workwear, Snickers Workwear Direct, Würth France, Lafont and Blåkläder Direct. Direct peers are Manutan, Viking (workwear), Distripro and Engelbert Strauss.
Does THAF have an API?
No public API is recorded for THAF.