TAMARISK COUNTRY CLUB, INC.

What TAMARISK COUNTRY CLUB, INC. does

Tamarisk Country Club, Inc. is a private, member-owned country club founded in 1952 in Rancho Mirage, California, in the Coachella Valley. The club provides an integrated lifestyle offering centered on an 18-hole championship golf course and supplemented by two Har-Tru clay tennis courts, one Plexi-cushion court, six pickleball courts, a fitness center with cardio and strength equipment (including Peloton bikes), a luxury spa, and fine dining facilities. The club serves affluent individuals and families seeking a multi-amenity recreational and social community in the Southern California desert market.

The club's heritage includes the legacy of Ben Hogan as its first Golf Professional in the 1950s and Ellsworth Vines as his successor (the only athlete to rank in the top ten in both golf and tennis worldwide). In 1969, the club was selected as one of four area clubs to host the inaugural Palm Springs Desert Classic, later known as the Bob Hope Desert Classic. In 2021, the clubhouse was renovated by architects Steven Harris and Lucien Rees-Roberts, and the club launched the ART AT TAMARISK program, a curated contemporary art exhibition series that has exhibited more than 50 artists across five seasons, including Lari Pittman, Catherine Opie, Diana Thater, and Sterling Ruby.

The business model is subscription-based, with members paying recurring dues for access to all amenities. Revenue is generated through membership fees, food and beverage operations (including a snack bar and monthly dinner socials), event hosting, the pro shop, and spa services. Distribution is exclusively direct: prospects engage with the Membership Department via phone (760.328.2141) or in-person tours, and no public pricing is disclosed. Marketing is conducted primarily through the club's website (tamariskcc.com), Instagram, and LinkedIn, positioning the club on its 70+ year heritage, inclusive membership philosophy, and golf-anchored lifestyle.

Name

TAMARISK COUNTRY CLUB, INC.

Legal name

TAMARISK COUNTRY CLUB

Website

https://tamariskcc.com

Company type

Private

Founded year

1952

Operating status

Operating

Short description

Tamarisk Country Club, Inc. is a private, member-owned country club founded in 1952 in Rancho Mirage, California, offering an 18-hole golf course, tennis and pickleball courts, fitness center, spa, dining, and a contemporary art program to affluent individual members.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf course membership
• Racquet sports club
• Club dining events
• Spa fitness facilities

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Club Membership Dues: Private country club membership model with dues paid by members for access to golf, dining, fitness, spa, and social amenities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tamarisk Country Club is a private, member-owned country club founded in 1952 in Rancho Mirage, California. It operates a championship golf course alongside racquet sports facilities (tennis and pickleball), a fitness center, a spa, dining venues, and a calendar of social events for its members and guests. The club also runs a community-focused visual-arts initiative, ART AT TAMARISK, featuring rotating exhibitions by member artists.

Product overview

Tamarisk Country Club is a private country club offering a unified lifestyle experience built around golf, wellness, and social engagement. The Club features an 18-hole championship golf course (the centerpiece offering, historically shaped by Ben Hogan), tennis and pickleball facilities, a fitness center with cardio and strength equipment, a luxury spa, fine dining and event spaces, and the ART AT TAMARISK contemporary art exhibition program. All amenities are accessible through a single club membership, which serves as the primary product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course
• Racquet Sports Facilities
• Fitness Center and Spa
• Club Dining and Social Events
• ART AT TAMARISK

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Thunderbird Country Club: Founded 1951 in Rancho Mirage, the same Coachella Valley corridor as Tamarisk. Comparable private membership country club offering golf, dining, and social amenities; direct competitor for members in the same immediate submarket.
• Indian Wells Country Club: Indian Wells-based private club with golf and lifestyle amenities. Comparable membership model and immediate neighboring geography to Tamarisk.
• The Vintage Club: Ultra-private club in Indian Wells, adjacent to Rancho Mirage. Comparable membership-only country club model with multiple golf courses and amenity-rich lifestyle programming aimed at the same ultra-affluent demographic.
• Toscana Country Club: Indian Wells private club offering golf and luxury lifestyle amenities. Comparable membership-based country club model in the immediate Coachella Valley submarket.
• PGA West: La Quinta-based private/public golf club complex within the same Coachella Valley market. Comparable golf-led offering and overlapping affluent member/resort demographic.
• Desert Horizons Country Club: Indian Wells private country club with golf, tennis, fitness, and social programming. Comparable bundled amenity model targeting the same desert affluent demographic.
• Bighorn Golf Club: Ultra-luxury private club in Palm Desert, same desert market as Tamarisk. Comparable high-end membership dues structure, golf and lifestyle amenities, and competitive positioning for ultra-affluent desert residents.
• Mission Hills Country Club: Rancho Mirage private country club with golf, tennis, fitness, and social amenities. Directly comparable product bundle (golf + racquet + fitness + social) and immediate local competitor for membership.
• Eldorado Country Club: Historic private club in Indian Wells/Palm Springs area. Direct peer in terms of private membership structure, golf-centric offering, and Coachella Valley positioning targeting similar affluent lifestyle members.
• The Club at Morningside: Private club located in Rancho Mirage. Directly comparable in terms of private membership model, golf as core amenity, and affluent Coachella Valley target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tamarisk-country-club
• Instagraminstagram.com/tamariskcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMARISK COUNTRY CLUB, INC.