Toscana Country Club

What Toscana Country Club does

Toscana Country Club is a private equity club and luxury residential community located in Indian Wells, California, operated within the Coachella Valley / Palm Springs Desert Resort Area. The property comprises 631 Tuscan-inspired residences (629 sold as of 2025) built around two 18-hole Jack Nicklaus Signature Golf Courses (South and North, 36 holes total) and an integrated amenity platform that includes four dining venues (Il Forno Trattoria, La Cucina, Il Caffè, The Den), Spa Bella Vita, a 28,000-square-foot Sports Club, the Charlie Pasarell Tennis Center with pickleball and bocce, the Bill Harmon Performance Center for golf instruction, a top-ranked Golf Shop, and event venues. The community is developed and owned by Sunrise Company, a Western U.S. developer with more than 60 years of experience, and is protected by 24-hour guarded gates with roving patrol.

The club monetizes through a two-tier equity membership model: Resident Equity Golf Membership with a $180,000 non-refundable initiation fee and $3,720 monthly dues (capped at 550 members / 275 per course) and Resident Equity Sports Membership with a $120,000 initiation fee and $1,590 monthly dues (capped at 175 members). Ancillary revenue is generated from spa services, dining, retail, instruction, and private events. Real estate inside the gated community is sold separately through an onsite Sales & Design Center staffed by Sunrise Company sales executives, with 55 properties totaling over $193 million in 2025 sales volume.

Members are predominantly affluent retirees and seasonal residents drawn from across the U.S. and Canada (notably Calgary and Edmonton), seeking a luxury desert lifestyle with social programming, wellness, dining, and walk-on-access golf. The club has been recognized by Golf Digest among California's top courses, by Golf World Magazine as a Top 100 Golf Shop, and by the American Sports Builders Association for tennis facility excellence; it currently operates with 101–250 employees.

Name

Toscana Country Club

Legal name

Toscana Country Club

Website

https://toscanacc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Toscana Country Club is a private equity club and luxury residential community in Indian Wells, California, offering 631 Tuscan-inspired homes, 36 holes of Jack Nicklaus Signature Golf, spa, tennis, dining, and full resort amenities to a capped membership of affluent residents and seasonal homeowners.

Ownership category

akta.pro rank

Product category

Private Country Club & Luxury Residential Community

NAICS

Golf Courses and Country Clubs (713910), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Luxury golf membership
• Country club community
• Resort-style amenities
• Luxury real estate

Headquarters

HQ city

Indian Wells

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Resident Golf Membership: Equity membership with $180,000 initiation fee and $3,720 monthly dues, limited to 550 members. Includes full access to golf courses, practice facilities, clubhouse, dining, spa, sports club, and all amenities.
2. Resident Sports Membership: Equity membership with $120,000 initiation fee and $1,590 monthly dues, limited to 175 members. Includes access to all club facilities except golf courses and golf practice facilities.
3. Real Estate Sales: Sale of 631 luxury residences (homes and estate home sites) within the gated community. 55 properties sold in 2025 with over $193 million in volume. Development by Sunrise Company.
4. Spa and Wellness Services: Spa treatments and services at Spa Bella Vita including massage, body treatments, salon services, with 20% service charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Toscana Country Club is a private equity club and luxury residential community in Indian Wells, California, offering two 18-hole Jack Nicklaus Signature Golf Courses along with comprehensive resort-style amenities including Spa Bella Vita, a Sports and Tennis Club, tennis/pickleball/bocce facilities, four dining venues, private event spaces, and a Golf Shop. Memberships are capped (550 Golf / 175 Sports) and sold alongside 631 Tuscan-inspired luxury residences developed by Sunrise Company.

Product overview

Toscana Country Club is a private equity club and luxury residential community in Indian Wells, California, offering an integrated lifestyle experience developed by Sunrise Company. The club operates on a platform-plus-modules architecture centered around its Jack Nicklaus Signature Golf Courses (North and South courses, 36 holes total), paired with extensive amenity modules including fine dining (Il Forno Trattoria, La Cucina, Il Caffè, The Den), Spa Bella Vita, the Sports and Tennis Club, the Charlie Pasarell Tennis Center with pickleball and bocce facilities, and the Bill Harmon Performance Center for golf instruction. The club also includes a Golf Shop and Private Celebrations event venues. Residential offerings consist of 631 Tuscan-inspired homes and estates available through equity membership programs (Resident Equity Golf at $180,000 initiation and Resident Equity Sports at $120,000 initiation). The community integrates club operations with real estate development, creating a comprehensive luxury lifestyle product.

Differentiator

Problem solved

Functional benefit

Brands

• Il Forno Trattoria: Fine dining Italian restaurant at the Club Villa serving seasonally inspired Italian, California, continental and spa cuisine.
• La Cucina
• Il Caffè
• The Den
• Spa Bella Vita
• Sports and Tennis Club
• Bill Harmon Performance Center
• Charlie Pasarell Tennis and Pickleball Center

Products and services

• South Course (Jack Nicklaus Signature Golf) One of two 18-hole Jack Nicklaus Signature Golf Courses at Toscana, playing over 7,000 yards from the Golden Bear tees, with dramatic elevation changes, rolling greens, and desert landscape integration. Available to Golf Equity Members via walk-on access (275-member cap per course).
• North Course (Jack Nicklaus Signature Golf) One of two 18-hole Jack Nicklaus Signature Golf Courses at Toscana, featuring arroyos, indigenous vegetation, and stunning desert rock formations; ranked among California's top courses by Golf Digest. Available to Golf Equity Members via walk-on access (275-member cap per course).
• Resident Equity Golf Membership Full golf equity membership at Toscana Country Club with a $180,000 initiation fee ($36,000 due with application, balance within 10 days of approval) and $3,720 monthly dues; capped at 550 members. Includes complete access to the two Jack Nicklaus Signature Courses, practice facilities, clubhouse, dining venues, Spa Bella Vita, Sports and Tennis Club, tennis/pickleball/bocce, and all club events. Subject to membership approval.
• Resident Equity Sports Membership Sports and lifestyle equity membership at Toscana Country Club with a $120,000 initiation fee ($20,000 due with application, balance within 10 days of approval) and $1,590 monthly dues; capped at 175 members. Includes access to all club facilities except golf courses and golf practice facilities (dining, spa, sports club, tennis/pickleball/bocce, events). Subject to membership approval.
• Bill Harmon Performance Center Golf instruction facility offering professional coaching by Bill Harmon (Golf Magazine Top 50 Instructor) and other PGA professionals, featuring FlightScope launch monitor, V1 Pro Video swing analysis, SAM Puttlab, BodiTrak Golf System, and comprehensive club fitting. Available to members and their guests.
• Golf Shop On-site golf retail shop offering apparel, accessories, equipment, golf balls, footwear, and sunglasses from brands including Fairway & Greene, Peter Millar, Travis Mathew, Titleist, TaylorMade, Callaway, and Scotty Cameron. Designated by Golf World Magazine as one of America's 100 best golf shops.
• Spa Bella Vita Full-service spa offering massage, body wraps, scrubs, soaks, salon treatments, eucalyptus steam baths, dry sauna, outdoor hydrotherapy pools, and a retail boutique with skincare and hair products. 20% service charge applies to all services.
• Sports and Tennis Club 28,000 sq ft fitness facility with state-of-the-art equipment, personal training, Pilates instruction, nutrition coaching, group exercise classes, spin classes using Peloton bikes, yoga, and outdoor adventure programs. A companion to Spa Bella Vita within the integrated wellness offering.
• Charlie Pasarell Tennis & Pickleball Center Tennis facility featuring a stadium court, four additional tournament courts, and ten dedicated pickleball courts with lighting for tournament play. Recognized with ASBA Distinguished Facility-of-the-Year Honors in 2012.
• Bocce Courts Two bocce courts adjacent to the pool pavilion under festive lights, available for reservation or first-come, first-served play. Coordinated as part of the racquet/court sports programming.
• Il Forno Trattoria Fine dining Italian restaurant at the Club Villa offering seasonally inspired menus featuring traditional Italian, California, continental, and spa cuisine, set within an elegant room with classic art and tapestries. Also serves as a private event venue (Il Forno Main Dining Room accommodates up to 90 guests).
• La Cucina Casual dining venue featuring a lounge, covered terrace, display kitchen, and outdoor garden terrace with firepit overlooking Hole 9 of the South Course, plus a multi-purpose room for card playing and private events.
• Il Caffè Coffee and juice bar serving coffee, specialty drinks, juices, pastries, light lunch items, smoothies, and soft-serve yogurt.
• The Den Casual dining spot located conveniently for golfers, offering sandwiches, snacks, and soft-serve yogurt.
• Private Celebrations & Event Venues Bookable private event venues including Il Forno Main Dining Room (up to 90 guests), The Garden Terrace (up to 140), Wine Cellar (up to 20), Il Forno Lounge (up to 40), Villa Toscana (up to 240), The Men's Grille (up to 90), and The Club Room (up to 36), available for weddings, galas, social events, and corporate gatherings.
• Toscana Residences (Luxury Real Estate) Luxury residential community of 631 Tuscan-inspired homes and estate home sites integrated with the country club, with classically inspired architecture, seamless indoor-outdoor transitions, and pricing starting from the low-millions. Sales and design are coordinated through the onsite Sales & Design Center. Sunrise Company is the developer.

Quantifiable outcome

• Walk-on access with no tee times required due to limited membership of 275 per golf course
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sunrise CompanycoreOthersSunrise Company is the developer and parent company of Toscana Country Club. Founded over 60 years ago, Sunrise Company builds homes and operates club, resort, and hotel facilities in Western United States. They have developed 12 golf course communities, over 15,000 homes, three resort hotels, and numerous commercial properties. Sunrise Company controls design, quality, and provides integrated lifestyle-focused experience.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vintage Club: Ultra-private equity club and luxury residential community also located in Indian Wells, CA with comparable full-service amenities and member-only operations. Toscana's own Executive Chef Alain Redelsperger previously served as Executive Chef here, underscoring direct operating overlap.
• Bighorn Golf Club: Highly exclusive private club and residential community in Palm Desert, CA with championship golf, full-service amenities, and equity-style membership. COO Kurt Burmeister previously held senior operating roles here, indicating shared operating practices with Toscana.
• Eldorado Country Club: Historic private equity country club in Indian Wells, CA with golf, tennis, dining, and full member amenities operating in the same Coachella Valley micro-market as Toscana and competing for the same affluent seasonal-resident demographic.
• Indian Ridge Country Club: Private member-only country club with two golf courses and full amenities in Palm Desert, CA. Several Toscana senior team members (Director of Golf Charlie Peterson; Assistant Golf Professional Warren Pineo; locker-room management) previously held roles here, signaling a tight local private-club talent and operating model overlap.
• Desert Mountain Club: Luxury private golf and lifestyle community in Scottsdale, AZ with multiple Jack Nicklaus-designed courses, equity/resident memberships, and integrated real estate. Closest analog to the Toscana+Sunrise model outside California and a useful valuation and operating comparable.
• PGA West (Private): Large gated golf community and private club complex in La Quinta, CA with multiple championship courses. Director of Agronomy Jared Stanek previously held superintendent roles across PGA West's private courses, evidencing operational comparability in the Coachella Valley.
• Mountain View Country Club: Private country club in La Quinta, CA with golf, dining, and member amenities targeting the same affluent Coachella Valley retiree base as Toscana. Executive Chef Alain Redelsperger was previously Executive Chef here, confirming shared culinary and member-service operating practices.
• Andalusia Country Club: Private golf and lifestyle community in La Quinta, CA with a Rees Jones-designed course, clubhouse, and member amenities. One of Toscana's sales executives previously worked here as a Golf Professional, indicating competition for both members and real estate buyers in the same micro-market.
• Mission Hills Country Club: Long-established private country club in Rancho Mirage, CA with multiple golf courses and full-service amenities. Director of Court Sports Ches Gibson served as Director of Sports here since 2022, evidencing direct operating overlap in the Coachella Valley private-club ecosystem.
• The Quarry: Private golf club in La Quinta, CA with a single championship course and member-only operations. Buyer/Merchandiser Cathy Edwards previously served as Golf Shop Buyer here for 18 years, evidencing shared retail and member-service operating conventions in the same Coachella Valley market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/toscanacc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toscana Country Club