What Spar Slovenija D.o.o. does

SPAR Slovenija D.o.o. is the Slovenian operating subsidiary of the ASPIAG-managed SPAR retail group and part of the global SPAR International network (48+ countries, 13,300+ stores). Headquartered in Ljubljana and registered in 1992 following the first SPAR store opening in 1991, the company runs a multi-format physical retail network across Slovenia — SPAR supermarkets, 8 INTERSPAR hypermarkets, SPAR Partner franchise outlets, and SPAR Online — complemented by 8 in-store INTERSPAR Restaurants, bakeries, butcher, fishmonger and delicatessen departments. It serves the Slovenian general consumer as well as targeted segments including students (€3.57 student meals with vouchers at INTERSPAR Restaurants), senior citizens (dedicated discount days and ZOPS health-screening events), and foodservice customers (Party Box catering, Wolt delivery). Customer-facing technology includes the SPAR Plus loyalty mobile app with digital receipts and member-exclusive promotions, and a consumer-facing AI suite — Jedilnik.AI (meal planning), Porabi Sestavine.AI (ingredient utilization), Somelje.AI (wine pairing), Vsezapiknik.AI (picnic planning), Mocktaili.AI (mocktails), and the sparpomocnik.ai customer-service chatbot.

The company's revenue model is anchored in transaction-based retail sales across all store formats and the SPAR Online e-commerce channel (home delivery and store pickup), with supplementary revenue from in-store restaurants, catering, and franchise/partner operations. Its competitive differentiators are the 40+ private-label brand portfolio (S-BUDGET to SPAR Premium, SPAR Natur*pur, SPAR Veggie, S-BUDGET, Despar, etc.), the SPAR Plus loyalty program, and the international/regional sourcing leverage derived from ASPIAG and SPAR International. Sustainability and community programs — GREEN STAR certification, 'Julij brez plastike' (Plastic-Free July), Zavod YouSea marine cleanup partnership, Gasilska zveza Slovenije support, the local-producer platform Štartaj Slovenija, and 'Ker mi je mar' / 'Skupaj za boljši jutri' CSR campaigns — serve both brand-positioning and operational purposes. Headcount has grown from 38 in 1991 to more than 5,400 today, distributed across stores, headquarters, and the company-owned distribution center.

Name

Spar Slovenija D.o.o.

Legal name

SPAR Slovenija trgovsko podjetje d.o.o.

Website

https://spar.si

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SPAR Slovenija D.o.o. operates a multi-format grocery retail network in Slovenia — SPAR supermarkets, INTERSPAR hypermarkets (8 sites with in-store restaurants), SPAR Partner franchises, and SPAR Online — serving Slovenian consumers across mass market, students, seniors, and foodservice segments with 40+ private-label brands, the SPAR Plus loyalty app, and consumer-facing AI assistants.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue from sale of consumer goods across SPAR, INTERSPAR, SPAR Partner, and SPAR City store formats. Includes fresh produce, private label brands, and general merchandise.
2. SPAR Online E-Commerce: Revenue from online grocery ordering and home delivery or store pickup.
3. INTERSPAR Restaurant Operations: In-store restaurant revenue from prepared meals, daily menus, breakfast service, and catering (Party Box). Targets students with 3.57 EUR student meals and seniors with monthly discounts.
4. SPAR Private Label Brands: Revenue from proprietary brand portfolio including SPAR, SPAR Premium, SPAR Natur*pur, SPAR Vital, SPAR Veggie, S-BUDGET, Despar, and 40+ other branded sub-lines.

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

SPAR Slovenija operates multi-format grocery retail across Slovenia through SPAR supermarkets, INTERSPAR hypermarkets, and SPAR Partner franchise outlets, complemented by an online grocery channel (SPAR Online) and in-store INTERSPAR restaurants. The company sells fresh produce, packaged food, household goods, and a portfolio of 40+ proprietary private-label brands spanning budget (S-BUDGET) to premium (SPAR Premium) tiers, supported by the SPAR Plus loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• S-BUDGET: Budget-friendly private label brand offering value products
• Despar
• SPAR Premium
• SPAR Veggie
• SPAR Natur*pur
• SPAR Vital
• SPAR BBQ
• SPAR free from
• SPAR Gourmet
• SPAR Feine Küche
• SPAR HIGH PROTEIN
• SPAR enjoy
• SPAR Vital PURE
• SPAR Kot nekoč
• SPAR To Go
• SPAR Creative
• SPAR Office
• SPAR Super
• SPAR Plus
• SPAR Vinoteka
• SPAR Hitroteka
• SPAR Medihelp
• Scotty & Molly
• ISANA
• Alterra
• SIMPEX
• Sun Kiss
• Beauty Kiss
• Silky Touch
• Verde Vera
• Lovely
• Pamina
• RUBIN
• Pascarel
• Everton
• Sparky
• Pretty baby
• New York
• Drive
• Štartaj Slovenija
• Restavracija INTERSPAR
• SPAR Pekarna

Products and services

• SPAR Supermarkets Neighborhood-scale grocery stores across Slovenia offering daily groceries, fresh produce, household goods, and SPAR private-label products to mass-market consumers.
• INTERSPAR Hypermarkets Large-format hypermarkets (8 locations in Slovenia) combining grocery retail with full restaurants, bakeries, butchers, fishmongers, and delicatessen counters. Targets broad consumer grocery and household shopping needs.
• SPAR Partner (Franchise) Independent retailers operating under the SPAR brand through franchise agreements, extending SPAR's geographic reach into smaller towns and communities across Slovenia.
• SPAR Online (E-commerce) Online grocery shopping platform available at online.spar.si with home delivery and store pickup options at select stores. For Slovenian consumers seeking online grocery shopping.
• INTERSPAR Restaurants In-store restaurants at 8 INTERSPAR locations offering daily menus, breakfast service (9:00-12:00), à la carte grilling, Party Box catering, and Wolt delivery from select locations. Includes subsidized 3.57 EUR student meals and senior monthly discounts.
• SPAR Plus Loyalty Program Free loyalty program and mobile application providing digital receipts, personalized promotions, exclusive member discounts, store feedback, and partnership rewards (JBL audio) for Slovenian SPAR shoppers.
• SPAR Private Label Portfolio (40+ brands) Proprietary SPAR brand portfolio including S-BUDGET (budget), SPAR, SPAR Premium, SPAR Natur*pur (organic), SPAR Vital (health), SPAR Veggie, SPAR BBQ, SPAR free from, SPAR Gourmet, SPAR HIGH PROTEIN, SPAR enjoy, SPAR To Go, Despar, ISANA, Alterra, Scotty & Molly and others across food, household, personal care, textiles, and pet categories.
• SPAR AI Assistants Suite Suite of consumer-facing AI tools including AI jedilnik (meal planning), Porabi Sestavine.AI (ingredient utilization), Somelje.AI (wine pairing), Vse za piknik.AI (picnic planning), Mocktaili.AI (mocktail recipes), and AI pomočnik customer assistant chatbot. Free for consumers via web.

Quantifiable outcome

• 35 years of continuous operation and growth in Slovenia since 1991
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Local Organizations in Kranjska GoraminorOthers · 7 July 2026Donations totaling 3,000 EUR to three local organizations in Kranjska Gora: Prostovoljno gasilsko društvo Kranjska Gora, Društvo prijateljev mladine Kranjska Gora, and Društvo Gorska reševalna služba Kranjska Gora, distributed by customer vote upon opening of new SPAR store.
• Zavod YouSeacoreStrategic or Co-development Partner · 21 June 2026Ongoing marine conservation partnership. SPAR Slovenija and Zavod YouSea conduct annual underwater cleanup operations of Slovenian sea meadows. As of June 2026, approximately 250 kg of waste (primarily textiles, ropes, nets) removed from the sea floor. Three more cleanup actions planned for 2026.
• Gasilska zveza Slovenije (Firefighting Federation of Slovenia)coreGTM or Marketing Partner · 8 June 2026Annual partnership supporting volunteer firefighting units across Slovenia. Includes 'Junaki prihodnosti' (Heroes of the Future) grant program funding youth firefighting projects, fire safety workshops at INTERSPAR stores, and direct donations to fire brigades.
• Zveza organizacij pacientov Slovenija (ZOPS)minorStrategic or Co-development Partner · 2 June 2026Health prevention partnership delivering free health screening events at INTERSPAR and selected SPAR stores. Campaign 'Ker nam je mar za vaše zdravje in počutje' (Because we care about your health) focused on elderly population health awareness.
• Joker Out (Slovenian Band)minorGTM or Marketing PartnerSPAR Slovenija collaborated with Slovenian music group Joker Out to create co-branded products including vitamin waters (3 flavors), trend ice tea (lemon and raspberry), and carnival-flavored gummy candies. Campaign 'Izberi po svoje' (Choose your own) featuring band members.
• JBL (Audio Equipment Brand)minorGTM or Marketing PartnerLoyalty points partnership where SPAR customers earn JBL points with purchases (1 point per 10 EUR). Points redeemable for discounts on JBL audio products up to 56%. Campaign 'Ker ti je mar za dober zvok' (Because you care about good sound).
• Wolt (Delivery Platform)minorChannel Partner/ Reseller/ DistributorSelected INTERSPAR restaurants offer food delivery through the Wolt app, expanding access beyond dine-in customers.
• Štartaj Slovenija - Local Slovenian ProducerscoreStrategic or Co-development PartnerPlatform supporting Slovenian entrepreneurs to develop products and sell through SPAR and INTERSPAR stores. Provides mentorship, professional support, and retail distribution. Features 'Legendarnih 12' (Legendary 12) showcase of most successful local brands including 20Chocolate, U in V, 4KidsAndUs, Nelipot, Good4Dogs, Hudo Dobro, Gaia Naturelle, La Popsi, Pausa Pizza, Kmetija Pustotnik, Mul'C, and BeLife.
• Aspiag (Regional SPAR Organization)coreOthersAspiag manages SPAR operations across NE Italy, Slovenia, Hungary, Czech Republic, and Croatia. SPAR Slovenija operates as part of the Aspiag regional group, benefiting from shared sourcing, best practices, and regional expansion strategy.
• SPAR InternationalcoreOthersSPAR Slovenija is part of SPAR International network with operations in nearly 50 countries and 13,300+ stores globally. International headquarters in Amsterdam, Netherlands. Provides global brand standards, international procurement, and cross-country knowledge sharing.
• Perutnina PtujminorGTM or Marketing PartnerSlovenian poultry supplier featured in the 'Dobavitelj se predstavi' (Supplier Introduction) campaign marking SPAR's 35th anniversary in Slovenia. Joint promotional campaign with a prize draw.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hofer (Lidl Slovenija): Hard discounter operating under the Hofer brand in Slovenia (Schwarz Group). Competes directly on price across fresh and packaged grocery categories, pressuring SPAR's S-BUDGET value tier and overall price perception.
• Mercator (Poslovni sistem Mercator): Slovenia's largest grocery retailer with comparable multi-format footprint including supermarkets, hypermarkets, and online (MOnline). Most direct head-to-head competitor in the same Slovenian consumer market with similar broad-assortment positioning.
• Kaufland Slovenija: Schwarz Group hypermarket discounter operating in Slovenia with large-format stores similar to INTERSPAR. Competes on combined assortment breadth and discount pricing.
• SPAR Hrvatska (SPAR Croatia): Sister SPAR entity under the same ASPIAG regional group, operating SPAR and INTERSPAR hypermarkets in Croatia. Closest internal comparable for store format, private label strategy, and operating model.
• Lidl Slovenija: Schwarz Group hard discounter operating in Slovenia with rapidly expanding store base. Competes aggressively on price and private label across packaged and fresh grocery categories.
• Engrotuš (Tuš): Slovenian grocery and retail chain with supermarkets, hypermarkets, and fuel stations. Domestic peer competing for the same mass-market Slovenian shopper with overlapping private label and fresh assortment strategies.

Regional players

• SPAR Česká republika (SPAR Czech Republic): Sister SPAR entity under ASPIAG operating in the Czech Republic. Comparable multi-format and private-label operating model, but serves a different national market rather than competing head-to-head in Slovenia.
• SPAR Magyarország (SPAR Hungary): Sister SPAR entity under ASPIAG operating in Hungary with similar multi-format stores and INTERSPAR hypermarkets. Comparable operating model and brand portfolio, but distinct geography.

Emerging players

• Eurospin Slovenija: Italian-origin hard discounter expanding in Slovenia. Competes on price in packaged grocery and is an emerging threat to value-tier private label economics across Slovenian retail.

Broad incumbents

• Despar Italia (SPAR Italia): Italian SPAR family banner managed by ASPIAG covering multiple regional consortia (Despar, Eurospar, Interspar). Broader portfolio peer across NE Italy with overlapping brand, format, and private label strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sparslovenija
• Facebookfacebook.com/spar.si
• LinkedInlinkedin.com/company/spar-slovenija
• Instagraminstagram.com/spar_slovenija

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spar Slovenija D.o.o.