Swing Dance

What Swing Dance does

Swing Dance Swing is a privately-held, NYC-based dance instruction and event production company founded in 2005 by Myrna Caceres. The company offers group and private classes in Swing/Lindy Hop, Hustle/Disco, Latin (Salsa, Bachata, Merengue), Tap, and Rock N' Roll, delivered both in-person at NYC venues and virtually via Zoom with registration through CourseStorm. Beyond classes, it produces social dance events featuring live bands and student performance teams, and provides wedding choreography services.

The business is operated essentially as a solo practitioner model — Myrna Caceres is the sole primary instructor, producer, and event host, supported by volunteers and occasional guest performers. The technology layer is thin: off-the-shelf Zoom for instruction, CourseStorm for registration, PayPal for private-class payments, and a CafePress storefront under the CreativeMyrna sub-brand for branded merchandise. There is no proprietary software, app, or AI component.

Revenue is generated from four streams: (1) recurring virtual group dance classes at $55 per 4-week session; (2) private virtual group classes at $15/hr per student for groups of four or more; (3) social dance events at $14 general admission; and (4) corporate and individual CPR/AED and First Aid certification training (issued through the Health & Safety Institute), plus minor merchandise sales. Customer segments span adult dance enthusiasts, corporate groups, wedding couples, and organizations needing safety certification. The company lost its anchor 15.5-year venue partnership with the 92nd Street Y in Summer 2021 and has since operated without a comparable flagship venue.

Name

Swing Dance

Legal name

Swing Dance Swing

Website

https://swingdanceswing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Swing dance classes
• Hustle disco dance
• Latin dance instruction
• Wedding dance choreography
• CPR AED training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Instruction: Revenue generated from teaching dance classes including Swing/Lindy Hop, Hustle/Disco, Salsa, Bachata, Merengue, and Tap. Classes are offered as 4-week virtual sessions, private in-person sessions, and private virtual group sessions.
2. Dance Events: Revenue from hosting social dance events featuring live music, dance lessons, snacks and soft drinks. Events are priced at $14 admission with discounts for students and seniors.
3. CPR/AED & First Aid Training: Health and safety instructor certifications including CPR/AED, First Aid, and Epinephrine Auto-Injector Training. Offered in-person or hybrid online/in-person formats. Classes range from individuals to corporate groups.
4. Merchandise Sales: Sale of branded merchandise including t-shirts, dance shoe bags, and tote bags featuring Swing Dance Swing designs and artwork by Myrna Caceres.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Swing Dance Swing offers group and private dance classes, social dance events, and wedding choreography in swing (Lindy Hop), hustle/disco, Latin (Salsa, Bachata, Merengue), tap, and Rock N' Roll styles. Classes are delivered in-person at NYC venues and virtually via Zoom, with founder Myrna Caceres as the primary instructor. The studio also provides CPR/AED and First Aid certification courses and sells branded merchandise.

Product overview

Swing Dance Swing is a NYC-based dance studio founded in 2005 offering a comprehensive portfolio of dance instruction and events. The core offerings center on in-person and virtual group dance classes across multiple disciplines: Swing/Lindy Hop (partner and solo), Hustle/Disco, Latin dances (Salsa, Bachata, Merengue), Tap, and Rock N' Roll. The company operates social dance events featuring live music and performances, and provides private dance instruction including wedding choreography. Additionally, founder Myrna Caceres offers CPR/AED & First Aid certification courses through HSI, and sells original artwork merchandise through CreativeMyrna on CafePress. Class formats include 4-week virtual group sessions ($55 per student plus registration fee), private virtual groups (4+ dancers at $15/hour per student), and private in-person lessons.

Differentiator

Problem solved

Functional benefit

Products and services

• Swing (Lindy Hop) Dance Classes Partner and solo swing/Lindy Hop dance instruction covering Big Band, Popular Standards, and Rock N' Roll music, featuring Charleston warm-ups and beginner to intermediate levels. Offered in-person and virtually via Zoom.
• Hustle/Disco Dance Classes NYC-style Hustle/Disco partner dance instruction spanning 1970s through modern-day music, covering foot and arm technique with basic to beginner+ levels. Offered in-person and virtually.
• Latin Dance Classes (Salsa, Bachata, Merengue) Latin dance instruction including Solo Salsa & Bachata on 1, covering Hispanic dance culture with isolations warm-ups and absolute beginner levels.
• Tap Dance Classes Private solo and group tap dancing instruction available upon request, taught by Myrna Caceres.
• Social Dance Events Social dance events featuring live band music, dance lessons before events, snacks/soft drinks, and performances from various NY dance schools and Swing Dance Swing Performance Teams. Events welcome dancers of all levels.
• Wedding Dance Classes & Choreography Private dance instruction for wedding couples including choreography for their special day. Covers Swing, Hustle/Disco, Tap, Salsa, Bachata, Merengue, and Blues dances. No dance experience needed.
• Private Dance Classes Private in-person and virtual group dance classes for individuals, couples, and groups. Private virtual group classes available for 4+ dancers at $15 per hour per student.
• CPR/AED & First Aid Courses Life-saving skills training including CPR/AED (Adult and/or Pediatric), First Aid, Combination CPR & First Aid, and Epinephrine Auto-Injector Training. Available in English, Spanish, or Bilingual. Certifications from Health & Safety Institute (HSI). Delivered in-person, hybrid (online lessons + in-person skills), or fully online.
• Branded Merchandise (CreativeMyrna) Original artwork merchandise including t-shirts, dance shoe bags, canvas totes, and other dance-themed items featuring designs by Myrna Caceres. Available via CafePress and direct email ordering.

Quantifiable outcome

• Students successfully advance to intermediate and open-level dance classes with proper foundational training
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rockefeller Center / Climate Museum / UNEPminorStrategic or Co-development Partner · 1 January 2022Myrna Caceres was selected as one of the artists whose artwork was turned into an eco-friendly flag displayed at Rockefeller Center during the Flag Project 2022 for Earth Month. The collaboration focused on environmental awareness and coincided with the 50th Anniversary of the UNEP.
• Piel CanelacoreStrategic or Co-development Partner · 1 January 2010Swing Dance Swing launched and directed the swing dance program as well as directed the hustle dance program at Piel Canela for 5 years. Myrna co-directed the Hustle Dance Program with Herb Alicea at this venue.
• 92nd Street Y (92NY)coreStrategic or Co-development Partner · 1 January 2005Primary venue partner from 2005-2021 where Swing Dance Swing produced major swing dance events. Myrna directed the swing dance program and taught both swing and hustle/disco classes. After 15.5 years, this partnership concluded in Summer 2021. Swing Dance Swing helped revive the swing dance program and bring new life to the Hustle/Disco program at 92NY.
• Sandra Cameron Dance CentercoreStrategic or Co-development PartnerWhere Myrna Caceres assisted legendary Frankie Manning during his swing dance classes. This is where Frankie first started teaching group dance classes before teaching the world NYC's Swing Dance: The Lindy Hop. Myrna also taught tap dance at this center.
• Live Music Performers (Various)minorGTM or Marketing PartnerSwing Dance Swing events have featured live music from talented musicians including Felix and The Cats, The George Gee Orchestra, James L Dean & The Whiskey Cafe Band, The Boilermakers Jazz Band, The Gerald Carelli Orchestra, Ray Abrams Big Band, Blue Vipers, and Double Down.
• Dance Guest Performers (Various NY Dance Schools)minorGTM or Marketing PartnerSwing Dance Swing events have featured dance performances from various NY dance schools as well as the studio's own Swing Dance Swing Performance Teams.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sandra Cameron Dance Center: NYC-based dance studio offering a broad range of dance instruction including swing and Latin. Highly comparable because Swing Dance Swing's founder trained and taught there, and both target adult learners seeking partner and social dance instruction in NYC.
• Piel Canela: NYC-based Latin dance school offering salsa, bachata, and merengue instruction. Comparable because Swing Dance Swing directed its swing and hustle dance programs there for 5 years and both compete for the same NYC adult Latin and social dance audience.
• Dance With Me: NYC-area chain of dance studios offering group classes, private lessons, and wedding choreography across ballroom, Latin, and swing styles. Comparable because it directly targets the same consumer segments including wedding couples and adult social dancers.

Broad incumbents

• Steps on Broadway: Established NYC dance studio offering a wide variety of dance classes for adults across many styles. Comparable as a destination studio for adult recreational dancers in NYC seeking drop-in and multi-week class formats similar to Swing Dance Swing's offerings.
• 92nd Street Y (92NY): Major NYC cultural and educational institution offering dance classes, workshops, and events including swing and social dance programs. Comparable as the institutional venue partner Swing Dance Swing operated within for 15.5 years; now a former partner and competitor for the same consumer audience.
• Fred Astaire Dance Studios: National chain of ballroom and social dance studios offering private and group lessons including swing and Latin. Comparable because it competes for the same adult beginner-to-intermediate social dance market, though with a much larger franchise footprint.
• Broadway Dance Center: Large NYC dance studio offering group classes across many dance styles with drop-in and class-card pricing. Comparable because it serves the same adult recreational dancer segment in NYC with a similar multi-style class catalog and community-driven culture.
• Arthur Murray Dance Studios: National ballroom and social dance franchise with NYC-area locations offering private and group dance instruction. Comparable as a large-scale competitor in the adult social dance instruction space, though focused on a more structured, paid lesson-pack model.

Regional players

• SalsaNYC: NYC-based salsa and Latin dance social event and instruction provider. Comparable because it targets the same NYC adult social dance audience for Latin dance instruction and events, partially overlapping with Swing Dance Swing's Latin class offerings.

Emerging players

• Roosevelt Island Performing Arts Dance: Smaller NYC-area dance instruction studio offering group classes. Comparable as a small, community-rooted dance instruction operator pursuing the same adult recreational dancer segment in the NYC metropolitan area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swing-dance-swing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swing Dance