What Studio Proof London does

Studio Proof London (legal entity: Studio Proof Ltd., formerly PROOF Consultancy, rebranded 2016) is a London-headquartered boutique interior design studio operating since the late 1990s and formally founded in 2002. It delivers a 360-degree service spanning interior design, architectural and landscape concepts, brand creation, masterplanning, FF&E specification, furniture design and graphic/print design, with primary focus on the international luxury hospitality sector and secondary practices in high-end residential and corporate brand identity work.

The studio's commercial model is project-based professional services: clients engage Studio Proof directly for individual commissions, with project budgets cited in the portfolio ranging from approximately £300,000 for residential schemes to £70M+ for major hotel rebrands (Royal Lancaster London) and €40M for large refurbishments (NH Collection Grand Hotel Krasnapolsky Amsterdam). Pricing is quote-based with multi-year billing cadences on flagship programmes, and revenue is supplemented by a proprietary catalogue of ten named furniture and lighting products (Snap Pendant, Number 1 Chair, Krasnapolsky Collection, Grande Cafe Stool, Clap Side Chair, Contrast Dining Chair, Block Dining Sofa, Handsome M Wall Light, Mint Timber Bench, Parade Bar Stool) that originated in specific hotel commissions and are now offered as standalone made-to-order items.

The client base is concentrated among enterprise hospitality operators and ownership groups, notably Lancaster Landmark Hotel Company, Accor (Pullman, Novotel Europe, Novotel UK), NH Hotels Group, Campbell Grey Hotels & Resorts, Starwood and Mint Hotels, with projects delivered across the UK, Netherlands, Lebanon, Antigua and Japan. The go-to-market is sales-led, driven by direct relationships, referrals and an award portfolio (MIPIM 2017 Finalist, SLEEP 2003 Overall Winner, RIBA Award 2003). Creative Director David Morris and Design Director Chris Holmes lead a 1-10 person team with no disclosed external funding.

Name

Studio Proof London

Legal name

Studio Proof Ltd.

Website

https://studioproof.london

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Proof London is a boutique London-based interior design studio providing full-service design, branding, and FF&E specification for luxury hotels, restaurants, high-end residences, and corporate clients across Europe, the Middle East, the Caribbean and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design and Consultancy Services: Studio Proof generates revenue by providing full-service interior design, brand creation, masterplanning, architectural concepts, and FF&E specification for luxury hotels, restaurants, bars, and residential projects. Projects are billed on a per-project basis, with budgets ranging from hundreds of thousands to tens of millions of pounds/euros. The studio also designs and specifies bespoke furniture pieces that can be manufactured to order.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio Proof London is a boutique interior design studio that provides a 360-degree design service for the international luxury hospitality, residential, and corporate sectors. The studio's core deliverables cover interior design, architectural and landscape concepts, brand creation, masterplanning, FF&E specification, furniture design, and graphic/print design. Project budgets range from approximately £300,000 for smaller residential schemes to £70M+ for major hotel rebranding commissions such as the Royal Lancaster London.

Product overview

Studio Proof London is an interior design studio offering a 360° service spanning interior design, architectural and landscape concepts, brand creation, and print and signage. Their portfolio includes luxury hotel projects, brand hotel projects, bars and restaurants, and residential projects across international markets. They also design and supply a proprietary line of furniture and lighting products — the 'Snap' Pendant, 'Number 1' Chair, 'Krasnapolsky Collection', 'Grande Cafe' Stool, 'Clap' Side Chair, 'Contrast' Dining Chair, 'Block' Dining Sofa, 'Handsome M' Wall Light, 'Mint' Timber Bench, and 'Parade' Bar Stool — many originally created for specific hotel projects and made available as standalone products. The offering is a service-led design practice with a complementary product catalogue rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Hotel Interior Design Services

Quantifiable outcome

• MIPIM Awards 2017 Finalist — Best Hotel & Tourism Resort for NH Collection Grand Hotel Krasnapolsky Amsterdam redesign
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bennetts Associates ArchitectscoreStrategic or Co-development PartnerStudio Proof has collaborated alongside Bennetts Associates Architects on multiple hotel projects, including Mint Hotel Westminster (SLEEP winner 2003) and Mint Hotel Manchester. The architectural partnership enables comprehensive design delivery combining interior design with full architectural services.
• Boparai ArchitectsminorStrategic or Co-development PartnerStudio Proof worked in collaboration with Boparai Architects on the Novotel Amsterdam City project, which included the full recladding of the building alongside interior design services.
• The Sinus InstituteminorStrategic or Co-development PartnerStudio Proof collaborated with The Sinus Institute, which developed internationally influential tools for complex social group segmentation, to design a concept guest room set at SLEEP 2016. The Sinus Institute's social tribe research informed Studio Proof's design approach.
• Jacob Jan BoermaminorStrategic or Co-development PartnerStudio Proof designed the 'White Room' fine dining restaurant at NH Collection Grand Hotel Krasnapolsky Amsterdam under the guidance of 3 Michelin star head chef Jacob Jan Boerma. The studio also designed the 'Contrast' Dining Chair specifically for use in this restaurant.
• Tess PosthumusminorStrategic or Co-development PartnerStudio Proof designed the 'Tailor Bar' at NH Collection Grand Hotel Krasnapolsky Amsterdam under the guidance of the World's Best Female Bartender, Tess Posthumus. The bar carries a warm vintage vibe and features its own cigar courtyard.
• Kenny LaurensonminorStrategic or Co-development PartnerBranding specialist Kenny Laurenson collaborated with Studio Proof (then Proof Consultancy) on the rebranding exercise that resulted in the company's name change from Proof Consultancy to Studio Proof, including the new company name and brand identity.
• Kevin Dash (Architect)minorStrategic or Co-development PartnerLe Grey Beirut Hotel was developed in collaboration with Australian architect Kevin Dash. Studio Proof provided interior design services while Kevin Dash handled the architectural aspects of this East Mediterranean five-star hotel.
• McAleer & RusheminorStrategic or Co-development PartnerStudio Proof worked closely with Accor and McAleer & Rushe on the fast-track development of the Novotel Blackfriars dual-brand site close to Blackfriars Bridge in London.
• Jestico and Whiles ArchitectsminorStrategic or Co-development PartnerStudio Proof worked in collaboration with Jestico and Whiles Architects on the One Aldwych Hotel project in Covent Garden, which opened in 1998.
• Vivienne WestwoodminorStrategic or Co-development PartnerStaff uniforms for the Congress dining club in Westminster were designed by Vivienne Westwood, adding a haute couture element to the exclusive private dining club project.
• Campbell Grey Hotels & ResortscoreStrategic or Co-development PartnerStudio Proof has a longstanding relationship with Campbell Grey Hotels & Resorts, having designed Le Grey Beirut Hotel (2009) and One Aldwych Hotel (1998). These projects span bedrooms, suites, public areas, food & beverage outlets, and spa facilities.
• André WallaceminorOthersSculptor André Wallace's 'Boatman with Oars' sculpture was commissioned for the One Aldwych Hotel lobby, one of Studio Proof's key interior design projects in London.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury hotel projects for major operators (Marriott, Hilton, IHG). Directly comparable to Studio Proof as a specialist hospitality interior design practice serving five-star international clients.
• ForrestPerkins: US-based interior design firm with a dedicated hospitality practice serving luxury and lifestyle hotel brands (Four Seasons, Auberge Resorts). Comparable hospitality interior design peer focused on upscale hotel projects.
• Champalimaud Design: New York-based luxury hospitality and residential interior design studio with projects for leading hotel operators (Waldorf Astoria, Four Seasons, Mandarin Oriental). Directly comparable as a boutique luxury hospitality interior design peer.
• Richmond International: London-based interior design practice specializing in luxury hotel, restaurant, and residential projects globally (Belmond, Four Seasons, Jumeirah). Most direct UK peer to Studio Proof given shared London base and luxury hospitality focus.
• Yabu Pushelberg: Toronto/New York-based luxury hospitality and residential interior design studio with a global hotel project portfolio (Edition, Park Hyatt, Four Seasons). Comparable to Studio Proof in delivering high-end international hospitality interiors with strong brand-driven design signatures.
• MKV Design: London-based interior design studio specializing in luxury hotels, restaurants and residences with international projects (Rosewood, Mandarin Oriental, Corinthia). Comparable boutique UK hospitality design peer.
• Spencer Fung Design: London/Hong Kong-based luxury hospitality and residential interior design studio serving international hotel operators. Comparable to Studio Proof as a boutique design practice operating across European and Asian luxury hospitality markets.
• Pierre-Yves Rochon (PYR): Paris-based interior design firm specializing in luxury hospitality (Four Seasons, Peninsula, Ritz Paris). Comparable to Studio Proof as a European-rooted boutique hospitality design practice focused on five-star hotel interiors.
• RPW Design: London-based interior design firm with a portfolio spanning luxury hotels, restaurants, and private members' clubs (Soho House, The Connaught, The Ned). Closely comparable as a London-rooted boutique hospitality and F&B interior design peer.
• DiLeonardo International: US-based hospitality interior design firm serving major hotel brands and independents (Hilton, Marriott, Loews). Comparable to Studio Proof as a specialized hospitality interior design practice delivering international hotel projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StudioProofDesign
• LinkedInlinkedin.com/company/studio-proof-london
• Instagraminstagram.com/studioproofdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Proof London