Snowie Ice
- Company typePrivate
- Founded2010
- HeadquartersFredericksburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Snowie Ice does
Snowie Ice, operating under the brand SNOWIE, is a privately held, family-owned shaved ice and soft serve concession business founded in 2010 by Dwayne Jewell and his sons in Fredericksburg, Virginia. The company operates two primary channels: a fixed retail storefront, SNOWIE SOFT SERVE, located at 736 Warrenton Road in Fredericksburg, and a mobile concession unit called the SNOWIE BUS that travels to events across Virginia, Maryland, and Washington D.C. Its core offering centers on shaved ice built around a patented self-serve flavor application technology that allows customers to apply their own flavors from 10 self-serve options, alongside more than 50 custom flavor formulations and a complementary soft serve menu.
The company runs a turnkey event-services model in which Snowie deploys its equipment and labor, eliminating the need for host organizations to staff concession stands. It pairs this with a fundraising/profit-sharing channel where Snowie returns a portion of event proceeds to host organizations such as youth sports leagues, schools, churches, and community groups, reporting more than $15,000 donated to fundraising partners in the most recent year disclosed. Production capacity is stated at 500+ servings per hour per mobile unit. The 2014 launch of the SNOWIE Naturals sub-brand, offering flavors without artificial flavoring or coloring, signals modest product line extension. Distribution is direct-to-event with no franchising, licensing, or e-commerce disclosed, and marketing relies on the company website, blog, phone outreach, and community referrals.
Snowie Ice firmographics
Firmographics- Name
- Snowie Ice
- Legal name
- Snowie Ice
- Website
- https://snowieice.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Snowie Ice industry classification
Industry- Product category
- Mobile Shaved Ice Concessions
- SIC
- Services-Amusement & Recreation Services (7900), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)
Keywords
Where Snowie Ice is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snowie Ice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Fundraising/Profit Sharing: Snowie partners with organizations to sell shaved ice at events and returns a generous portion of proceeds to the host organization. They help raise funds for sports leagues, schools, churches, and other community organizations through their concession operations.
- Concession Operations: Direct sales of shaved ice and soft serve products at events and at the physical retail location. The company generates revenue through product sales at high-volume events with capacity exceeding 500 servings per hour.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Snowie Ice product offering
Product offeringCore offering
Snowie Ice sells shaved ice and soft serve products through two main channels: the SNOWIE SOFT SERVE fixed retail location in Fredericksburg, VA and the SNOWIE BUS, a mobile concession unit that travels to events across Virginia, Maryland, and Washington D.C. The company's patented self-serve shaved ice technology allows customers to apply their own flavors from 10 self-serve options or choose from 50+ custom flavors, with capacity exceeding 500 servings per hour. Snowie also operates a fundraising partnership program that shares proceeds with community organizations such as schools, sports leagues, churches, and corporations without requiring volunteers from the host.
Product overview
Snowie Ice operates as a shaved ice and soft serve business with two main offerings: SNOWIE SOFT SERVE (a physical retail location) and the SNOWIE BUS (a mobile shaved ice service). The company, founded in 2010 by Dwayne Jewell and his sons, offers over 50 different shaved ice flavors including the SNOWIE Naturals line (launched 2014) made without artificial ingredients. Services include fundraising programs for organizations and event catering. The mobile SNOWIE BUS features patented self-serve technology and can serve over 500 customers per hour.
Differentiator
Problem solved
Functional benefit
Brands
- SNOWIE Naturals: A line of shaved ice flavors introduced in 2014 that uses natural ingredients without artificial flavoring or coloring.
Products and services
- SNOWIE SOFT SERVE Retail Location Physical storefront at 736 Warrenton Road, Fredericksburg, VA 22406 serving walk-in customers with shaved ice and soft serve products, including the 10 self-apply flavors and 50+ custom flavor options. Operates with standard business hours plus extended weekend hours.
- SNOWIE BUS Mobile Concession Mobile shaved ice and soft serve concession service housed in a branded bus, traveling to events across Virginia, Maryland, and Washington D.C. Features Snowie's patented self-serve technology, integrated sound system, and capacity exceeding 500 servings per hour.
- SNOWIE Naturals Flavor Line Sub-brand of shaved ice flavors introduced for the 2014 season, delivering the same flavor profiles as standard SNOWIE shaved ice without artificial flavoring or coloring. Marketed as a pure, natural alternative to the standard flavor lineup.
- Snowie Fundraising Partnership Program Fundraising program in which Snowie deploys the Snowie Bus (or supporting concession) to events run by sports leagues, schools, churches, corporate events, and daycares, returning a generous portion of proceeds to the host organization and handling all operations so the host does not need to recruit volunteer operators.
Quantifiable outcome
- Organizations can raise over $15,000 annually through Snowie's fundraising programs
- +1 more outcomes
Companies that use Snowie Ice
Customer profileSegments4 records
Ideal customer profiles4 records
Snowie Ice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snowie Ice partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Snowie Ice competitors and assessment
Company assessmentDirect peers
- Kona Ice: National franchise of mobile shaved-ice trucks that serve events, schools, and fundraising partners. Highly comparable to Snowie Bus in operating model, product, and fundraising-driven GTM.
- Tropical Sno: Shaved-ice franchise serving events, schools, and concessions with a mobile event-driven model analogous to Snowie's.
- Bahama Buck's: Shaved-ice and smoothie franchise chain. Directly comparable product category (shaved ice with custom flavors) and event/community positioning similar to Snowie's.
- Pelican's SnoBalls: Shaved-ice franchise specializing in New Orleans-style sno-balls with extensive flavor and topping options. Closest direct comparable to Snowie's shaved-ice product line.
- Hawaiian Shave Ice: Specialty shaved-ice concept offering a wide flavor menu. Direct product-overlap peer for Snowie's shaved-ice and flavor-station model.
Broad incumbents
- Dairy Queen: Large national chain offering soft-serve ice cream and frozen treats. Overlaps with Snowie's soft-serve and dessert-shop offering as a much larger incumbent.
- Mister Softee: Iconic mobile soft-serve ice cream truck operator. Comparable mobile-event frozen-treats model, though focused on soft serve rather than shaved ice.
- Rita's Italian Ice: National Italian ice and frozen dessert chain. Overlaps with Snowie on frozen novelty/specialty sweets, with a much larger footprint and broader dessert menu.
Emerging players
- Sub Zero Ice Cream: Made-to-order flash-frozen ice cream concept with custom mix-ins. Adjacent frozen-dessert niche with an event/catering model that overlaps with Snowie's.
Others
- Insomnia Cookies: Late-night delivery and event-driven dessert brand. Useful adjacent benchmark for event/community-driven GTM and late-day operating hours similar to Snowie Bus's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Snowie Ice social profiles
Digital presenceSnowie Ice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowie Ice leadership team
Management profileNumber of profiles
Profiles2 records
Snowie Ice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowie Ice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowie Ice
What does Snowie Ice do?
Snowie Ice sells shaved ice and soft serve products through two main channels: the SNOWIE SOFT SERVE fixed retail location in Fredericksburg, VA and the SNOWIE BUS, a mobile concession unit that travels to events across Virginia, Maryland, and Washington D.C. The company's patented self-serve shaved ice technology allows customers to apply their own flavors from 10 self-serve options or choose from 50+ custom flavors, with capacity exceeding 500 servings per hour. Snowie also operates a fundraising partnership program that shares proceeds with community organizations such as schools, sports leagues, churches, and corporations without requiring volunteers from the host.
Is Snowie Ice a public or private company?
Snowie Ice is a private company. It is classified as family owned and is currently operating.
When was Snowie Ice founded?
Snowie Ice was founded in 2010. It employs 1 to 10 people.
Where is Snowie Ice based?
Snowie Ice is headquartered in Fredericksburg, United States, in the North America region.
How does Snowie Ice make money?
Two revenue lines are on record. Fundraising/Profit Sharing is the primary driver. The others are concession Operations.
Who are Snowie Ice's main competitors?
Direct peers on record are Kona Ice, Tropical Sno, Bahama Buck's, Pelican's SnoBalls and Hawaiian Shave Ice. Broad incumbents are Dairy Queen, Mister Softee and Rita's Italian Ice. Sub Zero Ice Cream is listed as an emerging player. Insomnia Cookies is listed as an others.
Does Snowie Ice have an API?
No public API is recorded for Snowie Ice.
What industry is Snowie Ice in?
Snowie Ice's product category is Mobile Shaved Ice Concessions. Its primary akta.pro industry code is THAFAGAJ, Shaved Ice, Snow Cones & Italian Ice Shops. Its SIC code is 7900.