mister softee
Mister Softee is a franchise operator of mobile soft-serve ice cream trucks serving the Phoenix metro area, providing on-site ice cream catering for private events, corporate functions, and community gatherings under the 1956-founded national brand.
- Company typePrivate
- Founded1956
- HeadquartersAvondale, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What mister softee does
Mister Softee is a franchise operator of mobile soft-serve ice cream trucks, with the directly visible entity — Mister Softee of Arizona — based at 1060 N Elesio C Felix Jr Way, Avondale, Arizona, serving the Phoenix metro area. The brand, founded in 1956, operates over 600 trucks across 18 states and is identifiable by its long-running "jolly jingle" audio branding. The core offering is fresh, never-frozen soft-serve ice cream dispensed on-site from mobile trucks, distinguishing the service from packaged competitors and from stationary ice cream shops.
The product line includes soft-serve sundaes, soda floats, banana boats, milk shakes, ice cream swirls, the signature Dubble Header cone, and traditional cones and Dixie cups with toppings such as Rainbow & Chocolate Sprinkles and Chocolate & Cherry Cone Dip. The operator has also deployed limited-edition culturally themed SKUs, such as the Swiftie Swirl flavor tied to the Taylor Swift cultural moment near Madison Square Garden. Underlying technology is conventional soft-serve production and dispensing equipment mounted in mobile trucks, supplemented by a basic digital stack: a GoDaddy-hosted website with an inquiry form, a Facebook page, and a mobile tracking app that lets customers locate active trucks.
Revenue is generated by booking trucks for private events — company picnics, church events, school events, birthday parties, and fundraisers — with on-site service and per-item sales of menu items during events. Pricing is quote-based, not publicly disclosed, with both prepaid and self-pay options. The go-to-market is event-driven, reaching them through direct website/phone/email inquiries and organic social channels, targeting three primary customer segments: private event hosts, corporate clients, and community organizations.
mister softee firmographics
Firmographics- Name
- mister softee
- Legal name
- Mister Softee
- Website
- https://mistersofteeaz.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Short description
- Mister Softee is a franchise operator of mobile soft-serve ice cream trucks serving the Phoenix metro area, providing on-site ice cream catering for private events, corporate functions, and community gatherings under the 1956-founded national brand.
- Ownership category
- akta.pro rank
mister softee industry classification
Industry- Product category
- Mobile Ice Cream Truck Catering
- NAICS
- Mobile Food Services (72233), Mobile Food Services (722330)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)
- akta.pro secondary industries
- Soft-Serve & Custard Stands (THAFAGAC), Dessert QSR (Ice Cream, Donuts, Cookies) (THAFAAAK)
Keywords
Where mister softee is headquartered
LocationHeadquarters
- HQ city
- Avondale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mister softee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Event Catering Services: Mister Softee trucks are booked for private events and parties. Customers pay for on-site ice cream service at their events including Company Picnics, Church Events, School Events, Birthday Parties, and Fundraisers. Revenue is generated through service fees for booking the trucks to serve at events, with additional revenue from menu item sales (cones, sundaes, floats, shakes, etc.) during events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event-based pricing - quote required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
mister softee product offering
Product offeringCore offering
Mister Softee operates a franchise network of mobile soft-serve ice cream trucks that travel to customer locations to serve fresh, never-frozen soft-serve ice cream and related desserts on-site. The primary service is event-based catering for company picnics, church events, school events, birthday parties, and fundraisers. The menu includes sundaes, soda floats, banana boats, milk shakes, ice cream swirls, and specialty items such as the Dubble Header cone.
Product overview
Mister Softee is a franchise network of over 600 soft-serve ice cream trucks operating in 18 states since 1956. The core offering is soft-serve ice cream served fresh from trucks at events and locations. The product portfolio includes mobile truck services for private events (company picnics, church events, school events, birthday parties, and fundraisers) alongside a menu of ice cream products including sundaes, soda floats, banana boats, milk shakes, the signature Dubble Header cone, ice cream swirls, and cones with various toppings and dips. A notable limited-edition product is the Swiftie Swirl flavor.
Differentiator
Problem solved
Functional benefit
Products and services
- Mister Softee Mobile Ice Cream Truck Catering Event-based mobile catering service where soft-serve ice cream trucks travel to customer locations to serve fresh, never-frozen soft-serve ice cream on-site. Available for company picnics, church events, school events, birthday parties, and fundraisers across 18 states with a fleet of 600+ trucks.
- Swiftie Swirl Limited-edition soft-serve ice cream flavor created as a novelty item tied to a specific cultural moment.
Companies that use mister softee
Customer profileSegments3 records
Ideal customer profiles3 records
mister softee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
mister softee partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
mister softee competitors and assessment
Company assessmentBroad incumbents
- Cold Stone Creamery: Cold Stone Creamery is a US ice cream QSR chain specializing in customized mix-in ice cream. It competes with Mister Softee for celebration/event dessert occasions and shares the premium, indulgent ice cream positioning.
- Dairy Queen: Dairy Queen is a major QSR chain famous for its soft-serve ice cream. It is comparable to Mister Softee on the soft-serve product category, though DQ operates fixed storefronts rather than mobile trucks, making it a broader incumbent competing for similar occasion-based dessert demand.
- Good Humor (Unilever): Good Humor is a heritage US ice cream brand, also historically tied to mobile ice cream trucks/street vending. It is comparable to Mister Softee on the heritage ice cream truck tradition and broad ice cream brand positioning.
- Baskin-Robbins: Baskin-Robbins is one of the largest ice cream QSR chains in the US. It is comparable to Mister Softee as a branded ice cream retailer serving impulse/celebration occasions, though it operates fixed storefronts rather than mobile event catering.
- Friendly's Restaurants: Friendly's is a US casual-dining chain with a long heritage in ice cream sundaes and family-dining occasions. It is comparable to Mister Softee on the family celebration / ice cream occasion and nostalgic American ice cream positioning.
Direct peers
- Carvel: Carvel is a US ice cream and soft-serve chain known for its soft-serve and ice cream cakes. It is directly comparable to Mister Softee on soft-serve product and celebration/cake occasions, though it primarily operates fixed locations and shoppes.
- Braum's Ice Cream and Dairy Stores: Braum's is a US regional chain combining a dairy operation, soft-serve ice cream, and food service. It is directly comparable to Mister Softee on soft-serve as the anchor product and on multi-occasion consumer demand.
- Kona Ice: Kona Ice is a US franchise operating mobile shaved ice / frozen dessert trucks that serve schools, fundraisers, and community events. It is the closest direct peer to Mister Softee, sharing the mobile event-catering model and emphasizing community and fundraiser channels.
Emerging players
- Pelican's SnoBalls: Pelican's SnoBalls is a growing US franchise operating mobile/event-based shaved ice and frozen dessert trucks. It is an emerging player in the same mobile dessert event-catering category as Mister Softee, often competing for the same event customers.
- Sub Zero Ice Cream: Sub Zero Ice Cream is a US chain that cryogenic-freezes made-to-order ice cream. It overlaps with Mister Softee on the customizable, premium ice cream occasion and event-party segment, though typically in fixed storefronts.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
mister softee social profiles
Digital presencemister softee financial estimates
Financial estimateRevenue estimate
Valuation estimate
mister softee leadership team
Management profileNumber of profiles
mister softee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mister softee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mister softee
What does mister softee do?
Mister Softee operates a franchise network of mobile soft-serve ice cream trucks that travel to customer locations to serve fresh, never-frozen soft-serve ice cream and related desserts on-site. The primary service is event-based catering for company picnics, church events, school events, birthday parties, and fundraisers. The menu includes sundaes, soda floats, banana boats, milk shakes, ice cream swirls, and specialty items such as the Dubble Header cone.
Is mister softee a public or private company?
mister softee is a private company. It is classified as unknown and is currently operating.
When was mister softee founded?
mister softee was founded in 1956.
Where is mister softee based?
mister softee is headquartered in Avondale, United States, in the North America region.
How does mister softee make money?
One revenue line is on record: event Catering Services.
Who are mister softee's main competitors?
Broad incumbents on record are Cold Stone Creamery, Dairy Queen, Good Humor (Unilever), Baskin-Robbins and Friendly's Restaurants. Direct peers are Carvel, Braum's Ice Cream and Dairy Stores and Kona Ice. Emerging players are Pelican's SnoBalls and Sub Zero Ice Cream.
Does mister softee have an API?
No public API is recorded for mister softee.
What industry is mister softee in?
mister softee's product category is Mobile Ice Cream Truck Catering. Its primary akta.pro industry code is THAFAHAG, Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts), with a secondary code of THAFAGAC, Soft-Serve & Custard Stands. Its NAICS code is 72233 and its SIC code is 5810.