What Selectin does

Selectin SL is a privately held, founder-operated luxury residential real estate services firm headquartered in Godella, Valencia, Spain. Founded approximately 20 years ago by David LLorens, the company operates four integrated service divisions: INversiones (investment advisory and third-party investment management), INmobiliaria (luxury property acquisition in Valencia's prime and central areas), INteriorismo (interior design, furnishing, and decoration), and INnovación (an artistic, design-led philosophy intended to differentiate the firm from conventional real estate players). According to its own materials, Selectin has completed over 140 renovation/construction projects alongside multiple real estate intermediations, third-party investment management mandates, and own buy-sell transactions, serving primarily high-net-worth individuals and investors in the Valencia luxury market.

The business runs on a sales-led, direct service model with personal client engagement and quote-based pricing. Revenue is generated through transaction fees on luxury property acquisitions, project-based fees for renovation and interior design work, and professional services fees for investment advisory and managed third-party capital. The geographic footprint is confined to a single domestic market (Valencia, Spain), with no disclosed operations elsewhere and no third-party distribution channels. Selectin shows no signs of external institutional funding, no parent company, and no subsidiaries; it operates as a bootstrapped, founder-owned private limited company (sociedad limitada) with minimal public corporate disclosures.

From a technology and product standpoint, Selectin presents as a high-touch, artisanal services business rather than a technology-enabled platform. There is no proprietary software, no mobile app, no API, no disclosed technology stack, and no AI/ML capability referenced in any source. Competitive differentiation is framed around personal treatment, artistic and "unseen" design output, and a single-provider workflow spanning property search, negotiation, renovation, and decoration — positioning the firm as a boutique, design-led service provider rather than a scalable real estate technology business.

Name

Selectin

Legal name

Selectin SL

Website

https://selectin.es

Company type

Private

Operating status

Operating

Short description

Selectin SL is a privately held, founder-operated luxury residential real estate firm in Valencia, Spain, offering integrated property acquisition, renovation, interior design, and investment advisory services to high-net-worth individuals and investors in the Valencia prime market.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Services

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Title Search & Examination (BPAJAOAB)

akta.pro secondary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Luxury real estate services
• Interior design
• Property renovation
• Real estate brokerage
• Property investment advisory

Headquarters

HQ city

Godella

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Transaction Services: Full-service property acquisition including locating, negotiating, and formalizing purchases of luxury real estate in Valencia's prime areas. One-time transaction-based revenue.
2. Renovation and Reform Services: Design and execution of property renovations with decorative ideas and innovative design details. Services include reform projects and interior styling.
3. Furniture and Decoration Services: Furnishing and decorating properties to prepare them for sale or rental, offering complete property styling solutions.
4. Investment Advisory Services: Advisory services with responsibility and guarantee for investors, including opportunities to participate in safe and profitable short-term property investments.
5. Investment Management: Full control of integral services in the real estate sector including opportunity acquisition, mortgage management, project management, construction, furniture, decoration, and sales management for third-party investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Selectin provides an integral luxury residential real estate service in central and prime areas of Valencia, Spain. The company locates, negotiates, and formalizes property purchases, then designs and executes renovations, furnishes and decorates the property, and offers investment advisory with opportunities for investors to participate in safe, short-term property investments.

Product overview

Selectin (also branded as Oravla) operates as a comprehensive luxury real estate company based in Valencia, Spain, offering four integrated service divisions. The company provides a full-service approach combining INversiones (investment advisory with participation opportunities in secure short-term property purchases), INmobiliaria (luxury real estate acquisition in prime areas), INteriorismo (artistic interior design and decoration), and INnovación (innovative design philosophy). With 140+ completed projects, the company emphasizes personalized service, artistic designs, and comprehensive property management from purchase through renovation, furnishing, and sale.

Differentiator

Problem solved

Functional benefit

Brands

• INversiones: Investment services including opportunity capture, mortgage management, project management, construction, furniture, decoration, and sales management.
• INmobiliaria
• INteriorismo
• INnovación

Products and services

• INversiones Investment advisory and management services for real estate, offering investors the opportunity to participate in secure short-term property investments. Selectin takes full control over integral services including opportunity acquisition, mortgage management, construction, furnishing, decoration, and sales management on behalf of investors.
• INmobiliaria Luxury real estate brokerage service in Valencia's central and prime areas, handling property search, negotiation, and purchase formalization for high-end residential clients. Selectin locates, negotiates, and formalizes the acquisition of luxury homes on behalf of buyers.
• INteriorismo Interior design and decoration services that combine artistic vision with innovative designs to create unique, personalized spaces. The offering includes furniture selection and full decoration execution to prepare properties for sale, rental, or personal use.
• INnovación Innovation-focused service applying an artistic philosophy to create unique, original designs that add value to properties. This offering differentiates Selectin from traditional real estate market players through creative and innovative design approaches across renovations and decoration.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand affiliated with the Sotheby's auction house, with significant Spanish coverage. Comparable because it competes for the same affluent, luxury-property-seeking clientele with an emphasis on prestige, discretion, and integrated services akin to Selectin's positioning.
• Engel & Völkers: Global luxury real estate franchise with dense Spanish coverage including Valencia. Comparable because it operates in the same prime-residential brokerage space targeting HNW and international buyers, but at substantially larger scale and with broader geographic reach than Selectin.
• Christie's International Real Estate: Global luxury property network leveraging the Christie's auction house brand, with Spanish affiliates. Comparable because it markets and sells luxury residences internationally to an ultra-wealthy buyer base similar to Selectin's target customer, though at vastly larger scale.
• Savills: Global real estate services firm with luxury residential operations across Spain. Comparable because it offers prime-residential brokerage, advisory, and investment services to HNW clients, addressing the same buyer/investor segments as Selectin but with substantially broader geographic and service scope.
• Knight Frank: Global prime-residential and luxury real estate advisor with a strong Spanish presence. Comparable because it serves HNW buyers and investors in prime Spanish markets (including Valencia) with an integrated advisory and transaction offering that overlaps with Selectin's INversiones and INmobiliaria divisions.

Others

• Idealista: Spain's leading property listing portal. Comparable not as a direct luxury competitor but as a dominant distribution channel where Selectin would need to list to reach HNW buyers; it shapes the competitive context and lead generation dynamics in Spanish residential real estate.

Direct peers

• John Taylor Real Estate: International luxury real estate agency specializing in premium European prime properties. Comparable because it targets U/HNW buyers with boutique, concierge-style service in luxury markets such as Spain's coasts and cities, directly competing for the same buyer profile as Selectin.
• Aylesford International: Luxury real estate agency focused on premium Spanish properties, particularly on the Costa Blanca (which includes Valencia). Comparable because it competes for the same luxury market segment in the same geographic catchment with a similar boutique-service approach.
• Lucas Fox International Properties: Spain's leading luxury real estate agency focusing on prime properties in Barcelona, Madrid, Marbella, Ibiza, Valencia, and Mallorca. Direct competitor because it serves the same HNW buyers seeking high-end residences in prime Spanish markets with a personalized, multi-service brokerage model closely paralleling Selectin's INmobiliaria offering.
• BARNES International Realty: International luxury real estate network with offices in prime European cities. Comparable because it serves the same U/HNW buyer segment seeking prestigious urban and secondary-residence properties with a high-touch, concierge-level brokerage approach similar to Selectin's service philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/selectin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectin