Gullivers Sports Travel

What Gullivers Sports Travel does

Gullivers Sports Travel is a Tewkesbury, UK-based specialist tour operator that sells ticket-inclusive travel packages to British sports fans for major international events. Founded in 1972 as a high street travel agency and rebranded to its current sports-focused identity in 1985, the company operates as a direct-to-consumer (B2C) business via its website (gulliverstravel.co.uk) and a phone-based sales team, with no enterprise customers or channel partner intermediaries at the booking level. Its product catalog spans seven sport verticals — rugby (Six Nations, Rugby World Cup, British & Irish Lions Tours, Sevens, Nations Championship), cricket (England tours to Australia, South Africa, Pakistan, Bangladesh, plus the Ashes), Formula 1 Grand Prix (British, Belgian, Hungarian, Dutch, Italian, Spanish, Singapore, Qatar, Abu Dhabi GPs, with 2027 expansion to Monaco, Bahrain, Barcelona, Austria, Portugal, Turkey), European football match breaks (PSG, AC Milan, Bayern Munich, Real Madrid, Barcelona), golf (Ryder Cup), tennis (Wimbledon, ATP Masters), and horse racing (Royal Ascot, Cheltenham, Grand National) — with packages ranging from £295pp entry-level rugby tickets to £1,499pp full-service escorted cricket tours. Revenue mechanics are predominantly per-booking unit pricing on package holidays and transaction fees on ticket/hospitality bundles, with all products protected under ABTA V8321, ATOL 3720, and IATA 91201670 accreditations. As of 17 October 2024, Gullivers was acquired by Keith Prowse and operates as part of the Lyvera Group alongside Events International (UK venue hospitality) and The Experience Golf (luxury golf tours), with group-level cross-selling and shared marketing infrastructure.

Name

Gullivers Sports Travel

Legal name

Gullivers Sports Travel Limited

Website

https://gulliverstravel.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Gullivers Sports Travel is a UK-based specialist tour operator selling ticket-inclusive travel packages to British sports fans for major international rugby, cricket, Formula 1, football, golf, tennis, and horse racing events. Founded 1972, it is part of the Lyvera Group following its October 2024 acquisition by Keith Prowse.

Ownership category

akta.pro rank

Product category

Sports Travel & Hospitality

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• Sports tour operator
• Rugby travel packages
• Cricket tour packages
• Motorsport hospitality
• Sports event ticketing

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Sports Travel Packages: Bundle packages combining match tickets, accommodation, flights (optional), and travel services for major sporting events. Packages range from basic ticket-only to fully escorted group tours with dedicated tour managers.
2. Ticket Sales: Sale of official match tickets and hospitality packages for rugby, cricket, motorsport, golf, football, tennis, and horse racing events. Tickets are guaranteed official tickets as an appointed official travel agent.
3. Hospitality Packages: Premium hospitality experiences including fine dining, exclusive viewing areas, and VIP access at events like Royal Ascot, Formula 1, and major rugby tournaments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gullivers Sports Travel is a UK-based multi-sport tour operator that designs and sells ticket-inclusive travel packages, hospitality experiences, and escorted group tours for major international sporting events across rugby, cricket, motorsport, golf, football, tennis, and horse racing. Packages typically combine guaranteed official match/event tickets with accommodation, optional flights, and on-tour support from dedicated tour managers.

Product overview

Gullivers Sports Travel operates as a multi-sport tour operator offering ticket-inclusive travel packages and hospitality services for major sporting events globally. The portfolio spans rugby (Six Nations, Rugby World Cup, Lions Tours, Sevens), cricket (England Tours, Ashes), motorsport (Formula 1 Grand Prix packages), golf (Ryder Cup), football (European club match breaks), tennis (Wimbledon, ATP Masters), and horse racing (Royal Ascot, Cheltenham, Grand National). The company also provides digital content through its Clubhouse platform. As part of the Lyvera Group following the October 2024 acquisition of Keith Prowse, the brand family includes Keith Prowse (luxury hospitality), The Experience Golf (luxury golf tours), and Events International (UK sporting hospitality). All packages include guaranteed official match tickets with optional accommodation and flight add-ons, protected under ABTA, ATOL, and IATA certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Keith Prowse: Premium hospitality brand offering access to iconic sporting, music, and cultural events for over 200 years. Part of the Lyvera Group acquired by Keith Prowse in October 2024.
• The Experience Golf
• Events International

Products and services

• Rugby Events & Travel Packages Ticket-inclusive travel packages and hospitality experiences for international rugby events including Six Nations, Men's Rugby World Cup, British & Irish Lions Tours, Women's Six Nations, Nations Championship, and Rugby Sevens tournaments. Includes escorted group tours and hotel-and-ticket packages for individual rugby supporters and follower groups.
• Cricket Tours Cricket travel packages featuring England tours to Australia, South Africa, Pakistan, and Bangladesh, plus the Ashes Series. Bundles match tickets, accommodation, optional flights, and tour management for cricket supporters following England abroad.
• Formula 1 Grand Prix Packages Travel and hospitality packages for Formula 1 Grand Prix events including British, Belgian, Hungarian, Dutch, Italian, Spanish, Monaco, Singapore, Qatar, Abu Dhabi, Bahrain, Austrian, Portuguese, and Turkish Grands Prix. Combines race tickets, accommodation near circuits, and optional flights for motorsport fans.
• Golf Event Travel Travel packages for major golf events, including Ryder Cup packages with official tickets, accommodation, and travel arrangements for golf enthusiasts.
• Football Match Breaks Match break packages to European football clubs (PSG, AC Milan, Bayern Munich, Borussia Dortmund, Real Madrid, Sevilla, SSC Napoli, FC Barcelona) with match tickets and accommodation for football supporters seeking weekend or midweek travel.
• Tennis Packages Travel packages for major tennis events including The Championships (Wimbledon), Rolex Paris Masters (ATP 1000), and Rolex Monte-Carlo Masters (ATP 1000).
• Horse Racing Hospitality Hospitality packages for prestigious UK and international horse racing events including Ascot Racedays, Royal Ascot, Cheltenham National Hunt Festival, The Randox Grand National, and Prix de l'Arc de Triomphe, including fine dining and exclusive viewing.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Lyvera GroupcoreStrategic or Co-development Partner · 17 October 2024Parent company of Gullivers Sports Travel following acquisition. Lyvera Group encompasses multiple hospitality and sports travel brands including Keith Prowse, Events International, and The Experience Golf. Enables shared expertise and cross-selling across brands.
• Keith ProwsecoreChannel Partner/ Reseller/ DistributorKeith Prowse was acquired by the same parent company on 17 October 2024, bringing together two industry leaders. Keith Prowse focuses on premium hospitality while Gullivers provides sports travel packages. Cross-referral relationship for customer convenience.
• Events InternationalcoreChannel Partner/ Reseller/ DistributorPart of the Lyvera Group family of brands. Events International offers premium access to UK sporting venues including Cheltenham, Royal Ascot, and WRU hospitality. Cross-selling opportunities between brands.
• The Experience GolfminorChannel Partner/ Reseller/ DistributorPart of the Lyvera Group family of brands. Specializes in luxury golf tours to iconic courses. Cross-referral relationship for golf-related travel.
• Rugby World Cup Experiences (RWCE)coreChannel Partner/ Reseller/ DistributorOfficial appointed travel agent status for Men's Rugby World Cup 2027 in Australia. Provides guaranteed official ticket allocation and exclusive travel packages. RWCE is a trading name of Sports Travel & Hospitality Australia PTY Ltd.
• Tourism AustraliacoreGTM or Marketing PartnerOfficial tourism board partnership promoting Australian sporting events including Rugby World Cup 2027 and Ashes cricket tours. Provides destination marketing and co-branded content.
• Tourism New ZealandminorGTM or Marketing PartnerTourism board partnership for New Zealand sporting events and travel promotion.
• Western Australia Tourism BoardminorGTM or Marketing PartnerPartnership promoting Western Australia as a destination for Rugby World Cup 2027 matches being held in Perth.
• Silverstone CircuitminorGTM or Marketing PartnerSilverstone authorised supplier status for British Grand Prix packages.
• Circuit de Barcelona-CatalunyaminorGTM or Marketing PartnerPremium agency partnership for Spanish Grand Prix at the Barcelona circuit.
• West Indies Cricket BoardminorGTM or Marketing PartnerPartnership for West Indies cricket events and travel packages.
• Hong Kong Rugby UnionminorGTM or Marketing PartnerOfficial travel partner status for Hong Kong Sevens rugby tournament.
• Welsh Rugby Union (WRU)coreChannel Partner/ Reseller/ DistributorOfficial partner for WRU events including Six Nations, Autumn Internationals, and Summer Tours. Ticket terms and conditions governed by WRU.
• Edinburgh RugbyminorChannel Partner/ Reseller/ DistributorOfficial Travel Partner for Edinburgh BKT United Rugby Championship and EPCR Challenge Cup matches.
• British & Irish LionscoreChannel Partner/ Reseller/ DistributorOfficial Sub Agent for British & Irish Lions Australia 2025 tour.
• England Rugby (RFU)coreChannel Partner/ Reseller/ DistributorOfficial Reseller for England Rugby matches at Aviva Stadium and Twickenham.
• Singapore Grand PrixminorChannel Partner/ Reseller/ DistributorOfficial reseller for Singapore Formula 1 Grand Prix tickets and travel packages.
• Abu Dhabi Grand PrixminorChannel Partner/ Reseller/ DistributorOfficial ticket seller status for Abu Dhabi Formula 1 Grand Prix.
• Cricket Australia / CATOcoreChannel Partner/ Reseller/ DistributorCATO Licensed Travel Operator for Ashes Series. Accredited Sales Agent for England Cricket's tour to South Africa.
• Nations ChampionshipcoreChannel Partner/ Reseller/ DistributorOfficial supplier with guaranteed official match tickets for Nations Championship Finals Weekend 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Inspiresport: UK sports tour operator focused on training tours and educational sports travel; overlapping sports-travel category with a different team/training segment emphasis.
• DAIMANI: Online marketplace for VIP sports and event hospitality; intersects with Gullivers' premium-package niche via a digital, asset-light distribution model.

Broad incumbents

• On Location (Endeavor): Large official hospitality and travel-experience company for major global sporting events; overlaps with Gullivers on premium ticket-inclusive packages but operates at far greater scale and breadth.

Direct peers

• Keith Prowse: Sister brand and acquirer within Lyvera Group focused on premium sports and cultural hospitality; overlapping customer base and complementary ticket-plus-experience offering.
• Mike Burton Group: UK-based official sports travel and hospitality operator with strong rugby heritage; a close direct competitor serving the same British supporter base for rugby and major-event travel.
• QuintEvents: Official travel and hospitality package provider for F1, motorsport and major events; directly comparable model of bundling guaranteed tickets with travel and VIP experiences.
• Sports Tours International (Sportsbreaks): UK operator selling spectator and participation sports travel packages including football, marathons and major events; directly comparable B2C sports tour model.
• Events International: Lyvera Group sister brand providing premium UK sporting venue hospitality (Royal Ascot, Cheltenham, WRU); comparable hospitality and event-access business.
• STH Group (Sports Travel & Hospitality): Global official sports travel and hospitality provider and parent of Rugby World Cup Experiences; directly comparable as the appointed-agent supply partner and competitor for marquee event travel packages.

Regional players

• Roadtrips: North America-based luxury sports travel operator selling packages to global events; same business model but primarily serving a different geography than UK-focused Gullivers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://gulliverstravel.co.uk
• Xx.com/GulliversTravel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gullivers Sports Travel