Shashat Electronic Manufacturing Ltd

What Shashat Electronic Manufacturing Ltd does

SHASHAT is a UAE-based visual display systems manufacturer founded in Q1 2019 in Abu Dhabi, specializing in mission-critical video wall solutions for command and control centers, broadcast studios, corporate facilities, and retail/public spaces. The company engineers, produces, designs, and assembles its products domestically under a "Made in UAE" positioning, operating a manufacturing facility at KIZAD (Khalifa Industrial Zone Abu Dhabi) and a headquarters office in Masdar City.

The product portfolio spans three core technology platforms: TaifCUBE DLP rear-projection cubes (LASER, LED, and SLIM variants in 50", 60", and 70" sizes, leveraging Texas Instruments DLP projection technology with a 0.2mm screen-to-screen gap); BarqLCD LCD video wall displays (55-inch panels with 0.88mm, 1.8mm, and 3.5mm bezel options); and the SAHM series of AI-powered IP-based video wall controllers and KVM systems featuring a serverless distributed architecture, AI+4K and AI+5K control algorithms, and 4K video transmission over standard Gigabit Ethernet at 4-20Mbps with up to 31ms latency. Supporting lines include LawnLED indoor and outdoor LED wall displays with fine pixel pitch starting at 0.7mm, and iBarqLCD smart interactive standalone displays. Proprietary technologies include the Pixels Wrap Image Processor (PWIP), an IP6X dustproof modular design, and an AI-based smart control system intended to enhance control room data security.

The company sells through direct enterprise field sales with quote-based project pricing, serving government, broadcast, and corporate buyers via turnkey solutions that bundle design, engineering, installation, and integration services. Revenue streams include hardware sales (DLP cubes, LCD walls, LED displays), SAHM control system products (IP KVM, video wall controllers), and professional services tied to project delivery. Distribution is primarily regional within the UAE and Middle East, with stated capability for global project-based distribution. The company is privately held with no disclosed external institutional investment, no public listing, and no reported M&A activity.

Name

Shashat Electronic Manufacturing Ltd

Legal name

Shashat Limited

Website

https://shashat.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SHASHAT is a privately held Abu Dhabi-based manufacturer of video wall display systems (DLP cubes, LCD walls, LED panels) and AI-powered IP control/KVM systems, selling turnkey visual solutions to mission-critical command and control, broadcast, corporate, and retail buyers across the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Visual Display Hardware Sales: SHASHAT generates primary revenue through the sale of DLP rear-projection cubes, LCD video wall displays, LED displays, and video wall control systems. Products are sold as complete units with various configurations (different sizes, brightness levels, bezel widths) targeting enterprise buyers for mission-critical applications.
2. Turnkey Solutions and Professional Services: The company provides complete professional turnkey solutions including design, engineering, installation, and integration services for visual systems. Their experienced technical teams support customers throughout the project lifecycle.
3. SAHM Control System Products: Sale of SAHM series products including IP KVM systems, video wall controller nodes, and environment control systems that enable integrated command center solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SHASHAT manufactures and assembles video wall display systems including DLP rear-projection cubes, LCD video walls, and indoor/outdoor LED wall displays, along with AI-powered IP video wall controllers and KVM systems. The company delivers complete professional turnkey visual solutions for mission-critical command and control rooms, NOC/SOC facilities, TV studios, and corporate conference environments, with engineering, production, design, and assembly conducted in Abu Dhabi, UAE.

Product overview

SHASHAT is a UAE-based visual solutions technology company offering a comprehensive portfolio of video wall display products and control systems. The product portfolio comprises three main product series: TaifCUBE (DLP rear-projection cubes available in LASER, LED, and SLIM variants in 50", 60", and 70" sizes), BarqLCD (LCD video wall displays in 55" with 0.88mm, 1.8mm, and 3.5mm bezel options), and SAHM (IP-based video wall controllers and KVM systems). Supporting product lines include LawnLED indoor/outdoor LED wall displays with fine pixel pitch starting at 0.7mm and iBarqLCD smart interactive standalone displays. The company provides complete turnkey solutions for control rooms, NOC/SOC rooms, TV studios, and mission-critical command centers, incorporating AI-powered control systems for data security, environmental control, and serverless operation.

Differentiator

Problem solved

Functional benefit

Brands

• TaifCUBE Series: DLP rear-projection cubes for video wall available in Laser and LED light source variants
• BarqLCD Series
• SAHM Series
• LawnLED Series
• iBarqLCD

Products and services

• TaifCUBE LASER Series DLP rear-projection video wall cubes using laser-lit light source providing super high brightness and color uniformity, based on Texas Instruments DLP projection technology for 24/7 mission-critical applications with 0.2mm minimal screen-to-screen gap. Designed for control rooms, NOC/SOC facilities, and broadcast environments.
• TaifCUBE LED Series DLP rear-projection video wall cubes using LED light source providing high brightness and color uniformity, designed for 24/7 mission-critical applications with 0.2mm minimal screen-to-screen gap. Available in 50-inch, 60-inch, and 70-inch sizes.
• TaifCUBE SLIM Series SLIM DLP rear-projection cubes with 489mm depth featuring optional motorized pop-out front access screen, designed for space-constrained installations using LED light source. Suitable for mission-critical control rooms with limited installation space.
• BarqLCD 0.88mm Bezel Series High-performance 55-inch seamless LCD video wall display with 0.88mm bezel width, zero-gap screen-to-screen, Full-HD resolution (1920x1080), 500-700 nits brightness, IPS panel technology, and 4K Loop-Through for 24/7 digital signage applications.
• BarqLCD 1.8mm Bezel Series

Quantifiable outcome

• 0.2mm screen-to-screen bezel gap achieved on TaifCUBE DLP rear-projection cubes
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Texas InstrumentscoreTechnology or IntegrationTexas Instruments provides the DLP projection technology that underpins SHASHAT's TaifCUBE rear-projection video wall products. The DLP technology is specifically designed for mission-critical applications in 24/7 environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barco: Belgian global leader in professional visualization, with a dominant video wall and control room business (RGB Laser, LCD, LED video walls). Direct competitor to SHASHAT's TaifCUBE/BarqLCD lines for NOC/SOC applications, but at vastly larger scale.
• Planar Systems (Leyard): U.S.-based video wall specialist (now part of Leyard) producing LCD, LED, and rear-projection cubes for control rooms and broadcast. Closest direct competitor to SHASHAT across DLP, LCD and LED lines.
• LG Electronics: Major commercial display manufacturer with LCD video walls, LED signage, and business solutions targeting control rooms, retail and corporate. Overlaps with SHASHAT's BarqLCD and LawnLED product lines.
• Mitsubishi Electric (Visual Information Systems): Historical DLP rear-projection cube leader (now exiting but legacy installed base) with extensive control room deployments. Direct overlap with SHASHAT's TaifCUBE DLP product line.
• Christie Digital Systems: Established pro-AV manufacturer of projection and video wall solutions, including DLP rear-projection cubes and control room display systems. Direct overlap with SHASHAT's TaifCUBE DLP cube range.
• Samsung Electronics: Global display giant with the 'The Wall' microLED series and commercial LCD video walls. Competes with SHASHAT in premium LED and LCD video walls but as part of a vastly broader portfolio.

Direct peers

• VuWall Technology: Specialist in video wall management software and IP-based KVM/control solutions for control rooms. Closest functional competitor to SHASHAT's SAHM IP video wall and KVM product lines.
• Unilumin Group: Shenzhen-based LED display manufacturer producing fine-pitch LED walls for control rooms, broadcast, and commercial applications. Direct competitor to SHASHAT's LawnLED indoor/outdoor LED series.
• Absen Optoelectronic: Chinese LED display manufacturer with strong global presence in fine-pitch LED for control rooms, retail and broadcast. Comparable product positioning to SHASHAT's LawnLED line.
• Lighthouse Technologies: Specialist LED video wall manufacturer focused on control rooms, NOCs, and large-format visualization. Direct competitor to SHASHAT in LED-based video walls for mission-critical environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shashat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shashat Electronic Manufacturing Ltd