The Cycling House, Inc.

What The Cycling House, Inc. does

The Cycling House, Inc. is a privately held, family-owned cycling vacation operator founded in 2005 by Owen Gue in Tucson, Arizona, and now headquartered in Missoula, Montana. It runs guided, all-inclusive cycling trips, gravel camps, and bike tours across 28+ scheduled itineraries in the United States (Arizona, Montana, California, Utah, Texas, New Mexico) and Europe (Spain, Italy, France, Ireland), serving recreational-to-competitive road, gravel, and triathlon riders across five skill levels, plus private groups including families, corporate teams, and sports teams. The core product bundles accommodation, in-house chef-prepared meals, mechanical and sag-vehicle support, and professional guides under a 4:1 guest-to-staff configuration, with premium rental options including the Cervélo Áspero and Specialized Vado SL 4.0 / Turbo Creo 2 Comp e-bikes. Revenue is generated one-time per trip through direct-to-consumer bookings priced $2,395-$5,885 per person, with a $750 deposit, balance due 120 days pre-departure; complementary sales channels include a Group Organizer discount ladder and a $350 alumni referral credit. The company operates without disclosed external funding, with all marketing run through organic content (blog, YouTube 'It's the People,' Instagram, Strava club, newsletter, earned media in NYT/WSJ/Outside Magazine) rather than paid acquisition, and reports 90% North America and 95% Europe occupancy on 2026 trips.

Name

The Cycling House, Inc.

Legal name

The Cycling House, Inc.

Website

https://thecyclinghouse.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cycling House is a privately held, family-owned guided cycling vacation operator founded in 2005, running all-inclusive road, gravel, and triathlon trips across the U.S. and Europe for individual cyclists, private groups, corporate retreats, and sports teams.

Ownership category

akta.pro rank

Product category

Guided Cycling Tourism

NAICS

Tour Operators (56152), Tour Operators (561520), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Guided cycling tours
• Cycling vacation packages
• Gravel bike camps
• Road cycling trips
• Bicycle tour operator

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. All-Inclusive Cycling Trip Packages: The Cycling House generates revenue exclusively through selling all-inclusive cycling vacation packages that include accommodations, chef-prepared meals, professional ride guides, mechanical support, and support vehicles. Revenue is one-time per trip, not recurring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Cycling House sells all-inclusive, multi-day guided cycling vacation packages at iconic road, gravel, and triathlon destinations across North America (Arizona, Montana, California, Utah, New Mexico, Texas) and Europe (Spain, Italy, France, Ireland). Each package bundles accommodations, chef-prepared meals, professional ride guides, sag vehicle support, mechanical support, and access to the company's rental bike fleet (Cervélo Áspero, Specialized Turbo Creo 2 Comp, Specialized Vado SL). The company also operates private and corporate group bookings, women's-only trips, and ride-and-race trips tied to events like El Tour de Tucson and Strade Bianche.

Product overview

The Cycling House is a cycling vacation and tour operator offering all-inclusive guided cycling trips across North America and Europe. The core offering consists of scheduled group trips in destinations including Arizona, Montana, California, Utah, Texas, Spain, Italy, Ireland, and France, with trip types spanning road cycling, gravel riding, triathlon camps, and women's-only retreats. The company operates a rental bike fleet featuring Cervélo Áspero road/gravel bikes and Specialized e-bikes (Vado SL and Turbo Creo 2 Comp). Trip packages include accommodations, chef-prepared meals, professional ride guides, and mechanical support. The company also offers private group bookings for families, corporate retreats, and teams, with customization options. Additional services include bike shipping coordination, travel insurance referrals, and multi-destination trip planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Cycling Trips Desert cycling retreats in Tucson featuring road, gravel, and triathlon-specific trips operated January–April and October–December; the company's founding destination and winter base.
• Montana Cycling Trips Big Sky Country adventures including gravel camps at Cliff Ranch, Glacier National Park, and multi-day point-to-point tours from Yellowstone to Glacier.
• California Cycling Trips Luxury road cycling trips in California, anchored by the Zaca Lake Resort accommodation.
• Utah Cycling Destination Trips New Utah cycling destination trips featuring Capitol Reef, Bryce Canyon, and Zion National Parks, offering road and mixed-terrain riding.
• New Mexico Cycling Trips Guided cycling trips in New Mexico at advertised rates from $3,250 per person, typically 4–6 nights.
• Texas Cycling Trips Guided cycling trips in Texas priced from $4,595 per person, typically 4–6 nights.
• Spain Cycling Trips Mediterranean cycling mecca featuring Mallorca road trips, Girona coastal rides, and Spanish Pyrenees tours with Level 1–3 options.
• Italy Cycling Trips Italian cycling experiences including Tuscany road and gravel, Dolomites alpine routes, and Strade Bianche gravel adventures.
• France Cycling Trips Legendary Tour de France routes through Provence featuring lavender-lined roads and Alpine switchbacks.
• Ireland Cycling Trips Wild Atlantic Way cycling experiences on Ireland's west coast with routes along Ballina and Killary Lodge.
• Private Group Trips Customized cycling trips for private groups including families, corporate retreats, and sports teams with dedicated staff and tailored itineraries; 20 private trip options offered.
• Cervélo Áspero Road/Gravel Bike Rental Full carbon road/gravel bike available for rental on North American trips, outfitted with SRAM eTap electronic shifting and available in sizes 48cm–61cm.
• Specialized Turbo Creo 2 Comp E-Bike Rental Premium Class 3 e-bike rental option with up to 28 mph assisted speed, 5+ hours battery life, and Future Shock suspension for mixed terrain riding.
• Specialized Vado SL 4.0 E-Bike Rental Lightweight e-bike rental with up to 120 miles range, featuring integrated lights and Pathfinder tires for versatile road/off-road use.

Quantifiable outcome

• Guests experience 'best cycling trip ever' compared to competitors
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• NICA Montana (National Interscholastic Cycling Association)minorOthersThe Cycling House supports the Montana NICA League, a youth cycling organization. Montana League Director Sam Schultz is also a long-time Cycling House guide and camp director. NICA MT is predominantly funded by private donations, and TCH encourages support for youth cycling.
• El GrupominorOthersGold Level Sponsor of El Grupo, a youth cycling organization in Tucson, AZ that provides youth with experiences that are fun, skill-building, and bike-centered to develop self-confidence and leadership skills.
• RATPOD Charity RideminorOthersAnnual support of RATPOD, a 126-mile charity ride fundraising for Camp Mak-A-Dream. President Owen Gue serves on the RATPOD Ride Committee. TCH staff and guests participate in the ride annually.
• MTB MissoulaminorOthersCommunity support for MTB Missoula, an organization ensuring sustainability of existing trail resources and providing trail building expertise in the Missoula area where TCH is headquartered.
• MT Alpha Women's Cycling GroupminorOthersSupport for MT Alpha Cycling, the region's first premier women's cycling team dedicated to promoting women's cycling.
• Zootown DerailleursminorOthersSupport for Zootown Derailleurs, a city of Missoula co-rec skills-based cycling program.
• Travel GuardminorOthersRecommended travel insurance provider for trip protection. TCH account number: 315635. Travel Guard phone: 1-800-826-1300.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bicycle Adventures: Bicycle Adventures runs guided multi-day cycling tours across the US and internationally, including Europe. Comparable to TCH as a small-to-mid sized guided cycling operator named in guest reviews.
• ExperiencePlus! Bicycle Tours: ExperiencePlus! offers guided and self-guided bicycle tours primarily in Italy, Spain, and the Americas. Comparable to TCH on guided cycling tour format and Italian/Spanish destination emphasis.
• Backroads: Backroads is the largest US-based active travel company offering guided cycling, walking, and multi-adventure trips worldwide. It is directly comparable to TCH as a premium, all-inclusive guided cycling tour operator and was explicitly named by a TCH guest as a competitor.
• VBT Bicycling Vacations: VBT offers guided cross-country and international bicycling vacations across Europe, North America, and beyond. Comparable to TCH as a long-established, all-inclusive guided cycling tour operator targeting recreational to enthusiast cyclists.
• Butterfield & Robinson: Butterfield & Robinson is a luxury guided active travel company offering walking, cycling, and family trips worldwide. Comparable to TCH on premium guided cycling experiences and European destination focus, though with broader multi-sport portfolio.
• Austin Adventures: Austin Adventures (formerly Austin-Lehman) operates small-group guided active vacations including cycling, hiking, and multi-sport trips across the US and internationally. Comparable to TCH on guided active vacation format with similar premium, small-group positioning.
• DuVine Cycling + Adventure Co. DuVine offers luxury guided cycling and wine-focused tours in Europe and the US with a chef-prepared meal emphasis. Highly comparable to TCH on premium guided cycling, food-forward positioning, and European destination mix.
• Trek Travel: Trek Travel is the cycling-tour division of Trek Bikes, offering guided road, gravel, and mountain bike trips worldwide with premium accommodations and support. Directly comparable to TCH in target customer, trip structure, and bike-rental-led experience; also named in guest reviews.

Broad incumbents

• Exodus Adventure Travels: Exodus is a UK-based adventure tour operator offering guided cycling, hiking, and cultural trips across 90+ countries. Comparable to TCH on guided adventure travel with a cycling product line, though much broader portfolio and global scale.
• Wilderness Travel: Wilderness Travel is a long-established adventure tour operator offering hiking, cultural, and cycling trips worldwide. Comparable to TCH on premium guided experiential travel, though broader portfolio and not cycling-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thecyclinghouse
• YouTubeyoutube.com/channel/UCi9lwrg0UhRYaTPpfiMCX0g?
• Facebookfacebook.com/pages/The-Cycling-House/70760300708
• LinkedInlinkedin.com/company/the-cycling-house
• Instagraminstagram.com/cyclinghouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cycling House, Inc.