CANADIAN PHYSICIAN COACHES NETWORK

Name

CANADIAN PHYSICIAN COACHES NETWORK

Legal name

Canadian Physician Coaches Network

Website

https://coach4md.org

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Physician Coaching Services

NAICS

Professional Organizations (81392), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

General Health Coaching (HSADAGAA)

Keywords

• Physician coaching services
• Coach directory platform
• Healthcare leadership coaching
• Professional coaching network
• Medical career coaching

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: CPCN generates revenue through nominal annual membership fees paid by coaches. These fees support CPCN administration. Members receive listing in the Coach Directory and access to all-member meetings, educational webinars, and professional development credits (CCEUs for ICF members).
2. Coaching Services (Third-Party): Coaches set their own fees independently. CPCN provides guidance that fees typically range from $200-$500 per hour. Some coaches offer package pricing for defined periods (e.g., 6-12 months). Revenue flows directly from coaches to clients; CPCN does not take a commission on coaching transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Canadian Physician Coaches Network (CPCN) is a not-for-profit network founded in 2020 that connects physicians across Canada with certified coaches through a searchable online Coach Directory. The organization offers individual and group coaching, workshops and educational events, and supports a community of physician coaches who hold credentials with recognized governing bodies such as ICF, EMCC, IAC, and NBHWC.

Product overview

CPCN is a not-for-profit network of certified physician coaches founded in 2020. The core offering is the Coach Directory, a searchable platform connecting physicians with qualified coaches for individual and group coaching on leadership, clinical practice, personal growth, career transitions, and wellness. The organization offers workshops and educational events that provide CCEU credits for ICF members. CPCN Membership provides access to the directory listing, all-member meetings, webinars, and a community of practice for coach professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach Directory A searchable online directory connecting physicians with certified physician coaches. Supports search by location, languages, credentialing organizations, coaching types, and topics. Provides links to detailed biographies and contact information for CPCN member coaches.
• Individual Coaching One-to-one coaching sessions between certified coaches and physicians, covering leadership, clinical practice, personal growth, career transitions, wellness, and professional success at all stages of practice.
• Group Coaching Coaching delivered in group settings, enabling peer learning and shared experiences among physician clients.
• Workshops and Educational Events Educational webinars and all-member meetings that provide opportunities for learning, knowledge sharing, and professional development. International Coaching Federation members can earn CCEU credits for participation.
• CPCN Membership Annual membership program for coaches who work with physicians. Includes listing in the Coach Directory, access to all-member meetings, educational webinars, and a community of experienced physician coaches. Requires current credential with recognized coach governing organization (ICF, EMCC, IAC, or NBHWC), experience coaching physicians, and payment of annual fee.

Quantifiable outcome

• Coaching recipients can claim 3 MOC Section 3 credits per hour (Royal College)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canadian Medical AssociationcoreStrategic or Co-development PartnerCPCN is referenced on the CMA Physician Wellness Hub as a trusted resource for physician coaching. This endorsement provides national credibility and visibility to Canadian physicians seeking coaching services.
• Ontario Medical AssociationcoreStrategic or Co-development PartnerCPCN coaches were selected for the inaugural OMA coaching program. Dr. Virginia Hurdon was also chosen to participate in the OMA Physician Health Program pilot coaching program providing wellness and life coaching to members.
• Royal College of Physicians and Surgeons of CanadacoreStrategic or Co-development PartnerCPCN coaching qualifies for MOC (Maintenance of Certification) credits. Coaching recipients can claim 3 Section 3 credits per hour; providers can claim 3 credits per hour to maximum of 15 per year. This partnership enables physicians to use coaching for professional development requirements.
• College of Family Physicians of CanadacoreStrategic or Co-development PartnerCPCN coaching qualifies for Mainpro+ credits for members. Recipients and providers can claim credits for time spent on coaching under non-certified learning activities or complete Linking Learning activities for certified credits.
• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF is one of the recognized credentialing bodies for CPCN membership. ICF members can earn CCEUs (Resource Development) for CPCN educational webinars (1.0 CCEU) and the education component of all-member meetings (0.75 CCEU).
• European Mentoring and Coaching Council (EMCC)minorStrategic or Co-development PartnerEMCC is one of the recognized credentialing bodies for CPCN membership alongside ICF, IAC, and NBHWC.
• International Association of Coaching (IAC)minorStrategic or Co-development PartnerIAC is one of the recognized credentialing bodies for CPCN membership alongside ICF, EMCC, and NBHWC.
• National Board for Health & Wellness Coaching (NBHWC)minorStrategic or Co-development PartnerNBHWC is one of the recognized credentialing bodies for CPCN membership alongside ICF, EMCC, and IAC.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Happy MD (Dike Drummond): Physician burnout coaching practice led by Dr. Dike Drummond, offering individual coaching, training, and speaking to physicians and healthcare organizations. Comparable to CPCN because it shares the physician-burnout coaching focus and serves physicians as primary clients, though it is a single coach/practice rather than a directory.
• Physician Coaching Institute: US-based organization dedicated to training and certifying physician coaches and maintaining a network of MD-trained coaches. Most directly comparable to CPCN in mission, target audience (physicians), and coach-curation model; the cross-border counterpart in the same niche.

Emerging players

• Stanford Medicine WellMD Center: Stanford's physician-well-being initiative offering peer coaching, physician support resources, and research. Comparable to CPCN in targeting physician well-being and providing coaching resources, but tied to a single academic medical center rather than functioning as an open national directory.

Regional players

• Mayo Clinic Office of Well-Being: Mayo Clinic's internal physician-well-being program, offering coaching and resilience resources to Mayo staff and the broader medical community. Comparable to CPCN in serving physicians with coaching for burnout and career development but operates as a single-institution US program.

Broad incumbents

• International Coach Federation (ICF): Global credentialing body for professional coaches. CPCN accepts ICF credentials as a membership requirement and runs ICF-approved CCEU programming, making ICF a broader-market incumbent whose directory and continuing-education infrastructure overlaps with CPCN's offerings.
• Lyra Health: Mental-health benefits platform providing therapy, coaching, and self-care to employees at large US employers. Comparable through its inclusion of health/wellness coaching services for working professionals, though it serves a far broader employee base rather than physicians specifically.
• National Board for Health and Wellness Coaching (NBHWC): US-based national credentialing body for health and wellness coaches. Listed by CPCN as a recognized governing body for membership and overlaps with CPCN in defining health-coaching quality standards in the North American market.
• European Mentoring and Coaching Council (EMCC): European coaching and mentoring credentialing organization. EMCC is one of four governing bodies whose credentials CPCN accepts, representing a broader-market incumbent with overlapping membership-credentialing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADIAN PHYSICIAN COACHES NETWORK