The Imrie Group

What The Imrie Group does

The Imrie Group is a privately held, family-operated multi-division service business headquartered at 2195 Kawartha Lakes County Road 46 in Woodville, Ontario, serving east-central Ontario — including the City of Kawartha Lakes, Durham Region, Simcoe County, and Peterborough County. The group is organized into four primary divisions: Imrie Haulage (GPS-tracked delivery and removal of aggregates, fill, topsoil, mulch, demolition spoils, and hay for commercial construction contractors and farm operations), Imrie Excavation (digging, trenching, grading, and aggregate sourcing/removal for commercial contractors, farm operations, and private individuals), Imrie Septic (new system design and installation plus maintenance under provincial and local sewage and wastewater guidelines), and Imrie Landscape (design-and-build hardscape, water features, and softscape for residential and commercial projects, operating under the former Landmark Landscape brand merged into the group in 2016). Two additional offerings — Bullock Septic (acquired in 2020 from Larry and Susan Brown, providing routine clean-outs, inspections, and riser installation) and Snow Removal Solutions (seasonal plowing, blowing, salting, sanding, and shovelling for rural residential and commercial customers) — extend the portfolio into recurring maintenance and seasonal revenue.

Underlying the four divisions is a vertically integrated operating stack: an owned fleet of heavy trucks and equipment (backhoe excavator, loader, bulldozer, front end loader, skid steer, dump truck, concrete spreader, compactor, roller, sewage vacuum truck), GPS tracking on all heavy haulage units, and an in-house 310T-licensed mechanic performing scheduled inspections, overhauls, and field repairs. The company maintains MTO-compliant fleet maintenance, MOE compliance for materials sourcing and waste transfer/disposal, and obtains all required locates and permits before excavation. Its affiliated family entities — Imrieview Farms and Logan Hill Quarry — supply aggregates and supplementary capacity. Management is concentrated in four family members: Glenn Imrie (Founder), Mark Imrie (Jobsite Manager), Paul Imrie (Jobsite Manager, also operating Imrieview Farms), and Lucy Imrie (Office Manager).

The business model is project-based professional services plus one seasonal subscription-like revenue stream. Customer acquisition is quote-based and primarily inbound: free no-obligation consultations and job site visits, requests via an online estimate form, telephone (705.439.2348), or email ([email protected]), supported by organic channels including the company website, an Instagram feed, on-site testimonials, and a wall of supplier/partner affiliations. Pricing is not publicly disclosed; jobs are quoted individually. Customer mix spans individual homeowners, cottage owners, farm operators, and small-to-mid-sized commercial construction contractors across rural east-central Ontario, with out-of-area service available on request and 24-hour emergency response backed by direct management cell-phone access.

Name

The Imrie Group

Legal name

The Imrie Group

Website

https://imriegroup.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Imrie Group is a family-operated, multi-division service business in east-central Ontario providing haulage, excavation, septic installation and maintenance, landscape design-and-build, and seasonal snow removal to residential, cottage, farm, and commercial customers across the City of Kawartha Lakes, Durham Region, Simcoe County, and Peterborough County.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Haulage services: Contracted delivery and removal of aggregates (sand, gravel, fill, screenings, topsoil, mulch), road-building materials, demolition/excavation spoils, and hay. Project-based, dispatched by an in-house fleet with GPS tracking.
2. Excavation services: Fee-for-service digging, trenching, grading, and aggregate sourcing/removal. Available on exclusive or sub-contract basis to commercial construction contractors, farm operations, and private individuals.
3. Septic system installation and maintenance: Project-based revenue from new septic system design/install, replacement of failing systems, and recurring maintenance/pump-outs (via acquired Bullock Septic brand) for residential, cottage, farm, and contractor customers.
4. Landscape design and build: Project-based revenue from design, excavation, hardscape (patios, walkways, steps, walls, fireplaces), water features (ponds, fountains, waterfalls), softscape, and water-line installation for residential and commercial projects.
5. Aggregate and landscape material sales: Direct sale of stocked aggregates (3/4" limestone clear/crush, septic stone, septic sand, pea gravel, rock salt, treated rock salt, peatmoss, compost, multi-mix topsoil, screened topsoil, mulch in forest blend/brown/black). Often bundled with delivery and application as part of a larger project.
6. Snow removal and ice management: Seasonal recurring contracts and on-call snow/ice services for rural residential and commercial property owners — plowing, blowing, salting, sanding, shovelling, and removal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Imrie Group provides integrated haulage, excavation, septic, and landscape construction services to residential, cottage, farm, and commercial customers across east-central Ontario using an in-house fleet of GPS-tracked heavy trucks and heavy equipment operated by the founding family. The company is organized as a family of businesses with four primary divisions (Haulage, Excavation, Septic, Landscape) plus the acquired Bullock Septic brand and seasonal Snow Removal services, all dispatched and coordinated from a single Woodville, Ontario headquarters.

Product overview

The Imrie Group is a family of local-service businesses rather than a unified software product, operating as a platform of four primary divisions plus acquired and add-on services. The core portfolio consists of Imrie Haulage (monitored fleet material transport), Imrie Excavation (digging, trenching, grading with in-house equipment), Imrie Septic (new septic system installations and maintenance), and Imrie Landscape (design-and-build landscaping; formerly Landmark Landscape, merged in 2016). Complementing these are Bullock Septic (a 2020 acquisition delivering routine clean-outs, inspections, and riser/lid installations) and Snow Removal Solutions (plowing, blowing, salting, sanding, and shovelling for residential and commercial customers). All divisions share The Imrie Group's fleet, operators, and management team, and serve east-central Ontario — including the City of Kawartha Lakes, Durham Region, Simcoe County, and Peterborough County — under a single insured, licensed, and bonded family-operated brand.

Differentiator

Problem solved

Functional benefit

Brands

• Imrie Haulage: Haulage division of The Imrie Group offering aggregate, material, and equipment transport services.
• Imrie Excavation
• Imrie Septic
• Imrie Landscape
• Bullock Septic
• Landmark Landscape

Products and services

• Imrie Haulage
• Imrie Excavation
• Imrie Septic
• Imrie Landscape
• Bullock Septic
• Snow Removal Solutions

Quantifiable outcome

• Free, no-obligation consultations and job site visits for every project
• +3 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Bullock Septic (Larry and Susan Brown, previous owners)flagshipStrategic or Co-development Partner · 1 January 2020Bullock Septic, once an independent business, was acquired by The Imrie Group in 2020 from then-owners Larry and Susan Brown and now operates as the Septic System Solutions arm of the Imrie family. The brand continues to offer routine septic clean-outs, general septic system inspections, and riser (lid) installation, complementing Imrie Septic's new-installation focus.
• Landmark Landscape (Mark Imrie)coreStrategic or Co-development Partner · 1 January 2016Landmark Landscape, founded by Mark Imrie (Niagara College Landscape Technician graduate), merged with the other Imrie Group divisions in 2016. The merged entity now operates as the Landscape division of The Imrie Group.
• Imrieview FarmscoreOthersImrieview Farms is operated by Paul Imrie and was assumed/overseen by founder Glenn Imrie prior to the formation of Glenn Imrie and Sons. It is part of the Imrie family ecosystem that supports the excavation, landscape, and septic divisions.
• Logan Hill QuarrycoreOthersLogan Hill Quarry is part of the Imrie business ecosystem overseen by founder Glenn Imrie and supplies aggregates used across the haulage, excavation, septic, and landscape divisions.
• HBEAR ArchitectureminorImplementation/ SI/ Consulting PartnerHBEAR Architecture is featured in an Imrie Group Instagram post showing a footing dig project in Goodwood, indicating an architect-contractor working relationship in which Imrie provides excavation support for residential builds designed by HBEAR.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Roto-Rooter: North American plumbing, drain, and septic service franchise network that competes with Imrie Septic and Bullock Septic for residential septic and drain work. National brand and 24/7 service model are direct parallels to Imrie's septic service positioning.
• The Grounds Guys (Neighborly): Franchise-based residential and commercial landscape and snow/ice management brand under Neighborly. Comparable to Imrie Landscape and Snow Removal Solutions on residential landscape design and seasonal snow services, with a franchise-driven distribution model Imrie does not currently use.
• Waste Connections of Canada: Large publicly listed waste services provider in Canada with hauling and liquid-waste/septic handling that overlaps Imrie's haulage and septic divisions. Significantly broader geographic footprint and customer base.
• Walker Industries: Niagara Falls, Ontario-based integrated environmental, aggregate, and construction services firm. Comparable on aggregate quarrying (Logan Hill Quarry parallel), hauling, and environmental/waste services, though at a far larger scale with multiple Ontario and US operations.
• Yellowstone Landscape: Commercial landscape design/build and maintenance contractor operating across multiple US regions. Comparable to Imrie Landscape on integrated design-build landscape services for commercial customers, though Yellowstone is significantly larger and US-focused.
• Lafarge Canada (Holcim): National aggregate, ready-mix, and construction materials supplier that competes with Imrie's Logan Hill Quarry/Imrie Haulage aggregate delivery offering. Far larger and broader in scope, but directly comparable in the aggregate supply portion of Imrie's portfolio.
• Miller Waste Systems: Ontario-based diversified waste and environmental services company with overlapping haulage, aggregate, and septic/liquid waste capabilities. Established incumbent that competes for the same commercial and residential accounts in parts of southern Ontario.
• GFL Environmental: Major Canadian environmental/infrastructure services company with overlapping capabilities in hauling, aggregate/materials, liquid waste (septic), and site services. Much larger, publicly listed, and geographically broader than Imrie, but addresses similar customers in the same trade categories.
• Davey Tree Expert Co. Large North American commercial and residential landscape, tree care, and grounds management services firm. Comparable to Imrie Landscape on residential and commercial landscape services, though Davey operates at a much larger scale with a national footprint.

Direct peers

• Tomlinson Group: Ottawa-headquartered family-built multi-division infrastructure services firm covering environmental services, aggregate supply, excavation, hauling, and site preparation. Closest analog to Imrie's integrated multi-trade service model, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-imrie-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Imrie Group