What AG Growth Consulting Inc. does

Ag Grow Consulting, Ltd. is a Saskatchewan-based independent agronomic consulting firm founded in 2008 by Wade and Kara Annand in Nipawin. The company provides field scouting, soil testing, tissue testing, variable rate services, and drainage services to individual and family farming operations across Northeast Saskatchewan and the Regina/Moose Jaw region. Its deliberate positioning — "nothing to sell other than ourselves" — removes the conflicts of interest inherent to fertilizer- or chemical-retailer-affiliated agronomists and underpins a premium brand of unbiased, data-driven advice for wheat, barley, and other crop producers.

The service stack is anchored by precision agriculture tooling: the proprietary AgScouter mobile application standardizes field observation recording during scouting visits; EM38 electromagnetic induction soil mapping generates management zones by soil texture; Landsat satellite imagery is processed into NDVI values for crop health assessment; and GPS-marked soil sampling at surface (6-inch) and subsoil (24-inch) depths feeds a variable rate prescription system that is compatible with any controller, tank, or seed combination. The firm also runs local research trials and publishes findings through the weekly "What's Growing On?" blog and annual research plot tours.

Ag Grow monetizes through two streams: fee-for-service agronomic consulting (priced per farm/acreage via quote) and the Ag Grow Advantage annual subscription membership, which bundles year-round agronomist access, research plot tours, and exclusive research results. Distribution is entirely direct-to-farmer, with services requested via the website contact form and delivered on-farm by a 25+ person team of B.S.A. and PAg.-credentialed agronomists operating out of locations in Nipawin, Tisdale, Carrot River, Regina, and Moose Jaw. The company remains founder/family-owned, with no disclosed external investment, parent entity, or acquisition history.

Name

AG Growth Consulting Inc.

Legal name

Ag Grow Consulting, Ltd.

Website

https://aggrowconsulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ag Grow Consulting is an independent Saskatchewan agronomic consulting firm providing field scouting, soil testing, variable rate prescriptions, and the Ag Grow Advantage subscription to Saskatchewan farmers via a 25+ person team of credentialed agronomists.

Ownership category

akta.pro rank

Product category

Agronomic Consulting Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Agronomic consulting services
• Precision agriculture services
• Crop scouting services
• Variable rate planning
• Soil sampling analysis

Headquarters

HQ city

Nipawin

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agronomic Consulting Services: Fee-for-service agronomic consulting including field scouting, soil testing, tissue testing, variable rate services, and drainage services. Revenue generated through service fees for crop production support.
2. Ag Grow Advantage Membership: Annual subscription program providing farmers with year-round access to agronomists, research plot tours, exclusive research results, and weekly blog content. Includes personalized research results book.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ag Grow Consulting provides fee-for-service agronomic consulting to Saskatchewan farmers, including weekly in-season field scouting, GPS-marked soil testing, tissue testing, variable rate prescription services using EM38 soil mapping and satellite imagery, and drainage services. The firm sells only its professional advice and does not sell fertilizer, seed, or chemical products, positioning itself as an independent agronomy service. It also offers the Ag Grow Advantage annual subscription for year-round agronomist access, research plot tours, and exclusive research results.

Product overview

Ag Grow Consulting offers a suite of agronomic consulting services centered on precision agriculture and crop production support. The core offerings include Field Scouting (powered by the proprietary AgScouter App), Variable Rate Services (using EM38 mapping and satellite imagery), Soil Testing with GPS-marked sampling, and the Ag Grow Advantage subscription program for ongoing agronomist access. Services are delivered by a team of professional agrologists and are focused on unbiased, data-driven recommendations to help Saskatchewan farmers optimize crop yield and profitability.

Differentiator

Problem solved

Functional benefit

Brands

• AgScouter: Agronomist developed mobile application to efficiently record and share field observations and recommendations during scouting.
• Ag Grow Advantage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fertilizer CanadaminorOthersOrganizational membership providing association benefits and participation in Canadian fertilizer industry initiatives. Displayed as a logo on the company website footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Farmers Edge: Canadian-founded digital agronomy and farm-data platform offering variable rate, satellite imagery, and agronomic recommendations. Operates across the Canadian prairies; overlaps with Ag Grow on precision-ag delivery but is more digitally-led than field-scout-led.
• Taranis: Aerial imagery and AI-driven crop intelligence platform delivering field-level scouting and variable-rate insights. Comparable to Ag Grow's satellite imagery and zone-based recommendation workflow, with overlap in Canadian prairie markets.
• Deveron UAS Corp: Canadian precision-agriculture data services company providing drone and satellite imagery, soil sampling, and variable-rate prescriptions. Comparable technology stack to Ag Grow's EM38 + Landsat workflow and similar Western Canadian farmer focus.

Broad incumbents

• Nutrien Ag Solutions: The retail arm of Nutrien Ltd., providing crop inputs and bundled agronomic services across Western Canada including Saskatchewan. It competes with Ag Grow by embedding agronomy inside fertilizer and crop-protection sales, the exact conflict Ag Grow is built to avoid.
• Bayer Climate FieldView: Bayer's digital farming platform delivering satellite imagery, variable rate, and agronomic recommendations globally, including Western Canada. Competes with Ag Grow at the technology-recommendation layer, though it lacks Ag Grow's local, feet-in-the-field agronomy team.
• Trimble Agriculture: Global precision-agriculture hardware and software provider used heavily by Western Canadian farmers for variable-rate application. Competes with Ag Grow via the controller/equipment/software layer that consumes Ag Grow's prescriptions and substitutes for parts of the workflow.
• SGS Agriculture Canada: Global testing, inspection, and agricultural services provider offering soil testing and crop advisory across Canada. Overlaps Ag Grow on the soil-testing and recommendation portion of its service stack though with a much broader geographic and service footprint.
• Xarvio Digital Farming Solutions: BASF-owned digital agronomy platform offering satellite-based zone management, variable rate, and crop-health recommendations. Comparable variable-rate + imagery offering to Ag Grow, but distributed through agrochemical channel partners rather than independent agronomists.
• Cargill Agricultural Supply Chain: Global agribusiness with significant Western Canadian grain origination and an in-house agronomy/advisory layer supporting Saskatchewan farmers. Competes for farmer relationships and agronomic mindshare rather than for specific field-scouting services.

Direct peers

• A&L Canada Laboratories: Western Canadian soil and tissue testing laboratory that also provides agronomic interpretation and recommendations. Directly comparable service line (soil/tissue analysis + fertility recommendations) and overlapping farmer customer base in Saskatchewan and the prairies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aggrowconsult
• Facebookfacebook.com/aggrowconsulting
• Instagraminstagram.com/aggrowconsult
• LinkedInlinkedin.com/company/ag-grow-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG Growth Consulting Inc.