The Bonilla Group

What The Bonilla Group does

The Bonilla Group is a privately held real estate brokerage founded by principal broker Julio Bonilla (CA DRE# 1281205), operating across four Southern California counties — Los Angeles, Orange, Riverside, and San Bernardino — with offices in La Mirada and Long Beach. The firm is structured around a small team of licensed agents (Lucy Garcia, Anabel Ibarra-Garcia, Jose Escobedo) plus the founder, conducting residential, commercial, multi-unit, and luxury transactions under a commission-based revenue model. Its principal commercial differentiator is a focused specialization in probate, trust, conservatorship, and receivership property sales, supplemented by foreclosure/court-ordered sale work.

The brokerage's underlying technology is conventional industry infrastructure: an MLS/IDX-fed website with a self-service property search portal, neighborhood pages, a blog, and an online home valuation tool. No proprietary technology platform, API, SDK, or AI/ML capability was disclosed. Distribution is anchored on Multiple Listing Service exposure and a network of professional affiliations with bodies such as the Professional Fiduciary Association of California, the Los Angeles Estate Planning Council, the Orange County and Los Angeles County Bar Associations, NAR, CAR, and the CCIM Institute, which collectively drive probate, trust, and estate-planning referrals.

The revenue model is transaction-based commission income on each closed deal, with the firm monetizing primary lines (residential and commercial brokerage) alongside a proprietary 'Restore to Get More' renovation program that funds upfront property improvements to lift sale proceeds — typically netting estates an additional $60,000 to $100,000. Bundled ancillary services (tenant/eviction oversight, 24-hour property surveillance and security, trashout/clean-up, estate sale handling, property preservation, and stop-foreclosure funding) are positioned as add-ons to the probate and distressed-property workflow, not standalone revenue products. Commission rates, transaction volumes, and financial results are not publicly disclosed.

Name

The Bonilla Group

Legal name

The Bonilla Group

Website

https://thebonillagroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bonilla Group is a Southern California real estate brokerage founded by Julio Bonilla that sells residential, commercial, multi-unit, and luxury properties across Los Angeles, Orange, Riverside, and San Bernardino counties, with a specialized focus on probate, trust, foreclosure, and court-ordered sales supported by renovation, eviction, and property-preservation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Estate Administration & Probate Services (FSAAANAE)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Probate property sales
• Residential real estate
• Commercial real estate
• Property renovation services

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The company earns commissions on property sales and purchases for residential, commercial, multi-unit, and luxury properties. Commission rates are typically negotiated and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Bonilla Group is a licensed real estate brokerage that represents buyers and sellers in residential, commercial, multi-unit, and luxury property transactions across Los Angeles, Orange, Riverside, and San Bernardino counties. The firm has a distinctive specialty in probate, trust, conservatorship, and receivership property sales, supported by a proprietary 'Restore to Get More' renovation program, property preservation and tenant eviction oversight services, and foreclosure alternatives. Services are delivered by a small team of licensed agents operating from offices in La Mirada and Long Beach, California.

Product overview

The Bonilla Group is a specialized real estate brokerage offering a comprehensive suite of residential and commercial property services. The core offering consists of Residential and Commercial Real Estate Services as the primary business lines. Specialized services include Probate & Trust Sales (serving estates across four California counties) and Foreclosure & Court-Ordered Sales. The proprietary 'Restore to Get More' renovation program provides upfront funding for property improvements to maximize sale value. Supporting services include Tenant Interface & Eviction Oversight, Property Security & Surveillance, Trashout & Clean Up, Estate Sale Services, Property Preservation, and Stop Foreclosure Services. A digital Home Valuation Tool provides property estimates online. The portfolio is delivered as a unified service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service representation for buying and selling single-family homes, condos, townhouses, and multi-family properties across Los Angeles, Orange, Riverside, and San Bernardino counties. Delivered by licensed agents and supported by MLS and IDX-powered search.
• Commercial Real Estate Services Specialized commercial property services for retail, multi-family, and industrial assets, including market and lease analysis, investment opportunity evaluation, and 1031 exchange facilitation across Southern California.
• Probate & Trust Sales Specialized representation for estates, trustees, conservators, and receivers selling real property through probate, trust, conservatorship, or receivership proceedings in Los Angeles, Orange, Riverside, and San Bernardino counties.
• Foreclosure & Court-Ordered Sales Full-service representation for foreclosure alternatives including short sale and deed-in-lieu of foreclosure, stop-foreclosure mortgage funding, and court-ordered sales, with potential cash relocation assistance under HAFA guidelines and lender coordination.
• Restore to Get More Renovation Services Proprietary property restoration strategy funded upfront by The Bonilla Group, covering kitchen, bathroom, flooring, windows, lighting, HVAC, plumbing, electrical, and cosmetic upgrades to maximize sale value typically by $60,000–$100,000.
• Tenant Interface & Eviction Oversight Professional management of tenant relations for listed properties, including interface with disgruntled tenants, coordination with eviction attorneys, expert witness testimony, sheriff lockout presence, and property security coordination.
• Property Security & Surveillance 24-hour high-definition night-vision camera installation, lock replacement, weekly onsite inspections, and ongoing monitoring to prevent vandalism, theft, and squatting on listed properties.
• Trashout & Clean Up Services Property clean-up services including interior and exterior inspection, debris removal, and vendor coordination to prepare properties for sale and listing.
• Online & Onsite Estate Sale Services Professional assessment and sale of personal belongings through a network of experienced professionals, with itemized inventory reports and accurate sale accounting provided to estate representatives.
• Property Preservation Services Full property assessment, repair coordination, utility management, pest and termite clearance, and ongoing lawn and garden maintenance through the sales process.
• Online Home Valuation Tool Online home valuation tool providing market value estimates, with options to request a Comparative Market Analysis (CMA) or professional appraisal for more precise valuations.

Quantifiable outcome

• Properties receiving 'Restore to Get More' renovation services typically increase $60,000 to $100,000 in equity and sell within 30 days of going on market

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered moderate, core and minor.

• National REO Brokers AssociationmoderateStrategic or Co-development PartnerProfessional association membership providing networking, education, and best practices for REO (Real Estate Owned) and foreclosure-related property sales.
• Professional Fiduciary Association of CaliforniacoreStrategic or Co-development PartnerAssociation of professional fiduciaries who manage estates, trusts, and conservatorships. Strong alignment as The Bonilla Group specializes in probate and trust property sales.
• California Association of RealtorsmoderateChannel Partner/ Reseller/ DistributorState-level Realtor association providing advocacy, education, and professional development for real estate agents.
• National Association of RealtorsmoderateChannel Partner/ Reseller/ DistributorNational Realtor association providing advocacy, education, professional standards, and MLS access for real estate professionals.
• Orange County Bar AssociationmoderateStrategic or Co-development PartnerBar association providing attorney referrals and professional networking, supporting The Bonilla Group's work with probate attorneys.
• Los Angeles County Bar AssociationmoderateStrategic or Co-development PartnerBar association supporting attorney relationships and probate practice networking for Los Angeles County transactions.
• The CCIM InstituteminorStrategic or Co-development PartnerCommercial real estate professional association providing investment analysis education and networking for commercial property specialists.
• Los Angeles Estate Planning CouncilcoreStrategic or Co-development PartnerEstate planning professional association providing networking with attorneys, financial advisors, and fiduciaries who refer probate and trust clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Largest U.S. residential brokerage with deep SoCal presence and heavy technology investment. Overlaps on residential and luxury sales, but does not specialize in probate/trust workflows the way The Bonilla Group does.
• eXp Realty: Cloud-based national brokerage with growing SoCal agent presence. Competes on commission structure and technology-enabled agent productivity, though lacks the probate specialization and bundled restoration services.
• Sotheby's International Realty: Premium residential and luxury brokerage operating across Southern California. Comparable high-touch service model and SoCal footprint, but oriented toward luxury rather than probate/trust estate sales.
• Keller Williams Realty: Largest U.S. brokerage by agent count with significant SoCal market share. Comparable residential and commercial transaction offering, but operates via a market-center model rather than the founder-led team approach.
• Realty ONE Group: Fast-growing national brokerage founded in SoCal with strong California agent network. Comparable commission-based model and regional presence, but broader consumer focus rather than probate specialization.
• Berkshire Hathaway HomeServices: National brokerage with strong Southern California agent presence serving residential and commercial clients. Comparable general brokerage services, but no probate/trust specialization or bundled restoration services.
• Coldwell Banker: National brokerage franchise with extensive SoCal agent network serving residential and commercial clients. Comparable general-brokerage offering but lacks the probate/trust specialization and bundled ancillary services.

Direct peers

• First Team Real Estate: Large independent SoCal-focused brokerage headquartered in Southern California. Directly comparable regional competitor serving residential and commercial clients across the same LA/Orange County corridor.

Regional players

• Vista Sotheby's International Realty: South Bay/LA-area luxury residential brokerage. Comparable Southern California regional focus and high-touch agent model serving similar property types and price points in overlapping sub-markets.
• Dilbeck Real Estate: Legacy Southern California residential brokerage (now part of Engel & Völkers). Comparable historical SoCal focus and traditional agent-led sales model serving similar residential clientele.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thebonillagroup/videos
• LinkedInlinkedin.com/company/thebonillagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bonilla Group