Tampa Bay Farmers Market

What Tampa Bay Farmers Market does

Tampa Bay Farmers Market is a family-owned retail farmers market operation based in Valrico, Florida, with a primary physical storefront at Linebaugh and Armenia in Tampa and a recently opened seasonal warehouse at 5024 Uceta Rd, Tampa. The business traces its lineage to Joseph Sansone & Son in late-1800s Buffalo, NY, and relocated to Tampa in 1977 after the Blizzard of 1977, initially operating as Tampa Bay Produce Inc. before pivoting into retail farmers markets over 25 years ago. The company is led by John Sansone Sr. (President & Owner), with Anthony Sansone (VP Marketing & Sales), John Sansone Jr. (Shipping & Receiving), and Barbara Sansone (Fundraising & Sales), operating with 1-10 employees.

The company aggregates fresh produce from 27 local farms and resells packaged goods from 27 local vendors (Amish jams, jellies, pickled vegetables, noodles, candy, local coffee, Old Florida gourmet snacks, salsas, honey, citrus juices, and baked goods), supplemented by Florida-themed arts & crafts (wildlife imprints and stickers), branded apparel carrying 'Buy Fresh Buy Local' messaging (shirts, hats, reusable bags), and digital gift cards denominated from $5 to $500. Seasonal offerings include fresh-cut Christmas trees, poinsettias, wreaths, and garland through the seasonal warehouse. The core technology is a WooCommerce/WordPress e-commerce storefront enabling online ordering with pickup, delivery, and shipping (free on Amish orders over $15), accepting Apple Pay, Google Pay, PayPal, and major credit/debit cards via GoDaddy Payments. There are no proprietary technology features, no mobile app, and no API or AI capabilities.

Tampa Bay Farmers Market generates revenue through direct retail product sales at the physical storefront, online e-commerce transactions with shipping on select Amish products, gift card sales, branded merchandise sales, and seasonal product sales at the warehouse. Pricing is unit-based across a small catalog, with publicly disclosed retail and wholesale price sheets (hosted as Google Docs PDFs) enabling both consumer and foodservice/restaurant wholesale purchasing. The go-to-market is direct-to-consumer, supplemented by a small B2B foodservice wholesale channel; the company also monetizes indirectly by providing retail space and free advertising to local farmers and vendors, though this functions more as ecosystem curation than a discrete revenue line. The business has remained under family ownership throughout its history, with no venture capital, private equity, or institutional investment disclosed.

Name

Tampa Bay Farmers Market

Legal name

Tampa Bay Farmers Market

Website

https://tampabayfarmersmarket.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Tampa Bay Farmers Market is a family-owned retail farmers market and WooCommerce-based e-commerce store in the Tampa Bay Area that sells fresh local produce from 27 partner farms, Amish packaged goods, seasonal Christmas products, branded apparel, and gift cards to local consumers and a small foodservice wholesale channel.

Ownership category

akta.pro rank

Product category

Farmers Market / Fresh Produce Retail

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAHAA

Produce Markets & Greengrocers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Fresh produce retail
• Farmers market operations
• Local food sourcing
• Amish packaged foods
• Seasonal holiday goods

Headquarters

HQ city

Valrico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of fresh produce, Amish products (jams, jellies, pickled vegetables, noodles, candy), local coffee, Old Florida gourmet snacks, salsas, and seasonal items including Christmas trees, poinsettias, wreaths, and garland.
2. Gift Cards: Sale of gift cards in denominations from $5 to $500, redeemable online or in-store.
3. Branded Merchandise: Sale of branded merchandise including shirts, hats, and reusable bags featuring Buy Fresh Buy Local messaging.
4. Shipping Revenue: Free shipping on Amish products when spending $15 or more; online orders ship in 1-3 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Tampa Bay Farmers Market operates an open-air farmers market and e-commerce storefront in the Tampa Bay Area, selling fresh local produce sourced from 27 partner farms, Amish packaged foods (jams, jellies, pickled vegetables, noodles, candy, local coffee, gourmet snacks, salsas), branded merchandise (shirts, hats, reusable bags), gift cards, and seasonal holiday items (Christmas trees, poinsettias, wreaths, garland). The business serves both individual consumers at its physical location and online shoppers nationwide via shipping, with free delivery on Amish product orders over $15.

Product overview

Tampa Bay Farmers Market operates a dual-channel retail operation combining an online e-commerce platform with a physical farmers market presence. The core product is an online storefront (woocommerce-based) offering Amish-produced goods (jams, jellies, pickled vegetables, noodles, candy, local coffee, and gourmet snacks) with free shipping on orders over $15. Supporting product lines include Arts & Crafts (wildlife-themed imprints and stickers in 7 variants) and branded Apparel (Shirts, Hats & Bags in 3 variants), plus Gift Cards in 8 denominations. The company also maintains directories of local farmers and vendors, providing retail space and advertising for regional agricultural producers. Seasonal offerings include Christmas products (trees, poinsettias, wreaths, garland) sold through a seasonal warehouse opened September 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards
• Arts & Crafts (Wildlife Imprints and Stickers)
• Shirts, Hats & Bags (Buy Fresh Buy Local branded merchandise)
• Amish Packaged Foods
• Seasonal Holiday Products (Christmas Trees, Poinsettias, Wreaths, Garland)
• Fresh Local Produce (In-Store and Online Retail)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

18 partnerships are on record, tiered minor.

• Wishnatzki FarmsminorOthersLocal farm supplier based in Plant City, Florida. Nationally recognized for quality and innovation, grows both conventional and organic varieties. Year-round supplier of strawberries and blueberries, seasonal in select vegetables.
• Hydro Harvest FarmsminorOthersU-Pick farm and Hydroponic Sales Center in Ruskin, Florida. Offers hydroponic growing methods for customers.
• Parkesdale FarmsminorOthersFarm in Plant City, Florida since 1956. Expanded into hundreds of acres of strawberries, citrus, and vegetables. Includes four greenhouses producing over a million vegetables and flowering plants annually.
• Sweetwater Organic Community FarmminorOthersNonprofit community-supported urban organic farm established in 1995. Located on 6 acres in Tampa's Town 'n' Country neighborhood along Sweetwater Creek.
• Hunsader FarmsminorOthersFarm in Bradenton, Florida offering a glimpse of days past with slower, sweeter, simpler rural experience.
• Tampa Wholesale Produce MarketminorOthersWholesale produce supplier located at 2801 East Hillsborough Avenue, Tampa, FL 33610. One of the markets they buy, sell, and trade with.
• G.P.I. TampaminorOthersWholesale supplier at 2908 East McBerry Street, Tampa. One of the markets they buy, sell, and trade with.
• Sanwa Farmers MarketminorOthersWholesale produce supplier at 2621 East Hillsborough Avenue. Common household name in Tampa and Atlanta foodservice markets.
• El Molino Gourmet Coffee ShopminorOthersFamily owned and operated coffee company at 2012 E 7th Ave, Tampa. Blending and roasting the world's finest coffees fresh daily.
• Javi's SalsaminorOthersSalsa producer in Brandon, Florida. Offers Old Mexico flavors for family memories.
• Toma-Tola Veggie BrewminorOthersAll-natural vegetable juice blend created over 40 years ago in Tampa.
• Troyer's FoodsminorOthersQuality cheeses, butters, meats and jar goods from Millersburg, OH (Amish Country) and Sarasota, FL.
• Jurassic Hot SauceminorOthersLocally made small batch artisan hot sauce in St. Petersburg, Florida.
• King's Honey CominorOthersLarge selection of quality local honeys in Lake Alfred, Florida that helps build immunity to local allergens.
• CeeBee's CitrusminorOthersFresh Florida orange juice, grapefruit juice, and tangerine juice made in Hillsborough County.
• Alessi BakeriesminorOthersDessert, pastry and cake bakery in Tampa for special events and celebrations.
• La Segunda BakeryminorOthersAuthentic fresh Cuban bread, pastries, and more from Ybor City since 1915. New location in South Tampa.
• Great Lakes Christmas Tree FarmsminorOthersSeasonal warehouse location at 5024 Uceta Rd, Tampa for fresh cut Christmas trees, poinsettias, wreaths, and garland.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tampa-bay-farmers-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tampa Bay Farmers Market