La Segunda Central Bakery
La Segunda Central Bakery is a fourth-generation, family-owned Cuban bakery founded in 1915 in Tampa, producing 15,000-20,000 loaves of authentic Cuban bread daily across four Tampa Bay retail storefronts and a wholesale network serving restaurants, grocers (including Publix), and food service distributors nationwide via Goldbelly.
- Company typePrivate
- Founded1915
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Segunda Central Bakery does
La Segunda Central Bakery is a fourth-generation, family-owned artisan bakery founded in 1915 in Ybor City, Tampa, by Spanish immigrant Juan Moré. The company produces authentic Cuban bread and related baked goods using a recipe unchanged for over 110 years, with signature techniques including the palmetto leaf scoring method and hand-made production requiring 8+ hours of attention per loaf. Across four Tampa Bay retail storefronts (Ybor City, South Tampa/Kennedy, St. Petersburg, and Seminole Heights) and a central production operation, La Segunda bakes 15,000-20,000 loaves of Cuban bread daily.
The product portfolio spans multiple bread varieties (Cuban bread, Media Noche, Coca hamburger buns, honey wheat), signature sandwiches (Cuban sandwich, 1915 Club, Tony's Turkey, Patrinostro, Ybor Muffuletta, Elena Ruz), pastries (guava turnovers, quesitos), and Cuban coffee beverages. Production relies on rotating hearth ovens, a proprietary high-gluten spring wheat flour blend developed specifically for the bakery, and zero-trans-fat shortening. The Seminole Heights location serves as a transparency-oriented showcase where visitors can observe the hand-baking process.
La Segunda operates a hybrid direct-to-consumer and wholesale business model. Retail revenue flows through four cafes (dine-in and takeout, open 6:30am-3pm daily), online ordering via Toasttab, catering services, gift cards, and a points-based loyalty program. Wholesale revenue is generated by supplying fresh and frozen Cuban bread to hundreds of restaurants, grocery chains (notably Publix), hotels, schools, entertainment parks, and food service distributors across Florida and nationwide. A separate nationwide direct-to-consumer channel is operated through the Goldbelly marketplace. The company remains privately held with no external equity investors and is currently operated by fourth-generation owner Anthony Copeland Moré.
La Segunda Central Bakery firmographics
Firmographics- Name
- La Segunda Central Bakery
- Legal name
- La Segunda Bakery
- Website
- https://lasegundabakery.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Segunda Central Bakery is a fourth-generation, family-owned Cuban bakery founded in 1915 in Tampa, producing 15,000-20,000 loaves of authentic Cuban bread daily across four Tampa Bay retail storefronts and a wholesale network serving restaurants, grocers (including Publix), and food service distributors nationwide via Goldbelly.
- Ownership category
- akta.pro rank
La Segunda Central Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Frozen Bakery Products Manufacturing (AFAKAAAF), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where La Segunda Central Bakery is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
La Segunda Central Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Café Sales: In-store sales at four Tampa Bay locations including Cuban bread, sandwiches, pastries, and Cuban coffee. Open daily 6:30am-3pm at all locations.
- Wholesale Bread Distribution: Supplying fresh and frozen Cuban bread and other baked products to restaurants, grocery stores, hotels, schools, entertainment parks, and major food distribution companies. La Segunda is described as the world's largest producer of authentic Cuban bread.
- Catering Services: Party trays and catering options for events, meetings, and celebrations. Menu includes sandwiches, pastries, and other bakery items in bulk quantities.
- Nationwide Shipping via Goldbelly: Shipping select products nationwide through Goldbelly marketplace partnership, allowing customers outside Florida to order authentic Cuban bread.
- Loyalty Program: Points-based loyalty program offering 1 point per $1 spent, with 100 points = $5 off and birthday bonuses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 110th Anniversary Promotion |
| One time/ perpetual license | Pay-as-you-go | St. Pete Anniversary Special |
| One time/ perpetual license | Pay-as-you-go | 109th Anniversary Promotion |
| Subscription | Monthly | Loyalty Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
La Segunda Central Bakery product offering
Product offeringCore offering
La Segunda Central Bakery manufactures and sells authentic Cuban bread and related artisan baked goods using a century-old recipe. The company operates four retail bakery-café locations in Tampa Bay offering Cuban bread, sandwiches, pastries, and Cuban coffee for dine-in and takeout, while also supplying wholesale Cuban bread to restaurants, grocery chains, hotels, schools, and food service distributors nationwide. It is described as the world's largest producer of authentic Cuban bread, baking 15,000-20,000 loaves daily.
Product overview
La Segunda Central Bakery operates as a traditional artisan bakery with a core product portfolio centered on authentic Cuban bread and Cuban sandwiches, supplemented by a range of baked goods, pastries, sandwiches, and beverages. The company offers four distinct storefront café locations in Tampa Bay where customers can purchase items for dine-in or takeout, a wholesale distribution program supplying Cuban bread to restaurants and retailers nationwide, catering services for events, and e-commerce capabilities through Goldbelly for nationwide shipping. The product lineup includes multiple bread varieties (Cuban bread in various sizes, Media Noche, Coca Hamburger Buns, Honey Wheat), signature sandwiches (Cuban sandwich, 1915 Club, Tony's Turkey, Patrinostro, Ybor Muffuletta, Elena Ruz), pastries (guava turnovers, quesitos), and Cuban coffee beverages. All products are handmade using traditional methods with century-old recipes.
Differentiator
Problem solved
Functional benefit
Products and services
- Authentic Cuban Bread Hand-baked Cuban bread made from a century-old recipe using flour, water, yeast, salt, shortening, and palmetto leaf, baked in rotating hearth ovens. Available in traditional 36-inch loaves, 18-inch loaves, and half-loaves for retail and wholesale customers.
- Cuban Sandwich Tampa-style Cuban sandwich featuring ham, roasted pork, Swiss cheese, pickles, mustard, and Genoa salami pressed on authentic Cuban bread. Available in multiple sizes including 9-inch versions across all La Segunda bakery-café locations.
- Media Noche Bread Hoagie-shaped bread made with real eggs, sweeter than Cuban bread, with a soft interior and yellowish coloring. Used primarily for Cuban sandwiches and specialty sandwiches at retail and wholesale.
- Coca Hamburger Buns Sweet bread made with sugar, featuring a soft interior and rich flavor. Suitable for hamburgers, pork sandwiches, or breakfast with butter, sold at retail and wholesale.
- Honey Wheat Bread Health-conscious bread substituting honey for sugar and made with 51% whole wheat flour. Designed for schools, bistros, delis, hospitals, and retail outlets featuring healthy alternatives.
- Guava Turnover Flaky, buttery pastry filled with sweet and tangy guava paste, made fresh daily. Available in guava only or guava with cheese varieties across La Segunda bakery-café locations.
- Quesito Pastry filled with sweet cream cheese and wrapped in flaky dough, offering a balance of sweet and savory with a soft, melt-in-mouth filling and light crispy exterior.
- Café con Leche Traditional Cuban coffee beverage made with rich Cuban espresso and steamed milk. Recognized as Best Cuban Coffee in Creative Loafing's Best of the Bay 2024 awards.
- Signature Sandwiches (1915 Club, Tony's Turkey, Patrinostro, Ybor Muffuletta, Elena Ruz) Named signature sandwiches built on authentic Cuban bread, including the 1915 Club (ham, turkey, Swiss, bacon, lettuce, tomato, special sauce), Tony's Turkey (turkey, provolone, Swiss, tomato, pickles), Patrinostro (Italian sub-style with ham, capicola, mortadella, provolone, olive oil and vinegar), Ybor Muffuletta (olive spread, provolone, salami, ham, mortadella, capicola), and Elena Ruz (roasted turkey, cream cheese, guava on Cuban bread, exclusive to the St. Petersburg location).
- Wholesale Bakery Program Wholesale distribution of Cuban bread and other baked goods to restaurants, grocery stores, hotels, schools, and food service distributors nationwide. Customers include Columbia Restaurant, Wright's Gourmet House, Beef O'Brady's, Carmine's Seventh Avenue, and Publix.
- Catering Service Catering options for parties, meetings, and corporate events including party trays and bulk bakery items such as sandwiches and pastries, available for order from La Segunda Bakery.
- Gift Cards Gift cards available in any amount for birthdays, holidays, or gifting, redeemable at all La Segunda bakery-café locations. Purchased and balanced via the Toasttab platform.
- Loyalty Rewards Program Points-based loyalty program offering 1 point per $1 spent, with 100 points redeemable for $5 off, a $5 birthday bonus during the customer's birthday month, and a 25-point signup bonus. Available at all La Segunda storefronts and powered by the Toasttab platform.
Quantifiable outcome
- Bakes 15,000-20,000 loaves of Cuban bread daily
- +2 more outcomes
Companies that use La Segunda Central Bakery
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
La Segunda Central Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
La Segunda Central Bakery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- GoldbellycoreNationwide shipping partnership allowing La Segunda to ship select products to customers anywhere in the country through Goldbelly's food marketplace.
- ToasttabcoreOnline ordering platform used for customer pickup orders across all four La Segunda locations. Also powers gift card sales and loyalty program.
- Columbia RestaurantflagshipLong-standing wholesale relationship supplying authentic Cuban bread to Tampa's famous Spanish/Cuban restaurant.
- Wright's Gourmet HousecoreWholesale Cuban bread supplier for Tampa-based gourmet food company.
- Beef O'Brady'scoreWholesale bread supplier for sports bar chain operating in Florida.
- Carmine's Seventh AvenuecoreWholesale Cuban bread supplier for Ybor City Italian restaurant.
- PublixflagshipGrocery distribution partnership making La Segunda bread available in Publix stores.
- Food Service DistributorscoreNetwork of food service distributors enabling wholesale delivery to restaurants, hotels, schools, and entertainment parks nationwide.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
La Segunda Central Bakery competitors and assessment
Company assessmentEmerging players
- Carlo's Bake Shop: Heritage Hoboken bakery leveraging national TV/media brand recognition; comparable as a media-amplified artisan bakery expanding into nationwide shipping and retail scale.
- Kossar's Bakery: Heritage NYC specialty/ethnic bakery (bialys, bagels) sold at retail and shipped nationally via Goldbelly; directly comparable as an ethnic-heritage craft bakery using the same nationwide-ship marketplace route.
Direct peers
- Porto's Bakery & Cafe: Family-run Cuban-American bakery originating in Los Angeles with multiple café storefronts, wholesale distribution, and national shipping; same heritage bakery + café + sandwich model as La Segunda, but at larger scale and California footprint.
- Boudin Bakery: Iconic San Francisco sourdough bakery with a long heritage story, retail cafés, and wholesale bread distribution; comparable as a heritage artisan bakery combining retail storefronts with B2B baked-goods supply.
- Mr. C's Cuban Bread: Tampa-area Cuban bread producer directly competing in the same narrow category as La Segunda; the closest category-specific local competitor.
Broad incumbents
- La Brea Bakery: Large-scale artisan bread manufacturer with foodservice and retail channels; comparable as a wholesale bread producer occupying the same 'artisan/authentic' positioning as La Segunda's wholesale Cuban bread.
- Panera Bread: National bakery-café chain combining retail dining with wholesale and commissary production; overlaps La Segunda's bakery + café + catering model at scale and competes for similar breakfast/lunch occasions.
- Bimbo Bakeries USA: Largest U.S. commercial bread manufacturer (Thomas', Sara Lee, etc.); competes with La Segunda in wholesale bread supply to grocers, schools, and restaurants at industrial scale.
Regional players
- Alessi Bakeries: Long-established Tampa-area Italian-American bakery producing breads and pastries for retail and wholesale; directly comparable as a Tampa Bay heritage bakery serving restaurants and grocery with similar product categories.
Others
- Goldbelly: National food e-commerce marketplace shipping heritage/regional foods from producers like La Segunda to consumers nationwide; relevant as the distribution infrastructure enabling La Segunda's out-of-state channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Segunda Central Bakery social profiles
Digital presenceLa Segunda Central Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Segunda Central Bakery leadership team
Management profileNumber of profiles
Profiles3 records
La Segunda Central Bakery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Segunda Central Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Segunda Central Bakery
What does La Segunda Central Bakery do?
La Segunda Central Bakery manufactures and sells authentic Cuban bread and related artisan baked goods using a century-old recipe. The company operates four retail bakery-café locations in Tampa Bay offering Cuban bread, sandwiches, pastries, and Cuban coffee for dine-in and takeout, while also supplying wholesale Cuban bread to restaurants, grocery chains, hotels, schools, and food service distributors nationwide. It is described as the world's largest producer of authentic Cuban bread, baking 15,000-20,000 loaves daily.
Is La Segunda Central Bakery a public or private company?
La Segunda Central Bakery is a private company. It is classified as family owned and is currently operating.
When was La Segunda Central Bakery founded?
La Segunda Central Bakery was founded in 1915. It employs 11 to 50 people.
Where is La Segunda Central Bakery based?
La Segunda Central Bakery is headquartered in Tampa, United States, in the North America region.
How does La Segunda Central Bakery make money?
Five revenue lines are on record. Retail Bakery Café Sales are the primary driver. The others are wholesale Bread Distribution, catering Services, nationwide Shipping via Goldbelly and loyalty Program.
Who are La Segunda Central Bakery's main competitors?
Emerging players on record are Carlo's Bake Shop and Kossar's Bakery. Direct peers are Porto's Bakery & Cafe, Boudin Bakery and Mr. C's Cuban Bread. Broad incumbents are La Brea Bakery, Panera Bread and Bimbo Bakeries USA. Alessi Bakeries is listed as a regional player. Goldbelly is listed as an others.
Does La Segunda Central Bakery have an API?
No public API is recorded for La Segunda Central Bakery.
What industry is La Segunda Central Bakery in?
La Segunda Central Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.