Teadusmaagia

What Teadusmaagia does

Teadusmaagia (legal entity Teadusmaag OÜ, registry code 16585221) is a Tallinn-based Estonian for-profit company that delivers hands-on STEM programming to children ages 5-13. It operates four interconnected product lines: Teadusringid, weekly science circles run inside schools and kindergartens across Estonia by TalTech students and alumni; Teadusteater, on-location science performances and hands-on workshops priced at 395-495€ per event plus transport and sold to parents, schools, and corporate event buyers; Teaduslaager, a five-day summer camp held at TalTech priced at 220€ per child (210€ per sibling), with three city camps planned for summer 2026; and Teaduspood, an e-commerce storefront for science-related products shipped via Omniva, Itella SmartPOST, and DPD across Estonia. The underlying technology is content and methodology rather than software: a curriculum of physics, chemistry, and biology experiments, games, and crafts developed since 2018, delivered by a small core team of four leaders (CEO Ott Kaarel Kõiva plus admin/marketing, HR, and theater coordination leads) and a rotating pool of part-time student instructors.

The business model is a hybrid of recurring service revenue, transactional event revenue, and product sales. Science circles function as the recurring engagement layer embedded in institutional settings; science theater and camps generate higher-margin but episodic revenue; and the e-commerce store adds an incremental transaction-fee-adjacent product line. Go-to-market is community-led (direct delivery into schools and kindergartens across Estonia), event-driven (quote-based bookings for theater shows), and direct-to-consumer (website and Google Forms registrations). The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no publicly disclosed revenue. Customer segments span parents (decision-makers and payers), educational institutions (schools and kindergartens as hosts), and event organizers (birthday, corporate, and family-day buyers). The company is GDPR-compliant and is not currently pursuing formal IP protection or external recognition.

Name

Teadusmaagia

Legal name

Teadusmaag OÜ

Website

https://teadusmaagia.ee

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Teadusmaagia is an Estonian education company that delivers weekly in-school science circles, on-location science theater performances, summer science camps at TalTech, and a science-product e-commerce store (Teaduspood) to children ages 5-13 and their families across Estonia.

Ownership category

akta.pro rank

Product category

Children's Education Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMABAA

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/STEM Enrichment & Science Programs

SECONDARYEDAAAFAL

STEM & Maker Education (Makerspaces, Coding Clubs, Robotics)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAEAIAC

Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

Keywords

• Children's science education
• After-school programs
• Educational entertainment
• Science summer camps
• Educational toys

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Science Summer Camps: Seasonal summer camps held at Tallinn University of Technology (TalTech) for children ages 7-13. Five-day programs including food, materials, workshops, and supervised activities. First camp launched in 2025.
2. Science Theater Performances: Live science shows lasting 30-60 minutes featuring exciting experiments, effects (fire, foam, explosions), and wow-moments. Offered at events including birthdays, school events, corporate events, and family days. Includes transport costs.
3. Hands-on Science Performances: Combined science theater performance followed by guided workshop where participants create, experiment and discover. Higher price point than standard theater.
4. Science Circles: Weekly science circles for children ages 5-13 held in schools and kindergartens across Estonia. Recurring program exploring physics, chemistry, and biology through experiments, games, and crafts.
5. E-commerce (Teaduspood): Online store selling products related to science education. Orders processed with delivery via Omniva, Itella SmartPOST, and DPD throughout Estonia.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Teadusmaagia (Teadusmaag OÜ) is an Estonian children's science education provider that sells hands-on STEM experiences to families and institutions. Its sellable offerings are four-fold: Teadusringid (Science Circles) — weekly after-school science clubs delivered inside schools and kindergartens; Teadusteater (Science Theater) — live interactive science shows for events, schools, and parties; Teaduslaager (Science Camp) — seasonal (summer/winter) multi-day science camps; and Teaduspood (Science Shop) — an e-commerce store selling science experiment kits and educational supplies.

Product overview

Teadusmaagia is an Estonian educational organization founded by university students in 2018 to spark children's interest in science. The company operates a portfolio of three interconnected products: Teadusringid (weekly science circles/clubs) for children ages 5-13 conducted by student instructors; Teadusteater (science theater) offering live performance shows and hands-on workshops for events; and Teaduslaager (science camps) which are multi-day summer programs held at Tallinn University of Technology. The company also operates Teaduspood (Science Shop), an e-commerce store for science-related products. All offerings are designed to make science accessible and magical for children through practical experiments, crafts, and discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Teadusringid (Science Circles) Weekly hands-on science clubs delivered on-site at schools and kindergartens for children; parents and institutions purchase a recurring term/session subscription.
• Teadusteater (Science Theater) Live, interactive science show performances booked for schools, festivals, birthday parties, and corporate events; ticket/per-show pricing.
• Teaduslaager (Science Camp) Multi-day seasonal science camps (summer/winter) for children, sold directly to parents as full-camp enrollments.
• Teaduspood (Science Shop) Online retail store selling science experiment kits and educational supplies to parents, teachers, and gift buyers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tallinna Tehnikaülikool (TalTech)coreStrategic or Co-development Partner · 1 January 2025TalTech provides campus facilities for Teadusmaagia's summer science camps. The camps are run by TalTech alumni and students, creating a mutually beneficial relationship where the university provides facilities and student talent while Teadusmaagia provides engaging STEM programs for children.
• PerekaartminorGTM or Marketing PartnerPerekaart is listed as a partner, likely providing promotional or referral support for Teadusmaagia's services.
• Maksekeskus AScoreTechnology or IntegrationOfficial payment processor for the e-commerce store (Teaduspood). Handles secure payment processing including Estonian bank payments, Visa/Mastercard, Apple Pay, and Google Pay. Authorized data processor under GDPR compliance.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MEL Science: STEM education company offering science experiment kits, VR/AR lessons, and live classes for children. Comparable as a science education company targeting engaged families with hands-on experiment content similar to Teadusmaagia's curriculum.
• KiwiCo: Subscription-based STEAM activity kits for children of various ages, combining hands-on projects with educational content. Comparable product mix: science kits delivered to families with age-appropriate curriculum, similar to Teadusmaagia's circles and Teaduspood offerings.
• Mad Science: Global science education franchise delivering after-school programs, summer camps, birthday parties, and special events for children. Operates an almost identical business model to Teadusmaagia, scaled internationally via franchising.
• Bricks 4 Kidz: International STEM education franchise offering after-school classes, camps, and birthday parties using LEGO-based engineering and coding activities. Directly comparable business model: school-based programs, camps, and event entertainment for children ages 5-13.
• Energia Avastuskeskus: Energy Discovery Centre in Tallinn providing interactive science exhibits and educational programs for children and schools. Comparable as a Tallinn-based science education attraction targeting the same family and school audience.
• AHHAA Science Centre: Estonia's largest science centre in Tartu, offering hands-on science exhibits, workshops, and educational programs for children and families. Directly comparable as the leading science education attraction in Estonia, targeting the same family demographic.

Broad incumbents

• LEGO Education: Global educational arm of LEGO offering STEM curriculum, kits, and teacher training for schools. Comparable as a broad incumbent in the children's STEM education space with significantly greater resources, though focused on classroom solutions rather than enrichment clubs.

Emerging players

• Steve Spangler Science: US-based science education company offering experiment kits, science toys, and teacher resources. Comparable as a science-focused education business with hands-on experiment content targeting children and educators.

Regional players

• Heureka: Finland's national science centre located in Vantaa, offering exhibits, science shows, and educational programs for children and families. Comparable as a Nordic regional science education attraction, though operating primarily in Finland rather than the Baltics.
• Experimentarium: Denmark's science centre in Copenhagen with interactive exhibits and educational programs. Comparable as a regional Nordic science education venue, sharing cultural and educational market context with Teadusmaagia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61571814682983
• LinkedInlinkedin.com/company/teadusmaag
• Instagraminstagram.com/teadusmaagia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teadusmaagia