Maksekeskus

What Maksekeskus does

Maksekeskus AS is an Estonian licensed payment institution that provides e-commerce payment processing and integrated delivery solutions to merchants across the Baltic States. Founded in 2007 and headquartered at Liivalaia 45 in Tallinn, the company operates as a subsidiary of Luminor Bank AS and is supervised by Finantsinspektsioon, the Estonian Financial Supervision Authority. Its platform serves more than 5,000 online stores, including enterprises such as Sportland, Selver, Orkla, and IF Insurance alongside a long tail of small and mid-sized Baltic merchants.

The product portfolio is built on an API-first platform that unifies online and in-store payment acceptance. Core offerings include bank payments (Pangamaksed) and card payments (Kaardimaksed) covering Visa and Mastercard, with add-on modules for Apple Pay, Google Pay, Click to Pay, payment terminals, recurring billing, payment links, returns management, gift cards (Kniks), Buy Now Pay Later, and merchant financing through Softloans. Native modules are available for WooCommerce, Magento 2, Shopify, OpenCart, PrestaShop, and Wix, with API-driven integrations into Odoo, nopCommerce, and BigCommerce. A separate Tarne+ delivery layer connects merchants to five Baltic parcel carriers (Omniva, SmartPost, DPD, Venipak, Unisend), enabling one-click parcel registration; more than 80% of e-commerce orders on the platform are delivered to parcel lockers.

Revenue is generated on a transaction-fee basis across payment processing, delivery integration, POS terminal services, and merchant financing, with bank payments offered without a monthly subscription. Go-to-market combines self-serve merchant onboarding via an online portal, direct sales to enterprise accounts, and a partner program targeting e-commerce developers and agencies. The company maintains localized operations in Estonia, Latvia, Lithuania, and an English-language international site under the MakeCommerce brand.

Name

Maksekeskus

Legal name

Maksekeskus AS

Website

https://maksekeskus.ee

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Maksekeskus is an Estonian licensed payment institution and subsidiary of Luminor Bank AS that provides unified e-commerce payment processing and integrated parcel delivery solutions to over 5,000 merchants across the Baltic States.

Ownership category

akta.pro rank

Product category

Payment Processing and Gateway

akta.pro primary industry

Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• Payment processing platform
• E-commerce payment gateway
• Merchant payment solutions
• Payment terminals
• Delivery integration services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction-based fees charged to merchants for processing card payments, bank payments, and digital payment methods like Apple Pay and Google Pay
2. Delivery Integration Services: Fees for delivery and shipping solutions integrated through the platform, including partnerships with Omniva, SmartPost, DPD, Venipak, and Unisend
3. POS Terminal Services: Monthly or per-transaction fees for payment terminal services for physical retail locations
4. Merchant Financing: Funding solutions for merchants to support business growth

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Maksekeskus is a payment processing and delivery platform for e-commerce merchants in the Baltic States, combining online payment acceptance (bank payments, card payments, Apple Pay, Google Pay, Click to Pay, BNPL), physical-store payment terminals, and integrated shipping carriers (Omniva, SmartPost, DPD, Venipak, Unisend) under a single dashboard. The platform serves over 5,000 e-stores through self-serve onboarding, official modules for major e-commerce platforms, a public API, and merchant financing services.

Product overview

Maksekeskus is a payment and delivery platform for e-commerce merchants operating in the Baltic States. The offering is a platform-plus-modules architecture centered on a unified payment platform that consolidates online payments (bank transfers, card payments, mobile wallets) with physical store payments via terminals, plus integrated delivery solutions. The core platform provides Pangamaksed (bank payments) and Kaardimaksed (card payments), while add-on modules include Apple Pay/Google Pay, Click to Pay, Shopify integration, BNPL solutions (Buy Now Pay Later), Tarne+ delivery (integrating Omniva, SmartPost, DPD, Venipak, Unisend), payment terminals, recurring payments, payment links, returns management, gift cards (Kniks), and merchant financing. Merchants can consolidate both e-commerce and physical store payments under one roof with integrated reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pangamaksed (Bank Payments) Bank payment processing allowing e-commerce merchants to accept payments directly from customer bank accounts across various Baltic banks, with no monthly subscription fee.
• Kaardimaksed (Card Payments) Card payment processing supporting Visa, Mastercard and other card types for online transactions on e-commerce platforms.
• Apple Pay / Google Pay Mobile wallet payment integration enabling customers to pay quickly and securely using Apple Pay or Google Pay on compatible devices at checkout.
• Click to Pay Streamlined card payment solution that eliminates manual card data entry, reducing cart abandonment especially on mobile devices.
• Makseterminalid (Payment Terminals) Modern card payment terminals suitable for any store or service location, with mobile-phone payment support for fairs and pop-up stores.
• Shopify Payments Module Official Shopify modules bringing bank and card payments directly into the Shopify Checkout environment with modern integration, fewer clicks, and a more convenient shopping experience.
• Osta kohe, maksa hiljem (Buy Now, Pay Later) BNPL solutions that let customers split payments or pay later, improving conversion rates and customer satisfaction for merchants.
• Tarne+ ja Tarne+ Pro (Delivery+) Delivery solutions integrated with multiple carriers (Omniva, SmartPost, DPD, Venipak, Unisend), allowing merchants to manage shipments through a single platform with one-click parcel-locker registration.
• Tagastused (Returns) Return management solution integrated into the payment platform for streamlined handling of customer returns.
• Püsimaksed (Recurring Payments) Subscription and recurring payment solution for merchants with ongoing billing needs.
• Makselink (Payment Link) Payment link solution allowing merchants to send payment links via email, SMS, or messaging apps for easy payment collection without an online store.
• Maksed majutusettevõttele (Payments for Accommodation) Specialized payment solutions for accommodation businesses, including hotels and vacation rentals.
• Maksed teenusettevõttele (Payments for Service Businesses) Payment solutions tailored for service-based businesses.
• Annetuste kogumine (Donation Collection) Solution for collecting donations online, suitable for non-profits and charitable organizations.
• Kniks Kinkekaart (Kniks Gift Card) Digital gift card solution branded as Kniks for merchants to sell and manage gift cards.
• Kaupmehe rahastus (Merchant Financing) Merchant financing solutions providing access to working capital and growth funding for e-commerce businesses, delivered in partnership with Softloans.
• Multi-Platform E-commerce Modules Official Maksekeskus payment modules for WooCommerce, Magento 2, OpenCart, PrestaShop, and Wix, plus a documented public API enabling custom integrations with nopCommerce, Odoo, and BigCommerce.

Quantifiable outcome

• Over 80% of e-commerce orders are delivered to parcel machines - integrated delivery registration reduces friction

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationNew Shopify modules bringing bank and card payments directly into Shopify Checkout environment. Modern integration with fewer clicks and better checkout experience.
• OmnivacoreTechnology or IntegrationIntegration for parcel machine deliveries. Over 80% of e-commerce orders are delivered to parcel machines.
• WooCommercecoreTechnology or IntegrationOfficial Maksekeskus payment module available for WooCommerce platform.
• Magento 2coreTechnology or IntegrationOfficial Maksekeskus payment module available for Magento 2 platform.
• OpenCartcoreTechnology or IntegrationOfficial Maksekeskus payment module available for OpenCart platform.
• PrestaShopcoreTechnology or IntegrationOfficial Maksekeskus payment module available for PrestaShop platform.
• WixcoreTechnology or IntegrationOfficial Maksekeskus payment module available for Wix platform.
• SoftloansminorStrategic or Co-development PartnerMerchant financing partner providing funding solutions for merchants' business growth.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trustly: European account-to-account payment provider focused on bank-based online payments across multiple European countries. Comparable to Maksekeskus for its emphasis on direct-from-bank payment flows, which is a core differentiator of Maksekeskus's Pangamaksed offering.
• Adyen: Global unified payments platform serving enterprise merchants across online, mobile, and point-of-sale channels. Relevant as a much larger incumbent offering the same core payment-processing capabilities Maksekeskus provides, but at global scale with broader functionality.
• Nexi Group: Pan-European payments company (including the former Nets business) covering Nordic, Italian, and broader European markets with acquiring, issuing, and digital banking services. Comparable as a broad incumbent PSP with regional Nordic/Baltic overlap and merchant-acquiring capabilities similar to Maksekeskus.
• Checkout.com: Global payment processor serving e-commerce merchants and platforms with acquiring, orchestration, and fraud tools. Comparable as a broad incumbent PSP offering payment processing capabilities that overlap directly with Maksekeskus's core offering.
• Stripe: Global payment platform for internet businesses with broad payment method coverage, developer APIs, and platform integrations. Comparable as the leading global PSP competing for the same e-commerce merchants Maksekeskus targets, but with stronger brand recognition and a much larger feature set.
• Mollie: European multi-country payment service provider serving SMB and mid-market online merchants with a broad range of payment methods. Comparable to Maksekeskus as a multi-country PSP with a developer-led integration model and similar SMB merchant focus.
• Worldline: European payment services provider offering merchant acquiring, omnichannel payments, and financial services across multiple European markets. Comparable as a broad incumbent operating across European geographies with overlapping merchant-acquiring and e-commerce payment offerings.

Direct peers

• Montonio: Estonian fintech specializing in e-commerce payments, bank payments, and BNPL for Baltic and European merchants. Directly comparable as a Baltic-headquartered e-commerce PSP with overlapping payment methods, developer/agency integrations, and SMB merchant focus.
• Paysera: Lithuanian-headquartered fintech offering payment processing, merchant acquiring, and cross-border transfers across the Baltics and broader Europe. Comparable to Maksekeskus as a regional PSP with multi-country Baltic presence, payment institution licensing, and a similar SMB-to-mid-market merchant base.
• EveryPay: Lithuania-based payment service provider focused on card acquiring and checkout for online merchants across the Baltic region. Closely comparable to Maksekeskus because it operates a regional PSP model serving e-commerce merchants in overlapping Baltic geographies with similar transaction-fee economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maksekeskus