TOFU Studio

What TOFU Studio does

TOFU Studio is a multidisciplinary creative agency founded in 2010 and headquartered in Gdańsk, Poland. The studio delivers end-to-end brand image creation — from visual strategy, brand audit, naming, and positioning through graphic design, art direction, illustrations, packaging, web design, and design systems, to motion graphics, animations, film productions, and commercials. It serves enterprise and institutional clients across cultural and educational institutions (National Museum in Gdańsk, WSiP, Sinfonia Varsovia, ZOO Gdańsk, Radio Kraków, Kościuszko Foundation), financial services and banking (State Street Investment Management, ING Bank Śląski), real estate and architecture (PBPA, Cukrownia, Pratum Apartments), and government and municipal bodies (City of Gdańsk). The studio is led by partners Daniel Naborowski (Business Director) and Adam Chyliński (Creative Director), supported by approximately 10-15 designers, art directors, motion designers, UX/UI designers, and project managers.

The firm operates as a private, bootstrapped professional services studio with project-based pricing and multi-year contract cadences. Its go-to-market combines enterprise field sales (direct engagement and competitive selection for marquee accounts such as State Street) with event-driven reputation building through participation in international design competitions (KTR, European Design Awards, iF Design Award, Golden Pin, Red Dot, DNA Paris, Asia Design Prize) and appearances at events such as Taiwan Design Week. No external funding, parent company, or institutional investors are disclosed.

The studio has accumulated over 230 awards across the world's top graphic design competitions, was named KTR Design Studio of the Year and PROJECT OF THE YEAR in 2023, and is ranked 11th in Europe and #1 in Poland in the European Design Agencies League (2025). Its core technology centers on proprietary brand identity systems — including flexible logo architectures that adapt across multiple sub-brands and animated brand identity systems — rather than software products. Distribution is direct-to-client across geographies including Poland, Taiwan, the USA, and broader Europe and Asia-Pacific.

Name

TOFU Studio

Legal name

TOFU Studio

Website

https://tofu.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TOFU Studio is a private, bootstrapped multidisciplinary creative agency in Gdańsk, Poland, delivering branding, design, and motion services to enterprise and institutional clients across financial services, cultural, government, and real estate sectors. Founded in 2010 and ranked 11th in Europe.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand identity design
• Visual identity systems
• Brand strategy consulting
• Motion graphics production
• Creative design studio

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Consulting: Brand audit, visual strategy development, brand positioning, and strategic consulting services for enterprise clients undergoing brand transformation.
2. Creative Design Services: Visual identity design, branding systems, art direction, illustration, packaging, web design, and design systems implementation.
3. Motion & Film Production: Film productions, animations, explainer videos, commercials, and promotional content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TOFU Studio is a multidisciplinary creative studio that delivers end-to-end brand building for organizations and brands. The studio creates complete brand images spanning visual strategy, naming, logo systems, brand identity systems, web design, packaging, and design systems, extended through motion graphics, animation, film productions, and campaigns. Services are organized around three practice areas: brand strategy and consulting, design, and motion/film, sold as project-based engagements rather than packaged products.

Product overview

TOFU Studio is a multidisciplinary creative agency, not a software product company. It operates as a single unified service offering organized around three core practice areas: Brand Strategy & Consulting (brand audit, strategy, naming, copywriting), Design (branding, art direction, illustrations, packaging, web design, design systems), and Motion/Film (productions, animations, explainer videos, commercials). All projects are delivered as service engagements rather than packaged software products. The studio also offers design workshops as an educational service module. Projects span visual identity systems, campaign development, website design, and motion graphics across diverse clients in Poland and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Consulting Services Comprehensive branding services including brand audit, visual strategy development, brand positioning, creative idea development, naming, and copywriting for enterprise and institutional clients seeking to establish or refresh their visual identity.
• Design Services Full-service design offerings encompassing branding, art direction, illustrations, packaging design, web designs, design systems, and interactive projects delivered by a multidisciplinary creative team for organizations across cultural, financial, governmental, and commercial sectors.
• Motion & Film Production Services Motion graphics and video production capabilities including film productions, animations, explainer videos, and commercials created to support brand communication, marketing campaigns, and animated brand identity systems.
• Design Workshops Educational workshops on innovation in design and strategic application of creative tools, including sessions on AI-powered design tools like Midjourney incorporated into strategic processes, delivered at international venues such as National Taiwan University of Science and Technology.

Quantifiable outcome

• 230+ awards in world's top design competitions
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• State StreetcoreStrategic or Co-development PartnerTOFU became official creative partner of State Street Investment Management after nearly a year of intensive selection process. State Street is one of the largest investment funds in the world, making this a flagship partnership for the studio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sagmeister Inc. Sagmeister Inc. is a New York-based design studio renowned for bold, artistic branding and identity work for cultural and commercial clients. Comparable to TOFU in its premium positioning, project-based engagements, and emphasis on distinctive creative work over volume.
• Anagrama: Anagrama is a Monterrey-based branding and design agency serving international clients across cultural, corporate, and consumer sectors. Comparable to TOFU in offering integrated branding and identity work, with similar emphasis on award-winning design and enterprise client engagement from a non-traditional agency hub.
• Chermayeff & Geismar & Haviv: CGH is a New York-based identity and branding studio with a long track record of cultural-institution and corporate identity work. Directly comparable to TOFU's expertise in flexible identity systems for complex organizations with multiple sub-brands.
• Studio Dumbar: Studio Dumbar is a Dutch design studio known for identity systems, cultural-sector branding, and award-winning design. Comparable to TOFU in its focus on flexible identity architectures for cultural institutions and its track record in European Design Awards.
• MetaDesign: MetaDesign is an international brand consultancy with offices in Europe, the US, and China, specializing in corporate identity, brand strategy, and design systems. Comparable to TOFU in its emphasis on flexible identity architectures for complex organizations and international brand work.
• Pentagram: Pentagram is the world's largest partner-led design firm, with independent designers running multidisciplinary studios focused on branding, identity, and design strategy. Most directly comparable to TOFU's model of partner-led creative direction across branding, design, and motion work for high-profile clients.
• Buck: Buck is a Los Angeles-based design and motion studio delivering brand identity, motion graphics, and interactive work for enterprise clients. Comparable to TOFU in its integrated branding + motion model and emphasis on award-winning creative work.

Broad incumbents

• Lippincott: Lippincott is a global brand strategy and design consultancy serving Fortune 500 clients. Overlaps with TOFU in financial-services branding (State Street is also a Lippincott client historically) but operates as a larger incumbent with broader consulting capabilities.
• Landor & Fitch: Landor & Fitch is a global branding consultancy within WPP, serving enterprise clients including State Street competitors. Overlaps with TOFU in financial-services and corporate branding but operates at vastly larger scale with broader service portfolio.

Regional players

• Blank Studio: Blank Studio is a Polish design studio that won European Design Awards alongside TOFU in 2023. Comparable as a Polish-headquartered branding and design competitor serving cultural and institutional clients in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/tofu/videos/sort:newest/format:thumbnail
• Facebookfacebook.com/tofuPL
• LinkedInlinkedin.com/company/tofu-studio
• Instagraminstagram.com/tofu_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOFU Studio