Table 87
Brooklyn-based, family-owned coal-fired pizza restaurant founded in 2012, operating three dine-in locations and a cocktail bar, with a frozen pizza line sold nationwide through direct shipping, retail supermarkets, and a 2024 foodservice Heat & Serve program.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Table 87 does
Table 87 is a Brooklyn-based, family-owned pizza restaurant operator founded in 2012, running three dine-in locations (Brooklyn Heights at 87 Atlantic Avenue, Gowanus, and Industry City) plus an adjacent craft cocktail bar called Eighty Seven Next Door at the Gowanus site. The company differentiates on a coal-fired cooking method using ovens at 900-1000°F, which it claims produces a distinctive smoky flavor and crisp-chewy crust, and it was the first Brooklyn pizzeria to offer coal-fired pizza by the individual slice. The core menu centers on coal-fired pizza by the slice and full pie, supplemented by Italian homestyle dishes (pastas, calzones, salads, hero sandwiches) and a curated amaro and cocktail program.
Beyond dine-in service, Table 87 extended the concept into CPG via a frozen pizza line introduced in 2014. Pizzas are fully cooked and vacuum-sealed (no preservatives) for at-home preparation in 5-7 minutes, and are sold through three channels: direct-to-consumer nationwide shipping via shop.table87.com; retail distribution through supermarket chains via brokers including UNFI, KEHE, and Ace Endico; and a 2024-launch Heat & Serve foodservice program targeting restaurants, hotels, stadiums, and corporate dining through GFI and other distributors. The retail frozen SKU range is narrow (Margherita, Pepperoni, Mushroom Truffle).
The company is privately held with no disclosed institutional investors, no public ticker, and no patent or trademark filings in the provided data. Headcount sits at 11-50 employees. The operating base is concentrated in Brooklyn, with a corporate headquarters and frozen pizza manufacturing facility at 145 42nd Street, Brooklyn. Other revenue streams include off-site catering, private event buy-outs, merchandise, and physical and digital gift cards. Brand momentum has been supported by a 2016 Shark Tank appearance and recurring press coverage through 2024, including Wirecutter naming Table 87 best frozen pizza and Eat This Not That winning a taste test for cheesiest and crispiest pizza.
Table 87 firmographics
Firmographics- Name
- Table 87
- Legal name
- Table 87
- Website
- https://table87.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brooklyn-based, family-owned coal-fired pizza restaurant founded in 2012, operating three dine-in locations and a cocktail bar, with a frozen pizza line sold nationwide through direct shipping, retail supermarkets, and a 2024 foodservice Heat & Serve program.
- Ownership category
- akta.pro rank
Table 87 industry classification
Industry- Product category
- Pizza Restaurant & Frozen Pizza Manufacturing
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Special Food Services (7223), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Food And Kindred Products (2000)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industries
- Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Frozen Pizza & Flatbreads (CRADADAB)
Keywords
Where Table 87 is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Table 87 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining and Takeout: Three Brooklyn restaurant locations serving coal-fired pizza by the slice and full pies, Italian homestyle dishes, cocktails, and wine. Revenue from dine-in, takeout, and online ordering.
- Frozen Pizza Retail: Pre-cooked, vacuum-sealed frozen pizzas and slices sold through retail supermarket partners nationwide. Distributed through major foodservice distributors including UNFI, KEHE, and others.
- Nationwide Shipping: Direct-to-consumer frozen pizza shipping service delivering coal-fired pizzas anywhere in the United States through online ordering.
- Private Events and Catering: Off-site catering and in-house private event services including restaurant buy-outs, cocktail bar events, and corporate catering.
- Foodservice/Heat & Serve: Heat-and-serve frozen pizzas for B2B foodservice operators including restaurants, stadiums, hotels, and corporate dining.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Physical Gift Cards |
| Other | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Table 87 product offering
Product offeringCore offering
Table 87 operates three Brooklyn-based coal-fired pizza restaurants (Brooklyn Heights, Gowanus, Industry City) serving pizza by the slice, full pies, and Italian homestyle dishes. The company also manufactures and distributes fully cooked, vacuum-sealed frozen pizzas through three channels: nationwide direct-to-consumer shipping, retail supermarket distribution, and a foodservice Heat & Serve program for B2B operators.
Product overview
Table 87 is a Brooklyn-based coal-fired pizza restaurant chain founded in 2012, operating three brick-and-mortar locations (Brooklyn Heights, Gowanus, Industry City) plus an adjacent cocktail bar (Eighty Seven Next Door). The company's product portfolio centers on coal-fired pizza served by-the-slice and as full pies, complemented by Italian homestyle dishes including pasta, calzones, salads, and hero sandwiches. Beyond dine-in service, Table 87 has expanded into frozen pizza products under three sub-brands: (1) Nationwide Shipping for direct-to-consumer frozen pizzas via vacuum-sealed packaging, (2) Retail frozen pizzas distributed through supermarkets nationwide, and (3) Heat & Serve foodservice program for commercial operators. Additional revenue streams include off-site catering, private event hosting, gift cards, and merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Eighty Seven Next Door: A cocktail bar and dining space located beside Table 87 in Gowanus, featuring craft cocktails and amaro selections with over 60 bottles.
Products and services
- Table 87 Restaurant Dining Coal-fired pizza served by the slice and as full pies, along with Italian homestyle dishes including pasta, salads, calzones, and hero sandwiches, across three Brooklyn locations.
- Eighty Seven Next Door Craft cocktail bar and dining space adjacent to Table 87 Gowanus, featuring over 60 amaro bottles, seasonal cocktails, wine, and beer; accommodates intimate gatherings up to 50 guests.
- Table 87 Frozen Pizza (Nationwide Shipping) Fully cooked, vacuum-sealed coal-fired frozen pizzas shipped nationwide. Available as individual slices (Margherita, Pepperoni) and whole 10" pies (Margherita, Pepperoni, Mushroom Truffle), ready in 5-7 minutes.
- Table 87 Frozen Pizza (Retail) Frozen pizza products distributed through retail supermarkets and specialty stores nationwide via distributors including UNFI, KEHE, Ace Endico, and others.
- Table 87 Heat & Serve Foodservice Program Premium heat-and-serve frozen pizzas for foodservice operators including restaurants, stadiums, hotels, and corporate dining. Fully cooked, ready in 5 minutes without additional pizza-making equipment.
- Off-Site Catering Off-site pizza catering service bringing coal-fired pizzas and Italian homestyle favorites to events, including delivery, setup, and optional server staff.
- Private Events & Buy-Outs Private dining and restaurant buy-out options at all three Brooklyn locations, including Eighty Seven Next Door cocktail bar; accommodates seated dinners and cocktail-style events.
- Gift Cards (Physical & Digital) Gift cards available in physical denominations of $10, $25, $50, $100, and $200 (redeemable in-store) and digital format (redeemable for online ordering and catering).
- Merchandise Branded merchandise including apparel and other items sold through the Table 87 online store.
Companies that use Table 87
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Table 87 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Table 87 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and regional.
- UNFI (United Natural Foods)majorPrimary frozen foods distributor for Table 87 retail products across supermarket chains nationwide.
- KEHEmajorMajor natural and organic foods distributor carrying Table 87 frozen pizza products to retail partners.
- Ace EndicoregionalRegional foodservice distributor in the Northeast serving Table 87 products to retail and foodservice customers.
- RainforestregionalRegional distributor partner for Table 87 frozen pizza distribution.
- Jakes Fine FoodsregionalRegional specialty foods distributor for Table 87 products.
- Fortune FishregionalRegional foodservice and retail distributor for Table 87 frozen pizza products.
- GFI (Gordon Food Service)majorMajor foodservice distributor for Table 87 Heat & Serve pizza products to B2B operators.
- SAS AssociatesregionalRegional distributor partner for Table 87 frozen pizza distribution.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Table 87 competitors and assessment
Company assessmentDirect peers
- MOD Pizza: Fast-casual custom pizza chain with nationwide U.S. presence; directly comparable on service model (counter ordering, dine-in + takeout + delivery) and price point positioning against Table 87's restaurants.
- Blaze Pizza: Fast-casual pizza chain with assembly-line build ovens and broad U.S. footprint; competes with Table 87's dine-in/takeout Brooklyn locations for share of fast-casual pizza occasions.
- Roberta's Pizza: Brooklyn-based pizza brand that also operates sit-down restaurants and a nationally shipped frozen pizza line; the closest comparable in geography, category (coal-oven-adjacent), and DTC frozen distribution strategy.
- Jet's Pizza: Detroit-style deep-dish pizza chain with nationwide delivery and a growing frozen retail line; analogous business model layering dine-in/delivery with packaged retail, particularly relevant to Table 87's Heat & Serve and frozen retail ambitions.
- Amy's Kitchen: Premium natural/organic frozen meals brand including a frozen pizza line sold through the same UNFI/KEHE natural-channel distributors Table 87 uses, plus mainstream supermarkets—competing for the same premium/frozen shopper.
Broad incumbents
- California Pizza Kitchen (CPK): Operates a nationwide casual-dining pizza chain plus a frozen pizza retail SKU; mirrors Table 87's dual restaurant-plus-packaged-product model at significantly larger scale, making CPK a benchmark for premium frozen retail strategy.
- DiGiorno: Nestlé-owned national frozen pizza leader; competes head-to-head with Table 87 in the frozen pizza aisle and on DTC marketplace listings, with materially larger marketing and trade-spend budgets.
- Tombstone & Red Baron (Schwan's/ConAgra Brands): Frozen pizza portfolio under one of the largest U.S. frozen food companies; competes with Table 87 in mainstream retail frozen aisles, where display and pricing decisions materially affect Table 87's velocity.
Regional players
- Grimaldi's Pizzeria: Iconic Brooklyn pizza operator with sit-down restaurants; competes for neighborhood pizza occasions in the same NYC geography as Table 87's three Brooklyn locations.
Emerging players
- Real Good Foods: Better-for-you frozen meals and pizza brand in retail and DTC; competes with Table 87 on premium frozen positioning while leaning into dietary call-outs, illustrating a plausible adjacent positioning battleground.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Table 87 social profiles
Digital presenceTable 87 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table 87 leadership team
Management profileNumber of profiles
Profiles1 record
Table 87 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table 87 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table 87
What does Table 87 do?
Table 87 operates three Brooklyn-based coal-fired pizza restaurants (Brooklyn Heights, Gowanus, Industry City) serving pizza by the slice, full pies, and Italian homestyle dishes. The company also manufactures and distributes fully cooked, vacuum-sealed frozen pizzas through three channels: nationwide direct-to-consumer shipping, retail supermarket distribution, and a foodservice Heat & Serve program for B2B operators.
Is Table 87 a public or private company?
Table 87 is a private company. It is classified as family owned and is currently operating.
When was Table 87 founded?
Table 87 was founded in 2012. It employs 11 to 50 people.
Where is Table 87 based?
Table 87 is headquartered in Brooklyn, United States, in the North America region.
How does Table 87 make money?
Five revenue lines are on record. Restaurant Dining and Takeout is the primary driver. The others are frozen Pizza Retail, nationwide Shipping, private Events and Catering and foodservice/Heat & Serve.
Who are Table 87's main competitors?
Direct peers on record are MOD Pizza, Blaze Pizza, Roberta's Pizza, Jet's Pizza and Amy's Kitchen. Broad incumbents are California Pizza Kitchen (CPK), DiGiorno and Tombstone & Red Baron (Schwan's/ConAgra Brands). Grimaldi's Pizzeria is listed as a regional player. Real Good Foods is listed as an emerging player.
Does Table 87 have an API?
No public API is recorded for Table 87.
What industry is Table 87 in?
Table 87's product category is Pizza Restaurant & Frozen Pizza Manufacturing. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722511 and its SIC code is 5812.