Ace Endico
Ace Endico is a family-owned broadliner food distributor headquartered in Brewster, New York, delivering 18,000+ wholesale products and 14 private label brands to restaurants, country clubs, schools, and specialty retailers across the Northeast.
- Company typePrivate
- Founded1982
- HeadquartersBrewster, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Ace Endico does
Ace Endico is a privately held, family-owned broadliner food distributor and fine foods purveyor founded in 1982 and headquartered at 80 International Boulevard in Brewster, New York. The company distributes more than 18,000 wholesale SKUs across produce, dry goods, seafood, dairy, beverages, and specialty imports to restaurants, country clubs, specialty retailers, schools, and sports venues across the Northeast, with a delivery footprint running from Maine to Philadelphia. Its physical infrastructure includes a 200,000-square-foot climate-controlled facility with 14 temperature zones, 8 million cubic feet of storage, a 31-bay shipping and receiving dock, an HACCP-approved seafood cutting room, and a second regional distribution center in Woonsocket, Rhode Island.
The company operates 14 proprietary or acquired private label brands spanning Italian specialty imports (La Fede, Sassone, Mariuccia, Luna), seafood (Fresh Catch), dairy (Supreme Dairy Farms), confections (Primarque), desserts (Simply Delicious), produce (Fresh Choice, Farmer's Pride), artisan spices (Indigo), and Hispanic/Latin items (La Cocina Fresca), among others. Its sales motion is sales-led, with dedicated account representatives who onboard customers through credit applications and serve as named points of contact, supported by an in-house team of corporate chefs and category specialists (seafood, pastry, beverages, coffee, Italian products, ware wash) who provide menu planning, recipe testing, and operational support services. Order intake occurs via the PepR online/mobile platform and through a 2024-opened public Wholesale Marketplace in Brewster; fulfillment is handled by a temperature-controlled delivery fleet on daytime routes. Pricing is quote-based and negotiated by sales representatives, with monthly billing on approved credit accounts and no publicly disclosed list pricing.
A series of acquisitions has expanded the company's footprint and brand portfolio since 2020: Supreme Dairy Farms and Sassone Wholesale Groceries (2020, founding the New England division), Primarque Products (2023), and Newport Specialty Foods (February 2025). In April 2025, the company entered a partnership with iFood DS to achieve compliance with the FDA's FSMA 204 Food Traceability Rule. Ownership remains concentrated in the Endico and Hertzberg families, with no disclosed external funding rounds.
Ace Endico firmographics
Firmographics- Name
- Ace Endico
- Legal name
- Ace Endico Corporation
- Website
- https://aceendico.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ace Endico is a family-owned broadliner food distributor headquartered in Brewster, New York, delivering 18,000+ wholesale products and 14 private label brands to restaurants, country clubs, schools, and specialty retailers across the Northeast.
- Ownership category
- akta.pro rank
Ace Endico industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Meat, Poultry & Seafood Wholesale (AFAIABAF)
Keywords
Where Ace Endico is headquartered
LocationHeadquarters
- HQ city
- Brewster
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ace Endico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Food Distribution: Core revenue stream from distributing wholesale food products to restaurants, specialty shops, country clubs, schools, and other foodservice businesses. Products include national brands, European imports, private label brands, fresh produce, seafood, and specialty items.
- Retail Marketplace Sales: Walk-in retail sales at the Brewster Wholesale Marketplace location. Open to the public without membership requirement, serving local restaurants and retailers with packaged goods and fresh produce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Wholesale pricing through credit account |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ace Endico product offering
Product offeringCore offering
Ace Endico distributes more than 18,000 wholesale food products, including fresh produce, dairy, dry goods, hand-cut seafood, and specialty imports, to restaurants, country clubs, schools, and other foodservice businesses across the Northeast. The company operates a 200,000 sq ft climate-controlled warehouse with 14 temperature zones, a HACCP-approved seafood cutting room, and a temperature-controlled delivery fleet, complemented by 14 exclusive private label brands (e.g., Fresh Catch, La Fede, Sassone, Supreme Dairy Farms, Primarque, Fleur de Fromage) and supported by an in-house culinary team.
Product overview
Ace Endico is a family-owned broadliner food distributor and fine foods purveyor offering a comprehensive portfolio of wholesale food products and services. The core offering includes over 18,000 products across produce, dry goods, seafood, and specialty items distributed to restaurants, country clubs, and businesses across the Northeast. The portfolio comprises 14 private label brands including Fresh Catch (hand-cut seafood), La Fede and Sassone (Italian specialty imports), Supreme Dairy Farms and Primarque Products (acquired dairy and confectionery brands), and specialty brands like Simply Delicious (desserts), Indigo (artisan spices), Fleur de Fromage (cheese), Mariuccia, Luna, and La Cocina Fresca. Services include wholesale online shopping via a proprietary e-commerce platform, a public-facing Wholesale Marketplace in Brewster NY, culinary support with menu planning and test kitchen access, and kitchen equipment programs. Recent acquisitions include Newport Specialty Foods (2025), Primarque Products (2023), and Supreme Dairy Farms/Sassone Wholesale Groceries (2020).
Differentiator
Problem solved
Functional benefit
Brands
- La Fede: Italian specialty imports and artisan spices
- Indigo
- Sassone
- Fresh Catch Seafood
- Supreme Dairy Farms
- Primarque
- Simply Delicious
- Fresh Choice
- Farmer's Pride
- Ace Supreme Clean
- Fleur de Fromage
- Mariuccia
- Luna
- La Cocina Fresca
Products and services
- Fresh Catch Seafood High-quality, hand-cut seafood brand offering fresh products sourced daily from local and global fish markets with custom cutting and portioning services for restaurant customers.
- La Fede Italian specialty products private label brand offering premium European imports.
- Indigo Specialty food brand featuring artisan spices and premium ingredients.
- Sassone Italian specialty foods brand offering European imports and imported goods.
- Supreme Dairy Farms Dairy products brand acquired in 2020, specializing in premium dairy items.
- Primarque Chocolate and confections brand acquired in 2023, previously a Massachusetts-based wholesaler.
- Simply Delicious Private label dessert line featuring finished and semi-finished desserts, developed in collaboration with local bakeries.
- Fresh Choice Fresh produce brand offering locally sourced vegetables and greens.
- Farmer's Pride Brand featuring locally sourced produce and farm-fresh ingredients.
- Ace Supreme Clean Kitchen sanitation and cleaning products brand.
- Fleur de Fromage Artisan cheese brand offering premium imported and specialty cheeses.
- Mariuccia European imports brand featuring Italian specialty foods.
- Luna Specialty foods brand offering imported European products.
- La Cocina Fresca Fresh prepared foods brand featuring Hispanic and Latin American specialty items.
- Newport Specialty Foods Premium specialty food brand acquired in February 2025 from a Rhode Island-based company whose products are now available alongside Ace Endico's catalog.
- Wholesale Marketplace (Brewster) Physical retail location at the Ace Endico headquarters in Brewster, NY, open to the public without a membership requirement, serving local restaurants and retailers with wholesale packaged goods and fresh produce.
- Wholesale Online Ordering (PepR App) E-commerce platform accessible via website and mobile app offering 18,000+ wholesale products for online ordering by Ace Endico account customers.
- Culinary Support Services Menu planning, ingredient selection, and recipe testing support provided by Ace Endico's corporate chefs and culinary specialists, including access to test kitchen facilities.
- Kitchen Equipment and Supplies Program Program offering kitchen equipment, supplies, ware wash systems, and operational support services for restaurant customers.
Quantifiable outcome
- Over 18,000 wholesale products available for ordering
- +3 more outcomes
Companies that use Ace Endico
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Ace Endico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ace Endico partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iFood DScoreStrategic partnership to ensure seamless compliance with FDA's Food Traceability Rule (FSMA 204). Ace Endico will implement iFoodDS's comprehensive traceability platform to efficiently track critical tracking events (CTEs) and key data elements (KDEs) as mandated by FSMA 204, improving operational efficiency and transparency.
- Newport Specialty FoodscoreAcquisition of Newport Specialty Foods, a Rhode Island-based specialty food company. This strategic move strengthens Ace Endico's presence in the region, expanding product selection and customer base. Newport Specialty Foods' premium specialty products are now integrated into Ace Endico's catalog.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Ace Endico competitors and assessment
Company assessmentBroad incumbents
- Sysco Corporation: Largest U.S. broadline foodservice distributor with national footprint. Comparable as a direct competitor in broadline distribution, but operates at vastly greater procurement scale and provides a benchmark for Ace Endico's ceiling on broadline economics. <parameter name="peer_description">
- US Foods Holding Corp: Second-largest U.S. broadline foodservice distributor with overlapping customer base in restaurants and institutional accounts. Comparable as a national competitor with deeper procurement scale, private label programs, and growing specialty capability. <parameter name="peer_description">
- Performance Food Group: Large broadline and specialty foodservice distributor with Vistar/Roma as specialty subsidiaries. Comparable as a competitor pursuing both broadline and specialty strategies, and a likely M&A counterparty for Northeast roll-up. <parameter name="peer_description">
Direct peers
- KeHE Distributors: Specialty food and natural products distributor serving independent grocers, chain restaurants, and foodservice operators. Most directly comparable to Ace Endico on the specialty/gourmet angle, with similar exclusive-brand strategy and customer overlap in natural/organic/Ethnic specialty. <parameter name="peer_description">
- Baldor Specialty Foods: Northeast-based specialty foodservice distributor with deep penetration in NYC metro restaurants. Direct head-to-head competitor for high-end restaurant accounts, with overlap in fresh produce, specialty proteins, and imported goods. <parameter name="peer_description">
- Gordon Food Service: Family-owned broadline foodservice distributor serving restaurants, schools, and institutions across the Midwest, Northeast, and beyond. Comparable as a privately held, family-led broadliner with strong private label program and similar institutional customer mix. <parameter name="peer_description">
- Ben E. Keith Company: Privately held broadline foodservice distributor serving Texas and surrounding states with strong foodservice + beverage divisions. Comparable as a family-owned broadliner pursuing both broadline and specialty, although primarily a different regional footprint. <parameter name="peer_description">
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ace Endico social profiles
Digital presenceAce Endico compliance and trust
Trust signalCompliance3 records
Ace Endico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Endico leadership team
Management profileNumber of profiles
Profiles14 records
Ace Endico subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ace Endico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Endico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Endico
What does Ace Endico do?
Ace Endico distributes more than 18,000 wholesale food products, including fresh produce, dairy, dry goods, hand-cut seafood, and specialty imports, to restaurants, country clubs, schools, and other foodservice businesses across the Northeast. The company operates a 200,000 sq ft climate-controlled warehouse with 14 temperature zones, a HACCP-approved seafood cutting room, and a temperature-controlled delivery fleet, complemented by 14 exclusive private label brands (e.g., Fresh Catch, La Fede, Sassone, Supreme Dairy Farms, Primarque, Fleur de Fromage) and supported by an in-house culinary team.
Is Ace Endico a public or private company?
Ace Endico is a private company. It is classified as family owned and is currently operating.
When was Ace Endico founded?
Ace Endico was founded in 1982. It employs 251 to 500 people.
Where is Ace Endico based?
Ace Endico is headquartered in Brewster, United States, in the North America region.
How does Ace Endico make money?
Two revenue lines are on record. Wholesale Food Distribution is the primary driver. The others are retail Marketplace Sales.
Who are Ace Endico's main competitors?
Broad incumbents on record are Sysco Corporation, US Foods Holding Corp and Performance Food Group. Direct peers are KeHE Distributors, Baldor Specialty Foods, Gordon Food Service and Ben E. Keith Company.
Does Ace Endico have an API?
No public API is recorded for Ace Endico.
What industry is Ace Endico in?
Ace Endico's product category is Wholesale Food Distribution. Its primary akta.pro industry code is CRAOAAAD, Meat, Poultry & Seafood Wholesale Distribution, with a secondary code of AFAIAHAF, Frozen Meat, Poultry & Seafood Wholesale. Its NAICS code is 42446 and its SIC code is 5141.