Stardust Celebrations, L.l.c.

What Stardust Celebrations, L.l.c. does

Stardust Celebrations, L.L.C., operating under the brand "Weddings by Stardust," is a Dallas, Texas-based wedding and event planning studio founded in 1999 by Marsha Ballard French. The firm serves engaged couples and lifestyle event clients in the Dallas-Fort Worth Metroplex through a tiered service packaging system built around four "Carat" tiers, ranging from a 1 Carat lifestyle events/party planning package (starting at $4,000) up to a 4 Carat Premier/Destination tier ($14,000–$15,500) covering full wedding weekends including rehearsal dinners, room blocks, and transportation. The 2 Carat and 3 Carat tiers fill in partial planning ($6,000+) and full planning ($12,000+) respectively, with each tier scoped by planning hours, day-of management time, vendor selection, stationery, and design services.

The business is a sales-led professional services operation: engagements begin with complimentary consultations, after which customized package recommendations are issued. Headquartered at 5225 Alpha Road in Dallas, services are delivered regionally through direct website and phone inquiries and in-person consultations by appointment. The core planning team is small — founder and Owner & Principle Planner Marsha Ballard French (Certified Master Wedding Planner), Peyton Pelham (Manager & Lead Planner), and Devan (Lead Planner) — supported by additional staff up to a stated 11–50 employee range; all planners are AACWP-certified or actively pursuing certification. Revenue is generated through professional services fees structured as multi-year subscription-style contracts.

The firm has no proprietary technology, mobile app, API, or AI/ML components; the offering is a pure human-delivered service. Marketing and demand generation operate through a portfolio-driven Squarespace website, the Instagram handle @weddingsbystardust, formal vendor referral partnerships, and a substantial body of industry recognition that includes The Knot Best of Weddings Hall of Fame (2023), WeddingWire Couples' Choice Awards (2023), AACWP Wedding Planner Award (2024), Bride of North Texas Preferred Vendor (2021), and WED Society North Texas Official Partner (2024). The company is privately held with no disclosed parent, investors, or M&A activity.

Name

Stardust Celebrations, L.l.c.

Legal name

Stardust Celebrations, L.L.C.

Website

https://stardustcelebrations.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Stardust Celebrations is a Dallas-based wedding and event planning studio founded in 1999 that offers tiered "Carat" service packages from $4,000 to $15,500 for couples and lifestyle event clients in the Dallas-Fort Worth Metroplex, delivered by a small team of AACWP-certified planners.

Ownership category

akta.pro rank

Product category

Wedding & Event Planning Services

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Wedding planning services
• Event planning services
• Destination wedding planning
• Certified wedding planners
• Party planning services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wedding Planning Services: Professional wedding planning services sold through tiered service packages (1-4 Carat), with pricing based on scope of services from partial planning to full destination wedding management. Revenue is service-based with professional fees ranging from $4,000 to $15,500 depending on package complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stardust Celebrations is a Dallas-based wedding and event planning studio that sells tiered Carat service packages ranging from lifestyle/party planning (1 Carat) through partial planning (2 Carat), full planning (3 Carat), and premier/destination wedding weekend planning (4 Carat). Services are delivered by AACWP-certified planners and begin with complimentary consultations.

Product overview

Stardust Celebrations is a wedding and event planning studio offering tiered service packages based on the carat system. The portfolio consists of four distinct service packages: the 1 Carat Service Package for lifestyle events and parties (starting at $4,000), the 2 Carat Service Package for partial planning support (starting at $6,000), the 3 Carat Service Package for full planning services (starting at $12,000), and the 4 Carat Service Package for premier and destination wedding weekend planning (starting at $14,000). Each package builds upon the previous tier, with the 4 Carat including all 3 Carat services plus additional events and staffing. The company also offers complimentary initial consultations to determine the best service fit for each client's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Carat Service Package

Quantifiable outcome

• Making wedding planning journey fun and stress-free for couples

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The Knot Worldwide: Operates The Knot and WeddingWire marketplaces plus planning tools. Comparable as a broad incumbent in the wedding planning space with overlapping audience (engaged couples), though it operates as a platform/media business rather than a service studio.
• Brides: Condé Nast-owned wedding media and planning platform. Comparable as a broad incumbent reaching the same engaged-couple audience with content and vendor directory, overlapping with Stardust's customer acquisition channels.
• Martha Stewart Weddings: Wedding content and inspiration brand from Dotdash Meredith. Comparable as a broad incumbent shaping wedding aesthetic trends and serving the same aspirational bride audience Stardust targets with its design capabilities.

Emerging players

• Zola: Online wedding registry and planning platform serving the same engaged-couple customer base. Comparable as an emerging tech-enabled player offering alternatives to full-service wedding planners.
• Joy: Wedding planning platform offering websites, apps, and planning tools to couples. Comparable as an emerging technology player providing low-cost alternatives to full-service planners like Stardust.

Direct peers

• Aisle Planner: Wedding planning business management software used by professional planners. Comparable as a direct peer serving the same wedding planner segment, though positioned as a SaaS tooling vendor rather than a service provider.
• Bash Please: Event design and planning studio offering bespoke, full-service event production with a similar aesthetic-led, service-based business model targeting premium clients. Comparable as a direct peer in boutique event planning.
• Mindy Weiss Party Consultants: Long-established, high-end wedding and event planning firm. Comparable as a direct peer operating the same service-based, premium wedding planning model with similar celebrity-tier client base.

Others

• Here Comes The Guide: Wedding venue and vendor directory. Comparable as an adjacent ecosystem player that drives discovery and referrals in the same vendor network Stardust operates within.
• Junebug Weddings: Wedding inspiration platform and vendor directory with curated planner listings. Comparable as an adjacent ecosystem player that channels brides toward planning studios like Stardust.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weddingsbystardust
• Facebookfacebook.com/WeddingsbyStarDust
• LinkedInlinkedin.com/company/stardust-celebrations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stardust Celebrations, L.l.c.