Tassel to Tassel

What Tassel to Tassel does

Tassel to Tassel is a privately held, founder-owned college transition coaching business operating from Greensboro, NC. Founded in 2012 by Dr. Dedra Eatmon (Dr. Dee), the company targets entering college freshmen and offers academic life coaching designed to help students navigate the shift from high school expectations to college demands. The service portfolio centers on three four-week web-based coaching programs (Freshman Jump Start, Mid-Term Accelerator, Spring Fresh Start), shorter 4-hour College Ready Intensives, individualized coaching, and a signature set of workshops covering topics such as 'From College Bound to College Ready' and 'The College Ready Parent.' The company also sells two proprietary books, College Ready 101 (2019) and College Ready 102 (2022), which function as both standalone products and bundled inclusions with coaching programs.

The underlying technology is a lightweight content-and-coaching stack delivered digitally: the website and content marketing run on Wix, coaching programs are hosted and self-enrolled via Teachable, books are sold through Amazon and a single retail partner (Park Road Books in Charlotte, NC), and lead capture flows through a third-party scheduling link (bit.ly/T2Tcall). The core IP is the founder's coaching methodology and content library rather than any proprietary software. All programs feature a common bundle — four sessions, recorded playback, program workbook, virtual office hours, online community, and the College Ready 101 ebook — delivered in live or asynchronous formats.

The revenue model is a mix of one-time fees for intensives and books ($97 live, $47 asynchronous), subscription-style packaged coaching programs, and quote-based services for customized workshops and speaking engagements. GTM is primarily sales-led through free 15-minute discovery calls, supplemented by content marketing (blog, email newsletter, social media on Facebook, Instagram, Twitter, and YouTube). The customer base is consumer-only — individual students, high school juniors/seniors, and parents — with no disclosed enterprise or institutional contracts. The company is bootstrapped, has 1-10 employees, and operates without external funding or institutional backing.

Name

Tassel to Tassel

Legal name

Tassel to Tassel, LLC

Website

https://tasseltotassel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tassel to Tassel is a founder-owned, Greensboro-based coaching business that helps entering college freshmen transition from high school to college through four-week coaching programs, intensive workshops, and published field guides, targeting students, parents, and high school seniors.

Ownership category

akta.pro rank

Product category

Education Coaching Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDALAHAH

Orientation, Welcome Week & Transition Programs

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYEDAIAIAD

Pre-College Summer/Winter Academic Programs (High School Students)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• College transition coaching
• Academic life coaching
• Freshman success programs
• College readiness workshops
• Student success coaching

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Coaching Programs: Four-week web-based coaching programs (Freshman Jump Start, Mid-Term Accelerator, Spring Fresh Start) offered in live or asynchronous versions. Includes program workbook, virtual office hours, online community, and College Ready 101 ebook.
2. College Ready Intensives: 4-hour intensive workshop programs delivered virtually. Available in live ($97) and asynchronous ($47) formats.
3. Book Sales - College Ready 101: Physical and digital book sales through Amazon and retail bookstore (Park Road Books). Field guide for successful freshman year.
4. Speaking Engagements: Book Dr. Dee for community, campus, or organization events.
5. Customized Workshops: Signature workshops can be customized for client audiences; pricing varies by content and number of sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tassel to Tassel provides academic life coaching programs, intensive workshops, and field guide books that help entering college freshmen successfully transition from high school to college. Offerings include four-week web-based coaching programs (Freshman Jump Start, Mid-Term Accelerator, Spring Fresh Start) delivered live or asynchronously, half-day College Ready Intensives, customizable workshops for students and parents, and two published books (College Ready 101 and College Ready 102).

Product overview

Tassel to Tassel is a college success and navigation program that provides academic life coaching for college freshmen. The company offers a suite of services including coaching programs (Freshman Jump Start, Mid-Term Accelerator, Spring Fresh Start), College Ready Intensives (4-hour workshops), and College Ready Books (College Ready 101 and College Ready 102). All coaching programs include four sessions with recorded playback, program workbook, virtual office hours, online community, and College Ready 101 ebook. Services are delivered virtually with options for live or asynchronous participation, and individual coaching is available upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Freshman Jump Start Four-week web-based coaching program where freshmen learn how to navigate their new environment and get strategies to design a successful freshman year, including time management, beginning professional relationships, and actively engaging in the educational process.
• Mid-Term Accelerator Four-week web-based coaching program guiding freshmen through the second half of the fall semester, focusing on improving academic performance, balancing freshman life, time management, and developing effective study habits.
• Spring Fresh Start Four-week web-based coaching program helping freshmen navigate their new environment with strategies for self-discovery, time management, creating professional relationships, and actively engaging in the educational process for the spring semester.
• College Ready Intensives 4-hour intensive programs covering college readiness topics, priced at $97 for live and $47 for asynchronous versions. Includes four sessions with recorded playback, program workbook, virtual office hours, online community, and College Ready 101 ebook.
• College Ready Workshops Signature workshops designed to ease the transition from high school to college, including topics like 'From College Bound to College Ready', 'The College Ready Mentality', and 'The College Ready Parent'. Can be customized or created to meet specific audience needs.
• College Ready 101 Field guide to a successful freshman year containing 50 tips for navigating academic expectations, talking to professors, effectively using campus resources, and navigating the college environment. Sold as a physical and digital book.
• College Ready 102 Second book in the series focusing on social and personal aspects of college life that are expected but not always communicated, providing 50 additional action items for college experience management.
• Individual Coaching One-on-one coaching sessions with Tassel to Tassel for personalized college transition support, scheduled via consultation to assess coaching needs.

Quantifiable outcome

• Students learn to graduate on time with competitive GPA through good decision-making
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Park Road BooksminorChannel Partner/ Reseller/ DistributorRetail bookstore partner in Charlotte, NC offering College Ready 101 and College Ready 102 books for in-person purchase.
• TeachablecoreTechnology or IntegrationPlatform partner for hosting and delivering online courses including Freshman Jump Start and College Ready Winter Intensive programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• The College Essay Guy: College admissions consulting brand built around personal expertise, offering courses, books, and 1:1 coaching. Comparable because both monetize a founder's expertise through packaged content (books, programs) plus premium coaching services.
• Ivy Coach: Premium college admissions consulting firm providing individualized coaching to high-achieving students. Comparable because both are boutique, expertise-led coaching services targeting college-bound students and their families.
• LifeLaunchr: College admissions and transition coaching platform working with high school students and families navigating the college journey. Comparable because both target the same student transition moments and offer structured coaching support rather than just information.
• Collegewise: College admissions and student success counseling service offering 1:1 coaching across the college application and transition journey. Comparable because both sell individualized guidance programs to students and parents around college readiness.
• InGenius Prep: Boutique admissions consulting company offering 1:1 coaching for college-bound students, including students from underrepresented backgrounds. Comparable because both target the same student transition with personalized, relationship-driven coaching.
• InsideTrack: Student success coaching organization that partners with colleges to support student persistence and completion through 1:1 coaching. Comparable because both focus on the student-success/college-transition coaching niche, though InsideTrack primarily sells B2B to institutions.

Emerging players

• Scholly: College scholarship search and admissions support platform targeting college-bound students. Comparable because both serve the same student demographic navigating the path to and through college, though Scholly focuses on scholarships and admissions rather than transition coaching.
• PrepScholar: Online test prep and college admissions prep platform with personalized learning programs. Comparable because both serve college-bound students with structured digital programs, though PrepScholar is heavily test-prep focused.

Broad incumbents

• Varsity Tutors: Large-scale online tutoring and test prep marketplace serving K-12 and college students with 1:1 instruction. Comparable because both deliver supplemental academic support to students, though Varsity Tutors operates a marketplace model at much larger scale.
• Chegg: Large ed-tech company offering textbook rentals, study help, tutoring, and student support services. Comparable because both serve college students seeking supplemental academic support, though Chegg operates at vastly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tassel2tassel
• Facebookfacebook.com/tassel2tassel
• Instagraminstagram.com/tassel2tassel
• LinkedInlinkedin.com/company/tassel-to-tassel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tassel to Tassel