THE PAINTED POT

What THE PAINTED POT does

The Painted Pot operates a single-location paint-your-own-pottery studio at 188 5th Avenue in Park Slope, Brooklyn (NY 11217), serving families with children, adults, and school/youth groups. The core offering is walk-in pottery painting ($18 per item, averaging $25–$35) on proprietary stoneware clay with exclusive glaze techniques such as the "Frozen Pond Glaze," using non-toxic, lead-free, food-safe glazes. Structured educational programs run as weekly afterschool semesters ($425–$900 per semester, ages 6–14, capped at 16 students) and full-day summer and holiday camps ($820 per 5-day week, $165–$190 per holiday day). Adult workshops (Paint & Sip, Sip & Sculpt) at $45–$65 per person and private parties ($200–$400 room fee plus per-head pottery) round out the experiential mix, complemented by an e-commerce storefront (shop.paintedpot.com) selling at-home clay, painting, and "Parties To-Go" kits.

The underlying technology stack is a modest SMB stack: a physical studio with kiln firing, Acuity Scheduling for reservations, Square payment processing (including gift cards), and WooCommerce on WordPress for the to-go e-commerce shop, plus a self-service online firing kiosk at $0.06 per cubic inch. The studio runs an afterschool pickup service from named local schools (PS321, PS118, PS39, PS282, Berkley Carroll) that doubles as a logistical lock-in for the family segment. No AI, proprietary software platform, or app is in evidence; the offering is fundamentally a physical experience business with light digital tooling for scheduling, payment, and kit fulfillment.

The revenue model is diversified across at least seven streams: walk-in pottery (transactional), semester classes and camps (recurring/seasonal), private and kids' parties (transactional with per-head pricing), adult workshops (transactional), e-commerce kit sales (direct-to-consumer shipping), ancillary firing services (utility-priced per cubic inch), and afterschool pickup (subscription add-on). Customer segments are hybrid: families with children ages 6–14 are the primary persona, while adults (21+) attending Paint & Sip events and schools/groups booking Day Trips form secondary segments. Go-to-market is direct-to-consumer via organic Instagram (@paintedpotbk), an email newsletter, and SEO-optimized website pages — no paid acquisition or institutional investor involvement is disclosed.

Name

THE PAINTED POT

Legal name

The Painted Pot

Website

https://paintedpot.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Painted Pot is a single-location paint-your-own-pottery studio in Park Slope, Brooklyn offering walk-in pottery painting, afterschool classes, summer and holiday camps, parties, and adult workshops for families, adults, and school groups.

Ownership category

akta.pro rank

Product category

Pottery Painting & Arts Studio

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Pottery painting studio
• Art classes kids
• Pottery parties events
• Summer art camp
• Creative workshops adults

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Walk-in Pottery Painting: Customers visit the studio to paint pottery. Price of items includes materials, studio time, and firing. Pottery priced individually starting at $18, averaging $25-$35
2. Classes (Afterschool, Semester Programs): Recurring weekly classes for kids and teens in clay hand-building, pottery painting, mosaic, and canvas. Priced per semester ranging from $425-$900 depending on length
3. Summer and Holiday Camps: Full-day camp programs for children ages 6-14 during school breaks. Priced per week or per day
4. Private Events and Parties: Birthday parties, bachelorette parties, corporate events, and celebrations. Includes private painting parties, canvas parties, and clay hand-building parties. Booking fee plus per-person pricing
5. Adult Workshops and Paint & Sip: Specialized workshops like Paint & Sip, Sip & Sculpt, Frozen Pond Glaze Technique. Pottery, materials, and wine included with ticket
6. Art At Home Kits (To-Go): Pottery painting kits, clay kits, painting kits, and parties-to-go sold through e-commerce for at-home creative experiences
7. Firing Fees: Kiln firing services charged at $0.06 per cubic inch for items created by customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Painted Pot operates a single paint-your-own-pottery and arts studio in Park Slope, Brooklyn, offering walk-in pottery painting, structured art classes, kids' camps, private events, adult workshops, and to-go kits. Customers select a ceramic piece, paint it with non-toxic glazes, and have it kiln-fired for pickup. The studio combines creative retail experiences with structured educational programs and event hosting for families, children, and adults.

Product overview

The Painted Pot is a paint-your-own-pottery studio in Brooklyn, NY offering a comprehensive range of creative arts experiences. The core offering centers on walk-in pottery painting sessions, complemented by structured educational programs including afterschool classes and summer camps for kids and teens. The company provides private and group event hosting for parties (kids, adults, and remote To-Go formats), day trips for schools and organizations, and take-home art kits. Supporting services include private lessons, firing services, and various themed workshops combining pottery with social experiences like Sip & Sculpt events. The product portfolio operates as a single-location studio service with add-on offerings rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Pottery Painting Walk-in sessions where customers choose a bisque pottery piece, paint it with non-toxic food-safe glazes, and have it kiln-fired. Items priced individually starting at $18 (average $25-$35) and include materials, studio time, and firing. Open to individuals, families, and walk-in groups.
• Kids & Teen Afterschool Clay & Art Classes Weekly semester-based art classes for ages 6-14 covering hand-building and sculpture, pottery painting, mosaic techniques, and canvas painting. Class times 3:30-5:30 PM with up to 16 students per class. Semester pricing ranges from $425-$900 depending on length.
• Kids & Teen Summer Camp Full-day summer camp (Monday-Friday, 9 AM-4 PM) for ages 6-14 featuring hand-building techniques, acrylic canvas painting, and mosaics. Up to 20 students per session. $820 per 5-day session; runs for 10 weeks annually.
• Holiday Clay Day Camp Day camps for ages 6-13 scheduled during school holidays including Eid al-Adha, Juneteenth, and MLK Day. Activities include hand building, acrylic canvas painting, and mosaics. $190 per day, $620 for 4 days, $165 daily rate.
• Kid's Birthday Parties Hosted birthday party packages for children with painting, canvas, or clay handbuilding formats. Pricing tiers range from $600 (6-8 participants) up to $1,248 (13-16 participants), with optional add-ons.
• Private Adult Parties & Corporate Events Private event hosting for adult birthdays, bachelorette parties, bridal showers, and corporate team-building events. Includes private painting, canvas, and clay handbuilding party formats with studio rental from $200-$400 plus per-pottery pricing.
• Parties To-Go Remote pottery party packages delivered to homes or hosted virtually via Zoom. Party fee $30 plus pottery costs per guest. Includes shipped kits and virtual hosting.
• Day Trips & Group Outings School and group outings offering pottery painting ($30), canvas painting ($30), or clay handbuilding ($32) per participant. Minimum 12 guests, available Monday-Friday only.
• Private Handbuilding Lessons 1.5-hour private lessons focused on clay handbuilding techniques for 1-5 participants. Pricing ranges from $150 (1 person) to $350 (5 people). Each participant keeps one pot.
• Pottery Clay Kit To-Go DIY clay project kits for at-home use including clay, tools, roller, sponge, disposable apron, table covering, and return kit instructions. $48 per kit.
• Paint & Sip Workshops Adult workshops combining wine with advanced glazing techniques including the signature Frozen Pond Glaze. $60 per person includes pottery, materials, and wine. 21+ ID required.
• Sip & Sculpt Workshops Two-session flower pot sculpting workshop at $65 per person with all materials and complimentary wine included across both sessions.
• Kiln Firing Service Kiln firing services for customer-created pottery pieces. Charged at $0.06 per cubic inch using a self-service kiosk that calculates volume by length, width, and height.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yaymaker (formerly Paint Nite): In-person and virtual creative experience platform hosting paint nights, plant nights, and similar social creative events. Overlaps with The Painted Pot's adult workshop and Parties To-Go offerings, especially the virtual Zoom-format parties.
• Painting with a Twist: Paint-and-sip franchise offering adult-led canvas painting workshops with food and beverages. Overlaps with The Painted Pot's Paint & Sip and Sip & Sculpt adult workshop lines in audience (adults seeking social creative experiences) and pricing tier.
• Pinot's Palette: Paint-and-sip franchise with locations nationwide. Comparable to the adult Sip & Sculpt and Paint & Sip workshop formats at The Painted Pot, with similar party/event booking model and adult-leaning audience.
• As You Wish: Paint-your-own-pottery franchise with studios across multiple US states. Same core product (walk-in pottery painting, parties, classes) and similar target customer segments as The Painted Pot.
• Color Me Mine: Largest paint-your-own-pottery franchise in the US with hundreds of independently owned studios. Directly comparable in offering (walk-in PYOP, parties, classes), target market (families and adults), and franchised business model.
• Bottle & Bottega: Boutique paint-and-sip studio concept with private event hosting for bachelorette, corporate, and birthday parties. Comparable to The Painted Pot's adult private parties and workshop format in audience and pricing.

Emerging players

• Abrakadoodle: Mobile children's art education franchise offering in-school residencies, camps, and events. Overlaps with The Painted Pot's Away Events for schools and youth groups, particularly the school day-trip program.
• Young Rembrandts: Franchised children's art education provider focused on drawing and art history classes in schools and after-school settings. Comparable to The Painted Pot's afterschool and camp offerings in target segment (kids 6-14) and institutional channel (school pickup, day trips).
• KidzArt: Children's art education franchise offering afterschool enrichment programs, camps, and classes. Directly comparable to The Painted Pot's afterschool clay and art classes, summer camps, and school group day trips.

Regional players

• Claynation: Pottery and ceramic studio offering walk-in painting, classes, and memberships. Direct service-line peer to The Painted Pot, particularly in its core studio format; included for completeness as a regional-format independent studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/paintedpotbk
• LinkedInlinkedin.com/company/the-painted-pot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE PAINTED POT