Suelo Sur

What Suelo Sur does

Suelo Sur is a privately held open-air hospitality destination in San José del Cabo, Baja California Sur, Mexico, operating a single multi-concept property approximately 500 meters from the historic downtown district. The business combines three F&B concepts under one roof — LÍMO Heritage Kitchen (a Michelin Guide 2025 recognized farm-to-table restaurant with open-fire cooking led by Chef Guillermo J. Gómez), Bar Búho (a craft cocktail lounge set beneath a 200-year-old guamúchil tree), and Entorno (a beer garden and smoke kitchen featuring signature smoker 'El Macho') — with a fourth line of business providing tiered wedding and private event hosting (The Setting from $20,000 USD, The Grounds from $30,000 USD, The Estate from $50,000 USD).

Underlying operations rest on open-fire and smoker cooking infrastructure inspired by Mexican vaquero and Argentine gaucho traditions, a native landscape of palms and limestone boulders used as venue character, and lightweight third-party tooling (OpenTable for restaurant reservations, Tripleseat for event inquiries, WhatsApp for direct communication). The company employs 1-10 people and was founded in 2023, with the venue launching in Spring 2024.

The revenue model is transaction-based across the three F&B concepts and one-time per-event licensing for weddings and corporate gatherings, supplemented by embedded event planning and bar/culinary program design services. The primary customer segments are destination wedding couples, culinary experience-seeking diners, and private/corporate event hosts, with marketing driven by Instagram, WhatsApp, email, Michelin Guide placement, and earned media such as a People Magazine celebrity wedding feature.

Name

Suelo Sur

Legal name

Suelo Sur

Website

https://suelosur.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Suelo Sur operates a single open-air hospitality property in San José del Cabo, Mexico, combining Michelin-recognized fine dining, a cocktail bar, a beer garden, and tiered wedding and private-event hosting for destination couples, culinary diners, and corporate event buyers.

Ownership category

akta.pro rank

Product category

Open-Air Hospitality and Dining Services

NAICS

Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410), Arts, Entertainment, and Recreation (71)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Fine Dining Restaurants (THAFACAA), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Open-air dining
• Farm-to-table restaurant
• Destination weddings
• Craft cocktail bar
• Beer garden events

Headquarters

HQ city

San José Del Cabo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant (Liximo Heritage Kitchen): Michelin-recognized farm-to-table dining experience with open-fire cooking. Guests pay per meal through individual transactions. Revenue is transaction-based, driven by dinner service, wine pairings, and seasonal tasting menus.
2. Bar Bu00faho Cocktail Lounge: Craft cocktail bar and lounge serving Mexican spirits, natural wines, and local craft beers. Revenue generated through individual drink transactions and cocktail menu sales.
3. Entorno Beer Garden and Smoke Kitchen: Family-friendly open-air beer garden with artisanal sausages, burgers, farm-fresh vegetables, and curated beer selection. Revenue from food and beverage transactions during day service.
4. Private Events and Weddings: Full-service event hosting including weddings, celebrations, corporate gatherings, and brand activations. Pricing structured in three tiers: The Setting (from $20,000 USD), The Grounds (from $30,000 USD), The Estate (from $50,000 USD). Revenue is one-time per event based on guest count and scope.
5. Event Inquiry and Booking Services: Professional event planning and coordination services embedded in event packages, including culinary and bar program design, ceremony and reception logistics, and on-site hospitality management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suelo Sur operates an open-air hospitality destination in San José del Cabo, Baja California Sur, comprising three distinct dining and entertainment concepts: Límo Heritage Kitchen (Michelin-recognized farm-to-table restaurant with open-fire cooking), Bar Búho (craft cocktail lounge), and Entorno (beer garden and smoke kitchen). The property also functions as a full-service event venue offering wedding and private event hosting with tiered packages ranging from $20,000 to $50,000 USD.

Product overview

Suelo Sur is an open-air hospitality destination in San José del Cabo, Baja California Sur, comprising four distinct dining and entertainment concepts unified under one property. The portfolio includes Límo Heritage Kitchen (Michelin Guide 2025 recognized farm-to-table restaurant with open-fire cooking), Bar Búho (craft cocktail bar under a 200-year-old guamúchil tree), Entorno (beer garden and smoke kitchen with signature smoker), and comprehensive Weddings & Events services with tiered experience packages.

Differentiator

Problem solved

Functional benefit

Brands

• Límo Heritage Kitchen: Cocina de Herencia by Guillermo J. Gómez. Michelin Guide 2025 featured restaurant offering farm-to-table dining, open-fire cooking, and authentic Baja California cuisine.
• Bar Búho
• Entorno

Products and services

• L\u00edmo Heritage Kitchen Michelin Guide 2025 recognized farm-to-table restaurant offering open-fire cooking with locally sourced ingredients. Cocina de Herencia concept by Chef Guillermo J. G\u00f3mez, featuring authentic Baja California cuisine inspired by Mexican vaqueros and Argentine gauchos.
• Bar B\u00faho Craft cocktail bar and lounge situated under a 200-year-old guam\u00fachil tree, offering Mexican spirits, natural wines, local craft beers, and rustic cocktails representing the diverse flavors of Baja California Sur.
• Entorno Open-air Baja beer garden and smoke kitchen featuring ranch-inspired food prepared in signature smoker 'El Macho', artisanal sausages, burgers, and farm-fresh vegetables paired with bottled and draft beers, handcrafted cocktails, and select wines.
• Weddings & Events Comprehensive event venue services for weddings, celebrations, private dinners, brand activations, and large-format events. Offers three experience tiers: The Setting (from $20,000 USD), The Grounds (from $30,000 USD), and The Estate (from $50,000 USD). Includes professional event planning, culinary and bar program design, ceremony and reception logistics, and on-site hospitality management.

Quantifiable outcome

• Michelin Guide recognition 2025 for Limo Heritage Kitchen
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunset Mona Lisa: Sunset Mona Lisa is a cliffside, open-air fine dining destination in Cabo San Lucas known for destination weddings and special-occasion dinners. Like Suelo Sur, it competes for premium event bookings and culinary experience seekers in Los Cabos with a scenic, nature-anchored setting.
• Sur Beach House: Sur Beach House is an open-air beachside restaurant and event venue in Los Cabos offering food, cocktails, and private events. It competes with Suelo Sur's Entorno and wedding business for guests seeking open-air Baja hospitality and group bookings.
• Flora Farms: Flora Farms is a farm-to-table destination in San José del Cabo combining a working organic farm, restaurant, bar, and wedding/events venue on a single property. It is the most direct comparable to Suelo Sur — both target destination weddings and culinary tourists in the same Cabo neighborhood with a multi-concept, open-air, agricultural-rooted identity.
• COMAL Restaurant: COMAL is an open-air Mexican restaurant in Cabo San Lucas focused on contemporary regional cuisine and group dining. It competes with Suelo Sur's casual-to-mid-tier F&B offering and shares a similar open-air Baja culinary positioning.
• Acre Baja: Acre Baja is a palm-tree-lined resort and restaurant destination in San José del Cabo offering farm-to-table dining, private events, and immersive nature-based hospitality. It overlaps directly with Suelo Sur in location, target customer (destination weddings and culinary tourists), and multi-concept format.
• Manta at The Cape, a Thompson Hotel: Manta is an oceanfront destination restaurant at The Cape in Cabo San Lucas, offering chef-driven cuisine and event programming. It competes with Suelo Sur's Límo Heritage Kitchen for fine-dining and special-occasion guests in Los Cabos.

Broad incumbents

• Chileno Bay Resort & Residences (Auberge Resorts Collection): Chileno Bay is a luxury Auberge resort in Los Cabos featuring COMAL restaurant and a robust private events business. As a broader incumbent with resort-scale resources, it competes with Suelo Sur for destination weddings and culinary guests in the same regional market.
• Esperanza, Auberge Resorts Collection: Esperanza is an established luxury resort in Cabo San Lucas with multiple dining venues and a destination wedding/events business. It overlaps with Suelo Sur's premium events positioning but operates at significantly larger scale and brand maturity.
• El Farallón at Chileno Bay Resort: El Farallón is an oceanfront cliffside fine dining restaurant at Chileno Bay Resort in Cabo. It competes with Límo Heritage Kitchen for destination fine-dining guests seeking premium seafood and scenic settings in Los Cabos.

Regional players

• Hotel San Cristóbal Baja Todos Santos: Hotel San Cristóbal is a destination hotel and farm-to-table restaurant in Todos Santos, Baja California Sur, with a similar Baja-heritage aesthetic and events business. It targets a comparable culinary-tourism and wedding customer but operates in a different town, making it more regional than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/suelosurbaja
• Facebookfacebook.com/suelosurbaja
• LinkedInlinkedin.com/company/suelo-sur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suelo Sur