Flora Farms

What Flora Farms does

Flora Farms is a privately held, founder-owned 25-acre organic working farm and integrated hospitality destination located in Animas Bajas, slightly north of San José del Cabo in the foothills of the Sierra de la Laguna Mountains, Mexico. Founded in the late 1990s by Gloria and Patrick Greene after relocating from San Francisco, the farm originally supplied produce to local restaurants and markets and has since expanded into a vertically integrated resort combining organic agriculture, food and beverage, wellness, retail, residential real estate, and community programming under a single brand. Core operations span a 100+ variety organic farm, a 150-acre partner ranch supplying humanely raised meats, and an on-site complex including Flora's Field Kitchen restaurant (with Mama's Pizzeria and Flora's Ice Cream Cart), the Farm Bar, a farm grocery, the Farm Spa & Salon operated by partner Leo Salon, and the HIVE Fragrance Studio curating 70+ all-natural fragrances.

The business generates revenue through multiple streams: pay-as-you-go dining and bar service via SevenRooms reservations, professional services (spa treatments, cooking classes at MXN 2,775 per person, watercolor classes at MXN 2,420, herbalist walks at MXN 1,300, seasonal Songwriter Sessions at $25-$75 USD, summer camp at $625 USD per child), on-site grocery and boutique retail, private event venue rentals for weddings and celebrations, vacation rentals via stay.florafarms.com, and deeded fractional ownership across three residential communities — the Culinary Cottages, Hillside Haylofts, and The Lofts at Flora (totaling 32 residences). A complementary animal rescue adoption program and the Corazón De Flora non-profit, supported by a 70+ hive bee sanctuary and partnerships with Aero, Baja Safe, and THIRDHOME, round out the ecosystem. Customers are primarily affluent leisure travelers, high-net-worth fractional real estate buyers, destination wedding clients, and families seeking farm-based experiences in Los Cabos.

Name

Flora Farms

Legal name

Flora Farms

Website

https://flora-farms.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Flora Farms is a founder-owned, 25-acre organic working farm resort in San José del Cabo, Mexico, combining a farm-to-table restaurant, spa, retail shops, and 32 fractional-ownership luxury residences. It serves affluent leisure travelers, destination wedding clients, and high-net-worth real estate buyers seeking an integrated farm-to-table hospitality experience.

Ownership category

akta.pro rank

Product category

Farm-to-Table Hospitality & Agritourism

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Organic farm hospitality
• Farm-to-table dining
• Agritourism experiences
• Luxury vacation rentals
• Fractional real estate ownership

Headquarters

HQ city

San José Del Cabo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Flora's Field Kitchen Restaurant: Farm-to-table restaurant serving seasonal menus with ingredients sourced directly from the farm. Open for brunch and dinner with a bar. Meat selections sourced from the adjacent 150-acre ranch. Also includes Mama's Pizzeria with wood-fired Neapolitan-style pizzas, and Flora's Ice Cream Cart with house-made sorbets and ice creams.
2. Farm Spa & Salon: Full-service spa operated by Leo Salon offering massages, herbal soaks, facials, manicures, pedicures, and hair services. Utilizes organic flowers and herbs from the farm with aromatherapy.
3. Cooking Classes: Hands-on culinary experiences including tamale making, tortilla making, and regional salsa classes. Classes include farm tour, cocktail, lunch, and recipe booklet. Priced at $2,775 MXN per person.
4. Spa Services: Individual spa treatments and packages including Spa Day with Friends ($195 USD), Honeymoon Package ($415 USD couple), and Premium Summer Package ($259 USD).
5. Vacation Rental Accommodations: Luxury handcrafted homes including Culinary Cottages, Hillside Haylofts, and The Lofts offered through fractional ownership and vacation rentals. Properties feature private pools, chef's kitchens, and farm access.
6. HIVE Fragrance Studio: Fragrance creation experiences and products using all-natural scents from farm-grown ingredients. Offers personal care products including exfoliants, bath soaks, body serums, and pet perfume.
7. Grocery & Retail: On-site grocery selling fresh produce, meats from the ranch, eggs, artisan bread, pastries, pickled goods, sauces, preserves, and local artisan crafts.
8. Celebrations & Events: Private event venue hosting weddings and celebrations in barn, herb garden amphitheater, lakeside lawn, and potting shed. Features annual Day of the Dead altar competition.
9. Experiences & Activities: Various paid experiences including watercolor art classes (MXN 2,420), herbalist walks (MXN 1,300), Young Artist Workshop ($15-25 USD), Songwriter Sessions ($25-75 USD), Summer Camp ($625 USD), and seasonal events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Flora Farms operates a 25-acre organic working farm in San José del Cabo, Mexico, and functions as an integrated farm-to-table hospitality destination. It sells farm-to-table restaurant meals, spa and wellness services, all-natural fragrance products, fresh grocery and artisan retail goods, culinary and wellness classes, private event hosting, and luxury vacation accommodations including fractional real estate ownership of straw bale homes. The farm cultivates over 100 vegetable and herb varieties and sources meats and eggs from a nearby 150-acre ranch operated under hormone-free, humane-raising practices.

Product overview

Flora Farms is a 25-acre organic working farm resort and residential community located in San José del Cabo, Mexico. Its product portfolio is organized as a unified farmstead destination combining a farm-to-table restaurant (Flora's Field Kitchen) with multiple complementary experiences: the Farm Spa & Salon, HIVE Fragrance Studio, a grocery market, boutique retail shops (The Shops at Flora Farms), cooking classes, farm tours, guided herbalist walks, watercolor art classes, and celebratory event venues. The resort also encompasses three residential communities — the Culinary Cottages, Hillside Haylofts, and The Lofts at Flora — offered through deeded fractional ownership or rental programs. Supporting community programs include an animal rescue adoption initiative, the Corazón De Flora non-profit, seasonal Songwriter Sessions concerts, Cine Jardín outdoor film screenings, an annual Day of the Dead altar competition, and summer camp for children. The overall offering is a vertically integrated farm-to-table hospitality destination where food production, dining, lodging, retail, wellness, education, entertainment, and community impact are all delivered under a single brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Flora's Field Kitchen: The farm-to-table restaurant serving seasonal dishes made from farm-fresh ingredients, including Mama's Pizzeria with wood-fired Neapolitan pizzas and Flora's Ice Cream Cart.
• Farm Spa & Salon
• HIVE Fragrance Studio
• The Lofts at Flora
• Corazón De Flora (Flora En Tu Corazon AC)
• Flora Buza

Products and services

• Flora's Field Kitchen Farm-to-table restaurant at the heart of Flora Farms serving seasonal dishes from the 25-acre organic farm and meats from a nearby 150-acre ranch. Includes Mama's Pizzeria (wood-fired Neapolitan pizzas) and Flora's Ice Cream Cart (house-made sorbets and ice creams), with a Farm Bar offering craft cocktails. Open for brunch and dinner.
• Farm Spa & Salon

Quantifiable outcome

• 100+ vegetable and herb varieties cultivated on 25-acre organic farm
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AerominorStrategic or Co-development PartnerSemi-private jet service partnering with Flora Farms to provide safe and complimentary transportation of adopted rescue animals from Flora Farms to Los Angeles. Adopted pet travel provided at no cost to adopter. Interested adopters receive $400 off perk on their next Aero flight.
• THIRDHOMEminorStrategic or Co-development PartnerLuxury fractional real estate exchange program allowing Flora Farms fractional owners to trade their time at Flora for stays in luxury second-homes owned by other THIRDHOME members worldwide.
• Leo SaloncoreOthersLeo Salon operates the Farm Spa & Salon at Flora Farms, bringing 15 years of experience in the San Jose del Cabo spa industry. Provides full range of spa services including massages, facials, herbal soaks, and salon services using farm-grown ingredients.
• Guadalupe 'Jefe' EspinozacoreOthersLongtime ranching partner operating the 150-acre ranch in Santa Anita. Raises animals (chickens, eggs, pork) for Flora's Field Kitchen and Grocery with focus on humane treatment and vegetable-based diets without hormones or antibiotics.
• International Community Foundation (ICF)minorStrategic or Co-development PartnerCollaboration with ICF to support families in Los Cabos and surrounding areas. Flora Farms supplies fresh farm vegetables and fruits which ICF distributes to low-income families in need, contributing to ICF's kitchen meal programs.
• Casa Hogar 'Una Luz en mi Vida'minorOthersLocal orphanage in San Jose del Cabo that receives weekly donations of fresh farm produce, meats, and bakery items from Flora Farms. Children are also invited as VIP guests for special farm events.
• Baja SafeminorStrategic or Co-development PartnerAnimal rescue organization that assists with rescue operations from distant locations (such as Guerrero Negro, over 10 hours from Cabo), placing rescued animals with loving families.
• Corazón De Flora (Flora En Tu Corazon AC)coreOthersNon-profit organization founded by Flora Farms to address health and welfare of children, elderly, and animals in the local community. Programs include support for Casa Hogar orphanage, Casa del Dia senior center, Las Animas community, animal rescue, and bee rescue program.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Single Thread Farm: Healdsburg, California farm-to-table destination combining an organic farm, restaurant, and on-site inn — directly comparable to Flora Farms' integrated farm-restaurant-lodging model and similar premium positioning.
• Blackberry Farm: Luxury Tennessee farmstead resort with on-site farm, restaurant, spa, cooking classes, and event venues — the most established US analog to Flora Farms' destination farm resort concept with a comparable multi-revenue-stream model.
• The Farm at San Benito: Wellness-focused farm resort in the Philippines offering organic gardens, spa, plant-based cuisine, and residential villas — overlaps Flora Farms on the integrated farm-spa-wellness-lodging positioning, especially relevant given Flora's hospitality-plus-wellness model.
• Cal-a-Vie Health Spa: California vineyard-based luxury wellness retreat with spa, fitness, and farm-to-table dining — comparable as a destination combining agricultural setting, wellness programming, and premium pricing.
• Farmhouse Inn: Sonoma boutique inn and Michelin-starred restaurant sourcing from a private estate garden — comparable to Flora Farms' farm-driven fine dining plus luxury lodging model in a wine country destination.

Regional players

• Esperanza, Auberge Resorts Collection: Ultra-luxury resort in Cabo San Lucas competing for the same affluent Cabo traveler and destination wedding market — direct competitive overlap on geography and luxury positioning though without the on-site working farm differentiation.
• Rosewood Mayakoba: Luxury Riviera Maya resort with organic garden-to-restaurant programming and spa — comparable as a high-end Mexican resort with sustainability and culinary differentiation, targeting a similar North American luxury traveler.
• Todos Santos Eco Adventures: Baja-based experiential tourism operator offering farm visits, culinary, and wellness experiences in the same Baja California region — competes for the same agritourism traveler segment within driving distance of Flora Farms.

Emerging players

• Malibu Farm: California farm-to-table restaurant group extending into farm experiences — overlaps with Flora Farms' direct-to-consumer farm-to-table dining concept though at smaller scale and without integrated lodging.

Broad incumbents

• The Carneros Inn: Napa luxury resort with on-site garden, vineyard views, spa, and F&B — comparable premium wine country destination with farm-anchored hospitality, though at larger scale and broader luxury resort positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/florafarms
• Instagraminstagram.com/florafarms
• Xx.com/flora_farms
• LinkedInlinkedin.com/company/flora-farms-mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Farms