Swiss Eye International Gmbh

What Swiss Eye International Gmbh does

Swiss Eye International GmbH is a privately held German manufacturer of sports, outdoor, safety, and prescription eyewear, founded in 1998 and headquartered in Augustdorf. The company develops and supplies a broad catalog of sports sunglasses, prescription-capable sport eyewear, bifocal sport sunglasses, children's sport eyewear, prescription eyeglass frames, and accessories such as replacement lenses, straps, and the proprietary Powerview-System film glazing kit. Over 90% of its sports models can be fitted with prescription lenses through direct glazing, modular RX-Clip adapters, or the Powerview film system, supported by lens technologies including polarizing, high contrast, hydrophobic, and photochromic treatments. Products are CE-certified as medical devices (MD) under EU GPSR.

The business operates exclusively as a B2B wholesale supplier, distributing through specialist opticians (Augenoptiker) and sports/bicycle retailers (Fahrrad-/Sporthändler) rather than selling direct to consumers. Pricing is wholesale and visible only to registered dealers via the dedicated shop.swisseye.com portal, with end-consumer retail pricing set by individual dealers. Customers are directed to nearby specialist retailers through an online dealer search tool on the public website. The company is led by co-managing directors Mehmet Ünal and Gerhard Gall, is privately held with no disclosed external investors or parent company, and maintains 11-50 employees.

Recent activity signals ongoing product refresh and modest category expansion: the 2026 collection launched four new sport sunglasses (Flow, Racer 2, Wave 2, Peak 2); the Cleanocean line addresses sustainability demand with recycled-ocean materials; and Biobased and women's/lifestyle SKUs (e.g., Diva) broaden the addressable base. Geographic footprint is anchored in the DACH region with a bilingual German/English website indicating latent export capacity, but no active international expansion is documented in the available data.

Name

Swiss Eye International Gmbh

Legal name

Swiss Eye International GmbH

Website

https://swisseye.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Eye International GmbH is a German B2B manufacturer of sports, prescription, and children's eyewear, distributing exclusively through specialist opticians and sports retailers across the DACH region via its Händler Shop wholesale portal.

Ownership category

akta.pro rank

Product category

Sports Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sport & Performance Eyewear (CRAAAKAC)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Sports eyewear manufacturing
• Prescription sports glasses
• Outdoor sunglasses wholesale
• Optical lens glazing
• Protective sports sunglasses

Headquarters

HQ city

Augustdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Eyewear Wholesale: Swiss Eye sells its complete range of sports glasses, prescription frames, replacement lenses, and accessories exclusively through B2B wholesale channels to specialist dealers, opticians, and sports retailers. The company operates a dedicated Händler Shop (dealer portal) for B2B ordering. End consumers purchase through specialist retailers.
2. B2B Dealer Portal (Händler Shop): Specialized B2B e-commerce portal (shop.swisseye.com) where registered dealers can log in to view wholesale prices, place orders, and manage accounts. Retail prices are hidden from public; only logged-in dealers see pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Swiss Eye International GmbH is a German manufacturer and wholesale supplier of sports, outdoor, safety, and prescription eyewear. The company designs, develops, and produces a comprehensive portfolio including sports sunglasses, prescription-capable sports glasses, bifocal sports sunglasses, children's sports glasses, prescription eyeglass frames, and accessories such as replacement lenses, straps, and the proprietary Powerview-System film glazing technology.

Product overview

Swiss Eye International GmbH is a German manufacturer of sports eyewear and prescription sports glasses. The company offers a comprehensive portfolio including: (1) Sportbrillen (sports sunglasses) - various models for running, cycling, water sports, winter sports, and outdoor activities; (2) Verglasbare Sportbrillen (prescription-capable sports sunglasses) - models that can be fitted with prescription lenses through direct glazing or clip adapters; (3) Sportbrillen BIFO - bifocal prescription sports sunglasses; (4) Kinder-Sportbrillen (children's sports sunglasses); (5) Korrektionsfassungen (prescription eyeglass frames) for everyday wear; (6) Powerview-System - an affordable film-based glazing system for specific models; (7) RX Clipadapter - clip-in prescription lens systems; and (8) replacement lenses and accessories. Over 90% of Swiss Eye sports sunglasses are available with prescription lenses through opticians. Key lens technologies include polarizing, high contrast, hydrophobic, and photochromic (Chamäleon) lenses. New 2026 models include Flow, Racer 2, Wave 2, and Peak 2.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Sunglasses (Sportbrillen)

Quantifiable outcome

• Over 90% of models available with prescription lenses through opticians

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alpina Sports Eyewear: German sports eyewear specialist offering sport sunglasses for cycling, running, and skiing with prescription options, sold via specialist and sporting-goods retail across Europe — a near-equivalent German mid-market peer to Swiss Eye.
• uvex Sports: uvex's sport division offers high-protection cycling, running, and skiing sunglasses with Rx glazing, distributed across European sport retail and opticians — overlapping directly with Swiss Eye's prescription sport assortment.
• Julbo: French heritage sport eyewear maker with a deep Rx-ready mountaineering, trail, and cycling lineup distributed through sport specialty and optical channels — closely comparable niche positioning to Swiss Eye in European outdoor sport.
• POC Sports: Swedish sport safety and eyewear brand with prescription sport options (Zeph, Do Blade) sold through premium cycling, ski, and optical retail — a comparable specialty European sport-eyewear competitor.
• Bollé Safety / Bollé Brands: Bollé produces sport, safety, and prescription-capable sunglasses (e.g., B-Line, Rush) distributed through optical and sporting-goods channels in Europe, making it a close direct overlap with Swiss Eye's Rx sport/cycling/run portfolio and B2B distribution model.
• Rudy Project: Italian performance eyewear and helmet brand offering Rx-compatible sport sunglasses (ImpactX, photochromic) through sport and optical retailers, with strong cycling and triathlon positioning — comparable specialty competitor to Swiss Eye.

Regional players

• Cébé / Salomon Eyewear (Ametek/American Optical lineage): Cébé (owned by Rossignol Group) produces sport and ski goggles/sunglasses sold primarily through European sport retail, comparable in distribution and end use to Swiss Eye's cycling/running/ski lens portfolio.

Broad incumbents

• Nike Vision (Marchon): Performance sport and lifestyle sunglasses marketed under Nike and distributed globally through sport and optical retail — a broad incumbent competing for the same athlete end-consumer.
• Adidas Sport Eyewear (Silhouette): Sport eyewear line produced under license by Silhouette, distributed broadly through optical and sporting-goods retail. Comparable broader incumbent with wider portfolio reach than Swiss Eye's specialist focus.
• Oakley (EssilorLuxottica): Global leader in sport performance sunglasses with prescription offerings (Radar EV, Sutro) selling through sport specialty, opticians, and Oakley stores. A mass-incumbent benchmark that competes for the same end-consumer use cases as Swiss Eye.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SwisseyeSports
• Facebookde-de.facebook.com/swisseye
• Instagraminstagram.com/swisseye
• LinkedInlinkedin.com/company/swiss-eye-international-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Eye International Gmbh