TEASE TO PLEASE HAIR AND MAKEUP

What TEASE TO PLEASE HAIR AND MAKEUP does

Tease To Please Hair and Makeup is a Richardson, Texas-based private beauty services company founded in 2013 by Laci Coker. The company provides on-location and in-studio hair styling and makeup artistry, with bridal and wedding party services as the primary offering, supplemented by special event services (proms, homecoming, photoshoots, editorials, boudoir), clip-in human hair extension rentals and sales, and a professional education vertical called Tease To Please Pro. Its underlying technical core is human expertise rather than software: custom-blended foundation color matching, airbrush makeup application, in-house artist training programs (20+ recurring classes), and a proprietary clip-in extension line spanning 100+ shades and 12–24 inch lengths operated by a dedicated extension manager.

The business operates a regional, sales-led direct model across three markets — Dallas/Fort Worth (headquarters and studio at 1002 N Central Expy), East Texas, and Oklahoma — supported by a team of 30+ artists and a seven-person management layer led by CEO Breanna Chwala. Revenue is generated through per-service unit pricing with publicly disclosed rates (e.g., bride hair and makeup at $225 each; attendant services at $125 each; extensions at $175 rental / $275 purchase; studio and trial experience add-ons), plus travel, early start, holiday, and additional artist surcharges. Distribution combines direct inquiry-to-booking via the website with exclusive vendor partnerships that embed TTP into all-inclusive packages offered by three wedding venues (Davis & Grey Farms, The Springs Venue, The Barn at Paradise Place) and two photography studios (Beloved By Lindsey, Catie Ann Photography). Marketing is concentrated on Instagram and website-based lead capture, supplemented by client referrals and partner-driven demand.

The company has served 8,000+ weddings and events, holds 3,000+ five-star reviews, and has been featured in 30+ publications since 2013. It is privately held, founder-influenced (Laci Coker remains active alongside CEO Breanna Chwala), and has no disclosed external funding, M&A activity, or parent company.

Name

TEASE TO PLEASE HAIR AND MAKEUP

Legal name

Tease To Please Hair and Makeup

Website

https://teasetoplease.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tease To Please Hair and Makeup is a Richardson, Texas-based private beauty services company founded in 2013 that provides on-location and in-studio hair and makeup artistry for brides, wedding parties, and special events across the Dallas/Fort Worth, East Texas, and Oklahoma markets, supported by a 30+ artist team and exclusive venue partnerships.

Ownership category

akta.pro rank

Product category

Bridal and Special Event Hair and Makeup Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Bridal Makeup Services (HSALAHAC)

akta.pro secondary industries

Updos & Formal Styling Services (HSALAAAJ), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Special Occasion Makeup (Non-Bridal) (HSALAHAB)

Keywords

• Bridal hair styling
• Wedding makeup artistry
• Special event beauty
• Clip-in hair extensions
• Beauty professional education

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wedding Hair and Makeup Services: Primary revenue stream from bridal and wedding party hair styling and makeup artistry services, including bride, attendants, and bridal portrait sessions. Revenue is service-based with per-service pricing.
2. Special Event Services: Hair and makeup services for special occasions including proms, homecoming, photoshoots, editorials, commercials, and boudoir sessions.
3. Hair Extension Rentals and Sales: Clip-in hair extension rentals at $175 plus $100 refundable deposit, and direct purchases at $275. Extensions are 100% human hair in 100+ shades.
4. Studio Rental and Add-Ons: Private bridal suite and studio rentals for trials and appointments, including champagne service and undereye masks. Ultimate Trial Experience add-on at $75, Studio Rental for wedding day at $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tease To Please Hair and Makeup is a regional on-location and in-studio beauty service provider specializing in bridal and wedding party hair styling and makeup artistry, plus services for proms, homecoming, photoshoots, editorials, and other special events across the Dallas/Fort Worth metroplex, East Texas, and Oklahoma. The company also sells and rents premium 100% human hair clip-in extensions and operates Tease To Please Pro, an education program for beauty professionals.

Product overview

Tease To Please Hair & Makeup is a service-based beauty company offering on-location and in-studio hair styling and makeup artistry primarily for weddings and special events across DFW, East Texas, and Oklahoma. The core offerings consist of Makeup Artistry and Hair Styling services, with add-on products including Clip-In Extension Rentals (available in 12" to 24" lengths), All-Inclusive Wedding Packages through exclusive venue partnerships (Davis & Grey Farms, The Springs Venue, The Barn at Paradise Place), Studio Rental, and private bridal suite experiences. The company also offers professional education through Tease To Please Pro and hosts extension color match events. Services are priced per service type (bridal, attendant, junior bridesmaid, flower girl categories) with additional fees for travel, early starts, holidays, and extra artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Makeup Artistry Professional on-location and in-studio makeup services featuring airbrush application, custom-blended foundation, strip and individual lashes, and looks tailored to individual skin type, eye shape, and face shape for brides, wedding parties, and special event clients.
• Hair Styling Professional on-location and in-studio hair styling services for weddings and special events including updos, braids, tousled curls, soft curls, and modern twists using high-quality salon professional tools and products, delivered to brides, attendants, and special event clients.
• Clip-In Extension Rentals Premium 100% human hair clip-in extensions in 12\"-24\" lengths and 100+ named shades available for short-term rental ($175 plus $100 refundable deposit), sanitized and styled between rentals by the in-house extension specialist.
• Clip-In Extension Purchases Direct purchase of 100% human hair clip-in extensions at $275 (yours to keep, no deposit required) with bag and hanger included for storage; available in 12\"-24\" lengths and 100+ named shades.
• Studio Rental for Wedding Day Private studio space rental in Richardson for wedding day hair and makeup preparation, providing a photography-ready get-ready environment at $300.
• Ultimate Tease To Please Trial Experience Premium trial experience add-on at $75 that includes use of the private bridal suite, robe, complimentary champagne, undereye masks, and playlist capability for the bride and up to 3 guests.
• Hair or Makeup Lessons One-to-two hour lessons with lead artists teaching tips and tricks to create desired hair and makeup looks customized to individual skill levels.
• Tease To Please Pro Education Program Education program for beauty professionals offering advanced training in bridal hair and makeup, taught by the in-house TTP educators across multiple class formats.

Quantifiable outcome

• 8,000+ weddings and events completed since 2013
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Davis & Grey FarmscoreChannel Partner/ Reseller/ DistributorExclusive hair and makeup vendor partnership for all-inclusive wedding packages. TTP artists provide on-site hair styling and makeup artistry services integrated into venue wedding packages. Artists are familiar with venue bridal suite, team, and policies for smooth execution.
• The Springs VenuecoreChannel Partner/ Reseller/ DistributorExclusive hair and makeup vendor partnership for all-inclusive wedding venue packages. TTP serves as the exclusive beauty provider, with artists trained on venue operations and logistics for seamless wedding day execution.
• The Barn at Paradise PlacecoreChannel Partner/ Reseller/ DistributorExclusive hair and makeup vendor partnership for all-inclusive wedding venue packages. TTP provides exclusive beauty services as part of the venue's comprehensive wedding package offerings.
• Beloved By LindseycoreChannel Partner/ Reseller/ DistributorExclusive hair and makeup vendor for all-inclusive photography sessions including boudoir, newborn, family, and milestone photography. Artists travel to client's home or photographer's studio to provide hair and makeup services.
• Catie Ann PhotographycoreChannel Partner/ Reseller/ DistributorExclusive hair and makeup vendor for all-inclusive photography sessions. TTP artists provide on-location beauty services as part of photography session packages, eliminating client stress of coordinating separate beauty appointments.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: Largest wedding marketplace including WeddingWire, connecting couples with vendors including beauty professionals. Adjacent rather than direct — operates as a discovery channel rather than a service provider.
• Ulta Beauty: Largest US beauty retailer with salon services and bridal/event beauty offerings. Comparable only at the broad beauty retail level, not in on-location bridal service delivery.
• Sephora: Global beauty retailer with extensive bridal beauty content, product assortment, and event services. A broad incumbent in the beauty space though not a direct service competitor.

Emerging players

• Mented Cosmetics: Direct-to-consumer bridal and event-focused beauty brand. Comparable as a niche beauty brand targeting the same bridal customer base, though operating in product rather than services.

Direct peers

• Priv (now part of Glamsquad): On-demand mobile beauty services app connecting clients with hair and makeup professionals. Highly comparable in on-location service delivery model and target customers (event-driven beauty bookings).
• Glamsquad: Mobile on-location beauty services platform offering hair styling and makeup for events including weddings. Directly comparable business model of delivering professional beauty services to clients at their chosen location, though operating at national scale.

Others

• Lush Cosmetics: Beauty brand with bridal/event product lines and an in-store spa service model. Comparable as a multi-channel beauty player serving occasion-driven customers.
• Style Me Pretty: Wedding inspiration and vendor directory platform. Comparable as a bridal discovery and inspiration channel influencing the same bride customer base.
• Zola: Wedding planning platform with registry, vendor marketplace, and website tools. Comparable as a wedding ecosystem player connecting couples with vendors including beauty services.
• BHLDN: Anthropologie's bridal brand offering wedding attire, accessories, and beauty inspiration. Comparable only at the bridal lifestyle level, not in service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/teasetopleasehairandmakeup
• LinkedInlinkedin.com/company/tease-to-please-hair-and-makeup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEASE TO PLEASE HAIR AND MAKEUP