Super Nice Rent A Car, Llc
Super Nice Rent A Car is a privately held Florida car rental operator serving airport arrivals in Miami, Fort Lauderdale, and Orlando with a six-category fleet from economy to luxury, targeting international and Latin American tourists via a bilingual website and WhatsApp reservations.
- Company typePrivate
- Founded2016
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Super Nice Rent A Car, Llc does
Super Nice Rent A Car, LLC is a privately held, Florida-based car rental operator serving travelers arriving at three major Florida airports — Miami International, Fort Lauderdale International, and Orlando International. The company is headquartered at 2607 NW 39th Avenue, Miami, with branch offices in Fort Lauderdale and Orlando, and operates as a direct-to-consumer business where vehicles are delivered to the airport upon arrival rather than requiring customer shuttle transport. The customer base skews toward international and Latin American inbound tourists, supported by a bilingual English/Spanish website, WhatsApp reservation channel, and international SIM cards offering unlimited calling to 30+ countries.
The product catalog spans six vehicle categories — Economy (Nissan Versa-class) from $17.28/day, Midsize sedan (Toyota Corolla / Hyundai Elantra-class) from $21.61/day, Standard SUV from $27.03/day, Minivan (7-seat, Dodge Grand Caravan / Kia Sedona-class) from $32.45/day, and a luxury tier including Lamborghini Urus and Rolls Royce at $1,402.92/day with a 24-hour minimum (versus 72 hours for standard categories). The company also sells insurance (Florida state law mandate), $4.95 one-time GPS, SunPass toll options, and a free second driver when full insurance is purchased. The booking and reservation technology is provided by third-party vendor Car Rental Solutions; the company has no proprietary technology disclosed.
The revenue model is transactional: unit-based daily rental pricing with optional ancillary add-ons (insurance, GPS, SIM cards, SunPass, second driver). Standard reservations require no security deposit, which the company markets as a differentiator versus major incumbents. Distribution is direct — company website, mobile-friendly booking flow, WhatsApp, phone/call center, and walk-in counter sales — with no disclosed OTA, corporate-account, or travel-agency intermediation. The operating geography is explicitly restricted to the state of Florida, with a stated prohibition on out-of-state driving. The company holds a Better Business Bureau accreditation and is independently owned with no disclosed parent company, funding rounds, or M&A activity.
Super Nice Rent A Car, Llc firmographics
Firmographics- Name
- Super Nice Rent A Car, Llc
- Legal name
- Super Nice Rent A Car, LLC
- Website
- https://supernicerentacar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Super Nice Rent A Car is a privately held Florida car rental operator serving airport arrivals in Miami, Fort Lauderdale, and Orlando with a six-category fleet from economy to luxury, targeting international and Latin American tourists via a bilingual website and WhatsApp reservations.
- Ownership category
- akta.pro rank
Super Nice Rent A Car, Llc industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Local City / In-Town Car Rental (THADAAAC)
- akta.pro secondary industries
- Luxury SUV & Performance SUV Rentals (THADAMAC), Luxury Sedan & Executive Car Rentals (THADAMAB), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
Keywords
Where Super Nice Rent A Car, Llc is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Super Nice Rent A Car, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Rental: Core revenue from daily vehicle rentals across multiple categories (economy, midsize, SUV, minivan, luxury). Pricing varies from $17.28/day (economy) to $1,402.92/day (luxury vehicles). Minimum rental periods: 72 hours for standard categories, 24 hours for luxury.
- Insurance Services: Mandatory insurance required by Florida state law. Two tiers: basic (requires $2,000 deposit) and full coverage. Florida license holders require $500 deposit with full insurance.
- GPS and Equipment Rental: GPS navigation device available for $4.95 one-time fee. SIM cards with international calling and data available at low cost.
- Toll Services (SunPass): SunPass unlimited option available for toll road usage. Customers can also pay SunPass charges upon vehicle return based on actual usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy vehicles starting at $17.28/day |
| Unit Pricing | Pay-as-you-go | Midsize vehicles at $21.61/day |
| Unit Pricing | Pay-as-you-go | SUV Standard at $27.03/day |
| Unit Pricing | Pay-as-you-go | Minivan at $32.45/day |
| Unit Pricing | Pay-as-you-go | Luxury vehicles at $1,402.92/day |
| One time/ perpetual license | Pay-as-you-go | GPS Navigation at $4.95 one-time |
| Subscription | Pay-as-you-go | Insurance and Deposit Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Super Nice Rent A Car, Llc product offering
Product offeringCore offering
Super Nice Rent A Car, LLC is a Florida-based consumer car rental company that rents vehicles across economy, midsize, SUV, minivan, and luxury categories from three branch offices in Miami, Fort Lauderdale, and Orlando. The company delivers vehicles directly to airport terminals upon customer arrival, offers bilingual English/Spanish service, and bundles traveler amenities such as GPS navigation ($4.95 one-time), international SIM cards with unlimited calling to 30+ countries, SunPass toll service, and full insurance coverage. Reservations are processed through a Car Rental Solutions-powered website and mobile app, with no security deposit required for standard bookings.
Product overview
Super Nice Rent A Car operates as a car rental service offering multiple vehicle categories across economy, midsize, SUV, and luxury segments. The company provides a unified rental platform with various vehicle options ranging from budget-friendly economy cars ($17.28/day) to premium luxury vehicles like Lamborghini Urus and Rolls Royce ($1,402.92/day). Add-on services include GPS navigation, international SIM cards, vehicle insurance, SunPass toll service, and second driver options. The rental platform is powered by Car Rental Solutions software and operates across three Florida locations: Miami, Fort Lauderdale, and Orlando.
Differentiator
Problem solved
Functional benefit
Products and services
- Economy Vehicle Rental Budget-friendly economy vehicle rental including Nissan Versa or similar, with capacity for 2 suitcases, priced at $17.28 per day with a 72-hour minimum rental period. Targeted at cost-conscious travelers needing reliable basic transportation in Florida.
- Midsize Vehicle Rental Midsize sedan rental including Toyota Corolla or Hyundai Elantra or similar, seating 5 passengers with 3 suitcases and 4 doors, automatic transmission with air conditioning, priced at $21.61 per day with a 72-hour minimum rental period.
- Standard SUV Rental Standard SUV rental for broader vehicle selection, priced at $27.03 per day with a 72-hour minimum rental period, suited for travelers needing additional cargo or passenger space.
- Minivan Rental Minivan rental including Dodge Grand Caravan, Kia Sedona or similar, accommodating 7 passengers with 5 suitcases, automatic transmission with air conditioning, priced at $32.45 per day with a 72-hour minimum rental period. Targeted at families and group travelers.
- Lamborghini Urus Luxury Rental Luxury SUV rental featuring Lamborghini Urus, priced at $1,402.92 per day with a 24-hour minimum rental period. Targeted at affluent customers seeking exotic vehicle experiences for special occasions and premium travel.
- Rolls Royce Luxury Rental Premium Rolls Royce luxury vehicle rental, priced at $1,402.92 per day with a 24-hour minimum rental period. Targeted at customers seeking ultra-premium vehicle experiences for special occasions.
- GPS Navigation Rental GPS navigation system available as a vehicle rental add-on for $4.95 one-time fee, supporting the customer's language for navigation, helping international travelers navigate unfamiliar Florida cities.
- International SIM Card Service SIM card service offering unlimited calls to over 30 countries and high-speed internet, designed for international travelers needing connectivity and language assistance while in Florida.
- Vehicle Insurance Coverage Insurance coverage required by Florida state law, available in basic and full coverage options. Basic insurance requires a $2,000 refundable deposit; full coverage is mandatory for Florida license holders with a $500 deposit.
- SunPass Toll Service Florida SunPass toll service available as an unlimited prepaid option or pay-at-return option for tolls consumed during the rental period.
Quantifiable outcome
- Zero security deposit required - reservation fee is final price
- +2 more outcomes
Companies that use Super Nice Rent A Car, Llc
Customer profileSegments3 records
Ideal customer profiles2 records
Super Nice Rent A Car, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Super Nice Rent A Car, Llc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, standard and minor.
- Car Rental SolutionscoreProvides the car rental booking and reservation software platform powering the company website. Enables online reservations, vehicle management, and booking confirmation system.
- SunPassstandardFlorida's electronic toll collection system. Vehicles registered with SunPass account allowing customers to use unlimited SunPass option or pay tolls upon vehicle return.
- MLG Web DesignminorWebsite design company credited for car rental website design on footer of company website.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Super Nice Rent A Car, Llc competitors and assessment
Company assessmentDirect peers
- NU Car Rentals Miami: Small independent Florida car rental company serving Miami International Airport with similar airport-delivery and multilingual positioning. Closely comparable in size, target market, and operating model to Super Nice.
- Royal Rent A Car: Independent Florida-based car rental operator concentrated in Miami. Closest direct competitor — similar scale, similar airport-delivery model, similar target customer (international and Latin American tourists), and similar no-deposit/value-oriented positioning.
Regional players
- Green Motion Car Rental: International car rental brand with Florida airport locations targeting value-conscious and eco-positioned travelers. Comparable in serving the airport tourist rental segment with multi-tier vehicles; differs in operating primarily under a master franchise model rather than as a single independent operator.
Broad incumbents
- Dollar Car Rental: Mid-tier value-positioned rental brand owned by Hertz with Florida airport locations. Comparable in targeting cost-sensitive leisure travelers with economy and midsize vehicles; differs in operating under a national brand with shared fleet and corporate infrastructure.
- Sixt Rent a Car: Major premium-positioned international car rental brand with growing U.S. airport presence including Florida locations. Comparable in offering airport delivery, multi-tier vehicle categories, and English/Spanish booking — but operates at materially larger scale with stronger brand recognition.
- Hertz Corporation: One of the dominant incumbent car rental brands at Florida airports with deep counter presence at MIA, FLL, and MCO. Directly comparable core offering (vehicle rental at airports) but at vastly larger scale, with loyalty programs and corporate accounts Super Nice cannot match.
- Thrifty Car Rental: Value-oriented rental brand in the Hertz family with strong Florida airport footprint. Comparable in addressing budget-conscious leisure and tourism renters; differs in scale and in being part of a multi-brand national portfolio.
- Enterprise Rent-A-Car: Largest U.S. car rental operator with extensive Florida airport coverage and strong local-market presence. Comparable in serving airport and in-city rental demand across multiple vehicle tiers; differs in massive fleet scale and brand trust built over decades.
- Avis Budget Group: Major incumbent operating Avis and Budget brands at all major Florida airports. Comparable in serving the airport tourist and business traveler segment with multi-tier vehicle categories; differs in being a public, scaled player with global infrastructure.
Emerging players
- Turo: Peer-to-peer car rental platform with significant U.S. presence including Florida. Comparable in offering diverse vehicle categories from economy to luxury (including exotic vehicles) directly to consumers via online booking; differs in using hosts' personal vehicles rather than operating its own fleet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Super Nice Rent A Car, Llc social profiles
Digital presenceSuper Nice Rent A Car, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Nice Rent A Car, Llc leadership team
Management profileNumber of profiles
Super Nice Rent A Car, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Nice Rent A Car, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Nice Rent A Car, Llc
What does Super Nice Rent A Car, Llc do?
Super Nice Rent A Car, LLC is a Florida-based consumer car rental company that rents vehicles across economy, midsize, SUV, minivan, and luxury categories from three branch offices in Miami, Fort Lauderdale, and Orlando. The company delivers vehicles directly to airport terminals upon customer arrival, offers bilingual English/Spanish service, and bundles traveler amenities such as GPS navigation ($4.95 one-time), international SIM cards with unlimited calling to 30+ countries, SunPass toll service, and full insurance coverage. Reservations are processed through a Car Rental Solutions-powered website and mobile app, with no security deposit required for standard bookings.
Is Super Nice Rent A Car, Llc a public or private company?
Super Nice Rent A Car, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Nice Rent A Car, Llc founded?
Super Nice Rent A Car, Llc was founded in 2016. It employs 11 to 50 people.
Where is Super Nice Rent A Car, Llc based?
Super Nice Rent A Car, Llc is headquartered in Miami, United States, in the North America region.
How does Super Nice Rent A Car, Llc make money?
Four revenue lines are on record. Vehicle Rental is the primary driver. The others are insurance Services, GPS and Equipment Rental and toll Services (SunPass).
Who are Super Nice Rent A Car, Llc's main competitors?
Direct peers on record are NU Car Rentals Miami and Royal Rent A Car. Green Motion Car Rental is listed as a regional player. Broad incumbents are Dollar Car Rental, Sixt Rent a Car, Hertz Corporation, Thrifty Car Rental, Enterprise Rent-A-Car and Avis Budget Group. Turo is listed as an emerging player.
Does Super Nice Rent A Car, Llc have an API?
No public API is recorded for Super Nice Rent A Car, Llc.
What industry is Super Nice Rent A Car, Llc in?
Super Nice Rent A Car, Llc's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAC, Local City / In-Town Car Rental, with a secondary code of THADAMAC, Luxury SUV & Performance SUV Rentals. Its NAICS code is 532111 and its SIC code is 7510.