Studio 30 Architecture & Design

What Studio 30 Architecture & Design does

Studio 30 Architecture & Design is a solo architecture and interior design practice founded by Amy Keller and based in Ortonville, Michigan. The firm provides residential architecture, interior design, and small commercial design services to homeowners and small businesses primarily in Michigan and Ohio, with additional client engagements in the Washington, D.C. metro area. The practice is built around Keller's two decades of professional experience and her AIA and NCARB credentials, with all client work delivered personally by the founder.

The firm's delivery model is project-based, anchored by a tiered consultation offering: a $150 virtual consultation conducted over a 45-minute Zoom session and a $400 in-person consultation lasting 1.5 hours within a 30-mile radius of Ortonville. Client-facing deliverables include 3D renderings used as a visualization tool. The firm runs a fully bootstrapped, low-overhead operation using a stack of commodity SaaS tools: Squarespace for the website, Calendly for self-scheduling, Stripe for payment processing, Zoom for virtual meetings, and QuickBooks for accounting.

Studio 30 is a sole proprietorship with no external funding, no disclosed employees, and no announced growth plan. Its competitive position depends entirely on the principal's individual expertise and credentials. The model is designed for direct, self-serve client acquisition rather than enterprise sales, and the geographic constraint on in-person services limits the addressable market for higher-priced engagements to southeast Michigan.

Name

Studio 30 Architecture & Design

Legal name

Studio 30 Architecture, LLC

Website

https://studio30arch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio 30 Architecture & Design is a sole-practitioner architecture and interior design firm in Ortonville, Michigan, founded by Amy Keller. It serves residential and small commercial clients across Michigan, Ohio, and the D.C. area via project-based engagements and tiered virtual and in-person consultations.

Ownership category

akta.pro rank

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (541410)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential architecture services
• Custom home design
• Interior design services
• Home renovation design
• Small commercial architecture

Headquarters

HQ city

Ortonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional architecture services billed per project based on scope and fee proposals. Initial consultations offered as separate billable services. Full-service offering from concept through construction administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio 30 Architecture & Design provides full-lifecycle architectural design services from initial concept through construction administration, including site feasibility, schematic design, design development, construction documents, and construction observation. Offerings are delivered across three practice areas: residential design (custom homes, additions, renovations), interior architecture (kitchen, bath, millwork), and small commercial design. Initial consultations are sold as separate billable services (virtual Zoom and in-person), and 3D renderings are produced in-house throughout design phases.

Product overview

Studio 30 Architecture & Design is a one-person architecture firm founded by Amy Keller in 2020, specializing in residential architecture. The core offering is comprehensive architectural design services encompassing the full project lifecycle—from initial consultation through construction administration. The portfolio includes residential design (custom homes, additions, renovations), interior architecture (kitchens, bathrooms, millwork), and small commercial design. Consultation services are offered as separate add-ons: Virtual Consultation (Zoom, 45 min, $150) and In-Person Consultation (1.5 hours, $400, within 30 miles of Ortonville, MI). All design phases leverage 3D renderings produced in-house to communicate design intent to clients. Projects span various styles including modern farmhouses, lake homes, Cape Cod, and mountain residences, with completed work in Michigan and Washington DC.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Planner 5D: Planner 5D is a 2D/3D home design platform used by homeowners and small designers. It intersects with Studio 30's 3D visualization workflow by offering consumer-grade design tools that substitute for parts of a custom architectural service.
• Chief Architect: Chief Architect provides 3D architectural design software widely used by residential architects and remodelers. It is an enabling/alternative tool to Studio 30's manual 3D rendering workflow, relevant for productivity comparison.
• Cedreo: Cedreo is a SaaS platform for residential home builders and remodelers to produce 3D floor plans, elevations, and presentations. It targets the same residential design workflow Studio 30 handles manually with 3D visualization.

Direct peers

• Havenly: Havenly is an online interior design platform connecting consumers with designers for room-by-room and full-home design. It competes with Studio 30 in the residential interior design segment and is shaping consumer expectations around virtual, lower-cost design delivery.
• Decorilla: Decorilla is an online interior design marketplace offering virtual consultations and project-based design services. It overlaps directly with Studio 30's residential and interior design offerings and competes on price and convenience.
• Locati Architects: Locati Architects is a boutique residential architecture firm specializing in custom mountain and luxury homes. It is comparable as a small, principal-led practice focused on high-end residential design and full project lifecycle services.
• Slifer Designs & Furnishings: Slifer Designs is a boutique residential architecture and interior design firm in Aspen focused on mountain residences. Comparable as a small, founder-led practice offering residential architecture plus interior design with a regional, premium clientele.

Broad incumbents

• Gensler: Gensler is a global architecture and design firm operating across commercial, residential, and mixed-use projects. It is a broad incumbent that competes for residential and small commercial work and sets the benchmark for full-service lifecycle design.
• Perkins&Will: Perkins&Will is an international architecture firm with a strong residential, education, and healthcare portfolio. It is a broad incumbent serving as a benchmark for full-service design firms operating at scale.
• HOK: HOK is a large global architecture firm with residential and mixed-use capabilities. Comparable as a broad incumbent offering overlapping architectural services at a much larger scale than Studio 30.

Market position

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studio30arch
• LinkedInlinkedin.com/company/studio-30-arch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 30 Architecture & Design