Studio 30 Architecture & Design
Studio 30 Architecture & Design is a sole-practitioner architecture and interior design firm in Ortonville, Michigan, founded by Amy Keller. It serves residential and small commercial clients across Michigan, Ohio, and the D.C. area via project-based engagements and tiered virtual and in-person consultations.
- Company typePrivate
- Founded2020
- HeadquartersOrtonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Studio 30 Architecture & Design does
Studio 30 Architecture & Design is a solo architecture and interior design practice founded by Amy Keller and based in Ortonville, Michigan. The firm provides residential architecture, interior design, and small commercial design services to homeowners and small businesses primarily in Michigan and Ohio, with additional client engagements in the Washington, D.C. metro area. The practice is built around Keller's two decades of professional experience and her AIA and NCARB credentials, with all client work delivered personally by the founder.
The firm's delivery model is project-based, anchored by a tiered consultation offering: a $150 virtual consultation conducted over a 45-minute Zoom session and a $400 in-person consultation lasting 1.5 hours within a 30-mile radius of Ortonville. Client-facing deliverables include 3D renderings used as a visualization tool. The firm runs a fully bootstrapped, low-overhead operation using a stack of commodity SaaS tools: Squarespace for the website, Calendly for self-scheduling, Stripe for payment processing, Zoom for virtual meetings, and QuickBooks for accounting.
Studio 30 is a sole proprietorship with no external funding, no disclosed employees, and no announced growth plan. Its competitive position depends entirely on the principal's individual expertise and credentials. The model is designed for direct, self-serve client acquisition rather than enterprise sales, and the geographic constraint on in-person services limits the addressable market for higher-priced engagements to southeast Michigan.
Studio 30 Architecture & Design firmographics
Firmographics- Name
- Studio 30 Architecture & Design
- Legal name
- Studio 30 Architecture, LLC
- Website
- https://studio30arch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio 30 Architecture & Design is a sole-practitioner architecture and interior design firm in Ortonville, Michigan, founded by Amy Keller. It serves residential and small commercial clients across Michigan, Ohio, and the D.C. area via project-based engagements and tiered virtual and in-person consultations.
- Ownership category
- akta.pro rank
Studio 30 Architecture & Design industry classification
Industry- NAICS
- Architectural Services (54131), Architectural Services (541310), Interior Design Services (541410)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Studio 30 Architecture & Design is headquartered
LocationHeadquarters
- HQ city
- Ortonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio 30 Architecture & Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Architecture and Design Services: Professional architecture services billed per project based on scope and fee proposals. Initial consultations offered as separate billable services. Full-service offering from concept through construction administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virtual Consultation (Zoom) - 45 minutes |
| Unit Pricing | Pay-as-you-go | In-Person Consultation (Within 30 miles of 48462) - 1.5 hours |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Studio 30 Architecture & Design product offering
Product offeringCore offering
Studio 30 Architecture & Design provides full-lifecycle architectural design services from initial concept through construction administration, including site feasibility, schematic design, design development, construction documents, and construction observation. Offerings are delivered across three practice areas: residential design (custom homes, additions, renovations), interior architecture (kitchen, bath, millwork), and small commercial design. Initial consultations are sold as separate billable services (virtual Zoom and in-person), and 3D renderings are produced in-house throughout design phases.
Product overview
Studio 30 Architecture & Design is a one-person architecture firm founded by Amy Keller in 2020, specializing in residential architecture. The core offering is comprehensive architectural design services encompassing the full project lifecycle—from initial consultation through construction administration. The portfolio includes residential design (custom homes, additions, renovations), interior architecture (kitchens, bathrooms, millwork), and small commercial design. Consultation services are offered as separate add-ons: Virtual Consultation (Zoom, 45 min, $150) and In-Person Consultation (1.5 hours, $400, within 30 miles of Ortonville, MI). All design phases leverage 3D renderings produced in-house to communicate design intent to clients. Projects span various styles including modern farmhouses, lake homes, Cape Cod, and mountain residences, with completed work in Michigan and Washington DC.
Differentiator
Problem solved
Functional benefit
Companies that use Studio 30 Architecture & Design
Customer profileNamed customers4 records
Segments2 records
Studio 30 Architecture & Design technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Studio 30 Architecture & Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Studio 30 Architecture & Design competitors and assessment
Company assessmentEmerging players
- Planner 5D: Planner 5D is a 2D/3D home design platform used by homeowners and small designers. It intersects with Studio 30's 3D visualization workflow by offering consumer-grade design tools that substitute for parts of a custom architectural service.
- Chief Architect: Chief Architect provides 3D architectural design software widely used by residential architects and remodelers. It is an enabling/alternative tool to Studio 30's manual 3D rendering workflow, relevant for productivity comparison.
- Cedreo: Cedreo is a SaaS platform for residential home builders and remodelers to produce 3D floor plans, elevations, and presentations. It targets the same residential design workflow Studio 30 handles manually with 3D visualization.
Direct peers
- Havenly: Havenly is an online interior design platform connecting consumers with designers for room-by-room and full-home design. It competes with Studio 30 in the residential interior design segment and is shaping consumer expectations around virtual, lower-cost design delivery.
- Decorilla: Decorilla is an online interior design marketplace offering virtual consultations and project-based design services. It overlaps directly with Studio 30's residential and interior design offerings and competes on price and convenience.
- Locati Architects: Locati Architects is a boutique residential architecture firm specializing in custom mountain and luxury homes. It is comparable as a small, principal-led practice focused on high-end residential design and full project lifecycle services.
- Slifer Designs & Furnishings: Slifer Designs is a boutique residential architecture and interior design firm in Aspen focused on mountain residences. Comparable as a small, founder-led practice offering residential architecture plus interior design with a regional, premium clientele.
Broad incumbents
- Gensler: Gensler is a global architecture and design firm operating across commercial, residential, and mixed-use projects. It is a broad incumbent that competes for residential and small commercial work and sets the benchmark for full-service lifecycle design.
- Perkins&Will: Perkins&Will is an international architecture firm with a strong residential, education, and healthcare portfolio. It is a broad incumbent serving as a benchmark for full-service design firms operating at scale.
- HOK: HOK is a large global architecture firm with residential and mixed-use capabilities. Comparable as a broad incumbent offering overlapping architectural services at a much larger scale than Studio 30.
Market position
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio 30 Architecture & Design social profiles
Digital presenceStudio 30 Architecture & Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio 30 Architecture & Design leadership team
Management profileNumber of profiles
Studio 30 Architecture & Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio 30 Architecture & Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio 30 Architecture & Design
What does Studio 30 Architecture & Design do?
Studio 30 Architecture & Design provides full-lifecycle architectural design services from initial concept through construction administration, including site feasibility, schematic design, design development, construction documents, and construction observation. Offerings are delivered across three practice areas: residential design (custom homes, additions, renovations), interior architecture (kitchen, bath, millwork), and small commercial design. Initial consultations are sold as separate billable services (virtual Zoom and in-person), and 3D renderings are produced in-house throughout design phases.
Is Studio 30 Architecture & Design a public or private company?
Studio 30 Architecture & Design is a private company. It is currently operating.
When was Studio 30 Architecture & Design founded?
Studio 30 Architecture & Design was founded in 2020. It employs 1 to 10 people.
Where is Studio 30 Architecture & Design based?
Studio 30 Architecture & Design is headquartered in Ortonville, United States, in the North America region.
How does Studio 30 Architecture & Design make money?
One revenue line is on record: architecture and Design Services.
Who are Studio 30 Architecture & Design's main competitors?
Emerging players on record are Planner 5D, Chief Architect and Cedreo. Direct peers are Havenly, Decorilla, Locati Architects and Slifer Designs & Furnishings. Broad incumbents are Gensler, Perkins&Will and HOK.
Does Studio 30 Architecture & Design have an API?
No public API is recorded for Studio 30 Architecture & Design.
What industry is Studio 30 Architecture & Design in?
Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131.