Stichting Openbaar Onderwijs Aan De Amstel

What Stichting Openbaar Onderwijs Aan De Amstel does

Stichting Openbaar Onderwijs aan de Amstel (OOadA) is an independent Dutch stichting (foundation) that operates 21 public primary schools across Amsterdam's Zuid and Centrum districts. The portfolio spans five distinct pedagogical concepts — 5 Montessori schools, 2 Dalton schools, 4 cultural profile schools, and 2 development-oriented schools — serving approximately 7,300 students with a staff of 700+ teachers and support employees. The foundation's portfolio also includes the Day a Weekschool extended-day program and, through a jointly controlled joint venture with KinderOpvang aan de Amstel (KOadA), integrated before/after school care (BSO). Educational delivery relies on Chromebook-based digital learning environments alongside traditional classroom instruction, supported by NT2 (Dutch as foreign language) programs for international students.

The foundation is funded primarily through Dutch government per-pupil grants for primary education, supplemented by parent fees for BSO services. Go-to-market is direct-to-consumer: families select schools through information mornings, tours, and the ooada.nl website, choosing between the five pedagogical concepts. Marketing channels are the corporate website, social media (Facebook, Twitter/X, LinkedIn, Instagram), and a dedicated Homerun-based recruitment portal for staff. Distribution is entirely physical — 21 school sites plus KOadA-affiliated BSO locations in two Amsterdam stadsdelen.

Strategically, OOadA is executing the 2019-2023 'Wereldburger aan de Amstel' plan, anchored on contemporary ('eigentijds') education and attractive employer practices. Operational priorities include 21st-century skills development, world-citizenship pedagogy, NT2 expertise (80+ teachers retrained), and teacher professional development. External alliances — Spinoza/Spinoza20first for secondary transition, Taalklas Haarlem for language pedagogy, Tony's Chocolonely for onboarding design — extend organizational capability without geographic expansion. Ownership is self-governed via a Raad van toezicht (Board of Governors) and bestuursbureau (executive board), with no parent company or external equity holder identified.

Name

Stichting Openbaar Onderwijs Aan De Amstel

Legal name

Stichting Openbaar Onderwijs aan de Amstel

Website

https://ooada.nl

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stichting Openbaar Onderwijs aan de Amstel operates 21 public primary schools across Amsterdam's Zuid and Centrum districts, serving roughly 7,300 students via Montessori, Dalton, cultural-profile, and development-oriented approaches, and is funded by Dutch government per-pupil grants with integrated BSO childcare via the KOadA joint venture.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Public primary education
• Montessori schools
• Dalton education
• Before after school care
• Dutch primary schools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Government-funded primary education: Core operations funded through Dutch government educational funding based on student enrollment numbers. Schools receive per-pupil funding from municipal/central government for primary education services.
2. Buitenschoolse opvang (BSO) childcare services: Before and after school care services offered through joint venture with KinderOpvang aan de Amstel (KOadA), generating revenue from parent fees for childcare services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stichting Openbaar Onderwijs aan de Amstel operates 21 public primary schools (basisscholen) in the Amsterdam districts of Zuid and Centrum, including five Montessori schools, two Dalton schools, four cultural-profile schools, and two development-oriented schools. It also provides before/after school care (BSO) through a joint venture with KinderOpvang aan de Amstel (KOadA) and an extended-day "Day a Weekschool" program, serving roughly 7,300 students and 700+ staff.

Product overview

OOadA is a public education foundation operating 21 primary schools in Amsterdam (Zuid and Centrum districts). The portfolio includes five Montessorischolen, two Daltonscholen, four cultuurprofielscholen (cultural profile schools), and two development-oriented schools. The organization offers before/after school care (BSO) through a partnership with KinderOpvang aan de Amstel (KOadA), and runs a Day a Weekschool program for extended care. The strategic 'Wereldburger aan de Amstel' program guides educational vision focusing on 21st-century skills, contemporary teaching, international student support (NT2 language programs), and employer attractiveness. The school network emphasizes ambition, teamwork, dynamism, and educational autonomy.

Differentiator

Problem solved

Functional benefit

Products and services

• Openbare Basisscholen (Public Primary Schools) Publicly funded primary education delivered at 21 elementary school locations in Amsterdam, with differentiated pedagogical approaches (Montessori, Dalton, cultural profile, development-oriented) for families with primary-school-age children.
• KinderOpvang aan de Amstel (KOadA) BSO Before- and after-school care (buitenschoolse opvang / BSO) provided jointly with KinderOpvang aan de Amstel, integrating childcare with the school day for families using OOadA primary schools.
• Day a Weekschool Extended-day primary school program combining classroom instruction with continuous childcare coverage, serving families needing full-day care for their primary-school-age children.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Taalklas HaarlemcoreStrategic or Co-development Partner · 1 December 2019Expert language school visited by OOadA teacher network delegation to learn best practices for teaching Dutch as a foreign language. Taalklas provides not only language instruction for children but also coaching and 'bijrijder' (assistant) support for teachers from other schools to implement language teaching methods.
• Tony's ChocolonelycoreStrategic or Co-development Partner · 1 January 2019Inspiration source for employee onboarding practices. OOadA adapted Tony's 'Typical Tony's Time' onboarding approach into their 'Employee Journey' program for new staff orientation. Partnership part of annual study two-day professionalization event focused on 'Eigentijds leiderschap' (contemporary leadership).
• Spinoza and Spinoza20firstcoreStrategic or Co-development Partner · 1 January 2019Secondary education alliance for gifted student enrichment. Joint development team created to improve upper-grade challenging activities and primary-to-secondary transition. Includes possibility for teachers to work one day in secondary education and vice versa, enhancing career perspectives.
• KinderOpvang aan de Amstel (KOadA)coreStrategic or Co-development Partner · 1 January 2019Joint venture for before/after school care (BSO) services under shared vision of 'Opvang en Onderwijs aan de Amstel'. Provides integrated childcare and educational services with shared values: child-centered, talent development, shared responsibility between parents and child center, inspiring work environment.
• AldowaminorStrategic or Co-development Partner · 1 January 2019Metal facade company visited during OOadA study two-day as example of employer branding and talent attraction practices. Part of group learning alongside Tony's Chocolonely, cafe-restaurant Amsterdam, Rocycle, and Picnic.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cognita: Global operator of K-12 schools across multiple countries. A broader incumbent in international education with a portfolio of premium schools, comparable to OOadA in serving primary-age children but at a different price point and across multiple markets.
• Nord Anglia Education: Global operator of premium international schools serving primary and secondary students worldwide. A broader incumbent in K-12 education with comparable primary-age offerings, though focused on the premium international market rather than Dutch public education.

Direct peers

• Amsterdam International Community School: International primary school in Amsterdam serving the international community. Comparable to OOadA for the international family segment, addressing the same primary-school-age cohort with internationalization support, though offered through private tuition-based model rather than public funding.
• Alberdingk Thijm Scholen: Amsterdam-based primary school foundation operating multiple schools. Comparable to OOadA in scale and operational model, also offering diverse pedagogical approaches within a single foundation structure for Amsterdam families.
• Stichting Innoord: Amsterdam public primary education foundation operating schools in Amsterdam-Noord. Comparable to OOadA as a stichting operating multiple primary schools under Dutch government funding with similar governance and operational model.
• British School of Amsterdam: International primary and secondary school in Amsterdam serving expatriate and internationally-minded families. Comparable to OOadA as a primary-age education provider in Amsterdam targeting the international student population.
• Stichting AMOS: Amsterdam-based educational foundation operating multiple primary schools, including Montessori-focused institutions. Directly comparable to OOadA as a Dutch primary school foundation serving Amsterdam families with a similar public funding model and multi-school foundation structure.
• Stichting Openbaar Onderwijs Westelijke Tuinsteden: Amsterdam public primary education foundation serving the Westelijke Tuinsteden district. Closely comparable to OOadA as a fellow stichting for openbaar (public) primary education in Amsterdam with similar funding, governance, and school network structure.

Regional players

• INNOVO: Limburg-based Dutch primary education foundation. Comparable to OOadA as a similar-scale Dutch school foundation operating under public funding, though serving a different regional market in the southern Netherlands.
• Stichting Boor: Rotterdam-based school foundation operating primary and secondary schools at scale. Comparable to OOadA in operating model (large Dutch public school foundation), though serving a different geographic region in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ooadascholen
• Facebookfacebook.com/OpenbaarOnderwijsAanDeAmstel
• LinkedInlinkedin.com/company/17981834
• Instagraminstagram.com/ooada_scholen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stichting Openbaar Onderwijs Aan De Amstel