Stichting Het Potentieel Pakken

What Stichting Het Potentieel Pakken does

Stichting Het Potentieel Pakken (HPP) is a Dutch non-profit foundation founded in 2019 and headquartered in Amsterdam, focused on helping employers in labor-intensive sectors with high concentrations of small part-time contracts — primarily healthcare, childcare, primary education, cleaning, and home support — to better utilize the potential of their workforce. HPP's portfolio addresses three interlocking problems: contract expansion (helping part-time employees move to larger contracts), healthy scheduling (improving rosters and shift patterns), and financial wellbeing (addressing the financial vulnerability of workers in small contracts). Its flagship tool is the WerkUrenBerekenaar, co-developed with Nibud and WOMEN Inc., which calculates the financial impact of working more or fewer hours including taxes, allowances, and childcare costs. Supporting programs include RoosterBooster (district nursing scheduling), Contractuitbreiding in de Zorg (a 2021-2024 healthcare program funded by the Ministry of VWS that guided 200+ organizations), Financiële gezondheid op de werkvloer (financial-health program funded by the Goldschmeding Foundation), and Financieel Inzicht Thuisondersteuners (FiT) for home support workers.

Name

Stichting Het Potentieel Pakken

Legal name

Stichting Het Potentieel Pakken

Website

https://hetpotentieelpakken.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Het Potentieel Pakken is a Dutch non-profit foundation that helps healthcare, childcare, education, cleaning, and home-support employers expand part-time contracts, improve scheduling, and strengthen financial wellbeing among their workforce, primarily through government- and foundation-funded change-management programs and the WerkUrenBerekenaar tool.

Ownership category

akta.pro rank

Product category

Labor Market Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public-Private Partnerships (PPP) in Education (EDADALAD)

akta.pro secondary industry

Public–Private Partnerships (PPPs) for Global Health (HLAJAOAD)

Keywords

• Labor market consulting
• Workforce optimization
• Contract expansion programs
• Employee financial wellbeing
• Healthcare workforce solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government-Funded Programs: HPP receives funding from Dutch government ministries (Ministry of VWS for healthcare programs, Ministry of OCW for education/financial wellbeing initiatives) to execute large-scale programs such as 'Contractuitbreiding in de Zorg'. Some programs are delivered free of charge to participating organizations thanks to this funding.
2. Consultancy and Advisory Services: HPP offers paid advisory and change management trajectories to employers in sectors with many part-time workers. Terms reference professional services contracts, with rates quoted in proposals/offers and invoiced in two installments (70% at commencement, 30% at completion).
3. Foundation Grants: HPP receives financial support from foundations such as the Goldschmeding Foundation for specific programs like 'Financieel Inzicht Thuisondersteuners' (FiT) and the financial health program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HPP is a non-profit foundation that helps Dutch employers in healthcare, childcare, primary education, cleaning, and home support sectors to better utilize part-time employees through structured change trajectories and programs. The organization delivers advisory consulting on contract expansion, healthy scheduling, and employee financial wellbeing, supplemented by methodologies (Value Case diagnostic, Impact Dashboard, Dialoogsessie) and the co-developed WerkUrenBerekenaar online tool.

Product overview

Stichting Het Potentieel Pakken (HPP) is a foundation offering consulting and programs focused on optimizing part-time potential in Dutch labor sectors with high concentrations of small contracts. The portfolio centers on three pillars: contract expansion, healthy scheduling, and financial well-being. The flagship offering is the WerkUrenBerekenaar, a financial calculation tool co-developed with Nibud and WOMEN Inc. that helps employees understand the financial impact of working more hours. Supporting programs include the multi-year 'Contractuitbreiding in de Zorg' healthcare program, the RoosterBooster scheduling optimization module, the 'Financiële gezondheid op de werkvloer' financial health program, and the FiT initiative for home support workers. Additional offerings include the 'Zorg & Zo' podcast series and regional programs like 'Contract op Maat' in Twente. HPP also publishes research reports and provides workshop facilitation, bootcamps, and dialogue sessions as part of its change management methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractuitbreiding in de Zorg A multi-year program funded by the Ministry of VWS that guides Dutch healthcare organizations through a data-driven methodology for expanding part-time contracts, resulting in an average 9% contract expansion within six months and 4.7 extra hours per employee per week.
• RoosterBooster

Quantifiable outcome

• +9% contract expansion within six months
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NibudcoreStrategic or Co-development PartnerCo-developed the WerkUrenBerekenaar (Work Hours Calculator) together with HPP and WOMEN Inc. Nibud was responsible for building the tool, which calculates the financial impact of working more or fewer hours including taxes, allowances, and childcare costs. The tool is available free at werkurenberekenaar.nibud.nl.
• WOMEN Inc.coreStrategic or Co-development PartnerCo-developed the WerkUrenBerekenaar with HPP and Nibud. Also a partner in the 'Financieel Sterk door Werk' alliance focusing on sustainable financial independence of women in healthcare, cleaning, and childcare.
• Bureau Clara WichmannminorStrategic or Co-development PartnerPartner in the 'Financieel Sterk door Werk' (Financially Strong through Work) alliance alongside WOMEN Inc., working toward sustainable financial independence of women in specific sectors.
• Healthcare sector organizationscoreOthersOver 200 healthcare organizations participated in the Contractuitbreiding in de Zorg program. HPP works with organizations including Thebe, Aafje, Cordaan, Savant, De Rijnhoven, and many others through formal change trajectories and programs.
• Sector organizations and industry bodiesminorOthersPartners include PFZW, FNV, Branchorganisaties Zorg, ActiZ, NVZ, NFU, RegioPlus, VGN, De Nederlandse GGZ, CNV Zorg en Welzijn, WGV, PGGM&co, Actie Leer Netwerk, and PO-Raad. These organizations are shown as partner logos on the WerkUrenBerekenaar page.
• Harvard Business SchoolminorOthersThe organization's work on contract expansion in healthcare was documented as a Harvard Business Case, published by Harvard Business School (faculty item by num 62975).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercer: Global consulting leader in health, wealth, and career advisory, including workforce rewards and benefits consulting. Competes with HPP's 'Financiële gezondheid' offerings for employer financial-wellbeing budgets.
• Bain & Company: Global management consulting firm with healthcare and public-sector practices addressing workforce, productivity, and organizational change — overlapping with HPP's Value Case and change-trajectory offerings but serving a different buyer profile.
• Randstad Nederland: Dutch staffing and HR-services giant operating in healthcare, childcare, education, and cleaning. Deep employer relationships across HPP's verticals give it direct channels to deliver workforce-contract advisory at scale, complementing or substituting for HPP's offerings.
• McKinsey & Company: Global management consulting firm with large healthcare, public sector, and organizational transformation practices. Competes for the same ministry-level transformation mandates and employer advisory work, but at much greater scale and with broader capabilities.
• Korn Ferry: Global organizational consulting firm specializing in talent, workforce strategy, and HR transformation. Competes with HPP in workforce/contract-structure advisory but at a different price point and with broader international footprint.
• Roland Berger: European-origin management consulting firm with strong healthcare and public-sector practices across the Netherlands and DACH region; most likely to compete for the same ministry-funded transformation mandates in Dutch and Benelux markets.

Direct peers

• Nibud: Dutch national institute for budgeting and financial wellbeing; structurally similar to HPP as a non-profit foundation working on household/employee financial wellbeing. Co-developed the WerkUrenBerekenaar with HPP, making it both a peer and a partner.
• Goldschmeding Foundation: Dutch foundation funding labor-market initiatives including HPP's 'Financieel Inzicht Thuisondersteuners' and 'Financiële gezondheid op de werkvloer' programs. Operates in adjacent mission space (good work, fair labor) and is a strategic funder for HPP.
• WOMEN Inc. Dutch non-profit focused on women's economic independence and labor market participation; co-developed the WerkUrenBerekenaar with HPP and Nibud. Operates as an advocacy-and-program organization with similar mission and Dutch-only scope.

Regional players

• Stichting Werk & Perspectief: Dutch foundation supporting labor market participation and sustainable employment for vulnerable groups; comparable in mission and non-profit foundation structure, though focused on different populations (people with distance to labor market) rather than part-time workers in HPP's verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/zorgenzo
• LinkedInlinkedin.com/company/het-potentieel-pakken

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Het Potentieel Pakken