WOMEN

What WOMEN does

WOMEN Inc. (Stichting WOMEN Inc.) is a Dutch non-profit organization, founded in 2005-2006 and headquartered in Amsterdam, dedicated to improving the position of women in the Netherlands. Its thematic agenda spans pay gap, healthcare disparities (noting that Dutch healthcare research is male-body-based), unequal pension accumulation from unpaid care work, gender-based violence, pregnancy discrimination, financial autonomy, and representation in media. The organization delivers on this agenda through four interlocking offerings: (1) LOKET Inc. — a commercial training and advisory arm providing keynotes, workshops, and advisory hours to organizations on workplace DEI; (2) INCubator Netwerk (established 2019) — a three-tier B2B membership program (Zilver €5,000, Goud €10,000, Platinum €15,000 annually ex VAT) connecting Dutch employers committed to gender equality, with 13+ named enterprise members including ABN AMRO, ING, EY, Alliander, Gasunie, KNVB, Port of Amsterdam, TotalEnergies, Van Lanschot Kempen, TenneT, and Eurofiber; (3) mass-audience advocacy campaigns — including 'Gewoongesteld' (menstrual products at workplaces), 'Scoren zonder stereotypen' (football equality), 'De Kunst Afkijken' (art sector equality), and the newer 'Baas in Eigen Portemonnee' (financial autonomy) program — anchored by a Kieswijzer electoral guide and owned podcasts; and (4) publications and research feeding policy advocacy.

WOMEN Inc. is funded through a hybrid model combining tiered corporate membership fees from the INCubator Netwerk, corporate sponsorships (typically one-to-two year cycles), individual donations, fees for LOKET Inc. professional services, and major institutional funding — most notably the Nationale Postcode Loterij as a large anchor funder. The organization holds ANBI (Dutch public-benefit) status and CBF 'Erkend Goeddoel' certification. Headcount is stated as 11-50 with the team internally described as 'enthusiastic' but not publicly itemized.

Governance sits under a Raad van Toezicht (Supervisory Board) chaired since May 2019 by Jacobina Brinkman (PwC partner), with Sandra Dol and Michael Kembel also serving on the board; Carolien Gehrels (former chair) continues in an ambassador role. Jannet Vaessen leads execution as Directeur Bestuurder. Distribution is exclusively domestic (Netherlands), with no international operations or parent organization.

Name

WOMEN

Legal name

Stichting WOMEN Inc.

Website

https://womeninc.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

WOMEN Inc. is a Dutch non-profit advocating for gender equality in the Netherlands through public campaigns, policy research, and corporate DEI partnerships via the INCubator Netwerk and LOKET Inc. training services.

Ownership category

akta.pro rank

Product category

Non-Profit Gender Equality Advocacy

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Gender equality advocacy
• Women's advancement programs
• Diversity Equity Inclusion training
• Corporate DEI partnerships
• Non-profit policy advocacy

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Partnerships and Sponsorships: Organizations such as ABN AMRO, Alliander, and Coca Cola sponsor WOMEN Inc. to investigate inequality topics through research and bring attention through large campaigns. Duration of partnerships typically spans one to two years.
2. INCubator Network Membership Tiers: Three-tiered partnership model (Zilver €5,000, Goud €10,000, Platinum €15,000 ex VAT) providing access to DEI content sessions, advisory hours, workshops, and employer network membership. Revenue directed to organizational mission of gender equality.
3. Training and Advisory Services (LOKET Inc.): Training and advisory services for organizations delivered through LOKET Inc., including keynotes, workshops, and advisory sessions with experts on diversity policy and strategy.
4. Donations: Individual donations from supporters contributing to the organization's mission to improve the position of women in the Netherlands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WOMEN Inc. is a Dutch non-profit organization (Stichting) that improves the position of women in the Netherlands through research, advocacy campaigns, and workplace DEI training. Its core commercial offering is delivered through LOKET Inc., which provides training, workshops, keynotes, and advisory hours to organizations on diversity policy and strategy, alongside the INCubator Netwerk, a tiered employer membership network for companies committed to gender equality.

Product overview

WOMEN Inc. is a Dutch non-profit organization (Stichting WOMEN Inc.) that improves the position of women in the Netherlands through advocacy, research, and training services. The organization operates several interconnected offerings: LOKET Inc. provides training and advisory services to organizations on DEI; the INCubator Netwerk connects organizations working on workplace gender equality; the Kieswijzer (Election Guide) helps voters assess political parties on women's issues; and various Campaigns address specific topics like menstruation equity, financial autonomy, art sector equality, and workplace safety. Publications and research support their advocacy work across themes of health, finances, work, representation, and safety.

Differentiator

Problem solved

Functional benefit

Brands

• LOKET Inc. Training and advisory services provided to organizations seeking to create an equal workplace, offering keynotes, workshops, and advisory sessions with experts on diversity policy and strategy.
• INCubator-netwerk

Products and services

• LOKET Inc. Training & Advisory

Quantifiable outcome

• Campaign for free menstrual products at workplaces, schools and sports clubs - 'Gewoongesteld' campaign creating systemic change
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• INCubator Employer Network Partners (Alliander, Coca-Cola European Partners, EY, Gasunie, KNVB, Port of Amsterdam, TotalEnergies, Van Lanschot Kempen, Enexis, Stedin, TenneT, Eurofiber, and others)coreStrategic or Co-development Partner · 1 January 2019Network established in 2019 of organizations in the Netherlands committed to DEI on the workplace, specifically focused on gender-related themes. Partners participate in content sessions, receive advisory hours, and access peer learning with other DEI professionals.
• ABN AMROcoreGTM or Marketing PartnerCorporate sponsor working with WOMEN Inc. on the 'De Kunst Afkijken' campaign to improve equal opportunities for women in the art world. ABN AMRO is sponsor of several Dutch museums and collaborated to make museums aware of their role in creating equality in the art sector.
• INGcoreGTM or Marketing PartnerPartner for the football equality campaign 'Scoren zonder stereotypen' and 'Aan de Bal Blijven'. Conducted research on gender equality in football with IK BEN V, with findings presented to editorial teams resulting in changes to headlines and imagery used in sports coverage.
• Netbeheerders Consortium (Alliander, Enexis, GasUnie, Stedin, TenneT, Eurofiber)coreStrategic or Co-development PartnerCollaboration on 'Gender and Techniek' addressing the taboo around women in technical professions. Consortium addresses why technically educated women are indispensable and why women leave technical professions faster, targeting the tightest labor market in the Netherlands.
• Coalition for Image Formation in MediaminorStrategic or Co-development PartnerCoalition including Nederlandse Publieke Omroep, RTL Nederland, VICE Benelux, VEA, Include Now, EndemolShine, Coca-Cola, World Press Photo, Unfold, Viacom, YouTube Nederland, and Universal Media aiming to combat stereotyping and promote awareness of prejudices. Funded by Ministry of Education, Culture and Science until mid-2019, now operating independently.
• OrganonminorGTM or Marketing PartnerPartner organization supporting WOMEN Inc. initiatives.
• IK BEN VminorStrategic or Co-development PartnerCollaboration partner for research on gender equality in football. Research results were presented to editorial teams and directly influenced changes in sports coverage.
• Museum Singer LarenminorStrategic or Co-development PartnerCollaborated on AI research into gender inequality within the museum's permanent collection, conducted with researchers from UvA (Eftychia Stamkou and Nanne Van Noord). Museum director Evert van Os leads the initiative.
• H'ART MuseumminorStrategic or Co-development PartnerPartner in 'De Kunst Afkijken' campaign, working on diversity and inclusion in exhibitions and personnel. Interview with director Annabelle Birnie highlights obstacles and opportunities.
• Stedelijk Museum AmsterdamminorStrategic or Co-development PartnerPartner in 'De Kunst Afkijken' campaign developing an inclusive writing guide for more inclusive storytelling and broader audience reach.
• STRAAT MuseumminorStrategic or Co-development PartnerPartner in 'De Kunst Afkijken' campaign working on gender equality in street art museum.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 30% Club: Global campaign of chairs and CEOs committed to at least 30% female representation on boards and senior management. Operates national chapters including in the Netherlands, directly overlapping WOMEN Inc.'s board-level and leadership pipeline advocacy.
• Talent naar de Top (Stichting): Dutch organization historically focused on getting more women into top positions via the Charter Talent naar de Top. Directly comparable to WOMEN Inc.'s INCubator network in target audience (Dutch employers) and leadership-pipeline mission.
• Catalyst: US-headquartered nonprofit that works with employers to advance women in the workplace through research, advisory services, and inclusion programs. Most directly comparable to WOMEN Inc. on the B2B DEI advisory + research + corporate membership dimension.
• European Women's Lobby: Brussels-based umbrella federation of women's rights organizations across the EU. Closest geographic and structural analog to WOMEN Inc., combining policy advocacy, coalition building, and member-driven campaigning on pay, health, and representation.
• Allbright Foundation: UK-based charity focused on getting more women into leadership, combining research, campaigns, and an employer-facing Allbright rating. Closely comparable to WOMEN Inc.'s INCubator-style employer network and policy work on women in leadership.

Broad incumbents

• EIGE (European Institute for Gender Equality): EU agency providing research, data, and policy analysis on gender equality across member states. Generates the kind of research and indicators that WOMEN Inc. draws on and adapts for Dutch advocacy, making it a structural upstream peer.
• UN Women: Global UN entity dedicated to gender equality and women's empowerment. Operates at a vastly larger international scale than WOMEN Inc., but addresses the same mission (pay gap, women's health, leadership representation) and provides comparable research, advocacy, and policy-influence outputs that frame WOMEN Inc.'s national-level work.
• Business in the Community (UK): UK Royal Charter business-led membership organization addressing workplace equality, inclusion, and responsible business. Comparable operating model to WOMEN Inc.'s employer network, though at larger UK scale and broader agenda.

Regional players

• Close the Gap (Belgium): Belgian gender-equality organization that supports companies in measuring and closing gender gaps via data-driven tools. Regional peer to WOMEN Inc., sharing the Benelux context and the B2B pay-gap and inclusion focus.

Emerging players

• IWPR (Institute for Women's Policy Research): US-based research organization producing data-driven reports on women, families, and workplaces. Comparable to WOMEN Inc. on the research-and-advocacy dimension, particularly for the pay-gap, healthcare, and pregnancy-discrimination publications WOMEN Inc. produces.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1EyiGwbVmZlcLqXp1_h5VQ
• Facebookfacebook.com/WOMENInc
• LinkedInlinkedin.com/company/women-inc-
• Instagraminstagram.com/women_inc
• Xx.com/WOMENInc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOMEN