Soundtrek

What Soundtrek does

SoundTrek is a Dutch on-location event services company founded in 2014 by Jerry Loderus, operating from the Arnhem/Nijmegen region and serving customers across the Netherlands. The business delivers turnkey festival-style experiences at client-specified venues — gardens, fields, parking lots, warehouses, and indoor spaces — combining mobile foodtruck catering, specialty coffee service with certified baristas, live music, stretch tents, furniture, lighting, and decoration into single bundled packages or as individually booked services.

The core technology is physical and asset-based: a fleet of retrofitted vintage vehicles including a Volkswagen T2 (1972), Renault Estafette (1970), Chevrolet Step Van (1984), and three caravans. One caravan has been converted into a "Mobiel Podium" (mobile stage) branded as "Jam In The Caravan," which SoundTrek claims introduced to the Netherlands as a mobile DJ booth and performance platform. Specialty coffee is produced using professional espresso machines and premium beans, with baristas trained in latte art.

Commercially, SoundTrek operates a custom-quote, pay-per-event revenue model with no publicly disclosed pricing. Distribution is exclusively direct-to-customer via website contact forms, phone, and email, supplemented by social media and a YouTube channel. The customer base spans four primary segments: private weddings and garden parties (consumer), corporate staff parties and company festivals (enterprise and SMB), festivals and large events (Pinkpop, Down the Rabbit Hole, Nijmeegse Vierdaagsefeesten), and media/broadcasting partnerships (NPO Radio 2, 3FM, BNN). The company is privately held and founder-operated with no disclosed institutional funding or parent structure.

Name

Soundtrek

Legal name

SoundTrek

Website

https://soundtrek.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundTrek, founded in 2014 by Jerry Loderus, provides turnkey on-location festival experiences across the Netherlands using a vintage fleet of foodtrucks and caravans. It serves weddings, corporate events, garden parties, and media clients with catering, specialty coffee, mobile stages, and live music.

Ownership category

akta.pro rank

Product category

Mobile Event Catering Services

NAICS

Mobile Food Services (722330), Mobile Food Services (72233), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Catering Trucks (On-Site Service) (THAFAHAJ)

akta.pro secondary industries

Festival, Fair & Event Mobile Concessions (THAFAHAI), Mobile Beverage Vendors (Coffee/Juice/Tea Carts & Trucks) (THAFAHAF), Food Truck & Mobile Catering Coordination (HSACAGAG), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Mobile catering services
• Food truck catering
• Live event services
• Specialty coffee catering
• Festival event production

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Services (On-location Festival Services): SoundTrek provides complete on-location festival experiences including foodtruck catering, drinks, live music, tents, decoration, and furniture. Services can be booked individually or as a complete package. Revenue is generated per event/project based on customer requirements and event scale.
2. Mobile Stage/Caravan Rental: The caravan podium can be rented separately as a mobile stage for events, allowing customers to host their own acts or DJs.
3. Foodtruck Rental: Foodtruck available for hire separately for food service, coffee service, or as a mobile bar at events.
4. Catering Services: Catering for various meal types including breakfast, lunch, dinner, BBQ, and cocktail-style events, prepared by professional chefs with local ingredients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SoundTrek provides mobile foodtruck catering, specialty coffee services, and live music events at client-specified locations across the Netherlands. The company organizes complete festival experiences on-site, including food, drinks, stretch tents, decoration, furniture, lighting, and live music using a fleet of vintage vehicles (Volkswagen T2, Renault Estafette, Chevrolet Step Van) and three caravans, one of which functions as a mobile stage (Jam In The Caravan). Services can be booked individually or as full packages for private parties, weddings, corporate festivals, and media productions.

Product overview

SoundTrek is a comprehensive event services provider built around a unique vintage foodtruck concept. The core offering combines mobile foodtruck services (Volkswagen T2 from 1972 and Chevrolet Step Van from 1984), specialty coffee service with certified baristas, and live music featuring the pioneering mobile caravan podium (Jam in the Caravan). The company organizes complete festival experiences at any location including catering, drinks, stretch tents, decoration, furniture, lighting, and live music. Key products include Foodtruck, Koffie Foodtruck, Festival op Locatie, Live Muziek/Jam in the Caravan, and Mobiel Podium. Additional services cover Festivalbruiloft (wedding festivals), Bedrijfsfestival (corporate festivals), Tuinfeest (garden parties), Foodtruck Bruiloft (wedding catering), and newer attractions like the SoundTrek Caravan Ballenbak and upcoming SilentTrek concept.

Differentiator

Problem solved

Functional benefit

Brands

• Jam In The Caravan: Unique concept where the SoundTrek caravan functions as a mobile stage for musicians and as a unique DJ booth.
• SoundTrek Drive-Thru
• SoundTrek Caravan Ballenbak
• SilentTrek

Products and services

• Foodtruck Mobile food truck service using vintage vehicles (Volkswagen T2 from 1972, Renault Estafette from 1970) serving food and beverages at customer-specified locations. Provides catering for breakfast, lunch, dinner, BBQ, and reception bites for events.
• Koffie Foodtruck / Specialty Coffee Service Mobile coffee truck service with certified baristas serving specialty coffee including espresso, cappuccino, macchiato, and latte art, using professional espresso machines and premium coffee beans at events.
• Festival op Locatie (Complete Festival Experience) Complete festival organization service that brings a full festival experience to any desired location year-round, including stretch tents, catering, live music, DJ, drinks, decoration, furniture, lighting, sound, and complete event setup and teardown.
• Live Muziek / Jam in the Caravan Live music service featuring a unique caravan functioning as a mobile stage for musicians and DJ booth (Jam in the Caravan concept). Includes access to a network of professional musicians, bands, and DJs for event bookings.
• Mobiel Podium (Mobile Caravan Stage) Mobile stage rental using a converted caravan as a unique podium for live performances, DJ sets, radio broadcasts, book presentations, and comedy/theater acts. Available for indoor or outdoor placement at desired locations.
• Festivalbruiloft (Festival Wedding) Complete festival-style wedding experience at a customer-chosen location including catering, drinks, decoration, stretch tents, and live music with the mobile caravan podium.
• Bedrijfsfestival (Corporate Festival) Corporate event package for company festivals, staff parties, networking drinks, and team outings in festival style, customizable for indoor or outdoor venues with optional add-on workshops (wine tasting, beer tasting, barista workshops).
• Tuinfeest (Garden Party) Garden party service that transforms backyards into festival venues with catered food and drinks, stretch tents, furniture, lighting, and live music.
• Foodtruck Bruiloft (Wedding Catering) Wedding-specific foodtruck catering service featuring the SoundTrek foodtruck for festival-style weddings, providing breakfast, lunch, dinner, BBQ, reception bites, drinks, cocktails, and specialty coffee.
• SoundTrek Caravan Ballenbak Interactive ball pit attraction housed in a caravan featuring a game where participants dive into thousands of balls, search for a golden ball, and race to hit a red button to stop the clock. Includes an energetic host.
• Koffie Training (Coffee Training) Coffee training sessions for individuals and companies teaching professional espresso machine operation, techniques, and latte art. Participants learn to create figures in milk-based coffees.
• Drive-Thru Evenement Corona-proof drive-through event concept where guests receive time slots and arrive by car at the company premises for a safe, creative party with bites, drinks, live music, decoration, and lighting.

Quantifiable outcome

• Complete festival setup and teardown handled by SoundTrek, allowing customers to fully enjoy their event

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered notable and minor.

• Radio 2 (NPO)notableOthersRadio 2 has broadcast live shows from the SoundTrek caravan podium. The DJ Domien Verschuuren has used the mobile stage for live radio broadcasts, providing media exposure and credibility for SoundTrek's unique mobile stage concept.
• 3FMnotableOthers3FM radio station has utilized the SoundTrek caravan podium for live broadcasts and on-location radio events, featuring various artists on the unique mobile stage.
• BNNnotableOthersBNN (public broadcasting association) has featured SoundTrek's mobile caravan stage for TV and radio productions, including appearances by presenters Chris Zegers and Eva Koreman.
• Tivoli VredenburgnotableStrategic or Co-development PartnerSoundTrek has provided catering and live music services at the renowned Utrecht music venue for events and special occasions.
• Radboud UMCminorStrategic or Co-development PartnerSoundTrek has provided event services for Radboud University Medical Center, suggesting ongoing corporate event relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vermaat: Major Dutch on-site hospitality and foodservice provider with event and location-based catering offerings — comparable as a broad foodservice incumbent operating at corporate and event venues, but without SoundTrek's mobile festival bundle.
• Stageco: Belgian-founded global mobile stage and event infrastructure provider for festivals and concerts — comparable as a mobile-stage specialist, but serving very large productions rather than SoundTrek's boutique caravan-format events.
• Hutten: Large Dutch hospitality and catering group providing food services across corporate, healthcare, and event segments across the Netherlands — a much broader incumbent that overlaps with SoundTrek's event catering business but lacks the mobile-stage and festival-bundle positioning.

Direct peers

• SMAKfood: Dutch mobile catering company serving festivals and events across the Netherlands with food trucks and food stands — the closest direct competitor in mobile festival/event catering, though without SoundTrek's music-stage component.
• Appie's Foodtruck: Dutch mobile food truck operator providing on-location catering for private and corporate events — a direct peer in mobile food service, though without SoundTrek's integrated live-music and mobile caravan stage offering.
• The Food Brigade: Dutch mobile food service and event catering provider operating food trucks and pop-ups for festivals, corporate, and private events — a direct peer in mobile foodtruck event catering across the Dutch market.

Regional players

• Buro Staal: Dutch event and brand activation agency operating across the Netherlands — comparable as a regional event-services player that bundles creative event production, though it does not specialize in mobile food/music festival formats.
• D&B Event Marketing: Dutch event marketing agency providing end-to-end event production and brand experiences across the Netherlands — a regional peer in event production, though with a corporate-marketing rather than festival-food focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soundtrek2261/videos
• Facebookfacebook.com/soundtrekfoodtruck
• LinkedInlinkedin.com/company/soundtrek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundtrek