SECOND LIFE RESALE SHOPPE INC

What SECOND LIFE RESALE SHOPPE INC does

Second Life Resale Shoppe Inc is a registered 501(c)(3) nonprofit organization that operates a single physical resale storefront at 1800 N. Main Street in Crown Point, Indiana. Founded in March 2010 by a committee of Crown Point Christian School (CPCS) parents and grandparents, the shop accepts tax-deductible donations of new and gently used clothing, accessories, housewares, furniture, decor, sporting goods, and toys from the surrounding Northwest Indiana community and resells them to the public. All proceeds are directed toward funding scholarships and financial assistance for families of Crown Point Christian School. The organization also runs a furniture pickup service within a 10-mile radius of the store to support larger-item donations.

The business operates with a community- and volunteer-led model rather than a technology-led one. Its underlying infrastructure is a Squarespace-hosted website (secondliferesale.com) that includes a shopping cart, an online volunteer signup system with automated reminder emails, and a form-based pickup request workflow for large furniture donations. There is no proprietary technology stack, no app, no API, and no disclosed data or AI capabilities. Operations are largely supported by CPCS-affiliated parent volunteers (who must fulfill 28 required annual service hours), local high school students earning service-hour credits, and broader community volunteers. The organization supplements its in-store retail with organic social channels (Facebook and Instagram) and email; there is no paid advertising or formal content marketing program, and there is no online checkout for resale merchandise — all transactions occur at the single storefront.

Revenue mechanics are entirely tied to the resale of donated goods and the inflow of those donations. Pricing is set per item at the in-store shop with no publicly disclosed price tiers, fees, or subscription model. Donations to the organization are tax-deductible under its 501(c)(3) status, and signed receipts are provided to donors. The organization purchased its current facility (the former Carroll Chevrolet building) in December 2016 and reopened there in August 2017 after renovations. No parent company, outside investors, or external equity holders are disclosed; governance is vested in a board of directors drawn from the CPCS community.

Name

SECOND LIFE RESALE SHOPPE INC

Legal name

Second Life Resale Shoppe Inc

Website

https://secondliferesale.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Second Life Resale Shoppe is a 501(c)(3) nonprofit operating a single retail storefront in Crown Point, Indiana, that resells donated clothing, furniture, housewares, and decor to fund Crown Point Christian School scholarships and community programs.

Ownership category

akta.pro rank

Product category

Nonprofit Resale Retail

NAICS

Used Merchandise Retailers (459510), Used Merchandise Retailers (45951)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

akta.pro secondary industries

Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware) (CRAIANAF), Secondhand Outdoor & Patio Furnishings Retail (CRAIANAJ)

Keywords

• Nonprofit resale retail
• Donated goods resale
• Thrift store operations
• Community donation center
• Secondhand clothing sales

Headquarters

HQ city

Crown Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Resale of donated goods: Core revenue stream generated by selling new and gently used donated items (clothing, accessories, housewares, furniture, decor, sporting goods, toys) through the physical storefront at 1800 N. Main Street, Crown Point. Proceeds fund Crown Point Christian School scholarships for families in need.
2. Tax-deductible donation inflow: Donations from individuals and the community of new and gently used goods; supported by pickup service within 10 miles and a documented drop-off process. Donations are tax-deductible under the shop's 501(c)(3) status and signed receipts are provided.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Second Life Resale Shoppe operates a single physical resale shoppe in Crown Point, Indiana, selling new and gently used donated clothing, accessories, housewares, furniture, decor, sporting goods, toys, and gifts to raise funds for Crown Point Christian School scholarships and operations. The shoppe sources inventory via community donations, including in-store drop-off and free pickup within 10 miles, and relies on CPCS-affiliated parents, high school students, and community members as its volunteer labor force.

Differentiator

Problem solved

Functional benefit

Products and services

• In-store resale of donated goods Physical retail offering of new and gently used donated clothing, accessories, housewares, furniture, decor, sporting goods, toys, and gifts sold at a single shoppe at 1800 N. Main Street, Crown Point, IN, with proceeds directed to Crown Point Christian School. Customers purchase in-person during posted shopping hours (Tue-Sat).
• Tax-deductible donation drop-off Service allowing community members to drop off new and gently used donations at the back garage door of the Crown Point shoppe during posted donation hours, with after-hours donation bins available; donors receive signed tax-deductible receipts under the shop's 501(c)(3) status.
• Donation pickup service (10-mile radius)

Quantifiable outcome

• Raising funds for students and families of Crown Point Christian School continuously since 2010
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship / core partnership, core operational partner and minor reference.

• Crown Point Christian School (CPCS)flagship / core partnershipStrategic or Co-development PartnerSecond Life Resale Shoppe was founded by Crown Point Christian School parents and grandparents to raise funds for the school. All resale proceeds support CPCS students and families in need of tuition assistance. CPCS parents are required to complete 28 service hours annually, and Second Life is the primary venue for fulfilling those hours via its volunteer signup system. The relationship is bidirectional: CPCS supplies volunteer labor and a donor base; Second Life supplies funding and service-hour opportunities.
• Local high schools (service-hour program)core operational partnerGTM or Marketing PartnerSecond Life hosts student volunteers from local high schools who need to earn community-service-hour credits. Students sign up via an online volunteer signup sheet and report their completed hours back to their schools.
• Consumer Product Safety Commission (CPSC)minor referenceOthersSecond Life directs donors to the U.S. Consumer Product Safety Commission website (www.cpsc.gov) to verify that toys being donated have not been recalled. This is a reference/referral relationship rather than a commercial partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Savers / Value Village: Large for-profit thrift reseller that purchases donated goods in bulk from nonprofit partners and resells through retail stores. Comparable resale-of-donated-goods model, though operating at chain scale and on a for-profit basis.
• Salvation Army Family Stores: Major nonprofit thrift chain operating donation-driven resale stores with proceeds funding social programs. Comparable mission-driven resale and donation-receipt model, though serving a broader humanitarian mission rather than a single school.
• Habitat for Humanity ReStores: Nonprofit home-furnishings resale chain selling donated furniture and housewares to fund affordable housing construction. Comparable nonprofit resale model with tax-deductible donations, though focused on home goods and housing mission rather than apparel.
• Goodwill Industries International: The largest nonprofit thrift retail chain in the U.S., operating thousands of stores selling donated goods to fund workforce development programs. Directly comparable resale model with tax-deductible donations and a mission-driven structure, though at vastly larger scale and without the school-affiliation angle.

Emerging players

• thredUP: Large online resale platform for secondhand clothing. Not a direct operational peer but represents the digital resale channel Second Life has not entered; useful for understanding the broader resale category dynamics and competitive pressure from online channels.
• Once Upon A Child: For-profit resale franchise buying and selling used children's clothing, toys, and furniture. Comparable resale-of-donated/used-goods model with a curated retail environment, though operating for profit and without a school-funding mission.
• Plato's Closet: For-profit resale franchise buying and selling used teen/young-adult clothing. Comparable 'upscale resale' positioning and curated retail model, though operating for profit and focused on apparel.

Direct peers

• Hope Thrift Store: Regional nonprofit thrift stores supporting faith-based schools or ministries in the Midwest. Comparable small-scale, community-supported resale model with proceeds funding a specific mission.
• Trinity Education Thrift Store: School-affiliated nonprofit thrift/resale stores that fund tuition assistance at Trinity Christian or similar faith-based schools. The closest direct peer model—single or multi-location resale stores whose proceeds fund a specific Christian school's operations.

Regional players

• The Thrift Shop (supporting local schools/churches): Independently operated nonprofit thrift stores across the Midwest that fund local schools, churches, or community organizations. Comparable single-location, community-led resale model, though each operates independently in its own geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SLResaleShoppe
• Instagraminstagram.com/secondliferesale
• LinkedInlinkedin.com/company/second-life-resale-shoppe-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECOND LIFE RESALE SHOPPE INC