Steve Soffa
- Company typePrivate
- Founded2005
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Steve Soffa firmographics
Firmographics- Name
- Steve Soffa
- Legal name
- Steve Soffa
- Website
- https://stevesoffa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Steve Soffa industry classification
Industry- Product category
- Luxury Watches and Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)
- akta.pro secondary industries
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), High Jewelry & Haute Joaillerie (CRAKAAAE), Bespoke Jewelry Collections for Brands (Design Services) (CRAKAHAJ), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)
Keywords
Where Steve Soffa is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
Steve Soffa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Luxury Watch Sales: Direct retail sales of luxury timepieces through e-commerce platform, featuring Swiss movement watches across multiple collections including Chronos (chronograph), Divers, Classic, Fashion/Skulls, and Artistry in Time series
- Fine Jewelry Sales: Retail sales of jewelry including rings, bracelets, pendants, earrings, and necklaces featuring precious metals and stones
- Diamond Collection Pieces: Premium diamond-encrusted watches and jewelry with VVS diamonds, priced from $3,000 to $17,500+
- Custom/Bespoke Creations: One-of-a-kind custom masterworks created through design consultation, serving individual collectors and corporate clients
- Corporate/Brand Custom Orders: Custom timepieces and jewelry for businesses including customer loyalty gifts, employee recognition awards, Presidents Club rings, and brand promotional items for small businesses to Fortune 500 companies
- Collector Knives: Hand-crafted collector knives featuring Damascus steel and custom jester/skull designs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level - Wicked Watches and Sport Collection |
| Unit Pricing | Pay-as-you-go | Mid-Range - Chronos Chronograph and Classic Collection |
| Unit Pricing | Pay-as-you-go | Premium - Diamond Collections and Artistry in Time |
| Unit Pricing | Pay-as-you-go | Luxury Jewelry - Ladies Collections |
| Other | Pay-as-you-go | Bespoke/Custom Creations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Steve Soffa product offering
Product offeringCore offering
Steve Soffa is a luxury watch and jewelry designer brand that designs, crafts, and sells handcrafted timepieces, fine jewelry, and custom knives, with offerings ranging from $119 entry pieces to $22,750+ high-end watches. The company also offers an Idea Lab bespoke design service and custom corporate gifts, allowing clients to personalize pieces with custom serial numbers, bespoke diamonds, and global sizing.
Product overview
Steve Soffa is an award-winning luxury watch and jewelry designer offering bespoke timepieces and custom jewelry. The product portfolio centers on three core offerings: luxury watches (timepieces), custom jewelry, and hand-crafted collector knives. The watch line includes multiple collections spanning Swiss chronographs (Chronos), artistic skull-themed pieces (Artistry in Time, Hardcore Watches, Wicked Watches), diamond-encrusted luxury pieces (Diamond Collection), and classic dress watches. Jewelry offerings encompass rings, bracelets, pendants, earrings, and necklaces across themed collections (Black, Bullet, Diamond, Gold Masterworks, Mad Hatters, Tiki) in precious metals and stones. Services include custom design consultations through the Idea Lab and corporate branding programs for business gifts.
Differentiator
Problem solved
Functional benefit
Products and services
- Steve Soffa Watches Handcrafted luxury timepieces built with Swiss-made movements and precious metals, individually serialized and offered with bespoke sizing options. Targeted at collectors and affluent buyers seeking exclusive designer watches.
- Steve Soffa Jewelry Fine jewelry collection crafted with VVS diamonds and precious metals, available from entry-level to high-end pieces with personalization options. Designed for individual luxury buyers and collectors.
- Steve Soffa Knives Handcrafted custom knives positioned as luxury crafted goods under the Steve Soffa brand.
- Idea Lab (Bespoke Design Service) Bespoke design service enabling clients to commission one-of-a-kind custom pieces, including custom serial numbers, bespoke diamonds, and global sizing. Targeted at clients seeking fully personalized luxury watches and jewelry.
- Custom Corporate Gifts Customized corporate gifting service offering personalized luxury watches and jewelry for business clients seeking exclusive gifts for partners, executives, or clients.
Companies that use Steve Soffa
Customer profileSegments4 records
Ideal customer profiles2 records
Steve Soffa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Steve Soffa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Sturgis 75th Anniversary CollectionminorLimited edition collection created for the Sturgis 75th Anniversary celebration, featuring skull and wings designs in both men's and ladies' watches.
- Las Vegas BikefestminorSteve Soffa exhibited at Las Vegas Bikefest 2014 and 2015, featuring new championship bracelets and motorcycle rally collections. The event showcases the lifestyle-oriented aspect of the brand targeting motorcycle enthusiasts.
- Sturgis Motorcycle RallyminorSteve Soffa had showroom presence in 2 locations during the Sturgis Motorcycle Rally August 1-10, 2014, and created a Sturgis 75th Anniversary Collection. The partnership targets motorcycle rally enthusiasts and collectors.
- World Series of Poker (WSOP)coreSteve Soffa created a custom championship bracelet for the World Series of Poker 2010 event, demonstrating the brand's presence in high-profile gambling and lifestyle events. The partnership showcases custom jewelry craftsmanship for prestigious poker championships.
Scale indicators3 records
Steve Soffa competitors and assessment
Company assessmentEmerging players
- Shinola: Shinola is a US-based lifestyle watch and jewelry brand sold through DTC e-commerce and select retail. It shares Steve Soffa's American DTC luxury positioning and emphasis on distinctive storytelling, though at lower price points.
- Devon Works: Devon Works is an American-made luxury watchmaker with proprietary movement designs and bold aesthetics, comparable in scale and design-driven approach to Steve Soffa's bespoke luxury timepiece operation.
Broad incumbents
- Hublot: Hublot is an established luxury watchmaker known for artistic partnerships and themed limited editions (e.g., FIFA, Ferrari). Its strategic co-development approach parallels Steve Soffa's WSOP and Sturgis partnerships, though at vastly greater scale.
- Harry Winston: Harry Winston is a premier high-jewelry house known for rare stones and bespoke creations, directly comparable to Steve Soffa's tourmaline, pink sapphire, and diamond jewelry pieces priced up to $22,750+.
- Audemars Piguet: Audemars Piguet is a Swiss haute horlogerie leader with limited edition numbered pieces and collectible drops, mirroring Steve Soffa's limited edition numbered timepiece strategy at the highest end of the market.
- Cartier: Cartier is a global luxury jewelry and watch maison with high jewelry offerings and bespoke commissions. It competes with Steve Soffa for high-net-worth jewelry and bespoke timepiece buyers, particularly in the diamond and precious-stone categories.
- Tiffany & Co. Tiffany & Co. is a global luxury jewelry retailer with extensive precious-metal and diamond offerings. It overlaps with Steve Soffa's fine jewelry assortment, particularly in diamond pendants, bracelets, and rings.
Direct peers
- Romain Jerome: Romain Jerome produces themed, narrative-driven haute horlogerie with collectible editions, mirroring Steve Soffa's themed Artistry in Time series and limited edition numbered pieces.
- Roger Dubuis: Roger Dubuis specializes in bold, sculptural haute horlogerie with distinctive designs, making it a strong stylistic analogue to Steve Soffa's 3D-dial Artistry in Time collection.
- Jacob & Co. Jacob & Co. is a high-end luxury watch and jewelry maker famous for artistic, gem-encrusted timepieces with bold original designs and celebrity-driven branding — directly comparable to Steve Soffa's diamond-encrusted, artist-driven collections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Steve Soffa social profiles
Digital presenceSteve Soffa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steve Soffa leadership team
Management profileNumber of profiles
Profiles1 record
Steve Soffa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steve Soffa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steve Soffa
What does Steve Soffa do?
Steve Soffa is a luxury watch and jewelry designer brand that designs, crafts, and sells handcrafted timepieces, fine jewelry, and custom knives, with offerings ranging from $119 entry pieces to $22,750+ high-end watches. The company also offers an Idea Lab bespoke design service and custom corporate gifts, allowing clients to personalize pieces with custom serial numbers, bespoke diamonds, and global sizing.
Is Steve Soffa a public or private company?
Steve Soffa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steve Soffa founded?
Steve Soffa was founded in 2005. It employs 1 to 10 people.
Where is Steve Soffa based?
Steve Soffa is headquartered in Las Vegas, United States, in the North America region.
How does Steve Soffa make money?
Six revenue lines are on record. Luxury Watch Sales are the primary driver. The others are fine Jewelry Sales, diamond Collection Pieces, custom/Bespoke Creations, corporate/Brand Custom Orders and collector Knives.
Who are Steve Soffa's main competitors?
Emerging players on record are Shinola and Devon Works. Broad incumbents are Hublot, Harry Winston, Audemars Piguet, Cartier and Tiffany & Co.. Direct peers are Romain Jerome, Roger Dubuis and Jacob & Co..
Does Steve Soffa have an API?
No public API is recorded for Steve Soffa.
What industry is Steve Soffa in?
Steve Soffa's product category is Luxury Watches and Jewelry. Its primary akta.pro industry code is CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios, with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 458310 and its SIC code is 5944.